High5Games
High 5 Games is a privately held casino game studio and platform provider founded in 1995, licensing 500+ proprietary slot titles to regulated online and land-based operators (Caesars, DraftKings, Hard Rock, Golden Nugget) while operating High 5 Casino, the world's largest social casino with 29 million players.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What High5Games does
High 5 Games is a privately held casino technology company founded in 1995 and headquartered at One World Trade Center in New York, with additional offices in Wilmington (Delaware), a New York engineering studio, and a Malta regulatory office. The company develops and distributes casino game content across four channels: land-based slot floors, online real-money casinos, mobile and social platforms, and a full B2B casino platform. Its core B2B offering consists of a library of more than 500 proprietary slot titles delivered through the proprietary Vault remote game server (RGS) directly to regulated operators and indirectly via aggregators such as SG Digital's OpenGaming System and GAN. Proprietary engagement mechanics — including Tumbling Reels, SuperStacks, Rapid Rewards, Power Bet, and Loot Link — are deployed across the catalog and represent the company's principal product differentiator alongside brand-recognized franchises such as Da Vinci Diamonds, Golden Goddess, Green Machine, and Hoot Loot.
The company operates a dual B2B/B2C business model. On the B2B side, High 5 Games licenses game content to regulated real-money online casino operators under revenue-share or licensing-fee arrangements, and supplies its Vault RGS and an AI-marketed Casino Platform (PAM, CRM, CMS, gamification, analytics) as managed services. On the B2C side, High 5 Casino is described as the world's largest social casino with more than 29 million players across iOS, Android, and Facebook, generating social casino revenue and serving as a content testbed. The company sells to named enterprise operators including Caesars Entertainment, Golden Nugget, Hard Rock, and DraftKings, and holds active supplier licenses in Michigan, New Jersey, Pennsylvania, West Virginia, Connecticut, Ontario, Alberta, British Columbia, Delaware, and multiple tribal jurisdictions. Pricing is negotiated per-operator and not publicly disclosed.
High 5 Games is founder-controlled, with Anthony Singer serving as CEO since inception. The leadership team includes CTO Chris Armes (appointed 2022, formerly Sun Microsystems/Oracle), VP of Creative Jerry Wilson (since 2010), and VP of Production Gino Fratto (since 2012). The company does not report public revenue, has no disclosed funding rounds or institutional investors in the source material, and faces emerging regulatory risk on the social casino side from the March 2026 Baltimore sweepstakes lawsuit and state-level legislation such as California AB 831.
High5Games firmographics
Firmographics- Name
- High5Games
- Legal name
- High 5 Games, LLC
- Website
- https://high5games.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- High 5 Games is a privately held casino game studio and platform provider founded in 1995, licensing 500+ proprietary slot titles to regulated online and land-based operators (Caesars, DraftKings, Hard Rock, Golden Nugget) while operating High 5 Casino, the world's largest social casino with 29 million players.
- Ownership category
- akta.pro rank
High5Games industry classification
Industry- Product category
- Casino Gaming Software & iGaming Content
- NAICS
- Casinos (except Casino Hotels) (71321), Gambling Industries (7132)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI)
Keywords
Where High5Games is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
High5Games business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Game Content Licensing (RMG): High 5 Games licenses its proprietary real-money casino game titles to regulated online casino operators. Revenue is generated on a revenue-share or licensing-fee basis per game or per operator agreement. This is the primary B2B revenue stream from the company's regulated gaming business.
- Social Casino Content Licensing: The company licenses its casino game content to social casino operators and platforms, generating licensing or revenue-share income from the social gaming market.
- Platform/Technology Services (Vault RGS): Revenue from operating the Vault remote game server platform as a service for regulated operators, potentially including hosting, integration, and support services.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
High5Games product offering
Product offeringCore offering
High 5 Games develops and licenses a proprietary portfolio of over 500 slot game titles to regulated online and land-based casino operators worldwide, delivered via its Vault Remote Game Server. The company also operates High 5 Casino, the world's largest social casino reaching 29 million players, and offers an AI-driven Casino Platform with PAM, CRM, CMS, and gamification capabilities for operators.
Product overview
High 5 Games is a casino technology company founded in 1995 that develops content for land-based, mobile, online, and social markets. The company operates a dual business model: B2C through High 5 Casino (world's largest social casino with 29 million players) and B2B through its Game Studio (500+ slot titles), Vault (remote game server for regulated markets), Rapid Rewards (promotional system for operators), and Casino Platform (AI-driven full platform with PAM, CRM, CMS, gamification, and analytics). The portfolio includes flagship series such as Da Vinci Diamonds, Golden Goddess, and Green Machine, featuring proprietary mechanics like Lootlink, DeluxeWays, and Tumbling Reels.
Differentiator
Problem solved
Functional benefit
Products and services
- Game Studio A B2B game development business producing proprietary slot game titles including flagship series such as Double Da Vinci Diamonds, Triple Double Da Vinci Diamonds, Secrets of the Forest, Golden Goddess, and the Green Machine series. The portfolio spans land-based, mobile, online, and social markets and features proprietary mechanics including Lootlink, DeluxeWays, Power Bet, and Tumbling Reels. Over 500 titles have been developed and are licensed to operators globally.
- Casino Platform An AI-driven operator casino platform providing Player Account Management (PAM), Customer Relationship Management (CRM), Content Management System (CMS), an extensive game library with world-renowned providers plus H5G exclusive content, gamification features including challenges, achievements, tournaments, analytics, compliance tools, and localized payments. Designed for operators to build and manage their online casino operations.
