What Mawer Capital does

Mawer Capital, operating through its legal entity Inside Success TV LLC, is a privately held media and entertainment enterprise founded by Rudy Mawer (the 'Man in Red') and built around three core operating brands. The company's primary platform is Inside Success TV, a proprietary streaming service and 12,000+ sq ft Miami Beach production studio (at 751 Collins Ave) that has produced or is producing over 1,000 documentaries, films, and long-form media projects, branded as the 'Netflix for Entrepreneurs.' Its second product is 60 Day Hustle, an Amazon Prime Video business reality competition series co-created and executive produced by Mawer, where 12 entrepreneurs compete in a 60-day accelerator for a $100,000 prize; Season 1 and Season 2 have been released across US and UK markets with Sonic Gods Studios as co-production partner. Its third product is RED Gaming, a wholly-owned next-generation game studio and entertainment IP company designed to scale original IP across gaming, media, merchandise, and licensing rather than operate as a single-title studio.

The business generates revenue across five streams: television production and licensing royalties from 60 Day Hustle, Inside Success TV subscription revenue, RED Gaming IP and licensing, paid media management services for clients (the company deploys $200,000+ per day in profitable paid social spend on behalf of brands), and keynote speaking fees across 200+ global engagements. Marketing and customer acquisition rely on a multi-channel approach: a 1.2M-follower Instagram presence (@rudymawerlife), a Living the Red Life podcast on YouTube with 250+ videos, 80K Facebook followers, earned media coverage across Forbes, Entrepreneur, Inc., Success Magazine, Rolling Stone, CNBC, and Business Insider, plus the streaming platform itself. Customers primarily comprise aspiring entrepreneurs and SMB founders seeking brand acceleration, business reality show contestants, and streaming viewers of business-and-celebrity content; high-profile content partners include Allen Iverson, Serena Williams, Mario Lopez, Dolph Lundgren, Lisa Vanderpump, and Tony Hawk.

The company is founder-controlled, with no disclosed parent company, no institutional investors beyond a single undisclosed $350,000 funding round in June 2023, and operations split between Clearwater (per firmographics) and Miami Beach (where the production studio is located). It claims multiple 7- and 8-figure brands built in-house, Inc. 5000 fastest-growing company recognition, and profitable management of large-scale paid media campaigns, though no audited revenue figures are publicly disclosed.

Name

Mawer Capital

Legal name

Inside Success TV LLC

Website

https://mawercapital.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Mawer Capital is a privately held media and entertainment company founded by Rudy Mawer, operating Inside Success TV (a streaming platform with a 12,000+ sq ft Miami studio), 60 Day Hustle (an Amazon Prime business reality show), and RED Gaming (a game studio and entertainment IP company). It serves aspiring entrepreneurs, SMB founders, and business-content consumers via subscriptions, licensing, paid media services, and keynote speaking.

Ownership category

akta.pro rank

Product category

Television Production & Streaming Media

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)

akta.pro secondary industries

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM)

Keywords

• Media production services
• Streaming television platform
• Business reality shows
• Entertainment IP licensing
• Paid media management

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Production & Licensing: Co-creator and executive producer of 60 Day Hustle on Amazon Prime; produces original programming distributed through streaming platforms.
2. Inside Success TV Subscriptions: Streaming platform subscription for premium business content, documentaries, and original series.
3. RED Gaming IP & Licensing: Game studio developing original intellectual property across gaming, media, merchandise, and licensing for long-term entertainment assets.
4. Paid Media Management Services: Manages profitable paid social media advertising campaigns; deploys $200K+ per day in paid media spend for clients.
5. Keynote Speaking & Events: 200+ keynote speeches delivered globally, speaking on entrepreneurship, media leverage, and brand-building strategy.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mawer Capital operates as a media and entertainment enterprise producing premium business documentaries, celebrity interviews, and original programming through its Inside Success TV streaming platform and 12,000+ sq ft Miami production studio. The company co-creates and executive produces the 60 Day Hustle business reality competition series distributed on Amazon Prime Video, and runs RED Gaming, an entertainment IP and game studio. Complementary offerings include paid social media management services deploying $200K+ daily in ad spend and keynote speaking engagements for brand-building and audience growth.

Product overview

Mawer Capital (operated by Rudy Mawer, the 'Man in Red') operates a portfolio of media and entertainment brands centered around three main offerings: Inside Success TV (a streaming platform and production studio producing business documentaries and original programming), 60 Day Hustle (an Amazon Prime business reality competition show), and RED Gaming (a game studio and entertainment IP company). The company operates a 12,000+ sq ft production studio in Miami and has produced over 1,000 long-form media projects across its network.

