Fashion e-Commerce Asia Co.,Ltd.

What Fashion e-Commerce Asia Co.,Ltd. does

Fashion e-Commerce Asia Co., Ltd. is a Bangkok-headquartered private limited company founded on May 26, 2017, that operates a bundled services portfolio for fashion and cosmetic brands seeking to enter or expand in Asian social commerce. The company's core offerings are Fashion E-Commerce Total Consulting, Social Commerce and E-Commerce Fulfillment Services covering Japan, Thailand, and Indonesia, Digital Marketing, and Influencer Casting on Instagram and Facebook. Beyond services, it operates the Maison de FLEUR Thailand Official Online Store under an exclusive online distributorship that has been in place since June 25, 2017, functioning as both a reference retail channel and a consumer-facing revenue line.

Underlying technology is described as a social commerce and e-commerce fulfillment platform operating across three national markets; the company has not disclosed proprietary software products, APIs, mobile applications, AI/ML features, patents, or trademarks. The technology footprint therefore rests on operational capabilities — multi-country logistics orchestration, cross-border brand onboarding, and influencer relationship management — rather than on a defensible software stack.

The revenue model is multi-stream and services-led: fashion and cosmetic product sales through the exclusive Maison de FLEUR Thailand online store, managed-services revenue from cross-border social commerce and e-commerce fulfillment, professional-services revenue from e-commerce consulting and digital marketing, and influencer casting fees. Customers are split between end consumers purchasing branded fashion/cosmetics online and B2B clients (primarily SMB fashion and cosmetic brands) procuring consulting, fulfillment, and marketing services. The company does not publicly disclose pricing, contract structures, or revenue figures, and there are no disclosed funding rounds, institutional investors, or parent entities — ownership remains founder-managed through directors Jun Horata and Cherliya Thanatchphatsopit.

Name

Fashion e-Commerce Asia Co.,Ltd.

Legal name

บริษัท แฟชั่น อี-คอมเมิร์ซ เอเชีย จำกัด (Fashion e-Commerce Asia Co., Ltd.)

Website

https://fashion-ec.asia

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Fashion e-Commerce Asia is a Bangkok-based services company founded in 2017 that helps fashion and cosmetic brands enter and operate social and e-commerce channels across Thailand, Japan, and Indonesia, offering consulting, fulfillment, digital marketing, influencer casting, and exclusive online distribution of Maison de FLEUR Thailand.

Ownership category

akta.pro rank

Product category

Fashion E-Commerce Services

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

Keywords

• Fashion e-commerce services
• Social commerce fulfillment
• Influencer casting
• Digital marketing services
• Brand e-commerce consulting

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fashion and Cosmetic Product Sales: Online retail of fashion and cosmetic products, including exclusive distribution of Maison de FLEUR Thailand brand products as the official online seller for Thailand.
2. E-Commerce and Social Commerce Fulfillment Services: Comprehensive fulfillment services for fashion e-commerce and social commerce operations across Japan, Thailand, and Indonesia markets.
3. Fashion e-Commerce Consulting: Total consulting services for fashion e-commerce businesses, providing strategic guidance and operational expertise for online fashion and cosmetic commerce.
4. Digital Marketing Services: Digital marketing services for fashion and cosmetic brands, including influencer casting for Instagram and Facebook platforms.
5. Influencer Casting: Casting services for celebrities, actors, net idols, and beauty bloggers (Instagram and Facebook) to support brand marketing and social commerce campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fashion e-Commerce Asia Co., Ltd. provides integrated services to fashion and cosmetic brands, including fashion e-commerce total consulting, social commerce and e-commerce fulfillment across Japan, Thailand, and Indonesia, digital marketing, and influencer casting on Instagram and Facebook. It also operates as the sole official online distributor for the Maison de FLEUR Thailand brand, running an exclusive online retail storefront for fashion products in Thailand.

