OnPoint
OnPoint operates an 18-lane indoor shooting range, firearms training facility, and 3,000+ sq ft retail store in Raleigh, NC, serving individual shooters, concealed carry permit holders, law enforcement, corporate groups, and firearms purchasers through lane rentals, a modular training curriculum, and recurring memberships.
- Company typePrivate
- Founded2019
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
OnPoint firmographics
Firmographics- Name
- OnPoint
- Legal name
- OnPoint Solutions Inc.
- Website
- https://aimonpoint.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnPoint operates an 18-lane indoor shooting range, firearms training facility, and 3,000+ sq ft retail store in Raleigh, NC, serving individual shooters, concealed carry permit holders, law enforcement, corporate groups, and firearms purchasers through lane rentals, a modular training curriculum, and recurring memberships.
- Ownership category
- akta.pro rank
OnPoint industry classification
Industry- Product category
- Indoor Shooting Range & Firearms Training
- akta.pro primary industry
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
- akta.pro secondary industries
- Firearms & Ammunition Retail (CRAMAKAA), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)
Keywords
Where OnPoint is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OnPoint business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Lane and Bay Rental: Hourly rental of shooting lanes and group bays. Individual lanes are $25/hour, group bay rental (4 lanes) is $150/hour accommodating up to 10 people.
- Firearm Rentals: Hourly rental of firearms including handguns ($25/hour), suppressed firearms ($35/hour), and full-automatic firearms ($50/hour). Ammunition must be purchased from OnPoint.
- Membership Subscriptions: Monthly ($60) or annual ($612) membership providing one free lane hour per day, guest discounts, 10% discount on retail items, 15% off ammunition, 30% off firearm transfers, and access to member-only events.
- Training Courses: Fees for structured training including Concealed Carry ($350), Every Day Carry ($200), Handgun 1/2/3 ($150 each), AR 1/2 ($180 each), Shotgun 1 ($160), and Private Instruction ($100-130/hour for non-members.
- Retail Sales: The GunStore @ OnPoint sells firearms, ammunition, targets, hearing/eye protection, and accessories. Members receive 10% discount on regular priced items.
- Firearm Transfers: Transfer fees for incoming firearms: $30 for members, $45 for non-members with NC Concealed Carry permit, $60 for non-members requiring background check. NFA items have additional fees.
- Conference Center Rental: Hourly and day rental of professional conference rooms (capacity 20 and 30 people) with Wi-Fi and amenities included. Available 8AM-8PM daily.
- Activity Packages: Pre-packaged experiences including Discover Shooting ($90), OnPoint 6Pack ($90-100 for two people), and OnPoint 12Pack ($399.99 for up to 10 people).
- Firearm Storage: Monthly storage fees for customer firearms at $45 per month per firearm. Accounts not current billed $100 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Individual Lane Rental |
| Usage-based | Pay-as-you-go | Group Bay Rental |
| Usage-based | Pay-as-you-go | Standard Firearm Rental |
| Subscription | Monthly | Individual Monthly Membership |
| Subscription | Annual | Individual Annual Membership |
| Unit Pricing | Pay-as-you-go | Discover Shooting Package |
| Unit Pricing | Pay-as-you-go | OnPoint 6Pack |
| Unit Pricing | Pay-as-you-go | OnPoint 12Pack |
| One time/ perpetual license | Pay-as-you-go | Concealed Carry Course |
| One time/ perpetual license | Pay-as-you-go | Every Day Carry Course |
| One time/ perpetual license | Pay-as-you-go | Handgun Training |
| One time/ perpetual license | Pay-as-you-go | AR 15 Training |
| One time/ perpetual license | Pay-as-you-go | Shotgun Training |
| Usage-based | Pay-as-you-go | Private Instruction |
| Transaction based/ take rate | Pay-as-you-go | Firearm Transfers |
| Unit Pricing | Pay-as-you-go | Hearing/Eye Protection Rental |
| Subscription | Monthly | Firearm Storage |
| Freemium | Pay-as-you-go | New Shooter Orientation |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
OnPoint product offering
Product offeringCore offering
OnPoint operates an 18-lane indoor shooting range across three bays in Raleigh, NC, featuring dynamic target systems, programmable drills, and advanced ventilation. The business sells lane rentals, firearm rentals (handguns, rifles, shotguns, full-auto), structured training courses (Concealed Carry, EDC, Handgun, AR-15, Shotgun series), memberships, and operates an on-site retail store (The GunStore @ OnPoint) selling firearms, ammunition, and accessories.
Product overview
OnPoint is an indoor shooting range and firearms training facility in Raleigh, NC. The core offering is an 18-lane indoor range with three bays featuring dynamic target systems and programmable shooting programs. The company operates a diversified product portfolio including firearm rentals (handguns, rifles, shotguns, full-auto), a comprehensive training division (Concealed Carry, Every Day Carry, Handgun/AR-15/Shotgun series, Private Instruction), and experiential packages (Discover Shooting, 6Pack for couples, 12Pack for groups). Supporting services include FFL transfers, NFA/Suppressor sales with SilencerShop integration, membership programs with daily lane access and discounts, conference center rentals, and The GunStore retail space. The training program follows a modular curriculum progression-based approach, while the RPSL competition league provides monthly competitive shooting events. OnPoint also serves law enforcement through a dedicated LEO program and hosts 3rd-party certified instructors.
Differentiator
Problem solved
Functional benefit
Brands
- Discover Shooting: Beginner-focused all-inclusive shooting experience package
- OnPoint 6Pack
- OnPoint 12Pack
- Raleigh Practical Shooting League (RPSL)
- LEO Program
- The GunStore @ OnPoint
Products and services
- OnPoint Indoor Shooting Range
Quantifiable outcome
- 70+ percent of self-defense encounters occur within 20 feet (industry statistic supporting concealed carry training relevance)
- +1 more outcomes
Companies that use OnPoint
Customer profileSegments8 records
Ideal customer profiles7 records
OnPoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
OnPoint partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
OnPoint competitors and assessment
Company assessmentDirect peers
- Premier Shooting Range: Premium indoor shooting range with multiple bay configurations, training courses, and on-site retail in the Southeast. Directly comparable in facility layout, service mix, and customer experience model to OnPoint.
- Range USA: Multi-state indoor shooting range and firearms retail chain with locations across the Midwest, Mid-Atlantic, and Southeast. Operates modern lanes, firearm rentals, training, and on-site gun stores — directly comparable to OnPoint's full-service indoor range and retail concept.
- The Range at The Crossing: Indiana-based indoor shooting range and training facility offering multiple lanes, classes, firearm rentals, and an on-site store. Comparable as a destination indoor-range concept combining shooting, training, and retail.
- 88 Tactical: Omaha-based indoor range, training academy, and retail operation with comprehensive civilian and law enforcement programming. Directly comparable in offering firearms training, range access, retail, and community events.
- GAT Guns: Illinois-based indoor shooting range and large firearms retail superstore. Combines range operations with extensive retail — comparable in retail-scale ambition to The GunStore @ OnPoint, though on a larger footprint.
- Shoot Smart Austin: Texas-based indoor shooting range with modern lanes, comprehensive training programs, firearm rentals, and on-site retail. Closely comparable in scope of services (training ladder, rentals, retail, memberships) to OnPoint.
- Bullseye Shooting Range: Indoor shooting range with training programs, firearm rentals, and on-site retail. Closely comparable as a single-location destination indoor-range facility serving both recreational and training shooters.
- National Range at Sporting Goods: Multi-state indoor shooting range concept combining retail superstore with range operations. Comparable retail-range hybrid to The GunStore @ OnPoint, focused on volume firearms and accessories.
Others
- Silencer Shop: National NFA dealer and silencer e-commerce platform that operates OnPoint's on-site kiosk. Functions as a partner/supplier rather than a competitor, but is comparable to OnPoint's NFA and suppressor service line.
Broad incumbents
- SIG SAUER Academy: Manufacturer-affiliated training and experience center operated by a major firearms OEM. Offers shooting experiences, training, and product showcasing at scale, overlapping with OnPoint's training and rental focus but with brand and capital advantages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OnPoint social profiles
Digital presenceOnPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnPoint leadership team
Management profileNumber of profiles
OnPoint funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnPoint
What does OnPoint do?
OnPoint operates an 18-lane indoor shooting range across three bays in Raleigh, NC, featuring dynamic target systems, programmable drills, and advanced ventilation. The business sells lane rentals, firearm rentals (handguns, rifles, shotguns, full-auto), structured training courses (Concealed Carry, EDC, Handgun, AR-15, Shotgun series), memberships, and operates an on-site retail store (The GunStore @ OnPoint) selling firearms, ammunition, and accessories.
Is OnPoint a public or private company?
OnPoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OnPoint founded?
OnPoint was founded in 2019. It employs 11 to 50 people.
Where is OnPoint based?
OnPoint is headquartered in Raleigh, United States, in the North America region.
How does OnPoint make money?
Nine revenue lines are on record. Lane and Bay Rental is the primary driver. The others are firearm Rentals, membership Subscriptions, training Courses, retail Sales, firearm Transfers, conference Center Rental, activity Packages and firearm Storage.
Who are OnPoint's main competitors?
Direct peers on record are Premier Shooting Range, Range USA, The Range at The Crossing, 88 Tactical, GAT Guns, Shoot Smart Austin, Bullseye Shooting Range and National Range at Sporting Goods. Silencer Shop is listed as an others. SIG SAUER Academy is listed as a broad incumbent.
Does OnPoint have an API?
No public API is recorded for OnPoint.
What industry is OnPoint in?
OnPoint's product category is Indoor Shooting Range & Firearms Training. Its primary akta.pro industry code is CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection), with a secondary code of CRAMAKAA, Firearms & Ammunition Retail.