Entangled Group
Entangled Group operates a free content website publishing state-specific LLC formation guides, service provider reviews, and best-of rankings across all 50 US states, targeting entrepreneurs and small business owners researching business formation.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Entangled Group does
Entangled Group (legal entity: Entangled LLC Group) is a privately held company headquartered in San Francisco, USA, with a headcount reported at 51-100. Its short description characterizes the firm as one that incubates, invests in, and consults for education ecosystem startups — a positioning consistent with its 2015 origin via MIT delta v, its 2019 acquisition of ProjectEd, and a 2019 funding round led by Tencent with participation from Rethink Education, TDM Partners, and Cerity Partners Ventures. Leadership includes Founder and CEO Paul Freedman and Chief Product Officer Kate Finnefrock.
The company's current public-facing website, however, operates as a content platform publishing state-specific LLC formation guides covering all 50 US states plus the District of Columbia, comparative reviews of third-party LLC formation service providers (LegalZoom, ZenBusiness, NorthWest Registered Agent, TailorBrands, Bizee, Rocket Lawyer, and others), and curated 'Best [State] LLC Formation Services' rankings. The site also publishes adjacent content on topics such as SIP return calculators and data center networking, suggesting a broadening of its SEO/content surface area beyond its original education-ecosystem focus. The underlying technology is a standard content management publishing platform with no disclosed proprietary features, APIs, SDKs, or AI/ML capabilities.
Commercially, Entangled Group runs a product-led growth model driven by content marketing and organic SEO, targeting entrepreneurs and small business owners researching LLC formation. All content is freely accessible through the entangled.group domain. Pricing for any paid services is not disclosed on the site; the revenue mechanics most plausibly rely on affiliate referrals to the third-party LLC formation providers reviewed, though no explicit revenue model or figures are published. The company is privately held with no disclosed parent, ownership structure, or recent (post-2019) capital raises.
Entangled Group firmographics
Firmographics- Name
- Entangled Group
- Legal name
- Entangled LLC Group
- Website
- https://entangled.group
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Entangled Group operates a free content website publishing state-specific LLC formation guides, service provider reviews, and best-of rankings across all 50 US states, targeting entrepreneurs and small business owners researching business formation.
- Ownership category
- akta.pro rank
Where Entangled Group is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Entangled Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Entangled Group product offering
Product offeringCore offering
Entangled Group operates an informational content platform that publishes step-by-step LLC formation guides for individual US states, comparative reviews of third-party LLC formation service providers such as LegalZoom, ZenBusiness, NorthWest Registered Agent, Rocket Lawyer, Bizee, and TailorBrands, and ranked recommendations of the best LLC formation services by state. The portfolio is educational in nature, helping users understand state-specific filing procedures and select appropriate service providers rather than directly offering LLC formation services or software.
Product overview
Entangled Group operates as an informational content platform offering educational resources and comparative guides for entrepreneurs seeking to form Limited Liability Companies (LLCs) across U.S. states. The company's offerings consist of three interconnected content products: State-Specific LLC Formation Guides (providing step-by-step formation instructions for individual states), LLC Service Provider Reviews (evaluating third-party services like LegalZoom and ZenBusiness), and Best LLC Services by State (ranked recommendations of formation providers). The portfolio is purely educational, focused on helping users understand LLC formation processes and select appropriate service providers, rather than providing a software platform or directly offering LLC formation services.
Differentiator
Problem solved
Functional benefit
Products and services
- State-Specific LLC Formation Guides Step-by-step educational guides for forming an LLC in individual U.S. states, covering name selection, registered agent designation, Articles of Organization filing, operating agreement creation, and licensing requirements. Targeted at first-time and repeat entrepreneurs forming or expanding an LLC in a specific U.S. state.
- LLC Service Provider Reviews Comparative reviews and evaluations of third-party LLC formation service providers such as LegalZoom, ZenBusiness, NorthWest Registered Agent, Rocket Lawyer, Bizee, and TailorBrands, assessing pricing, features, customer support, and overall effectiveness. Targeted at entrepreneurs choosing an LLC formation service.
- Best LLC Services by State Curated rankings and recommendations of the top LLC formation service providers for specific U.S. states, helping entrepreneurs identify the most suitable service based on pricing, reliability, compliance features, and customer support. Targeted at entrepreneurs forming an LLC in a specific U.S. state.
Companies that use Entangled Group
Customer profileSegments1 record
Ideal customer profiles1 record
Entangled Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Entangled Group partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Entangled Group competitors and assessment
Company assessmentDirect peers
- LegalZoom: Direct competitor in the LLC formation space that LegalZoom itself is among the providers reviewed on Entangled Group's site; both serve entrepreneurs forming LLCs through educational content and service offerings.
- ZenBusiness: Direct LLC formation service competitor and a brand explicitly reviewed on Entangled Group; both target the same entrepreneur persona with formation, registered agent, and compliance content.
- Northwest Registered Agent: Direct LLC and registered agent service competitor featured prominently in Entangled Group's state-by-state rankings; both compete for the same search traffic around formation and registered agent queries.
- Bizee (formerly Incfile): Direct LLC formation service competitor reviewed on Entangled Group; both target first-time entrepreneurs with low-cost formation packages and complementary compliance services.
- Rocket Lawyer: Direct competitor offering legal document services including LLC formation, subscription-based legal support, and educational content aimed at small businesses.
- Tailor Brands: Direct LLC formation competitor with adjacent branding services; reviewed on Entangled Group and competes for the same persona of new entrepreneurs building a business identity.
Broad incumbents
- Nolo: Long-established legal information publisher producing LLC guides, legal articles, and lawyer directories; competes with Entangled Group for organic traffic on legal self-help queries at much larger scale.
- FindLaw: Incumbent legal information site owned by Thomson Reuters publishing state-specific legal content for consumers and attorneys; broader portfolio but overlaps Entangled Group's informational content footprint.
- Avvo: Incumbent legal directory and information platform publishing attorney profiles alongside consumer-facing legal guides; overlaps with Entangled Group's review and educational content on legal topics.
- UpCounsel: Online legal services marketplace connecting businesses with attorneys for formation and ongoing legal work; broader platform play but competes for the entrepreneur searching for legal service alternatives.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Entangled Group social profiles
Digital presenceEntangled Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entangled Group leadership team
Management profileNumber of profiles
Profiles2 records
Entangled Group funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entangled Group M&A and investment
M&A and investmentM&A1 record
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entangled Group
What does Entangled Group do?
Entangled Group operates an informational content platform that publishes step-by-step LLC formation guides for individual US states, comparative reviews of third-party LLC formation service providers such as LegalZoom, ZenBusiness, NorthWest Registered Agent, Rocket Lawyer, Bizee, and TailorBrands, and ranked recommendations of the best LLC formation services by state. The portfolio is educational in nature, helping users understand state-specific filing procedures and select appropriate service providers rather than directly offering LLC formation services or software.
When was Entangled Group founded?
Entangled Group was founded in 2015. It employs 51 to 100 people.
Where is Entangled Group based?
Entangled Group is headquartered in San Francisco, United States, in the North America region.
Who are Entangled Group's main competitors?
Direct peers on record are LegalZoom, ZenBusiness, Northwest Registered Agent, Bizee (formerly Incfile), Rocket Lawyer and Tailor Brands. Broad incumbents are Nolo, FindLaw, Avvo and UpCounsel.
Does Entangled Group have an API?
No public API is recorded for Entangled Group.