What Unitag does

Unitag is a B2B SaaS QR code platform founded in 2013 and headquartered in Toulouse, France with operational offices in London, UK. Its core product is a proprietary dynamic QR code generation, management, and analytics platform, processing 2.4 million scans daily across 189 countries with 40 million+ QR codes generated over its 13-year history. Underlying infrastructure includes a GS1-conformant digital link resolver, GS1 Solution Provider certification, white-label domain resolution, batch creation at 400 codes per second, PiQR anti-counterfeit graphics, QR code healthcheck monitoring, and EU-hosted GDPR-compliant data processing with IP anonymization and DPA available on enterprise contracts.

The platform serves over 10,000 customers and 1,000+ enterprise clients across multiple sub-brands: the core QR Code Generator and Dynamic QR Codes tiers, vCard Pro digital business cards (with Apple/Google Wallet and CRM integration), the GS1 Digital Link Resolver and Digital Product Passport modules for retail and EU ESPR compliance, the Wine Label application co-developed with Occitanic for EU Regulation 2021/2117 wine e-labeling, and the Atlas, Campaigns, and Smart Packaging console modules.

Unitag monetizes through a tiered subscription model: Silver ($29/mo), Gold ($59/mo), Platinum ($119/mo), and Diamond ($5,605/yr enterprise contract) for the core QR platform; Small ($14/mo), Medium ($29/mo), Large ($57/mo), and custom Enterprise plans for the GS1 Digital Link Resolver; credit-based subscriptions for Wine Label; and add-ons (custom domain, SSO, single-use QR codes). Revenue is supplemented by Unitag Agency professional services (from $450/operation), the free QR code generator as a top-of-funnel acquisition channel, and a white-label partner program for label converters, print houses, and software vendors. Go-to-market combines self-serve PLG for SMBs with direct enterprise field sales for Diamond/Enterprise contracts, supported by content marketing, SEO, and thought leadership on GS1 Sunrise 2027 and EU Digital Product Passport.

Name

Unitag

Legal name

UNITAG SAS

Website

https://unitag.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Unitag is a B2B SaaS QR code platform serving 10,000+ customers across 189 countries, offering dynamic QR generation, analytics, GS1 Digital Link resolution, and Digital Product Passport compliance on EU-hosted, GDPR-compliant infrastructure for enterprises including Chanel, Bonduelle, and Schneider Electric.

Ownership category

akta.pro rank

Product category

QR Code Management & Marketing Technology

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• QR code platform
• Dynamic QR codes
• GS1 Digital Link
• Digital product passport
• QR code analytics

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. QR Code Platform Subscriptions: Tiered SaaS subscriptions (Silver $29/mo, Gold $59/mo, Platinum $119/mo, Diamond $5,605/yr) providing QR code creation, analytics depth, batch limits, storage, team governance, SSO, and SLA tiers. Revenue is recurring subscription-based with monthly or annual billing.
2. GS1 Digital Link Resolver Subscriptions: Dedicated plans for GS1 Digital Link and Digital Product Passport: Small ($14/mo for 100 GTINs), Medium ($29/mo for 250 GTINs), Large ($57/mo for 600 GTINs), Enterprise (custom pricing). Includes resolver, routing, and analytics retention tiers.
3. Add-ons and Credits: Additional revenue from custom domains ($9.04/month), vCard Pro per-seat pricing, SSO add-on (quoted), and single-use QR codes (from $0.01 per code with volume pricing). Credits for digital business cards and extra users are also sold as add-ons.
4. Unitag Agency Services: Agency services for campaign creation, graphic design, and bespoke development. Starting at $450 per operation or £390 per campaign/project, providing professional services revenue on top of platform subscriptions.
5. Free QR Code Generator: Free tier generates QR codes limited to 100 scans. HD QR codes (paid download with unlimited scans) are available as a one-time purchase option. Serves as a customer acquisition funnel into paid subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Unitag sells a SaaS QR code management platform that generates dynamic QR codes with editable destinations, custom branding, and white-label domain resolution. It provides real-time scan analytics with city-level geolocation and behavioral segmentation, plus a GS1-certified Digital Link Resolver for retail POS and EU Digital Product Passport compliance. The platform is sold via tiered subscriptions (Silver to Diamond) and serves over 10,000 customers including 1,000+ enterprises such as Chanel, Bonduelle, and Unilever.

Product overview

Unitag is a B2B SaaS QR code platform offering a unified ecosystem of QR code generation, management, analytics, and enterprise solutions. The platform operates on a tiered subscription model (Silver, Gold, Platinum, Diamond) providing QR code creation tools ranging from a free generator with limited scans to enterprise plans with unlimited codes, SSO, and custom SLAs. Core products include Dynamic QR Codes (with white-labeling, batch creation, and scan analytics), the vCard Pro digital business card module (compatible with Google/Apple Wallet and CRM export), and the Packaging/GS1 module for product traceability. The GS1 Digital Link Resolver provides GS1-certified 2D barcode infrastructure ready for EU Digital Product Passport regulations and the 2027 GS1 Sunrise transition. Specialized verticals include Wine Label (with Occitanic partnership) for EU wine e-labeling compliance. The platform is EU-hosted and GDPR-compliant, with enterprise governance features including SSO, sub-organizations, role-based access, and a 99.98% SLA on Diamond/Enterprise tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Wine Label: Digital wine label solution for wineries to comply with EU ingredient and nutritional information requirements, developed in partnership with Occitanic.
• vCard Pro
• Digital Link Resolver
• Unitag Enterprise
• Unitag Agency

