FrogTape
FrogTape is a North American painter's tape and mounting-solutions brand owned by Shurtape Technologies. It sells proprietary PaintBlock® painter's tapes and reMOVEables™ damage-free mounting products through major retailers and online channels to DIY consumers, professional painters, and industrial contractors.
- Company typePrivate
- Founded2009
- HeadquartersAvon, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What FrogTape does
FrogTape is a North American consumer and professional tape brand owned by Shurtape Technologies, LLC, a privately held pressure-sensitive tape manufacturer headquartered in Hickory, North Carolina. The company manufactures and markets premium painter's tapes differentiated by proprietary PaintBlock® Technology — a cross-linked, sodium-based super-absorbent polymer that reacts with water in latex paints to form a micro-barrier along tape edges, preventing paint bleed and producing sharp paint lines. Its painter's tape portfolio spans six color-coded SKUs (Advanced, Multi-Surface, Delicate Surface, Pro Grade Blue, Pro Grade Orange, High Bond Exterior) engineered for different adhesion levels and surfaces, complemented by an industrial performance masking line for automotive, marine, transportation, and MRO applications, and a Pro Grade flashing tape line for building envelope work.
In 2025 FrogTape extended its portfolio with the reMOVEables™ line of damage-free mounting solutions — hooks, picture hanging strips, poster strips, and adjustable hangers — built on a second proprietary technology, CleanGrip Technology™, which holds firmly yet removes without surface damage. Revenue is generated exclusively through hardware sales of these tape and mounting products. Distribution is sales-led and predominantly retail: Home Depot, Lowe's, Sherwin-Williams, Ace Hardware, True Value, and Walmart handle physical sales, while Amazon and FrogTape.com cover online demand, supplemented by a wholesale/distributor channel for industrial and contractor buyers. The customer base is split horizontally between DIY enthusiasts, professional painters, industrial contractors, and home organizers/decorators, with marketing emphasis on social media content, the Paintover Challenge community event, and a 2026 exclusive sponsorship of the One Room Challenge®.
FrogTape firmographics
Firmographics- Name
- FrogTape
- Legal name
- Shurtape Technologies, LLC
- Website
- https://frogtape.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- FrogTape is a North American painter's tape and mounting-solutions brand owned by Shurtape Technologies. It sells proprietary PaintBlock® painter's tapes and reMOVEables™ damage-free mounting products through major retailers and online channels to DIY consumers, professional painters, and industrial contractors.
- Ownership category
- akta.pro rank
FrogTape industry classification
Industry- Product category
- Painter's Tape and Mounting Solutions
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Graffiti Removal & Anti-Graffiti Coatings (IMAIAKAL)
- akta.pro secondary industry
- Graffiti Removal & Surface Restoration (HSAIAMAF)
Keywords
Where FrogTape is headquartered
LocationHeadquarters
- HQ city
- Avon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FrogTape business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Painter's Tape Products: FrogTape generates revenue through the sale of painter's tapes including Multi-Surface, Delicate Surface, Pro Grade, Advanced, and specialty tapes. Products are sold through retail partners and direct-to-consumer online channels.
- Mounting Solutions Products: FrogTape reMOVEables™ product line includes hooks, picture hanging strips, and poster strips that provide damage-free mounting solutions. Revenue generated through hardware sales of these adhesive mounting products.
Go-to-market motion1 record
Distribution channels9 records
Marketing channels9 records
FrogTape product offering
Product offeringCore offering
FrogTape manufactures and sells premium painter's masking tapes featuring proprietary PaintBlock Technology that prevents paint bleed, and damage-free mounting solutions (reMOVEables) featuring CleanGrip Technology. The portfolio includes painter's tapes for multiple surface types, industrial performance masking tapes, building envelope flashing tapes, and a reMOVEables line of hooks, picture hanging strips, and poster strips. Products are sold primarily through major home improvement retailers and online channels to DIY consumers and professional painters.