Differentiator

Problem solved

Functional benefit

Brands

• 60 Day Hustle: Amazon Prime business reality competition series co-created and executive produced by Rudy Mawer, featuring entrepreneurs competing for $100,000 over 60 days.
• Inside Success TV
• RED Gaming

Products and services

• Inside Success TV Premium media network and streaming platform producing documentaries, business reality shows, interview series, and original programming featuring elite entrepreneurs, celebrities, and cultural icons. Operates from a 12,000+ sq ft production studio in Miami and targets streaming subscribers seeking business, mindset, money, and motivational content.
• 60 Day Hustle Amazon Prime Video business reality competition series co-created and executive produced by Rudy Mawer, where 12 entrepreneurs compete in a 60-day accelerator challenge for a $100,000 prize.
• RED Gaming Next-generation game studio and entertainment IP company building original intellectual property across gaming, media, merchandise, and licensing. Designed as a long-term entertainment asset rather than a single-title studio.

Quantifiable outcome

• Scaled brands to $1M+ per day in revenue
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and featured content.

• Sonic Gods StudioscoreStrategic or Co-development Partner · 1 July 2024Production partner for 60 Day Hustle; a Sonic Gods production working with Prime Video to launch the business accelerator reality format.
• Amazon Prime VideoflagshipChannel Partner/ Reseller/ DistributorDistribution partnership for 60 Day Hustle business reality show; co-creator and executive producer relationship resulting in Season 1 and Season 2 released across US and UK markets on Prime Video streaming platform.
• Allen Iversonfeatured contentOthersA-list celebrity featured on Inside Success TV streaming platform, representing high-profile content partnerships with sports icons.
• Serena Williamsfeatured contentOthersGlobal sports icon featured on Inside Success TV platform as part of celebrity and business legend content programming.
• Mario Lopezfeatured contentOthersCelebrity and cultural icon featured on Inside Success TV streaming platform for business and entertainment content.
• Dolph Lundgrenfeatured contentOthersAction star and cultural icon featured on Inside Success TV platform as part of celebrity interview series.
• Lisa Vanderpumpfeatured contentOthersReality TV star and business legend featured on Inside Success TV for entrepreneur interview series.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MasterClass: Subscription content platform featuring premium video lessons from world-class instructors and celebrities. Closely comparable to Inside Success TV's 'Netflix for Entrepreneurs' positioning, with celebrity-driven educational content monetized via subscription.
• Studio71: Digital-first content network producing video, podcasts, and branded entertainment with influencer and celebrity talent. Comparable in its talent-driven content production model and multi-channel distribution strategy.
• Chicken Soup for the Soul Entertainment: Public entertainment company producing and distributing original video content, including reality TV and streaming via Crackle. Comparable mid-tier scaled media operator producing and owning content across streaming platforms.
• Barstool Sports: Founder-led (Dave Portnoy) digital media brand producing video, podcast, and editorial content with a strong personal-brand identity. Comparable in its personality-driven content engine, multi-platform distribution, and brand-amplified monetized audience.

Broad incumbents

• Imagine Entertainment: Established film and TV production house (Ron Howard/Brian Grazer) producing premium scripted and unscripted content. Comparable as a production-driven media operator, though larger and more diversified across theatrical, TV, and documentary formats.
• Legendary Entertainment: Film and TV production company producing premium content across genres including documentaries and unscripted. Comparable as a large-scale production house, though operating with broader IP and theatrical exposure.
• Tubi (Fox Corporation): Free ad-supported streaming television service distributing licensed and original content. Comparable as a streaming distribution competitor for the same entrepreneur/lifestyle content audience and as a potential licensing channel for the Inside Success TV library.
• Lionsgate: Major studio producing and distributing film, television, and streaming content including reality and unscripted formats. Comparable as a vertically integrated content producer-distributor at much larger scale.
• Banijay Group: Global leader in reality and unscripted television production, producing hits across multiple markets. Closely comparable as the production partner behind formats like the 60 Day Hustle reality show concept Mawer has built.

Others

• Entrepreneur Media (Entrepreneur magazine): Entrepreneur-focused media brand producing content for founders and business builders across digital, print, and video. Comparable audience overlap with Mawer's entrepreneur-mindset consumer base but operates in publishing rather than production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@livingtheredlifepodcast
• Facebookfacebook.com/MawerCapital
• Instagraminstagram.com/rudymawerlife
• Xx.com/Mawer_Capital
• LinkedInlinkedin.com/company/mawer-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mawer Capital