Kabam
Kabam is a private mobile game developer best known for Marvel Contest of Champions, a free-to-play Marvel-licensed fighting game with 225M+ downloads and $2B+ lifetime revenue, now operating as a Netmarble subsidiary with a cross-platform mobile and PC portfolio.
- Company typePrivate
- Founded2006
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What Kabam does
Kabam is a private mobile game developer founded in 2006 and headquartered in San Francisco, with primary development operations in Los Angeles. The company builds and operates multiplayer games across mobile, online, and social networks, anchored by its flagship title Marvel Contest of Champions, a free-to-play fighting game featuring Marvel characters. The franchise has accumulated more than 225 million downloads and over $2 billion in lifetime revenue, with the roster expanding from 26 characters at launch to 300+ and the game expanding to PC with cross-play support in April 2025. Kabam also operates Shop Titans as a secondary live product.
The company monetizes through a free-to-play model with in-app purchases, distributing globally through the iOS App Store and Google Play, and more recently through PC platforms. Its core technology is a cross-platform mobile gaming platform, and the company has built an extensive live-ops capability supported by over a decade of player data. Kabam has historically pursued an active M&A strategy, acquiring more than eleven studios between 2010 and 2019 to scale internal development capacity. The company is owned by Korean gaming group Netmarble following the 2022 integration of Netmarble US into Kabam's LA operations, and it is undergoing a June 2026 LA office consolidation that has resulted in layoffs, though Marvel Contest of Champions and Shop Titans operations are reported as continuing.
Kabam firmographics
Firmographics- Name
- Kabam
- Legal name
- Kabam
- Website
- https://kabam.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kabam is a private mobile game developer best known for Marvel Contest of Champions, a free-to-play Marvel-licensed fighting game with 225M+ downloads and $2B+ lifetime revenue, now operating as a Netmarble subsidiary with a cross-platform mobile and PC portfolio.
- Ownership category
- akta.pro rank
Kabam industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- VR/AR Game Publishing & Distribution (MPAFABAK)
Keywords
Where Kabam is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kabam business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Distribution channels2 records
Kabam product offering
Product offeringCore offering
Kabam develops and publishes free-to-play mobile games for iOS and Android, with its flagship title Marvel Contest of Champions being a 3D fighting game featuring Marvel characters that has grown from 26 characters at launch to over 300. The company also operates Shop Titans and recently expanded Marvel Contest of Champions to PC with cross-play support between mobile and PC platforms.
Product overview
Kabam is a mobile game developer offering a portfolio of games centered around its flagship title Marvel Contest of Champions, a fighting game franchise featuring Marvel characters, along with Shop Titans. The company operates primarily in the mobile gaming space and has recently expanded Marvel Contest of Champions to PC with cross-play support between platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Marvel Contest of Champions A mobile fighting game featuring Marvel characters where players build teams of champions to battle opponents. The game has generated over $2 billion in revenue and expanded from 26 characters at launch to over 300 characters, now supporting cross-play between mobile and PC platforms.
- Shop Titans A mobile game title developed by Kabam. Operations continue unaffected by the June 2026 LA studio consolidation.
Companies that use Kabam
Customer profileSegments1 record
Ideal customer profiles1 record
Kabam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kabam partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kabam competitors and assessment
Company assessmentDirect peers
- Scopely: Scopely is a leading mobile game publisher and developer behind titles like Monopoly GO and Marvel Strike Force, competing directly with Kabam in the free-to-play mobile games space and specifically in Marvel-licensed mobile gaming.
- Zynga: Zynga is one of the largest mobile and social-network game publishers (Words With Friends, CSR Racing), operating the same free-to-play mobile model with in-app purchases and serving overlapping mobile gamer audiences globally.
- Supercell: Supercell develops hit free-to-play mobile games like Clash of Clans and Brawl Stars, sharing Kabam's live-ops heavy, in-app-purchase monetization model and competing for the same engaged mobile gaming audience.
- miHoYo / HoYoverse: miHoYo operates Genshin Impact and Honkai: Star Rail, blockbuster live-service games with cross-platform play and gacha monetization that compete directly with MCOC for high-spending mobile gamers and share Kabam's cross-platform strategy.
- King Digital Entertainment: King (an Activision Blizzard subsidiary) operates Candy Crush and other free-to-play mobile games, competing with Kabam for the same mobile gamer time and in-app purchase wallet with similar live-ops driven monetization.
- Playrix: Playrix is a top-grossing mobile game developer behind Homescapes and Gardenscapes, operating free-to-play mobile games with in-app purchases and competing with Kabam for top mobile game rankings and player spend.
- Machine Zone: Machine Zone (now MZ) developed Mobile Strike and Final Fantasy XV: A New Empire, pioneering high-revenue mobile games with similar heavy UA spending and in-app purchase monetization to MCOC.
Broad incumbents
- Netmarble: Netmarble is Kabam's parent company and a major Korean mobile/online game publisher (Marvel Future Fight, Lineage 2 Revolution). It is a broad incumbent in the same industry that owns and controls Kabam.
- Electronic Arts Mobile: EA operates a large mobile gaming portfolio (FIFA Mobile, Apex Legends Mobile historically) as part of a broader AAA publisher, overlapping with Kabam in live-service mobile titles targeting mainstream mobile gamers.
Regional players
- Com2uS: Com2uS is a Korean mobile game developer and sister company to Netmarble's game group, developing titles like Summoners War and operating in the same free-to-play mobile category as Kabam, primarily in Asian markets.
Market position
Strengths2 records
Weaknesses2 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Kabam social profiles
Digital presenceKabam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kabam leadership team
Management profileNumber of profiles
Profiles5 records
Kabam funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kabam M&A and investment
M&A and investmentM&A11 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kabam
What does Kabam do?
Kabam develops and publishes free-to-play mobile games for iOS and Android, with its flagship title Marvel Contest of Champions being a 3D fighting game featuring Marvel characters that has grown from 26 characters at launch to over 300. The company also operates Shop Titans and recently expanded Marvel Contest of Champions to PC with cross-play support between mobile and PC platforms.
Is Kabam a public or private company?
Kabam is a private company. It is classified as corporate owned and is currently operating.
When was Kabam founded?
Kabam was founded in 2006. It employs 501 to 1,000 people.
Where is Kabam based?
Kabam is headquartered in San Francisco, United States, in the North America region.
Who are Kabam's main competitors?
Direct peers on record are Scopely, Zynga, Supercell, miHoYo / HoYoverse, King Digital Entertainment, Playrix and Machine Zone. Broad incumbents are Netmarble and Electronic Arts Mobile. Com2uS is listed as a regional player.
Does Kabam have an API?
No public API is recorded for Kabam.
What industry is Kabam in?
Kabam's product category is Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFABAK, VR/AR Game Publishing & Distribution. Its NAICS code is 339930 and its SIC code is 3944.