SciPlay Corporation
SciPlay Corporation is a wholly-owned subsidiary of Light & Wonder, Inc. that develops and publishes 11 free-to-play social casino and casual mobile games, serving more than 6 million players globally through its proprietary AdTech, LiveOps, and data engine platforms across mobile, web, and iGaming channels.
- Company typePublic
- Founded1999
- HeadquartersLas Vegas, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What SciPlay Corporation does
SciPlay Corporation is the social gaming division of Light & Wonder, Inc. (formerly Scientific Games Corporation, rebranded in 2022), operating as a wholly-owned subsidiary within Light & Wonder's cross-platform global gaming ecosystem. Founded in 1999, the company develops and publishes free-to-play social casino and casual mobile games for a global audience of more than 6 million players, with no real-money gambling involved. Its portfolio of 11 live games spans social casino slots (Jackpot Party Casino Slots, Quick Hit Slots, Gold Fish Casino Slots, Hot Shot Casino, MONOPOLY Slots, 88 Fortunes Slots, Dancing Drums Slots), live bingo (Bingo Showdown), table games (Backgammon Live), and casual card games (Solitaire Daily Break, Spider Solitaire Daily Break).
The company operates 6 development studios across 5 countries (USA, Israel, India, Turkey, and Ukraine) with a workforce of approximately 800+ employees. SciPlay's underlying platform rests on three proprietary technology layers: an in-house AdTech stack for player acquisition and targeted engagement, a LiveOps engine for real-time events, promotions, and content updates, and a data engine powering player analytics and personalization. Games are distributed through Google Play, Apple App Store, Facebook Gaming, and direct-to-consumer web storefronts (e.g., JackpotParty.com, QuickHitSlots.com), with cross-platform integration into Light & Wonder's iGaming system supporting real-money casino operator partnerships.
SciPlay monetizes primarily through a freemium in-app purchase model in which players buy virtual coins and currency, augmented by regular free coin bonuses to drive engagement. A secondary growth vector comes from Light & Wonder's iGaming integration (reported as generating 18% year-over-year growth) and from studio acquisitions—Alictus (80% stake, $100 million, 2022) and Koukoi Games (2021)—that have expanded the company into the hyper-casual and casual gaming segments. Reported 2024 revenue was $821 million.
SciPlay Corporation firmographics
Firmographics- Name
- SciPlay Corporation
- Legal name
- SciPlay Corporation
- Website
- https://sciplay.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SciPlay Corporation is a wholly-owned subsidiary of Light & Wonder, Inc. that develops and publishes 11 free-to-play social casino and casual mobile games, serving more than 6 million players globally through its proprietary AdTech, LiveOps, and data engine platforms across mobile, web, and iGaming channels.
- Ownership category
- akta.pro rank
SciPlay Corporation industry classification
Industry- Product category
- Mobile Social Casino Games
- NAICS
- Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
Where SciPlay Corporation is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
SciPlay Corporation business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-App Purchases: Players purchase virtual coins and currency to use within games. Games are free to play with optional purchases for enhanced experience. Additional free currency available at login and recurring intervals.
- iGaming Integration: Integration with Light & Wonder's iGaming platform generating double-digit growth (18% year-over-year). Cross-platform gaming experience.
- Game Licensing/Acquisitions: Revenue growth through studio acquisitions (Alictus, Koukoi Games) expanding portfolio and market reach in hyper-casual and casual gaming segments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game with optional in-app purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SciPlay Corporation product offering
Product offeringCore offering
SciPlay develops and operates a portfolio of 11 free-to-play social casino and casual mobile games, including slot games (Jackpot Party, Quick Hit Slots, Gold Fish Casino, Hot Shot Casino, MONOPOLY Slots, 88 Fortunes, Dancing Drums), bingo (Bingo Showdown), table games (Backgammon Live), and casual card games (Solitaire Daily Break, Spider Solitaire Daily Break). Games are distributed globally via iOS, Android, Facebook, and direct web platforms, with revenue generated through in-app purchases of virtual currency; no real money gambling is involved.