Product overview

Fashion e-Commerce Asia Co., Ltd. is a Bangkok-based e-commerce services company offering a bundled portfolio of five integrated service offerings rather than a single software product. The core portfolio consists of Fashion e-Commerce Total Consulting, Social Commerce Fulfillment Services / e-Commerce Fulfillment Services (covering Japan, Thailand, and Indonesia), Digital Marketing, and Influencer Casting (primarily on Instagram and Facebook). Additionally, the company operates the Maison de FLEUR Thailand Official Online Store as an exclusive online distribution channel. The services are offered as a unified offering targeting fashion and cosmetic brands seeking to establish or expand their online and social commerce presence in the Asia-Pacific region.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion e-Commerce Total Consulting Comprehensive consulting services for fashion e-commerce operations, covering strategy and execution across online fashion retail for fashion and cosmetic brands seeking Asia-Pacific market entry or expansion.
• Social Commerce Fulfillment Service / e-Commerce Fulfillment Service Fulfillment services covering social commerce and general e-commerce operations across Japan, Thailand, and Indonesia markets, supporting fashion and cosmetic brands with multi-country order processing and distribution.
• Digital Marketing Online marketing services to promote fashion and cosmetic products across digital channels for fashion and cosmetic brands.
• Influencer Casting Casting of celebrities, actors, net idols, and beauty bloggers primarily on Instagram and Facebook for fashion and cosmetic brand promotion and social commerce campaigns.
• Maison de FLEUR Thailand Official Online Store Exclusive online retail operation for the Maison de FLEUR fashion brand in Thailand, managed by Fashion e-Commerce Asia as the sole official online distributor, selling fashion apparel and accessories directly to consumers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Maison de FLEUR ThailandcoreStrategic or Co-development Partner · 25 June 2017Fashion e-Commerce Asia is the sole official online distributor for Maison de FLEUR Thailand products in Thailand. The company launched Maison de FLEUR Thailand official online store on June 25, 2017, serving as the exclusive online seller for the fashion brand in the Thai market.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• aCommerce: aCommerce is a Southeast Asia e-commerce enabler offering fulfillment, marketplace management, and digital marketing services to brands across the region. Highly comparable as a services-led operator helping fashion brands sell online across multiple Asian markets.
• Boxme (by BoxMe Global): Boxme provides cross-border e-commerce fulfillment and logistics services across Southeast Asia, including Vietnam, Thailand, and Indonesia. Comparable as a fulfillment services platform serving fashion and beauty brands selling into the region.
• Pomelo Fashion: Pomelo Fashion is a Thailand-founded omni-channel fashion brand with strong e-commerce and social commerce presence in Southeast Asia. Comparable as a Thai-headquartered fashion e-commerce operator using influencer and social commerce channels.
• Social Commerce Group (SocialCom): Social Commerce Group is a Thailand-based social commerce and influencer commerce platform enabling brands to sell through influencer networks. Directly comparable as a regional social commerce enabler with overlapping service offerings.
• AnyMind Group: AnyMind Group is a Tokyo-headquartered commerce enablement platform with marketing, influencer marketing, and e-commerce operations across Asia including Thailand and Indonesia. Comparable as a multi-country Asian commerce and influencer marketing enabler.

Broad incumbents

• Shopee (Sea Group): Shopee is the dominant marketplace across Thailand, Indonesia, and broader Southeast Asia, with social commerce features competing directly with Fashion e-Commerce Asia's social commerce fulfillment offering. Comparable as a scaled incumbent in the same regional footprint.
• Lazada (Alibaba Group): Lazada is a leading Southeast Asian marketplace backed by Alibaba operating across Thailand, Indonesia, and other SEA markets. Comparable as a large-scale e-commerce incumbent against which Fashion e-Commerce Asia's services compete.
• Tokopedia (GoTo Group): Tokopedia is a leading Indonesian e-commerce marketplace with fashion and beauty verticals. Comparable as a regional incumbent whose platform competes with the company's social commerce fulfillment services in Indonesia.
• Rakuten (Ichiba / Fashion): Rakuten is Japan's largest e-commerce marketplace with a strong fashion vertical and influencer commerce capabilities. Comparable as a broad incumbent the company competes with in the Japanese social commerce fulfillment market.

Emerging players

• Zilingo: Zilingo was a Singapore-based fashion and lifestyle e-commerce platform with B2B services for fashion brands across Asia. Comparable as an Asian fashion e-commerce enabler serving brand clients with end-to-end services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/fashionecasia
• LinkedInlinkedin.com/company/fashion-ecommerce-asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashion e-Commerce Asia Co.,Ltd.