Meicai

Name

Meicai

Legal name

北京云杉信息技术有限公司

Website

https://meicai.cn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Meicai is a Beijing-based B2B fresh food e-commerce platform founded in 2014, connecting nearly one million Chinese restaurant operators directly with farm producers via its mobile app, full-category procurement, and proprietary next-morning delivery network.

Ownership category

akta.pro rank

Product category

B2B Restaurant Food Supply Chain

NAICS

All Other Food Manufacturing (31199)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL)

Keywords

• B2B food supply
• Restaurant procurement
• Fresh produce delivery
• Agricultural e-commerce
• Farm-to-restaurant

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Fresh Food Marketplace: Meicai operates a business-to-business marketplace connecting restaurant operators with farm suppliers. Restaurants place orders through the Meicai app for next-day delivery of fresh produce and food ingredients across full categories including condiments and beverages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Meicai operates a mobile-first B2B fresh food e-commerce platform that connects restaurant operators directly with farm producers, enabling same-day ordering with next-morning delivery (orders placed before 11 PM delivered by 10 AM) of fresh produce, ingredients, condiments, and beverages. The platform uses a direct farm-source procurement system that bypasses traditional intermediary layers to reduce costs, minimize produce loss, and ensure food safety for nearly one million restaurant customers across China.

Differentiator

Problem solved

Functional benefit

Products and services

• Meicai Mall App (美菜商城) Mobile B2B e-commerce application that enables restaurant operators to browse, order, and manage recurring procurement of full-category fresh ingredients, condiments, and beverages directly from farm-origin suppliers.
• 110 Express Delivery (110极速达) Express delivery service guaranteeing next-morning delivery of fresh ingredients for orders placed before 11 PM, designed around restaurant kitchen operating hours and procurement timing.
• Carefree System (无忧体系) Service quality assurance framework comprising four pillars: quality assurance (品质无忧), price assurance (价格无忧), selection assurance (选择无忧), and service assurance (服务无忧), supporting restaurant procurement confidence.

Quantifiable outcome

• 压缩中间流通环节，降低损耗

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 常熟经济技术开发区 (Changshu Economic and Technological Development Zone)coreStrategic or Co-development Partner · 23 April 2020Meicai partnered with Changshu Economic and Technological Development Zone to establish the Jiangsu Yunshan World Headquarters (江苏云杉世界总部项目) in the zone. The signing ceremony was held via video link, with participation from Changshu Party Secretary Zhou Qindi and Meicai Founder & CEO Liu Chuanjun.

Scale indicators1 record

Emerging players

• Benlai (本来生活): Benlai is a Chinese fresh-food e-commerce platform originally known for B2C imported produce that has expanded into B2B supply to restaurants and corporate clients. It is comparable in fresh-food sourcing and SKU breadth, though smaller in restaurant reach.
• Yiguo (易果生鲜): Yiguo is a long-standing Chinese fresh-food e-commerce platform, originally Alibaba-invested, focused on premium fruit, seafood, and imported fresh products. It overlaps with Meicai in fresh produce sourcing and last-mile cold-chain distribution.

Broad incumbents

• US Foods: US Foods is a leading U.S. foodservice distributor serving restaurants and foodservice operators. It is comparable to Meicai as a B2B fresh and broadline supplier to restaurants, providing a mature benchmark for unit economics and scale.
• Hema Fresh (盒马): Hema is Alibaba's flagship omni-channel fresh-grocery banner combining offline stores with app-based ordering and 30-minute delivery. It is a broad incumbent that overlaps with Meicai in fresh-food sourcing and last-mile, though primarily B2C.
• JD Daojia (京东到家): JD Daojia is JD.com's on-demand local retail delivery platform, providing fresh-food and grocery delivery through partner supermarkets. It overlaps with Meicai's mobile-first procurement and delivery model, though primarily retail-consumer focused.
• Sysco Corporation: Sysco is the largest global B2B foodservice distributor, supplying restaurants, hotels, and institutions. While U.S.-based and broadline, it represents the mature global analog for Meicai's restaurant supply-chain model.

Direct peers

• Meituan Maicai (美团买菜): Meituan's grocery and fresh-food delivery service leverages Meituan's massive delivery rider network to compete in fresh produce and prepared ingredient delivery, overlapping with Meicai's restaurant and household customer base.
• Songshuyun (松鼠商云 / Pinecone Business Cloud): Songshuyun is a B2B fresh-food supply chain platform serving small and mid-sized restaurants in China. It competes head-to-head with Meicai in restaurant procurement, sourcing models, and mobile-order workflows.
• Dingdong Maicai (叮咚买菜): Dingdong Maicai is a Shanghai-headquartered fresh-grocery mobile platform operating a frontline warehouse + rider model for same-day delivery. While more B2C than Meicai, it shares the dense-urban fresh-food sourcing and next-day/next-morning delivery proposition.
• Missfresh: Missfresh is a China-based fresh-food e-commerce platform offering on-demand grocery delivery. While it has a stronger B2C consumer focus than Meicai, its B2B arm and shared fresh-food supply chain make it a directly comparable peer in online fresh-food distribution to restaurants and consumers.

Market position

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meicai