Uniqgene

What Uniqgene does

Uniqgene is a sports-genetics company that converts saliva-derived DNA data into personalized guidance on athletic performance, injury risk, motor learning, oxygen capacity, nutrition, and caffeine metabolism for individual athletes, fitness consumers, and professional sports organizations. The company's core offering is a panel of 15+ validated sport-relevant genetic markers — including ACTN3 (power/sprint), BDNF (motor learning), PPARGC1a (endurance), NOS3 (oxygen transfer), COL5A1/COL1A1 (connective tissue/injury risk), CYP1A2 (caffeine metabolism), COMT, HIF1a, and MCT1 — delivered through DTC saliva-swab kits (Prevent, Perform, Breathe, Nutrition, Caffeine, Learn packages) priced at $250–$350 each, plus an AI-powered chatbot called UniqAssistant that generates daily adaptive recommendations. Uniqgene's platform also accepts raw-DNA uploads from 23andMe, AncestryDNA, and MyHeritage for instant interpretation, and ships with a localized Turkish site that sells the same packages in TRY with clinician-supported Premium tiers.

The business runs a hybrid DTC + enterprise model. Consumer-side revenue combines one-time kit purchases with $23/month or $79/year membership subscriptions, while the enterprise motion targets sports clubs and academies through pilot trials and bulk testing arrangements — most visibly a Fenerbahçe Football Academy pilot (announced December 2022) and a partnership with the UAE Emirates Cricket Board for international reach. Go-to-market blends product-led growth (self-serve e-commerce, instant raw-DNA upload) with field sales to academies and event-driven demand generation at sports camps. The company has disclosed roughly $305,000 across two funding rounds (ITUARI Teknokent in late 2022, ITK Ventures in June 2024), operates with 11–50 employees, and is privately held with no public revenue disclosure.

Name

Uniqgene

Legal name

UNIQGENE

Website

https://uniqgene.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Uniqgene is a sports-genetics company that sells DNA test kits and subscriptions delivering personalized performance, injury-risk, and nutrition insights to athletes, fitness consumers, and professional sports clubs, supported by an AI coaching chatbot.

Ownership category

akta.pro rank

Product category

Sports Genetic Testing

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Genetic & Prenatal Testing Laboratories (HLAFAMAH)

akta.pro secondary industry

Genetic, Cytogenetic & Prenatal Screening IVD (HLAHAAAI)

Keywords

• Sports genetics testing
• DNA performance analysis
• Athletic genetic testing
• Personalized fitness genetics
• Injury risk DNA analysis

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. DNA Testing Kits (Individual Packages): One-time purchase of DNA test kits with included 1-year membership. Packages include Prevent (injury risk), Perform (muscle composition), Breathe (oxygen capacity), Nutrition, Caffeine, and Learn (motor learning) offerings. Test kit + DNA report + priority support included.
2. DNA Testing Kits (Bundle Packages): ME Package bundles 2+ features together at reduced combined pricing ($350 for 2 features). Premium packages combine Sports and Nutrition analysis with 1-hour dietitian consultation.
3. Annual Membership Subscription: Monthly ($23) or annual ($79) subscription providing ongoing DNA insights, AI coaching, live report updates, progress tracking, premium tools, and daily optimization recommendations. Can be purchased standalone with existing DNA data upload.
4. Enterprise/Institutional Contracts: Pilot trials with sports clubs and academies (e.g., Fenerbahçe Futbol Akademisi) suggest B2B institutional licensing or bulk testing arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Uniqgene sells at-home saliva-swab DNA testing kits that analyze sport-relevant genetic markers to produce personalized reports on athletic performance, muscle composition, injury risk, motor learning ability, oxygen capacity, nutrition, and caffeine metabolism. Customers can also upload existing raw DNA data from 23andMe, AncestryDNA, or MyHeritage for instant analysis, and subscribe to an annual membership that delivers continuously updated AI-driven coaching recommendations through the UniqAssistant chatbot.

