Hitched

What Hitched does

Hitched is a Philadelphia-based, founder-led fine jewelry retailer specializing in engagement rings, wedding bands, and bridal jewelry for engaged couples. Founded in 2018 by husband-and-wife team Chris Sammons (CEO) and Stephanie Sammons (Co-Founder, GIA-certified designer of the Signature Engagement Collection), the company positions itself as a modern, low-pressure alternative to traditional jewelers. It sells both lab-grown and natural diamonds across 14K/18K gold (yellow, white, rose) and platinum, with engagement rings priced from approximately $1,799 to $8,848+ and wedding bands ranging from $19 (silicone) to $3,499+ (diamond, gold, platinum).

The company operates a three-touchpoint omnichannel model: three appointment-based showrooms in Philadelphia (Old City), Chicago (Wicker Park/Bucktown), and Washington DC (Georgetown); a Shopify-powered e-commerce site for in-stock items and made-to-order bands; and virtual consultations led by a dedicated engagement specialist. Core products include a proprietary Signature Engagement Collection (Heirloom Bezel, Solitaire, Cathedral Hidden Halo, Three Stone) and an extensive wedding band assortment for men and women, plus bridal fine jewelry, men's/groom gifts, and jewelry care items. Custom services — bespoke design, heirloom redesign, and a Build-Your-Own Signature Ring online configurator — are central to the value proposition.

Hitched's GTM blends DTC e-commerce with high-touch, appointment-based showroom consultations that emphasize education, transparency, and a 'bistro-esque' in-store experience (complimentary beverages, no-pressure sales). Revenue is generated through one-time transactions on engagement rings, wedding bands, and fine jewelry, supplemented by custom design fees. The team consists of approximately 10 members including per-market GMs and a bench jeweler. No external venture or private equity investment is disclosed; the company remains privately held and bootstrapped by the founders.

Name

Hitched

Legal name

Hitched

Website

https://tryhitched.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hitched is a Philadelphia-based fine jewelry retailer that sells engagement rings, wedding bands, and bridal jewelry through appointment-based showrooms in Philadelphia, Chicago, and Washington DC, supported by an e-commerce site and virtual consultations for engaged couples.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro industry

PRIMARYCRAKAGAC

Bridal & Engagement Jewelry Retail

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry & Watch Retail (Omnichannel/Specialty)

SECONDARYCRAKACAA

Engagement Rings

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Bridal & Engagement Jewelry

SECONDARYCRAKACAB

Wedding Bands (Bridal Rings)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Bridal & Engagement Jewelry

SECONDARYCRAKACAG

Bridal Jewelry Customization & Bespoke

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Bridal & Engagement Jewelry

Keywords

• Engagement rings
• Wedding bands
• Fine jewelry
• Bridal jewelry
• Custom jewelry design

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Engagement Rings: Sale of engagement rings including in-stock signature collection rings and custom-designed pieces. Prices range from approximately $1,799 to $8,848+ depending on diamond type, carat, and metal. Both lab-grown and natural diamond options available.
2. Wedding Bands: Sale of wedding bands for men and women. Women's bands range from $999 to $3,499+ (gold/platinum, diamond), men's bands from $699 to $1,699+. Silicone bands start at $19. Includes gold, platinum, tungsten, wood, and diamond options.
3. Fine Jewelry: Sale of fine jewelry including bridal essentials, women's jewelry (earrings, necklaces, bracelets), and men's jewelry. Price points range from $79 to $1,699+. Includes pearl, diamond, and gemstone pieces.
4. Custom Design Services: Custom engagement ring design services where customers work with designers to create bespoke pieces. Also includes heirloom redesign services to transform family jewelry into new pieces.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hitched is a direct-to-consumer fine jewelry retailer that designs, custom-crafts, and sells engagement rings, wedding bands, and bridal/fine jewelry through appointment-based showrooms in Philadelphia, Chicago, and Washington D.C., complemented by a Shopify-powered e-commerce site and virtual consultations. The company offers both lab-grown and natural diamonds across in-stock and made-to-order pieces, plus bespoke custom design and heirloom redesign services delivered with GIA-certified gemological expertise.