Product overview
SciPlay Corporation is the social gaming division of Light & Wonder, Inc., operating as a portfolio of 11 distinct free-to-play social casino and casual games. The product portfolio consists primarily of social casino slot games (including Hot Shot Casino, Jackpot Party Casino Slots, Quick Hit Slots, Gold Fish Casino Slots, Dancing Drums Slots, MONOPOLY Slots, and 88 Fortunes Slots), bingo games (Bingo Showdown), table games (Backgammon Live), and casual card games (Solitaire Daily Break, Spider Solitaire Daily Break). All games are free-to-play with optional in-game purchases and do not involve real money gambling. The company operates across mobile apps (iOS and Android) and web platforms, with studios in the USA, Israel, India, Turkey, and Ukraine.
Differentiator
Problem solved
Functional benefit
Brands
- Bingo Showdown: Wild West themed live bingo game
- Backgammon Live
- Hot Shot Casino
- Jackpot Party Casino Slots
- Quick Hit Slots
- Gold Fish Casino Slots
- Dancing Drums Slots Casino
- MONOPOLY Slots
- Solitaire Daily Break
- 88 Fortunes Slots
- Spider Solitaire Daily Break
Products and services
- Bingo Showdown A live bingo game set in a Wild West theme, offering real-time multiplayer bingo gameplay with social features and free board games for casual mobile gamers.
- Backgammon Live A dynamic table game app featuring backgammon gameplay with skill competition and multiplayer functionality for casual mobile gamers.
- Hot Shot Casino A social casino slot game providing an authentic Las Vegas casino experience with classic slot machine games for mobile players.
- Jackpot Party Casino Slots A social casino slot game offering free slots gameplay with a real casino game experience and a 45 million coin welcome bonus for mobile players.
- Quick Hit Slots A free Vegas-style slots mobile game featuring classic slot machine games with free spinning and winning mechanics for casual mobile gamers.
- Gold Fish Casino Slots A free underwater-themed Vegas casino slot machine adventure game with bonus coin features for mobile players.
- Dancing Drums Slots Casino A social casino experience bringing Dancing Drums slot machine games from real casinos to mobile devices with jackpot features for slot players.
- MONOPOLY Slots A free social casino slot game featuring the Monopoly brand, allowing players to hit jackpots and become a monopoly millionaire on mobile devices.
- Solitaire Daily Break A classic solitaire card game with free gameplay, jigsaw puzzle pieces to collect, and levels to complete by moving cards from Tableau to Foundation for casual gamers.
- 88 Fortunes Slots A Far East-themed slot machine game featuring slots hits from Vegas and Macau, with mystical adventure gameplay for mobile players.
- Spider Solitaire Daily Break A classic spider solitaire card game with interactive gameplay, free levels, and the objective of forming runs from King to Ace for casual mobile gamers.
Quantifiable outcome
- 6M+ players across portfolio
- +2 more outcomes
Companies that use SciPlay Corporation
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SciPlay Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SciPlay Corporation partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- XsollaminorXsolla, a global video game commerce company, partnered with SciPlay as Platinum Sponsor at Pocket Gamer Connects Summit San Francisco 2026. Companies hosted a featured session on building diversified monetization strategies combining in-app purchases, web shops, and direct-to-consumer models.
- AlictuscoreSciPlay acquired 80% stake in Turkish mobile game developer Alictus for $100 million with plans to purchase remaining 20% within 5 years (contingent on revenue and profitability targets) for $0-200 million. Alictus is known for hyper-casual games and brings international player base to expand SciPlay's presence in hyper-casual gaming market.
- Koukoi GamescoreSciPlay acquired Koukoi Games Oy, a Finland-based casual mobile game developer known for co-developing Om Nom: Run. The acquisition includes experienced team and proprietary technology platform to enhance SciPlay's growth and diversify revenue streams in casual gaming genre.
- Austin FCminorSciPlay is the Official Free-to-Play Social Gaming Partner of Austin FC (Major League Soccer team). Partnership includes promotional activities and cross-branding opportunities.
Scale indicators5 records
Expansion highlights6 records
SciPlay Corporation competitors and assessment
Company assessmentDirect peers
- Playtika: Playtika is the global leader in social casino mobile gaming (Slotomania, House of Fun, Caesars Slots). It directly competes with SciPlay's slot games, operates a similar freemium + IAP model, and serves the same casual mobile gamer demographic.