Product overview
FrogTape is a comprehensive tape and mounting solutions brand owned by Shurtape Technologies. The product portfolio consists of two main categories: Painter's Tapes and Mounting Solutions. The painter's tape line includes six distinct products differentiated by color-coded adhesion levels and use cases: FrogTape Advanced (lime green, ultra-premium washi paper with PaintBlock Technology, 28-day removal), Multi-Surface (green, medium adhesion, PaintBlock Technology, 21-day removal), Delicate Surface (yellow, low adhesion for fresh paint/wallpaper, 60-day removal), Pro Grade Blue (medium adhesion, 14-day removal), Pro Grade Orange (high adhesion for production painting, 3-day removal), and High Bond Exterior (beige, very high adhesion for self-cleaning paint, 3-day removal). The Industrial/Performance masking tape sub-line includes gold, light blue, and pink performance tapes plus PVC fineline tapes for automotive, marine, and MRO applications. Building envelope products include flashing tapes for weatherproofing. The reMOVEables mounting solutions line features hooks, picture hanging strips, poster strips, and adjustable picture hangers—all using CleanGrip Technology for damage-free installation. Two proprietary technologies underpin the portfolio: PaintBlock Technology (a super-absorbent polymer that prevents paint bleed) and CleanGrip Technology (for the mounting solutions line).
Differentiator
Problem solved
Functional benefit
Brands
- FrogTape reMOVEables™: Damage-free wall mounting solutions including hooks, picture hangers, and poster strips featuring CleanGrip Technology for damage-free mounting and clean removal.
- PaintBlock® Technology
Products and services
- FrogTape Advanced™ Painter's Tape Ultra-premium lime green painter's tape with PaintBlock Technology and premium washi paper backing. Conforms better around curves, is 2X stronger for tear-free removal, features medium adhesion, and 28-day indoor clean removal. For DIYers and professionals painting interior surfaces.
- FrogTape® Multi-Surface Painter's Tape Classic green painter's tape treated with PaintBlock Technology for sharp paint lines. Solvent-free, high-performance adhesive with medium adhesion and 21-day clean removal plus 7-day UV resistance. Ideal for a variety of surfaces.
- FrogTape® Delicate Surface Painter's Tape Yellow painter's tape with low adhesion designed for freshly painted surfaces, wallpaper, and decorative finishes. Features PaintBlock Technology and up to 60-day clean removal. Helps prevent surface damage on delicate substrates.
- FrogTape® Pro Grade Painter's Tape Blue premium painter's tape with PaintBlock Technology for professional results. Medium adhesion with 14-day clean removal and UV resistance for indoor/outdoor use. Designed for professional painting projects.
- FrogTape® Pro Grade Orange Painter's Tape® High adhesion orange painter's tape designed for production painting. Quick stick and conformable backing for rough surfaces with up to 3-day clean removal. Ideal for production painting professionals.
- FrogTape® High Bond Exterior Painter's Tape® Beige production-grade tape engineered for exterior surfaces including self-cleaning paint technology. Very high adhesion for smooth and rough outdoor applications with up to 3-day clean removal. FSC certified paper.
- FrogTape 225 Gold Performance Masking Tape Performance masking tape for marine, automotive, transportation, and industrial MRO applications. Medium-high adhesion with moderate temperature resistance. For industrial contractors.
- FrogTape 250 Light Blue Performance Masking Tape Performance masking tape designed for marine and automotive applications with solvent and water-based coatings. UV resistant up to 3 days.
- FrogTape 325 Pink Performance Masking Tape High temperature resistance performance masking tape for demanding industrial applications. Withstands bake cycles and various coating applications.
- FrogTape® FLC 280 Blue Fineline Masking Tape Fineline masking tape for automotive and marine applications requiring crisp, clean edges. Designed for use with solvent and water-based coatings.
- FrogTape® FLS 325 Yellow Fineline Masking Tape Fineline masking tape for automotive aftermarket finishing. Provides crisp edges without staining or ghosting.