- Vault Remote Game Server (RGS) A proprietary remote game server platform enabling regulated online casino operators to access High 5 Games' portfolio of slot titles through their own platforms. Used to deliver real-money casino content to operators across regulated US states, Canada, and Europe, providing seamless integration, hosting, and compliance-certified game delivery.
- High 5 Casino (Social Casino) A direct-to-consumer social casino product offering free-to-play slot games with social features, available on iOS, Android, and Facebook. Described as the world's largest social casino, reaching over 29 million players and featuring over 500 casino titles. Serves as both a direct revenue channel and a content testing ground for High 5 Games' B2B real-money gaming business.
Quantifiable outcome
- 29 million+ players reached through the company's social casino platform
- +2 more outcomes
Companies that use High5Games
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
High5Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
High5Games partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Caesars EntertainmentcoreCaesars Entertainment, one of the largest casino operators in the US, distributes High 5 Games' proprietary slot titles on its real-money online casino platform. This is a direct operator licensing partnership where High 5 Games provides game content to Caesars' online casino.
- Golden NuggetcoreGolden Nugget, a major casino and hospitality brand, distributes High 5 Games slot content on its regulated online casino. The partnership provides Golden Nugget with access to High 5 Games' library of proven slot titles.
- Hard RockcoreHard Rock International, operating casino and tribal gaming properties, distributes High 5 Games' slot titles on its regulated online casino platform and associated digital channels.
- DraftKingscoreDraftKings, a leading fantasy sports and online casino operator, offers High 5 Games' slot content on its online casino platform, extending High 5 Games' reach into the sports-betting-adjacent online casino audience.
- SG DigitalcoreSG Digital (part of Scientific Games/Entain) integrates High 5 Games' proprietary slot titles into its OpenGaming System (OGS) aggregation platform, distributing High 5 Games content to SG Digital's broad network of operator clients globally.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
High5Games competitors and assessment
Company assessmentDirect peers
- Pragmatic Play: Pragmatic Play is a leading independent iGaming content supplier producing slot, live casino, and bingo titles for regulated operators globally. It competes head-to-head with High 5 Games for operator shelf space and is the closest comparable independent slot studio at scale.
- Play'n GO: Play'n GO is an independent Swedish slot and casino content developer distributing to regulated operators in Europe and North America. Like High 5 Games, it focuses on differentiated slot mechanics and multi-jurisdictional regulatory compliance.
- Evolution AB: Evolution (including NetEnt and Red Tiger) supplies slot and live casino content to regulated iGaming operators. It is one of the largest content-only independents and shares High 5 Games' B2B distribution model and emphasis on proprietary game mechanics.
- Yggdrasil Gaming: Yggdrasil is an independent iGaming studio producing slot titles and providing a game development framework (GEM) to third-party studios. It competes with High 5 Games in regulated online slot distribution and mechanics-driven content.
- Relax Gaming: Relax Gaming distributes proprietary slot content and operates an aggregation platform (Relax Nexus) serving regulated operators. Its dual content-plus-aggregation model is closely comparable to High 5 Games' Game Studio plus Vault RGS approach.
- Microgaming (Apricot Investments): Microgaming is one of the longest-standing independent iGaming content and platform suppliers, operating the Quickfire aggregation platform. It offers comparable B2B slot distribution and platform services to operators in regulated markets.
Emerging players
- Push Gaming: Push Gaming is a smaller independent slot studio focused on high-volatility, mobile-first titles distributed via aggregators. It targets the same operator buyers as High 5 Games but at a smaller commercial scale.
Broad incumbents
- International Game Technology (IGT): IGT is a vertically integrated gaming giant combining lottery, land-based slots, and iGaming content. High 5 Games explicitly positions against IGT and even licensed Da Vinci Diamonds from IGT for social distribution, making it a benchmark incumbent competitor.
- Light & Wonder (formerly Scientific Games): Light & Wonder owns SG Digital and supplies land-based, online, and lottery content to operators worldwide. SG Digital is also an H5G distribution partner, illustrating both competitor and channel-partner dynamics.
- Aristocrat Leisure Limited: Aristocrat is a global gaming manufacturer operating land-based slots and the Big Fish Social Casino, plus iGaming via its Pixel United acquisition. It is one of the vertically integrated competitors High 5 Games cites as defining its independent positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
High5Games social profiles
Digital presenceHigh5Games compliance and trust
Trust signalCompliance11 records
High5Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
High5Games leadership team
Management profileNumber of profiles
Profiles5 records
High5Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High5Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High5Games
What does High5Games do?
High 5 Games develops and licenses a proprietary portfolio of over 500 slot game titles to regulated online and land-based casino operators worldwide, delivered via its Vault Remote Game Server. The company also operates High 5 Casino, the world's largest social casino reaching 29 million players, and offers an AI-driven Casino Platform with PAM, CRM, CMS, and gamification capabilities for operators.
Is High5Games a public or private company?
High5Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was High5Games founded?
High5Games was founded in 1995. It employs 251 to 500 people.
Where is High5Games based?
High5Games is headquartered in New York, United States, in the North America region.
How does High5Games make money?
Three revenue lines are on record. Game Content Licensing (RMG) is the primary driver. The others are social Casino Content Licensing and platform/Technology Services (Vault RGS).
Who are High5Games's main competitors?
Direct peers on record are Pragmatic Play, Play'n GO, Evolution AB, Yggdrasil Gaming, Relax Gaming and Microgaming (Apricot Investments). Push Gaming is listed as an emerging player. Broad incumbents are International Game Technology (IGT), Light & Wonder (formerly Scientific Games) and Aristocrat Leisure Limited.
Does High5Games have an API?
No public API is recorded for High5Games.
What industry is High5Games in?
High5Games's product category is Casino Gaming Software & iGaming Content. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 71321 and its SIC code is 3944.