- Product Madness (Aristocrat Leisure): Product Madness is Aristocrat's social casino mobile division (Lightning Link, Heart of Vegas). It competes head-to-head with SciPlay in branded social slots and benefits from Aristocrat's land-based casino IP, similar to SciPlay's Light & Wonder advantage.
- Big Fish Games (Churchill Downs): Big Fish Games operates a major social casino and casual games portfolio including Big Fish Casino. Acquired by Churchill Downs, it competes directly with SciPlay's Jackpot Party, Quick Hit Slots, and MONOPOLY Slots titles.
- Huuuge Games: Huuuge Games is a publicly listed social casino mobile publisher (Billionaire Casino, Huuuge Casino Slots) with a similar freemium slot model and global player base, making it a direct comparable in size and business model.
- Gambino Slots: Gambino Slots, operated by Spiral Scout, is a leading web-based social slots platform. It directly competes with SciPlay's web-based Jackpot Party and Quick Hit Slots, sharing the freemium casino-style mechanics and web distribution model.
- High 5 Games: High 5 Games operates High 5 Casino, a major social casino app with 1,000+ slot-style games. It competes directly with SciPlay's portfolio and also has B2B content licensing operations similar to SciPlay's iGaming integration.
Broad incumbents
- Zynga (Take-Two Interactive): Zynga, now part of Take-Two Interactive, operates Zynga Poker and Hit It Rich! Slots Casino, overlapping with SciPlay's Backgammon Live and slot titles. As a much larger social gaming portfolio, it serves adjacent casual gamer demographics.
- Light & Wonder (iGaming division): Light & Wonder's iGaming division is SciPlay's parent and provides cross-platform gaming content to regulated real-money operators. It is partially comparable as a portfolio company but operates in the regulated online casino B2B segment rather than social casino.
Emerging players
- Murka Games: Murka is a social casino game developer known for Scatter Slots and other slot titles. It targets the same casual mobile casino audience as SciPlay but at smaller scale, making it a relevant emerging competitor in the genre.
Others
- Alictus: Alictus is a Turkish hyper-casual game developer in which SciPlay holds an 80% stake. It is an intra-company subsidiary rather than a competitor, but relevant as a sibling entity in SciPlay's portfolio diversification strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SciPlay Corporation social profiles
Digital presenceSciPlay Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
SciPlay Corporation leadership team
Management profileNumber of profiles
Profiles13 records
SciPlay Corporation subsidiaries and ownership
Company hierarchySubsidiaries5 records
SciPlay Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SciPlay Corporation M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SciPlay Corporation
What does SciPlay Corporation do?
SciPlay develops and operates a portfolio of 11 free-to-play social casino and casual mobile games, including slot games (Jackpot Party, Quick Hit Slots, Gold Fish Casino, Hot Shot Casino, MONOPOLY Slots, 88 Fortunes, Dancing Drums), bingo (Bingo Showdown), table games (Backgammon Live), and casual card games (Solitaire Daily Break, Spider Solitaire Daily Break). Games are distributed globally via iOS, Android, Facebook, and direct web platforms, with revenue generated through in-app purchases of virtual currency; no real money gambling is involved.
Is SciPlay Corporation a public or private company?
SciPlay Corporation is a public company. It is classified as corporate owned and is currently operating.
When was SciPlay Corporation founded?
SciPlay Corporation was founded in 1999. It employs 501 to 1,000 people.
Where is SciPlay Corporation based?
SciPlay Corporation is headquartered in Las Vegas, United States, in the North America region.
How does SciPlay Corporation make money?
Three revenue lines are on record. In-App Purchases are the primary driver. The others are iGaming Integration and game Licensing/Acquisitions.
Who are SciPlay Corporation's main competitors?
Direct peers on record are Playtika, Product Madness (Aristocrat Leisure), Big Fish Games (Churchill Downs), Huuuge Games, Gambino Slots and High 5 Games. Broad incumbents are Zynga (Take-Two Interactive) and Light & Wonder (iGaming division). Murka Games is listed as an emerging player. Alictus is listed as an others.
Does SciPlay Corporation have an API?
No public API is recorded for SciPlay Corporation.
What industry is SciPlay Corporation in?
SciPlay Corporation's product category is Mobile Social Casino Games. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer). Its NAICS code is 71312 and its SIC code is 7900.