- FrogTape® High Temperature PVC Fineline Masking Tape High temperature PVC fineline masking tape that handles compound and tight radius curves. Designed for demanding paint masking applications.
- FrogTape® Low Stretch PVC Fineline Masking Tape High temperature fineline masking tape for demanding applications up to 325°F. Tough, conformable, waterproof and solvent-resistant for crisp paint lines.
- FrogTape® Double-Sided Poly-Hanging Containment Tape Two-in-one premium quality poly-hanging solution for containment during painting projects.
- FrogTape™ Pro Grade Flashing Tape Flashing tape with advanced solventless acrylic adhesive for creating weatherproof seals on buildings.
- FrogTape™ Pro Grade Flashing and Waterproofing Tape Flashing and waterproofing tape for comprehensive building envelope protection.
- FrogTape™ Pro Grade Deck and Joist Flashing Tape Deck and joist flashing tape designed to protect decking components from moisture damage.
- FrogTape reMOVEables™ Heavy-Duty Hooks Damage-free heavy-duty wall hooks featuring CleanGrip Technology. Available in Large (5 lbs), Medium White (3 lbs), and Medium Brushed Nickel variants. Reusable with new adhesive strips. For home organization.
- FrogTape reMOVEables™ Utility Hooks Large white utility hook holding up to 5 lbs. Designed for rugged use in mudrooms, basements, and closets. Reusable with refill strips.
- FrogTape reMOVEables™ Wire Hooks Wire hooks in small (0.5 lbs) and medium (2 lbs) sizes, available in white and clear. Ideal for hanging oven mitts, mugs, measuring cups, and utensils.
- FrogTape reMOVEables™ Picture Hanging Strips Picture hanging strips with CleanGrip Technology. Large strips hold up to 16 lbs, Medium strips hold up to 12 lbs (per 4 strips). Available in white and clear variants. Not reusable.
- FrogTape reMOVEables™ Mini Hooks Mini hooks holding up to 0.5 lbs. Available in white and clear. Ideal for keys and small cords.
- FrogTape reMOVEables™ Poster Strips Poster strips holding up to 0.5 lbs each. Clean removal from both wall and poster. Not reusable.
- FrogTape reMOVEables™ Adjustable Picture Hanger Unique adjustable picture hanger holding up to 4 lbs. Allows for easy adjustment after hanging. Reusable with new adhesive strips.
- FrogTape reMOVEables™ Large Refill Strips Refill adhesive strips for reusing utility and heavy-duty large hooks. Holds 5 lbs. Compatible with FrogTape reMOVEables mounting hooks.
Quantifiable outcome
- FrogTape Advanced is 2X stronger than traditional crepe paper painter's tape for tear-free removal
- +3 more outcomes
Companies that use FrogTape
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
FrogTape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FrogTape partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- One Room Challenge®coreFrogTape has been named the exclusive painter's tape sponsor for the Spring 2026 One Room Challenge®, supporting designers and DIYers in their room makeover projects. The partnership features FrogTape products across participating projects, emphasizing the brand's premium performance and innovative PaintBlock® Technology.
- Shurtape Technologies LLCcoreFrogTape is a brand under Shurtape Technologies LLC, a global industry-leading manufacturer and marketer of pressure-sensitive tapes serving numerous markets including DIY, home products, industrial/MRO, building and construction, automotive, marine, and more. Headquartered in Hickory, NC.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
FrogTape competitors and assessment
Company assessmentDirect peers
- Painter's Mate Green: Painter's Mate Green is another Shurtape-owned painter's tape brand offering similar bleed-prevention performance. It targets a comparable DIY/professional customer base and competes for the same retail shelf placement as FrogTape.
- 3M: 3M's ScotchBlue painter's tape line competes head-to-head with FrogTape in DIY and pro channels, and 3M's Command brand dominates the damage-free mounting category that FrogTape reMOVEables is targeting. 3M is the most direct and largest competitor across both of FrogTape's core product lines.
- Duck Brand: Duck Brand is a sister brand to FrogTape, both owned by Shurtape Technologies, with overlapping retail distribution in hardware and home improvement channels. Although Duck is more associated with duct tape, the brand portfolio overlap creates direct cross-portfolio competition for shelf space and consumer spend.
- Scapa Group: Scapa manufactures specialty adhesive tapes for industrial, automotive, healthcare, and consumer applications. Its product line overlaps with FrogTape's industrial performance and fineline masking tapes, particularly in automotive and marine end markets.
- Pro Tapes: Pro Tapes is another brand under Shurtape Technologies that produces specialty adhesive tapes for industrial and professional markets. While focused more on industrial/commercial applications than DIY, it overlaps with FrogTape's industrial performance masking tape product line.
- Intertape Polymer Group: Intertape Polymer Group manufactures pressure-sensitive adhesive tapes for industrial, retail, and consumer applications, including masking and packaging tapes. Its product portfolio and customer segments overlap meaningfully with FrogTape's industrial performance masking tape line.
- Trimaco: Trimaco manufactures surface protection and painting supplies including masking tapes, drop cloths, and related accessories. Its product portfolio directly competes with FrogTape's painter's tape line in the same retail channels.
Broad incumbents
- Norton (Saint-Gobain): Saint-Gobain's Norton brand includes abrasive and surface finishing products for industrial and automotive markets. While primarily abrasives, the brand's industrial distribution channels and end-market focus overlap with FrogTape's industrial performance masking tape business.
- Tesa SE: Tesa is a global pressure-sensitive adhesive tape manufacturer owned by Beiersdorf, with a broad portfolio spanning industrial, professional, and consumer markets. It competes with FrogTape's performance masking tapes in industrial channels and with painter's tapes in European DIY retail.
- Berry Global: Berry Global is a large diversified manufacturer with tape and adhesive products within its consumer and industrial portfolios. While not a direct painter's tape competitor, the company operates at comparable scale in adjacent tape categories and shares similar retail and industrial distribution channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
FrogTape social profiles
Digital presenceFrogTape compliance and trust
Trust signalCompliance1 record
FrogTape financial estimates
Financial estimateRevenue estimate
Valuation estimate
FrogTape leadership team
Management profileNumber of profiles
FrogTape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FrogTape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FrogTape
What does FrogTape do?
FrogTape manufactures and sells premium painter's masking tapes featuring proprietary PaintBlock Technology that prevents paint bleed, and damage-free mounting solutions (reMOVEables) featuring CleanGrip Technology. The portfolio includes painter's tapes for multiple surface types, industrial performance masking tapes, building envelope flashing tapes, and a reMOVEables line of hooks, picture hanging strips, and poster strips. Products are sold primarily through major home improvement retailers and online channels to DIY consumers and professional painters.
Is FrogTape a public or private company?
FrogTape is a private company. It is classified as corporate owned and is currently operating.
When was FrogTape founded?
FrogTape was founded in 2009. It employs 251 to 500 people.
Where is FrogTape based?
FrogTape is headquartered in Avon, United States, in the North America region.
How does FrogTape make money?
Two revenue lines are on record. Painter's Tape Products are the primary driver. The others are mounting Solutions Products.
Who are FrogTape's main competitors?
Direct peers on record are Painter's Mate Green, 3M, Duck Brand, Scapa Group, Pro Tapes, Intertape Polymer Group and Trimaco. Broad incumbents are Norton (Saint-Gobain), Tesa SE and Berry Global.
Does FrogTape have an API?
No public API is recorded for FrogTape.
What industry is FrogTape in?
FrogTape's product category is Painter's Tape and Mounting Solutions. Its primary akta.pro industry code is IMAIAKAL, Graffiti Removal & Anti-Graffiti Coatings, with a secondary code of HSAIAMAF, Graffiti Removal & Surface Restoration. Its NAICS code is 325510 and its SIC code is 2851.