Product overview

Hitched is a modern fine jewelry company offering engagement rings, wedding bands, and fine jewelry through a unified omnichannel platform combining physical showroom locations with e-commerce. The core product portfolio centers on the Signature Engagement Ring Collection (including Signature Heirloom Bezel, Signature Solitaire, Signature Cathedral Hidden Halo, and Signature Three Stone designs) and wedding bands for men and women. Women's wedding bands include the Gold French Set series (Half, 3/4, and Full Eternity), Traditional Set, Modern Set, and Channel Set styles in gold, platinum, and diamond options. Men's wedding bands feature Gold Classic, Flat, Knife Edge, Milgrain, Beveled, and Stepped Edge styles in gold and platinum, plus budget-friendly Tungsten and Silicone collections. The company differentiates through customization services including custom ring design, heirloom jewelry redesign, and virtual engagement consultations. Fine jewelry offerings include Bridal Fine Jewelry with pearl and diamond pieces, Women's Fine Jewelry with earrings/necklaces/bracelets, and Men's jewelry gifts. Additional services encompass a ring builder tool and jewelry care products. All products are offered with both lab-grown and natural diamond options, with metals including 14K and 18K gold in yellow, white, and rose variants, plus platinum.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Engagement Ring Collection Hitched's in-stock signature engagement rings featuring the Signature Heirloom Bezel, Solitaire, Cathedral Hidden Halo, and Three Stone styles, available in various diamond shapes (round, oval, cushion, emerald, marquise, radiant, pear) and metals (14K/18K yellow, white, rose gold, and platinum) with both lab-grown and natural diamond options. Prices range from $1,799 to $8,848+, with in-stock rings shipping within 7 business days and a complimentary insurance appraisal included.
• Women's Wedding Bands Collection of women's wedding bands in gold (French Set Half, 3/4, and Full Eternity, Traditional Set, Modern Set, Channel Set), platinum, diamond, and silicone options. Lab-grown and natural diamond styles priced from $999 to $3,499+ in gold, with diamond bands made-to-order on a 6-8 week turnaround.
• Men's Wedding Bands Men's wedding bands spanning gold (Classic, Flat, Knife Edge, Milgrain, Beveled, Stepped Edge), platinum, diamond, durable tungsten (including wood inlay and meteorite inlay designs), wood, silicone, and a sale collection of styles under $99. Prices span $19–$1,699+, with each showroom carrying 100+ styles.
• Women's Fine Jewelry Women's fine jewelry collection including earrings (ball studs from $79, diamond martini studs from $399, diamond hoops from $1,249, paperclip drop earrings $499, rope hoops $649), necklaces, bracelets, and rings in 14K and 18K gold with lab-grown and natural diamonds.
• Bridal Fine Jewelry Fine bridal jewelry for the wedding day, including earrings, bracelets, and necklaces featuring pearls, diamonds, and gemstones.
• Men's Fine Jewelry & Wedding Gifts for Groom Men's jewelry collection including Figaro chain necklaces from $159, Anchor and Cuban chains, personalized cufflinks from $399, and leather bracelets with gold clasps, suitable as groom or groomsmen gifts.
• Custom Engagement Ring Design Bespoke custom engagement ring design service where customers collaborate with Hitched's designers to create one-of-a-kind rings, including heirloom redesign options for transforming family jewelry into new pieces.
• Virtual Engagement Consultations Video-call consultation service led by engagement specialists who guide customers through all available engagement ring options, providing diamond, gemstone, and metal education for remote buyers nationwide.
• Silicone Wedding Bands Affordable silicone wedding bands designed for everyday wear, available in styles for men and women starting at $19.
• Jewelry Care Products Jewelry care essentials including cleaning solutions, polishing products, and vegan leather jewelry cases with mirrors to maintain fine jewelry purchases.

Quantifiable outcome

• Lab-grown diamonds cost 30-50% less than natural diamonds
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clean Origin: Lab-grown diamond specialist offering engagement rings and fine jewelry exclusively through DTC e-commerce. Comparable assortment, customer profile, and lab-grown positioning as Hitched.
• With Clarity: Online-first custom engagement ring and fine jewelry brand with home try-on and bespoke design services. Overlaps directly with Hitched's custom design and lab/natural dual offering.
• VRAI: Vertically integrated lab-grown diamond jewelry brand with DTC e-commerce and showrooms in major metros. Directly competes with Hitched on lab-grown engagement rings and signature setting designs.
• Ritani: DTC and showroom hybrid engagement ring retailer offering both natural and lab-grown diamonds with a strong custom-design tool. Direct competitor for the same digitally native engagement-ring buyer.
• Brilliant Earth: Public omnichannel bridal jewelry retailer specializing in ethically sourced and lab-grown diamonds with showrooms across major US cities. Closest direct competitor to Hitched's value proposition and showroom-led DTC model.

Emerging players

• Mejuri: Direct-to-consumer fine jewelry brand with growing bridal and engagement offering. Comparable millennial customer profile and showroom/digital model, though stronger in everyday fine jewelry than bridal.
• Charles & Colvard: Direct-to-consumer moissanite and lab-grown jewelry retailer with comparable value-positioned bridal assortment. Niche overlap with Hitched's lab-grown offerings but lower brand recognition in the engagement-ring category.

Broad incumbents

• James Allen: Signet-owned online diamond retailer with 360° diamond viewing and custom ring builder. Competes with Hitched for value-conscious online engagement-ring buyers; broader assortment without a showroom-led experience.
• Kay Jewelers: Mass-market Signet-owned jewelry chain with mall-based showrooms selling engagement rings, wedding bands, and fashion jewelry. Competes for bridal buyers but with a high-volume, traditional sales model that Hitched explicitly positions against.
• Blue Nile: Large online diamond and engagement-ring retailer (owned by Signet Jewelers) with broad assortment and national reach. Competes for the same online engagement-ring shopper but at much larger scale and broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/tryhitched
• Facebookfacebook.com/tryhitched
• LinkedInlinkedin.com/company/tryhitched

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitched