Beltone Holding

What Beltone Holding does

Beltone Holding (EGX: BTFH.CA), founded in 2001 and headquartered in New Cairo, Egypt, is a publicly listed financial services holding company and a member of UAE-based International Holding Company (IHC). The group operates 24+ wholly owned subsidiaries spanning both banking-adjacent capital-markets services (brokerage, investment banking, asset management with EGP 49 bn AUM as of 1Q2026, equity research, venture capital, and a newly launched growth-stage private equity platform) and non-banking financial services (leasing and factoring, consumer finance through the "seven" digital platform, microfinance via "Cash" with 200 branches across 19 governorates, SME financing, mortgage finance, and real estate brokerage under "Kee Properties").

The group generates revenue through a diversified mix of transaction fees (brokerage execution and margin lending, investment banking advisory, venture capital exits), recurring subscription fees (asset management on EGP 49 bn AUM), interest income (consumer finance, microfinance lending, mortgage finance, leasing), and platform/distribution income. Underlying technology includes proprietary digital platforms — most notably the seven consumer-finance app, MyCash for microfinance operations, and Robin, a wholly owned data science and AI subsidiary providing analytics and ML advisory across the group. Distribution is omnichannel: enterprise sales teams for institutional and corporate clients, 200-branch microfinance physical network for underbanked segments, digital apps for retail consumers, and fintech partnerships (notably Telda) for asset-management distribution.

Customer segments span institutional investors, retail investors on the Egyptian Exchange, SMEs in manufacturing/agriculture/healthcare/logistics, microentrepreneurs and underserved individuals (1.6M+ customers post-Baobab acquisition), and consumer-finance end users. Geographically, Beltone is Egypt-domiciled with pan-African reach following the February 2026 €197.6 million acquisition of Baobab Group across seven Francophone African markets. The group employs 5,400+ people, managed EGP 136 bn in assets, and reported EGP 6.3 bn in 1H2025 operating revenues (up 115% YoY) with EGP 1.3 bn in net profits.

Name

Beltone Holding

Legal name

Beltone Holding

Website

https://beltoneholding.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Beltone Holding is an Egypt-listed financial services holding company (EGX: BTFH.CA) operating 24+ subsidiaries across brokerage, investment banking, asset management, consumer finance, microfinance, leasing, mortgage, venture capital, and private equity, serving institutional, retail, SME, microfinance, and consumer customers across Egypt and seven African markets.

Ownership category

akta.pro rank

Product category

Diversified Financial Services

NAICS

Investment Banking and Securities Intermediation (523150), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Mortgage Bankers & Loan Correspondents (6162), Investment Advice (6282), Loan Brokers (6163)

akta.pro primary industry

Margin Financing & Stock Loan Brokerage (FSAEACAO)

akta.pro secondary industries

Private Credit / Direct Lending (FSAAAHAG), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Investment banking services
• Asset management
• Securities brokerage
• Consumer finance lending
• Microfinance services

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Brokerage Services: Securities brokerage for retail and institutional investors including execution, margin lending, and market access on Egyptian Exchange
2. Investment Banking Fees: Advisory fees, capital raising fees, and deal completion fees for M&A, ECM, DCM transactions
3. Asset Management Fees: Management fees on mutual funds and discretionary portfolios; Beltone Asset Management manages EGP 49 bn in assets as of 1Q2026
4. Consumer Finance Interest: Interest income from auto finance, purchase financing, and BNPL products offered through seven platform
5. Microfinance Lending: Interest and fees from microloans across branch network of 200 branches serving 19 governorates
6. Leasing & Factoring: Lease payments and factoring fees; Beltone Leasing is Egypt's largest leasing and factoring player with EGP 1.5 billion paid-in capital
7. Mortgage Finance: Interest income from home mortgage loans and asset refinancing products
8. Venture Capital Returns: Equity returns from VC portfolio companies; achieved 100% IRR from Cathedis exit and 75% IRR from Bosta exit

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels8 records

Core offering

Beltone Holding is a leading Egyptian financial services provider offering comprehensive banking and non-banking financial services through 24+ subsidiaries. Its offerings span securities brokerage, investment banking advisory and capital raising, asset management, equity research, private equity, venture capital, leasing and factoring, mortgage finance, microfinance, SME financing, and consumer finance, supported by proprietary data science capabilities and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• seven: Everything financing app that provides fast, flexible, and reliable financing solutions for consumers, including auto finance and buy now pay later services.
• Cash
• Robin
• Magnet
• Kee Properties
• Beltone Academy

Products and services

• Asset Management
• Securities Brokerage
• Investment Banking Advisory and capital raising services including M&A, ECM, and DCM transactions delivered through dedicated deal teams to corporate clients.
• Leasing and Factoring Egypt's largest leasing and factoring platform with EGP 1.5 billion paid-in capital, serving sectors including energy, healthcare, education, real estate, and industrial.
• Mortgage Finance Home mortgage loans and asset refinancing products distributed directly and through partnerships such as Kee Properties and Coldwell Banker Egypt.
• SME Financing Financing solutions for small and medium enterprises covering capex, opex, and supply chain finance; licensed by the FRA under number 9.
• Microfinance - Cash Microloan products including the Golden Plus loan (EGP 46,000 to EGP 145,900) distributed through 200 branches across 19 governorates in Egypt, with digitized operations via the MyCash App and mobile branches.
• Consumer Finance - seven Digital everything-financing app providing auto finance, buy now pay later, and consumer purchase financing up to EGP 140 million through flexible payment plans.
• Venture Capital Multi-stage venture capital platform investing across Africa and the MEA region, with delivered exits including 100% IRR from Cathedis and 75% IRR from Bosta.
• Private Equity Platform Growth-stage private equity platform supporting companies in advanced expansion phases, complementing Beltone's multi-stage investment strategy alongside Beltone Venture Capital.
• Real Estate Brokerage - Kee Properties Real estate brokerage platform assisting clients with property search, listings, and purchase support for apartments, houses, and villas.
• Equity Research Proprietary equity research delivering investment recommendations backed by deep market knowledge to institutional and retail clients.
• Carbon Credits Trading Carbon credits brokerage service operated under the first Carbon Credits Trading license issued to a brokerage house in Egypt by the FRA; executed Egypt and Africa's first-ever carbon credits transaction.
• Pan-African Microfinance - Baobab Group Microfinance services acquired through the EUR 197.6 million Baobab Group acquisition serving 1.6 million micro and small business customers across 7 African markets: Senegal, Côte d'Ivoire, Madagascar, Burkina Faso, Mali, DRC, and Nigeria.
• Rating Solutions (CRIF Joint Venture) Holistic rating services for the Egyptian market including debt capital market ratings, SME ratings, NBFI portfolio ratings, ESG services, and onboarding technology offered through a joint venture with CRIF S.p.A.
• HR Consultancy - Magnet Integrated HR consultancy offering recruitment, HR outsourcing, organizational transformation, and training services to organizations.
• Training and Development - Beltone Academy Capability-building programs in financial education, fintech, AI, digital transformation, and professional development delivered through 22 academic and institutional partnerships.
• Data Science and AI Services - Robin Data science and AI services including upskilling for the AI age, data and AI advisory, implementation, and data products building across organizations.

Quantifiable outcome

• 100% IRR achieved from Cathedis exit in Morocco
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TeldacoreChannel Partner/ Reseller/ Distributor · 24 June 2026Beltone Asset Management partnered with Egyptian fintech Telda to expand access to Beltone's investment products and mutual funds through Telda's digital platform. The partnership enables Telda users to invest in funds managed by Beltone with zero commission fees and direct transfer of redeemed proceeds to Telda cards, supporting financial inclusion in Egypt.
• Coldwell Banker EgyptminorChannel Partner/ Reseller/ Distributor · 8 June 2026Beltone Mortgage signed partnership agreement with Coldwell Banker Egypt to finance ready-to-move units, expanding mortgage distribution reach.
• Citadel International HoldingscoreGTM or Marketing Partner · 11 May 2026Joint fund between Beltone Venture Capital and Citadel International Holdings successfully exited Bosta delivering 75% IRR. This marked the fifth exit for Beltone VC since 2023 inception and the second successful exit through the joint fund.
• Go Gas Holding and Madkour HoldingminorStrategic or Co-development Partner · 15 March 2026Beltone Holding acts as exclusive financial advisor for Mauritania's first gas-to-power development following Joint Development Agreement between Go Gas Holding and Madkour Holding for Banda and Tevet gas fields. Project plans 200-365 MW gas-fired power plant.
• EFG Hermes, Cairo Capital, CI Capital, Al Ahly PharosminorStrategic or Co-development Partner · 1 March 2026Five investment banks including Beltone committed to launching specialized investment funds to support Egypt's industrial sector, linking capital markets with industrial production.
• Baobab GroupcoreStrategic or Co-development Partner · 16 February 2026Beltone completed €197.6 million acquisition of 100% of Baobab Group through subsidiary Beltone Capital, expanding into 7 African markets: Senegal, Côte d'Ivoire, Madagascar, Burkina Faso, Mali, DRC, and Nigeria serving 1.6 million micro and small business customers.
• American University in Cairo (AUC)coreStrategic or Co-development Partner · 3 February 2026Robin, the data science and AI arm of Beltone Holding, signed MOU with AUC for talent development, academic engagement, and applied research. The one-year agreement covers student training, internships, graduate recruitment, guest lectures, curriculum input, and joint supervision of undergraduate research through AUC's Department of Mathematics and Actuarial Science.
• Sky Abu Dhabi DevelopmentsminorChannel Partner/ Reseller/ Distributor · 4 January 2026Consumer finance firm seven (affiliated with Beltone Holding) partnered with Sky AD Developments to provide unit finishing financing solutions to homeowners at Residence 8 project in Egypt's New Administrative Capital.
• CRIFcoreStrategic or Co-development Partner · 9 December 2024Beltone Capital (wholly owned subsidiary) entered joint venture with CRIF S.p.a. to launch a new entity offering holistic rating solutions in Egypt with potential for MENA expansion. Services include debt capital market ratings, SME ratings, NBFI portfolio ratings, ESG services, and onboarding technology.
• Academic Partners (London Business School, Chicago Booth, etc.)coreStrategic or Co-development Partner · 1 September 2024Beltone Academy established 22 strategic partnerships with leading institutions including London Business School, Chicago Booth, AUC, GUC, Nile University, and others for customized experiential learning and professional development programs.

Scale indicators15 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• CI Capital: Egyptian investment bank and NBFI platform offering investment banking, securities brokerage, asset management, and leasing — a direct Beltone competitor across multiple Egyptian financial services verticals.
• EFG Holding (formerly EFG Hermes): Egyptian-listed financial services holding company offering investment banking, brokerage, asset management, and private equity — directly competing with Beltone across MENA capital markets with similar multi-line business model.
• HC Holding (formerly HC Securities): Egyptian financial services group offering brokerage, investment banking, and asset management — competing with Beltone Securities Brokerage and Beltone Investment Banking for institutional and retail flow.
• Al Ahly Pharos: Egyptian investment bank with brokerage, asset management, and IB capabilities, part of the National Bank of Egypt group — one of the five banks Beltone partnered with for industrial sector funds, indicating direct competitive overlap.

Broad incumbents

• Commercial International Bank (CIB Egypt): Egypt's largest private-sector bank with investment banking and brokerage subsidiaries — a much larger incumbent competing with Beltone across Egyptian capital markets and increasingly in digital financial services.
• QNB Group: MENA-region banking and financial services giant present across Egypt and multiple African markets — providing both competitive overlap and a reference point for Beltone's cross-border African expansion strategy.
• EFG Finance Holding: UAE-based financial services holding company with MENA-wide brokerage, investment banking, and asset management — broader regional incumbent competing with Beltone's investment banking and asset management franchises.

Emerging players

• Telda: Egyptian fintech offering digital banking and payments — partner of Beltone Asset Management for zero-commission mutual fund distribution; an emerging digital-native competitor that could overlap with Beltone's seven consumer finance platform over time.
• Fawry: Leading Egyptian digital payments and fintech platform — adjacent competitor in Egypt's consumer finance and digital financial services space where Beltone's seven platform also operates.

Regional players

• Baobab Group (pre-acquisition reference): Francophone African microfinance group — now part of Beltone but historically comparable as a regional microfinance player in 7 African markets, relevant for peer benchmarking against other pan-African microfinance institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Beltoneholding
• LinkedInlinkedin.com/company/beltoneholding
• Instagraminstagram.com/beltone_holding
• Xx.com/Beltoneholding

Revenue estimate

Valuation estimate

Number of profiles

Profiles29 records

Subsidiaries16 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beltone Holding