Al Ahly Pharos
Al Ahly Pharos is an Egyptian securities brokerage and investment banking firm, wholly owned by Al Ahly Capital Holding (the investment arm of National Bank of Egypt). It serves Egyptian corporates, institutional and retail investors, and foreign investors with EGX brokerage, M&A advisory, and ECM/DCM transaction execution via its Pharoslive platform.
- Company typePrivate
- Founded2008
- HeadquartersZamalek, Egypt
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Al Ahly Pharos does
Al Ahly Pharos for Securities Brokerage & Investment Banking is an Egyptian financial services firm operating two integrated divisions: a Securities Brokerage arm that trades equities on the Egyptian Exchange (EGX), including over-the-counter transactions, and an Investment Banking arm that advises on mergers and acquisitions, equity capital markets (ECM), and debt capital markets (DCM) transactions. The brokerage division has a decades-long track record on the EGX, is consistently ranked among the top five brokers in Egypt, and operates the Pharoslive online trading platform — a web and mobile application delivering live market feeds, portfolio performance tracking, and trade execution. The investment banking division has over 15 years of specialized experience and has closed 40 transactions valued at EGP 78 billion across chemicals and fertilizers, finance, education, and telecommunications, including the landmark E-finance IPO. In 2023, the firm captured 40% market share in Egypt's non-sovereign DCM transactions.
The firm is wholly owned by Al Ahly Capital Holding (ACH), the investment arm of National Bank of Egypt (NBE) — Egypt's largest state-owned bank — providing unmatched domestic distribution, brand credibility, and institutional client access. Under ACH's capital markets pillar, Al Ahly Pharos is positioned to bridge international and regional investors with local Egyptian opportunities. Revenue is generated transactionally through brokerage commissions and OTC fees, plus advisory and underwriting fees on completed M&A, ECM, and DCM mandates. Customer segments include Egyptian corporates seeking capital-markets advisory, institutional and retail investors using brokerage execution and the Pharoslive platform, and foreign/regional investors seeking local market entry. The firm is headquartered in Zamalek City, Cairo, and operates exclusively within Egypt.
Al Ahly Pharos firmographics
Firmographics- Name
- Al Ahly Pharos
- Legal name
- Al Ahly Pharos for Securities Brokerage & Financial Services
- Website
- https://alahlypharos.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Al Ahly Pharos is an Egyptian securities brokerage and investment banking firm, wholly owned by Al Ahly Capital Holding (the investment arm of National Bank of Egypt). It serves Egyptian corporates, institutional and retail investors, and foreign investors with EGX brokerage, M&A advisory, and ECM/DCM transaction execution via its Pharoslive platform.
- Ownership category
- akta.pro rank
Al Ahly Pharos industry classification
Industry- Product category
- Investment Banking & Securities Brokerage
- NAICS
- Investment Banking and Securities Intermediation (52315), Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)
- akta.pro secondary industries
- Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness) (FSACAAAI), Agency Equity Execution (Cash Equities) (FSACAFAA), Secondary Offerings & Share Sales (Secondary Placements) (FSACAAAG)
Keywords
Where Al Ahly Pharos is headquartered
LocationHeadquarters
- HQ city
- Zamalek
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Al Ahly Pharos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Securities Brokerage: Brokerage services for equity trading on the Egyptian Exchange (EGX) including over-the-counter (OTC) transactions. Revenue generated through transaction fees and commissions on trades executed.
- Investment Banking Advisory: Advisory services for mergers and acquisitions, equity capital market (ECM), and debt capital market (DCM) transactions. Revenue includes advisory fees, underwriting fees, and transaction completion fees on completed deals valued at EGP 78 billion.
- Debt Capital Market Services: DCM transactions including non-sovereign debt offerings. The division achieved 40% market share in non-sovereign DCM transactions in 2023.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Al Ahly Pharos product offering
Product offeringCore offering
Al Ahly Pharos operates two integrated divisions. The Securities Brokerage division executes equity trades on the Egyptian Exchange (EGX) and over-the-counter (OTC) transactions for institutional and retail investors, supported by an in-house research team and the Pharoslive online trading platform. The Investment Banking division provides advisory services for mergers and acquisitions, equity capital market (ECM) transactions such as IPOs, and debt capital market (DCM) transactions for corporate and institutional clients.
Product overview
Al Ahly Pharos operates as a unified financial services group comprising two core divisions: Securities Brokerage and Investment Banking. The Securities Brokerage division provides trading services on the EGX through its Pharoslive online platform, which offers live market feeds, portfolio tracking, and mobile/web trading capabilities. The Investment Banking division focuses on M&A advisory, equity capital markets, and debt capital markets transactions. Both divisions leverage the network and brand of parent company Al Ahly Capital Holding (ACH) and its parent National Bank of Egypt (NBE).
Differentiator
Problem solved
Functional benefit
Brands
- Pharoslive: Online trading platform offering live market feed, portfolio tracking, and trading activity monitoring accessible via web or mobile application.
Products and services
- Al Ahly Pharos Securities Brokerage A leading brokerage house providing securities trading services on the Egyptian Exchange (EGX), with expertise in over-the-counter (OTC) transactions and a research division offering original companies, sectors, and economy insights. Serves institutional and retail investors.
- Al Ahly Pharos Investment Banking An active investment banking division with over 15 years of experience in mergers and acquisitions, equity capital market (ECM), and debt capital market (DCM) transactions, having closed 40 transactions valued at EGP 78 billion across chemicals, fertilizers, finance, education, and telecommunications sectors. Serves corporates, institutions, and international/regional investors seeking Egyptian market exposure.
- Pharoslive Online Trading Platform
Quantifiable outcome
- 40% market share in non-sovereign DCM transactions (2023)
- +2 more outcomes
Companies that use Al Ahly Pharos
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Al Ahly Pharos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Al Ahly Pharos partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Al Ahly Pharos competitors and assessment
Company assessmentDirect peers
- HC Securities & Investment: Egyptian brokerage and investment banking subsidiary of HC Holding, active in EGX trading and IB advisory. Comparable as a domestic Egyptian peer competing for the same institutional client base.
- Beltone Financial Holding: Egyptian financial group with brokerage, investment banking, and asset management services on the EGX. Competes directly with Al Ahly Pharos in Egyptian ECM, DCM, and M&A advisory mandates.
- Arab African International Bank (AAIB): Egyptian joint-stock bank with brokerage and investment banking capabilities serving institutional and corporate clients. Comparable Egyptian franchise competing in ECM, DCM, and brokerage on the EGX.
- Prime Securities: Egyptian securities brokerage and IB firm operating on the EGX with research and trading capabilities. Closely comparable boutique Egyptian broker-dealer competing for the same retail and institutional flow.
- CI Capital (CI Bank): Egyptian investment bank offering securities brokerage, IB advisory (M&A, ECM, DCM), and research. Direct peer with overlapping product mix and competing for the same Egyptian corporate and institutional clients.
- EFG Hermes (EFG Finance): Egypt's largest investment bank and one of the leading MENA financial institutions, offering securities brokerage, investment banking, asset management, and research. Directly comparable to Al Ahly Pharos across both brokerage and IB advisory on EGX and regional deals.
Broad incumbents
- JPMorgan (MENA): Global bulge-bracket IB with established MENA advisory operations. Competes for the largest Egyptian ECM and M&A mandates alongside Al Ahly Pharos, with materially deeper international distribution.
- Goldman Sachs (MENA): Global bulge-bracket investment bank with a growing presence in MENA ECM and M&A. Competes for the largest Egyptian and cross-border mandates where Al Ahly Pharos might otherwise lead or co-advise.
- HSBC Egypt: Global bank with Egyptian onshore operations offering brokerage, IB advisory (M&A, ECM, DCM), and research. Competes for the same large-cap ECM/DCM mandates with broader international distribution than Al Ahly Pharos.
Regional players
- Naeem Holding / Naeem Brokerage: Regional MENA-focused financial group with brokerage and IB operations across Egypt and other regional markets. Comparable in product mix but broader geographic footprint creates partial overlap with Al Ahly Pharos.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Al Ahly Pharos social profiles
Digital presenceAl Ahly Pharos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Ahly Pharos leadership team
Management profileNumber of profiles
Al Ahly Pharos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Ahly Pharos M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Ahly Pharos
What does Al Ahly Pharos do?
Al Ahly Pharos operates two integrated divisions. The Securities Brokerage division executes equity trades on the Egyptian Exchange (EGX) and over-the-counter (OTC) transactions for institutional and retail investors, supported by an in-house research team and the Pharoslive online trading platform. The Investment Banking division provides advisory services for mergers and acquisitions, equity capital market (ECM) transactions such as IPOs, and debt capital market (DCM) transactions for corporate and institutional clients.
Is Al Ahly Pharos a public or private company?
Al Ahly Pharos is a private company. It is classified as corporate owned and is currently operating.
When was Al Ahly Pharos founded?
Al Ahly Pharos was founded in 2008. It employs 101 to 250 people.
Where is Al Ahly Pharos based?
Al Ahly Pharos is headquartered in Zamalek, Egypt, in the Africa region.
How does Al Ahly Pharos make money?
Three revenue lines are on record. Securities Brokerage is the primary driver. The others are investment Banking Advisory and debt Capital Market Services.
Who are Al Ahly Pharos's main competitors?
Direct peers on record are HC Securities & Investment, Beltone Financial Holding, Arab African International Bank (AAIB), Prime Securities, CI Capital (CI Bank) and EFG Hermes (EFG Finance). Broad incumbents are JPMorgan (MENA), Goldman Sachs (MENA) and HSBC Egypt. Naeem Holding / Naeem Brokerage is listed as a regional player.
Does Al Ahly Pharos have an API?
No public API is recorded for Al Ahly Pharos.
What industry is Al Ahly Pharos in?
Al Ahly Pharos's product category is Investment Banking & Securities Brokerage. Its primary akta.pro industry code is BPAHAOAL, Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory), with a secondary code of FSACAAAI, Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness). Its NAICS code is 52315 and its SIC code is 6211.