Differentiator

Problem solved

Functional benefit

Products and services

• Prevent Package DNA testing package analyzing collagen gene variants (COL5A1/COL1A1) and connective-tissue-related markers to deliver a genetic injury risk profile, tendon and muscle sensitivity, and recovery pattern guidance for athletes and active individuals.
• Perform Package DNA testing package analyzing muscle-composition markers such as ACTN3 (sprinter/power gene) to identify fast- vs slow-twitch fiber tendencies and guide power vs. endurance-focused training programs.
• Breathe Package DNA testing package analyzing NOS3, ADRB2, HIF1a and related variants to provide insights on oxygen transfer, cardiovascular performance and altitude adaptation for endurance training optimization.
• Nutrition Package DNA testing package analyzing nutrient-metabolism markers (e.g., PPARa, fat metabolism variants) to deliver personalized macro/micro-nutrient balance, food tolerance, and dietary recommendations aligned to the user's genetic response patterns.
• Caffeine Package DNA testing package analyzing CYP1A2 gene variants to determine caffeine metabolism speed and inform optimal pre-workout caffeine timing and dosing for performance.
• Learn Package DNA testing package analyzing BDNF and COMT gene variants to assess motor learning speed, coordination, reaction time tendencies, and stress management relevant to skill acquisition in sports.
• ME Package (2+ Feature Bundle) Combined genetic testing package bundling any two or more of Uniqgene's individual analysis packages into one purchase at a reduced price compared to buying each feature separately.
• Premium Package (Sports + Nutrition + Dietitian) Premium bundle combining the Sports and Nutrition DNA analysis packages with a 1-hour one-on-one dietitian consultation, plus a 1-year membership and saliva test kit.
• Annual Membership Subscription membership ($23/month or $79/year) providing ongoing DNA-driven fitness, nutrition and recovery insights, AI-powered coaching via the UniqAssistant chatbot, live report updates, progress tracking, and premium tools. Available standalone to customers uploading existing raw DNA data, or bundled with a testing kit.

Quantifiable outcome

• Reports delivered in 4-6 weeks for new test kits; instant results for raw DNA uploads

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Fenerbahçe Futbol Akademisi (Fenerbahçe Football Academy)flagshipStrategic or Co-development Partner · 15 December 2022Pilot trial partnership conducting sports genetics testing for Fenerbahçe's infrastructure team. Athletes receive DNA analysis to inform training decisions and performance optimization. One of Turkey's largest and most prestigious football clubs providing high-visibility reference customer.
• UAE Emirates Cricket BoardcoreStrategic or Co-development PartnerComprehensive genetic testing services tailored specifically for cricket athletes. International partnership extending Uniqgene's geographic reach beyond Turkey. Video content produced showcasing the collaboration.
• Güler Legacy Summer CampcoreStrategic or Co-development PartnerSports tendency analysis for future basketball talents at Güler Legacy Summer Camp. #BeautifulBasketball campaign demonstrates youth athlete development application.
• AltınorducoreStrategic or Co-development PartnerSports genetics partnership with professional football club for athlete development and performance optimization.
• GöztepecoreStrategic or Co-development PartnerSports genetics partnership with professional football club for athlete development and performance optimization.
• Scout AcademycoreStrategic or Co-development PartnerSports academy partnership for talent identification and athlete development using genetic insights to inform scouting and training decisions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AncestryDNA: Largest consumer DNA database whose raw files Uniqgene ingests; primarily ancestry-focused but repeatedly attempts adjacent health/wellness expansion, representing both an enabler (raw upload source) and a platform threat.
• 23andMe: Mass-market DTC genetic testing incumbent whose raw data files Uniqgene ingests; ships generic trait reports (some sports-adjacent) and dwarfs niche players on customer base, IP and brand — the dominant platform risk for Uniqgene.
• MyHeritage DNA: Global DTC genetic testing platform (also an Uniqgene raw-data source); serves international consumers in the same upload-and-analyze pathway and competes indirectly for the post-upload wellness spend.
• Helix: DNA-testing-as-a-service platform powering other brands' genetic products; potential infrastructure partner or competitor depending on whether Uniqgene builds or rents sequencing capacity.

Others

• Everlywell: At-home health testing brand (blood, hormones, etc.) that has expanded into nutrition and wellness; comparable GTM (DTC kit + e-commerce + subscription portal) and overlapping consumer base, though not genetics-native.

Regional players

• GenePlanet: European-based DTC genetic testing company offering lifestyle, nutrition and sports panels with similar subscription-plus-coaching monetisation, overlapping with Uniqgene in EMEA athletic consumer geographies.

Emerging players

• Orig3n: US-based DTC genetic testing company with fitness, nutrition and recovery categories; narrower commercial traction but overlapping wellness-genetics product taxonomy with Uniqgene.

Direct peers

• InsideTracker: DTC personalized performance and longevity testing company using blood biomarkers plus optional DNA add-ons; serves the same active-consumer and executive-performance segment with a similar subscription-plus-coach model and AI-driven recommendations.
• DNAfit: Direct London-based sports genetics competitor offering ACTN3-based performance and nutrition DNA reports for athletes and fitness enthusiasts. Operates with the same customer segment (amateur and pro athletes) and same one-time kit-plus-insight product model.
• FitnessGenes: UK-based direct-to-consumer sports genetics company covering training response, recovery, endurance, power and nutrition gene panels. Closest 1:1 comparable to Uniqgene on product scope (multiple gene panels for performance) and consumer target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/uniqgene
• YouTubeyoutube.com/channel/UCSoXyzxMWYWnBH58dXSOF3w
• LinkedInlinkedin.com/company/uniqgene
• Instagraminstagram.com/uniqgene

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniqgene