OfColor
OfColor is a minority-owned financial wellness SaaS platform, founded in 2019 and based in New York, that delivers culturally tailored financial education and coaching to employees of color via enterprise employer subscriptions, with MetLife and Financial Finesse Ventures as its anchor partners and distribution channel.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OfColor does
OfColor is a minority-owned financial wellness SaaS company founded in 2019 and headquartered in New York. The company operates a B2B platform that delivers culturally relevant financial education, coaching, and tools targeted specifically at employees of color in corporate America, with the stated mission of addressing racial wealth disparities through workplace financial wellness programs.
The platform is built as a SaaS solution offered as an employee benefit, sold via direct enterprise sales to Fortune 500 and upper-middle market companies with a focus on HR and benefits buyers. Revenue is generated through quote-based enterprise subscriptions. Named enterprise relationships include MetLife, where OfColor's platform is integrated to serve MetLife's diverse workforce, and Financial Finesse, which functions as both investor and parent-channel partner. The company has secured capital from Techstars (2020), FinRise (2021), PSG (2021), and Financial Finesse Ventures (multiple rounds, including 2023).
OfColor positions itself as a specialized overlay in the broader financial wellness market, claiming minority-owned status, culturally tailored content, and DEI-aligned outcomes (financial health improvement, benefits satisfaction, retention) as its primary differentiators. Strategic expansion is being pursued through Financial Finesse Ventures' channel, with a stated objective to reach over 12,000 employers in the US via the parent ecosystem.
OfColor firmographics
Firmographics- Name
- OfColor
- Website
- https://ofcolor.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OfColor is a minority-owned financial wellness SaaS platform, founded in 2019 and based in New York, that delivers culturally tailored financial education and coaching to employees of color via enterprise employer subscriptions, with MetLife and Financial Finesse Ventures as its anchor partners and distribution channel.
- Ownership category
- akta.pro rank
Where OfColor is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
OfColor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B SaaS Subscription: OfColor operates as a SaaS provider offering financial wellness services to employers, generating revenue through enterprise subscriptions. The platform is offered as an employee benefit by partnering with companies like MetLife to serve their diverse workforce.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
OfColor product offering
Product offeringCore offering
OfColor develops and sells a SaaS-based financial wellness platform designed specifically for employees of color. The platform is offered to employers as an employee benefit, providing culturally relevant financial education, coaching, and tools to address racial wealth disparities within corporate workforces.
Product overview
OfColor is a financial wellness SaaS platform focused on serving employees of color in the US. The company operates as a minority-owned business addressing racial wealth disparities through workplace financial wellness solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Wellness SaaS Platform for Employees of Color
Companies that use OfColor
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
OfColor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OfColor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MetLifecoreOfColor works with MetLife as a client partner, integrating its financial wellness platform to serve MetLife's diverse employee base and customer base with culturally relevant financial wellness solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
OfColor competitors and assessment
Company assessmentBroad incumbents
- SmartDollar: Long-standing workplace financial wellness benefit from Ramsey Solutions, offered as an employer-sponsored program. Comparable as a B2B financial wellness benefit, but with generalist rather than minority-focused content.
- Financial Finesse: The largest independent provider of workplace financial coaching, serving 20,000+ employers globally. OfColor is a portfolio company of its venture arm and competes with it in the same financial wellness category, though Financial Finesse offers a broader, generalist platform.
- Prudential Group Insurance (workplace benefits): Major insurance carrier with employee benefits and group financial wellness offerings sold through employers. Comparable as an incumbent distributor of workplace financial wellness, and a potential integration partner analogous to OfColor's MetLife relationship.
Emerging players
- Payactiv: Earned-wage access and financial wellness platform sold to employers as a benefit. Overlaps in addressing employee financial stress via employer channels, though the core product is wage access rather than education/coaching.
- Brightside Financial: Employer-sponsored financial wellness platform combining AI-driven guidance with human coaching. Comparable in product delivery and B2B enterprise sales motion, with broader audience positioning than OfColor.
- Even (Responsive.io): On-demand pay and financial wellness platform offered as an employer benefit. Comparable buyer (HR/benefits), overlap on financial wellness content, but core product is earned-wage access.
Direct peers
- Origin Financial: Workplace financial wellness platform sold as an employee benefit, with coaching and personalized tools. Comparable in B2B benefits-buyer motion and coaching-led delivery model.
- Enrich Financial Wellness: Financial wellness platform focused on employees and offered as a workplace benefit. Comparable in buyer (HR/benefits), delivery model (coaching + education), and target customer (mid-market and enterprise).
- LearnLux: B2B financial wellness platform sold to employers as a benefit, providing financial coaching, education, and tools. Comparable go-to-market and product scope; OfColor differentiates on culturally relevant content for employees of color.
Others
- Wellable: Employee wellbeing platform that includes financial wellness alongside physical and mental health benefits. Comparable as a workplace benefit sold to HR, with financial wellness as one module within a broader wellbeing suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
OfColor social profiles
Digital presenceOfColor financial estimates
Financial estimateRevenue estimate
Valuation estimate
OfColor leadership team
Management profileNumber of profiles
Profiles2 records
OfColor funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OfColor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OfColor
What does OfColor do?
OfColor develops and sells a SaaS-based financial wellness platform designed specifically for employees of color. The platform is offered to employers as an employee benefit, providing culturally relevant financial education, coaching, and tools to address racial wealth disparities within corporate workforces.
Is OfColor a public or private company?
OfColor is a private company. It is classified as venture growth investor backed and is currently operating.
When was OfColor founded?
OfColor was founded in 2019. It employs 11 to 50 people.
Where is OfColor based?
OfColor is headquartered in New York, United States, in the North America region.
How does OfColor make money?
One revenue line is on record: B2B SaaS Subscription.
Who are OfColor's main competitors?
Broad incumbents on record are SmartDollar, Financial Finesse and Prudential Group Insurance (workplace benefits). Emerging players are Payactiv, Brightside Financial and Even (Responsive.io). Direct peers are Origin Financial, Enrich Financial Wellness and LearnLux. Wellable is listed as an others.
Does OfColor have an API?
No public API is recorded for OfColor.