What WitBlox does

WitBlox, founded in 2016 and headquartered in Navi Mumbai, India, designs, manufactures, and sells modular STEM-education hardware under a direct-to-consumer e-commerce model. The company's core technology is a two-part system: "Blox," a library of snap-together electronic modules (sensors, outputs, motor drivers, WiFi clips, coding controllers, and AI modules), and "WitBricks," a family of interlocking structural components. These are bundled into three flagship kits — Mega Kit, WiFi/IoT Edition, and AI Kit — each curated for 101+ hands-on projects spanning electronics, IoT, and AI. A broad a-la-carte catalog of sensors (touch, IR, sonar, colour, clap, moisture, magnet, heat, dark), outputs (motor, servo, lamp, buzzer, laser, pump), logic blocks (Invert, AND/OR/NOT/XOR, Toggle, Counter, Clock), and accessories supports incremental add-on purchases.

The platform targets children aged 6+ and student makers globally, and sells exclusively through its own Shopify storefront at witblox.com with no visible third-party distributor channel. Pricing is in Indian Rupees, with kits priced from Rs. 899 to Rs. 3,959 and individual components from Rs. 3 to Rs. 1,699 on a one-time hardware-purchase basis — no recurring subscription revenue stream is disclosed in the source data. Distribution is supported by a mobile app on Google Play (240,000+ makers), a coding environment at witpro.witblox.com, an AI training portal at ai.witblox.com, and a learning portal at classes.witblox.com.

Revenue mechanics are essentially unit-economics-driven hardware sales, with product-led growth via the app community and event-driven demand from robotics competitions. The company has raised ~$433,099 across two disclosed rounds (Mumbai Angels 2019; DLabs/Newchip 2022) and operates with 11-50 employees under founder-CEO Amit Modi, co-founder Abhishek Singh, and COO Linsha Prakashan.

Name

WitBlox

Legal name

WitBlox

Website

https://witblox.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

WitBlox designs and sells modular plug-and-play electronics ("Blox") and interlocking structural components ("WitBricks") that let children and student makers aged 6+ build robotics, IoT, and AI projects. The India-based company sells its kits and components direct-to-consumer via its own Shopify storefront worldwide.

Ownership category

akta.pro rank

Product category

Educational Robotics & STEM Learning Kits

NAICS

Doll, Toy, and Game Manufacturing (33993), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Electronic Components & Accessories (3670)

akta.pro primary industry

DIY Kits, STEM Electronics & Maker Bundles Retail (CRACAKAN)

akta.pro secondary industries

Embedded, Maker Platforms & Development Kits Retail (CRACAKAI), LEGO / Block-Based Robotics Programs (EDAMADAD)

Keywords

• STEM education kits
• Modular robotics
• Electronic building blocks
• DIY electronics learning
• Educational AI kits

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Direct sales of modular robotics kits, electronic Blox modules, WitBricks structural components, and individual electronic components through the e-commerce storefront. Products are sold as one-time purchases with varying price points based on kit complexity and included components.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

WitBlox designs, manufactures, and sells modular plug-and-play electronic building blocks (Blox) paired with interlocking structural components (WitBricks) that enable children and hobbyists to build 100+ robotics, IoT, and AI projects without soldering. The company sells complete kits (Mega, WiFi/IoT, AI editions), individual electronic modules, structural parts, and accessories through its Shopify-powered direct-to-consumer online store, supported by a mobile learning app with 240,000+ users.

Product overview

WitBlox is a modular robotics and educational electronics platform that enables children and makers to build robotics projects through plug-and-play electronic modules called Blox and interlocking structural components called WitBricks. The product portfolio consists of three main kits (Mega Kit for 101+ projects, WiFi/IoT Edition, and AI Edition), each containing the core Blox modules and WitBricks for building different types of projects. Blox are smart electronic building blocks including Power Blox (power supply), various sensor modules (Distance, IR, Touch, Clap, Magnet, Heat, Moisture, Dark, Color, Sonar), output modules (Motor Driver, Servo, Lamp, Buzz, Laser, Pump), and advanced coding modules (WitPro Coding Blox, AI Cam Vision Blox, AI Vision Blox, AI Chat Blox). The WitBricks collection provides structural building pieces in various pack sizes (136 to 185 interlocking parts). Additional standalone products include the Witblox Coding Car for screen-free coding education, DIY Light & Craft Kit for creative projects, and Powerbank 2200 mAh for portable power. The ecosystem is supported by the WitBlox mobile app with over 240,000 users providing tutorials and community features.

Differentiator

Problem solved

Functional benefit

Brands

• WitBricks: Inter-locking structural building components for constructing robotic frameworks
• Blox
• WitPro
• AI Vision

Products and services

• WitBlox DIY Robotics Kit for 101+ Projects (Mega Kit) The flagship modular robotics kit featuring plug-and-play electronic Blox modules and interlocking WitBricks structural components, enabling beginners to build over 101 different robotics projects without soldering.
• WitBlox Robotics Kit with WiFi (IoT) Edition A specialized robotics kit enabling IoT and WiFi-based projects. Includes WiFi Clip for wireless control via smartphone app, allowing builders to create over 100 innovative IoT projects.
• WitBlox DIY Robotics Kit with AI An AI-powered robotics kit that combines modular electronics with artificial intelligence capabilities including facial recognition, gesture detection, and computer vision for building intelligent robotics projects.
• Witblox Coding Car A screen-free coding toy that teaches children programming concepts through simple commands. The car can move in different directions and draw shapes on paper using an included sketch pen. Includes game maps and action cards.
• AI Cam Vision Blox An AI-powered camera module with integrated camera and fast response time. Features plug-and-play AI Cam App for training visual recognition models. Includes 4 outputs for controlling lights, sounds, motors, and servos.
• Witblox DIY Light & Craft Kit A beginner-friendly craft and electronics kit for kids aged 6+ that combines light-making activities with STEM learning, featuring safe, child-friendly components.
• Witblox Powerbank 2200 mAh A compact, rechargeable 2200 mAh power source with Type-C connectivity designed for powering WitBlox robotics and AI projects. Features integrated battery management and protection system.
• Power Blox The main power supply module that distributes power to all connected Blox, connecting to 9V battery or Powerbank.
• WiFi Clip Blox Single-channel and two-channel WiFi control modules enabling wireless control of multiple outputs via WiFi connection to smartphone app.
• WitPro Coding Blox Advanced programmable coding module with drag-and-drop WitPro software and 16 dedicated I/O pins for running programmable robotics projects, seamlessly connecting with input and output Blox.
• Record and Repeat Blox Voice recording module that records custom voice notes and music up to 30 seconds, with integrated speaker for playback in Talking Mirror, Theft Alarm, and Talking Box projects.
• Plotter Blox Control module for driving 2 stepper motors and 1 servo motor for X/Y axis movement, compatible with Benbox software for Windows for drawing patterns and designs.
• Laser Blox Output module that emits laser light when powered, combinable with inputs to trigger laser output based on sensor conditions.
• Toggle Blox Control block functioning as a sturdy ON-OFF switch that toggles between ON and OFF states on each input activation.
• Lamp Blox Output module that converts electrical energy input into light energy output, can be powered directly or triggered by sensor logic at 5V.
• Wireless Remote Control Blox (Tx & Rx) Wireless control module with approximately 100-meter range that can connect up to 5 inputs (buttons and sensors) and 5 outputs simultaneously.
• Counter Blox Counting module with Timer Mode and Sensor Mode, featuring 3-digit 7-segment display, Start/Stop, Up/Down buttons, and One/Loop switch.
• Clock Blox Timing control module that generates an ON signal every 1 second for creating blinking outputs, alarms, and timed circuits.
• Sonar Blox Ultrasonic distance measurement module using echolocation principles, measuring distance up to 300cm with digital output and adjustable distance preset knob.
• Colour Sensor Blox Color detection module that identifies and distinguishes between different colors for sorting and recognition projects.
• Distance Sensor Blox Obstacle detection module using infrared or ultrasonic technology for measuring distance to nearby objects.
• Dark Sensor Blox Light detection module that responds to darkness/absence of light, triggering outputs when ambient light falls below threshold.
• Heat Sensor Blox Temperature detection module for measuring heat/temperature in robotics and automation projects.
• Moisture Sensor Blox Humidity/moisture detection module for measuring water content in soil or environment for automated watering projects.
• Clap Sensor Blox Sound-activated module that detects clapping or loud sounds to trigger outputs for voice-controlled projects.
• Drone Motor with Driver Blox High-speed motor module from the Witblox family with integrated easy-to-use driver blox for drone and fast-moving robotics projects.
• Servo Blox with Motor Complete servo control module bundled with servo motor for building robotic arms, smart gates, pan-tilt cameras, and angle-based moving systems.
• Servo Lite Blox Lightweight, cost-efficient servo control module that responds to commands from Coding Blox like AI Cam Vision or WitPro for direct angle control.
• WitBricks Builder Set for Beginners (136 parts) Entry-level structural building set with 136 interlocking WitBricks parts for building robotic structures, included with the Mega Kit.
• Witbricks Advanced Builder Set (156 parts) Intermediate structural building set with 156 interlocking WitBricks parts for more advanced robotic structures, included with the IoT Kit.
• WitBricks Pro Set (174 bricks) Advanced structural building set with 174 interlocking WitBricks parts for building complex robotic structures, included with the AI Kit.
• WitBlox App Mobile application available on Google Play Store supporting 240,000+ makers with tutorials, project guides, and a project sharing community for WitBlox users.

Quantifiable outcome

• 240,000+ makers have joined the WitBlox App community
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Makeblock: Makeblock (mBot, Codey Rocky, Neuron) sells modular educational robotics kits with snap-together electronics, AI features, and a programming ecosystem. Most direct global competitor to WitBlox's modular Blox platform, with deeper school distribution and STEAM curriculum focus.
• Arduino Education: Arduino's education line (Arduino UNO R4, kits, CTC) provides modular electronics platforms for STEM learning. Comparable as an open ecosystem of pluggable boards/components used by students and makers, though more code-centric than WitBlox's snap-together Blox.
• Sphero (littleBits): Sphero acquired littleBits and offers modular electronic building blocks plus programmable robots (Sphero BOLT, indi) for K-12 education. Direct competitor in the snap-together electronics + coding space, with stronger U.S. school channel penetration.
• Micro:bit Educational Foundation: BBC Micro:bit is a pocket-sized programmable computer with a robust ecosystem of add-on modules, sensors, and educational content. Comparable maker/student audience and modular add-on architecture, though smaller form factor than WitBlox's Blox blocks.
• SunFounder: SunFounder sells modular electronics kits (Raspberry Pi, Arduino, robotics) targeted at makers and STEM learners. Comparable product breadth and price positioning, primarily competing in the maker/DIY electronics retail channel.
• Elecrow: Elecrow produces STEM educational electronics kits, development platforms, and modular components for hobbyists and students. Comparable in product category (DIY electronics + maker kits) and e-commerce-led distribution model.

Broad incumbents

• LEGO Education: LEGO Education (SPIKE Prime, Mindstorms, WeDo) is the dominant incumbent in block-based STEM robotics for schools worldwide. Comparable audience and learning outcomes, with vastly larger distribution, curriculum, and brand recognition.

Emerging players

• Ozobot: Ozobot makes small programmable robots and STEM kits used in K-12 classrooms (Evo, Bit). Overlaps with WitBlox's education segment but focused on screen-free and block-based coding rather than snap-together electronics.
• DFRobot: DFRobot (Boson, Gravity, micro:bit accessories) supplies modular electronic building blocks and sensors for makers and STEM learners. Comparable in modular electronics for education, with a deeper component catalog.

Others

• BrickPi / Dexter Industries: Dexter Industries (BrickPi, GoPiGo) bridges LEGO Mindstorms/bricks with Raspberry Pi and STEM robotics. Adjacent player in the modular robotics + structural bricks space that overlaps with WitBlox's Blox + WitBricks concept.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/witbloxindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WitBlox