Products and services

• QR Code Generator A free, instant-download QR code generator that allows users to create and customize QR codes with templates, colors, styles, logos, and eye shapes. Free codes are limited to 100 scans; HD codes with unlimited scans are available as paid downloads on subscription plans. Targeted at SMBs and individual users as a self-serve top-of-funnel acquisition tool.
• Dynamic QR Codes Trackable QR codes with real-time analytics, editable destination URLs, customer engagement features, batch creation (up to 500 codes/minute via Excel upload), white-labeling with custom domain names, and scan-level data including time, location, device, and language. Dynamic codes remain functional even after subscription expiry. Targeted at marketers and enterprises needing editable, branded QR codes for campaigns and packaging.
• vCard Pro (Digital Business Cards) A digital business card platform providing personalized cards per employee managed through a centralized dashboard. Features include Google and Apple Wallet compatibility, CRM export, network intelligence with instant scan notifications, email signature integration, and bulk creation for enterprise teams. Targeted at enterprise sales teams, marketing professionals, and large organizations seeking to eliminate paper business card printing costs while enabling real-time contact updates.
• Packaging (Smart Packaging / GS1) 2D QR code solutions for product packaging enabling batch serialization, traceability, and GS1 Digital Link compliance. Supports labeling and serialization for millions of units (e.g., wine bottles), nutritional info routing, no-app consumer scanning, and QR Code Healthcheck monitoring for printed packaging runs. Targeted at CPG manufacturers, pharmaceutical companies, and brand owners needing GS1-compliant barcodes for retail POS and EU Digital Product Passport compliance.
• GS1 Digital Link Resolver

Quantifiable outcome

• 2.4 million scans tracked daily across the platform
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• OccitaniccoreStrategic or Co-development PartnerUnitag and Occitanic formed a strategic partnership to co-develop the Wine Label product, which addresses EU Regulation 2021/2117 requiring ingredient and nutritional information on wine bottles via QR code. Occitanic provides specialized business solutions for the wine industry (website creation, digital tools for winemakers), while Unitag provides the QR code technology, GS1 compliance, and the digital platform. The product combines Unitag's technological strength with Occitanic's wine industry domain expertise. Occitanic SAS has operated since 2018 serving winemakers.
• PiQRcoreTechnology or IntegrationPiQR provides a secure graphic layer embedded inside QR code modules for anti-counterfeit authentication. Unitag integrates PiQR's technology to pair with GS1 Digital Link serial numbers, enabling authentication of each scan with country, language, device, and time data, and generating a counterfeit-distribution map. The PiQR layer is an artwork-level change on the next print run for brands already running serialized GS1 Digital Link, scoped on the Diamond plan.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beaconstac: Direct enterprise QR code platform with dynamic QR codes, scan analytics, and integrations into marketing and CRM stacks. Comparable product surface and GTM (PLG + enterprise), competing for the same mid-market and enterprise customers.
• Scanova: Direct peer providing dynamic QR codes, campaign analytics, and bulk generation for SMBs and enterprises. Overlapping pricing tiers, scan analytics, and a free generator funnel closely parallel Unitag's offering.
• Flowcode: Enterprise-focused QR code and offline-to-online marketing platform with branded QR codes, analytics, and integrations. Comparable in enterprise motion, branded dynamic codes, and analytics depth.
• The QR Code Generator (by LaMobile): Direct QR code SaaS competitor offering dynamic QR codes, analytics, bulk generation, and tiered subscriptions. Competes head-on with Unitag's self-serve SMB and mid-market motion.
• Uniqode (formerly QRTiger): Direct competitor offering a QR code generation, management, and analytics SaaS platform targeting enterprises. Comparable in dynamic QR codes, bulk generation, branded codes, and analytics depth, with similar tiered subscription pricing and a freemium funnel.
• Scanbuy: Long-standing QR code and mobile commerce platform with scan analytics and enterprise packaging deployments. Overlaps on enterprise QR, scan tracking, and CPG/retail use cases.

Broad incumbents

• Bitly: Established URL shortener that expanded into dynamic QR codes and link management at scale. Comparable on dynamic short-link/QR redirects and basic analytics, but QR is one feature within a broader link-management platform.
• Salesforce Marketing Cloud / Pardot: Broad CRM and marketing automation incumbent with QR code and offline attribution capabilities embedded in its platform. Competes indirectly where Unitag integrates into Salesforce CRM, particularly at large enterprises.
• Adobe Experience Cloud: Broad incumbent marketing stack offering QR code generation and analytics as part of its Experience Cloud and Commerce products. Competes for the largest enterprise buyers that may prefer a single-vendor marketing suite.

Emerging players

• QRCode Monkey: Popular free QR code generator serving long-tail users. Not a paid SaaS competitor, but defines the free-tier baseline against which Unitag's freemium funnel must convert.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UnitagLive
• Facebookfacebook.com/Unitag
• LinkedInlinkedin.com/company/unitag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unitag