Noreja

What Noreja does

Noreja Intelligence GmbH is an Austrian deep-tech SaaS company, founded in 2021 as a spin-off from the Vienna University of Economics and Business (WU Wien), that sells a Generative Process Intelligence platform targeted at medium-sized and larger enterprises in the DACH region. The platform combines knowledge-graph technology with generative AI to analyze business processes without requiring traditional event-log extraction, connecting directly to relational database tables (ServiceNow, PostgreSQL, Oracle, REST APIs). It is composed of five integrated modules — Dashboard (KPI visualization), Analyzer (interactive process exploration), Builder (data connection and event-graph modeling), Minerva (AI-powered process analyst), and Workbench (Jupyter Notebook integration) — plus a 2026-launched add-on, Minerva Frontier Agents, which deploys autonomous AI agents (Analyzer Andy, Builder Benny, Compliance Conny) for continuous monitoring and optimization.

The company operates a three-tier subscription model (Core at €535, Pro at €411, Excellence at €385 per Power User per month), differentiated by graph-node capacity (15M–300M), number of perspectives, AI features, and support intensity, with an inverse per-user pricing curve that effectively monetizes higher data volumes. Revenue is generated through a direct enterprise sales motion complemented by a DACH partner channel of technology (Miragon, BOC), consulting (Changeenablers, Waits, Nexigo, Vienesse), industry (Aptean Austria), academic (WU Wien, Humboldt-Universität), and incubator (PwC Scale) partners. Target verticals are Manufacturing, Supply Chain, Banking, and Insurance, with named customer references including Hector (Insurance), IDM Wärmepumpen (Manufacturing), and CIB (Technology) plus logo presence of Von Eicken, A1, Franz Mensch, and Friwo. The company is privately held, has raised approximately €2.85 million in cumulative angel-backed funding (most recently €1.1M in April 2026), holds ISO 27001 and GDPR certifications, and operates with a team of roughly seven plus an advisory board.

Name

Noreja

Legal name

Noreja Intelligence GmbH

Website

https://noreja.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Noreja is an Austrian SaaS company, spun out of WU Wien in 2021, that sells a Generative Process Intelligence platform using knowledge graphs and AI to analyze business processes for medium-sized and enterprise customers in DACH Manufacturing, Banking, Insurance, and Supply Chain.

Ownership category

akta.pro rank

Product category

Process Intelligence Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Process Mining & Task Mining Platforms (HDAEAHAD)

akta.pro secondary industries

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), Query Engines & SQL Analytics Layers for Warehouses/Lakes (HDAEABAI)

Keywords

• Process mining software
• Process intelligence platform
• Causal process analysis
• Knowledge graph analytics
• Business process automation

Headquarters

HQ city

Hohenweiler

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Subscription - Core Plan: Base subscription tier at €535/month per Power User. Includes core features of Causal Process Mining (Dashboard, Analyzer, Builder, Knowledge Base), 3 Power Users, 20 read-only users, Data-Onboarding Workshop (2x per year), and 14-day Value-Support Session (45 min). Additional support available at €1,250/day.
2. SaaS Subscription - Pro Plan: Mid-tier subscription at €411/month per Power User. Includes everything in CORE plus Contextualizer, Issue Manager, Macro Builder, Minerva-AI, 6 Power Users, 50 read-only users, Data-Onboarding Workshop (3x per year), Process Optimization Workshop (1x per year), Context Capture Workshop (1x per year), and 14-day Value-Support Session (90 min). Private LLM hosting by Noreja available. Additional support at €950/day.
3. SaaS Subscription - Excellence Plan: Premium tier at €385/month per Power User. Includes everything in PRO plus Workbench (Jupyter Notebook), Context Manager, Multi-LLM support, 10 Power Users, 100 read-only users, Data-Onboarding Workshop (4x per year), Process Optimization Workshop (2x per year), Process Strategy Workshop with partner companies (1x per year), weekly Value-Support Session (60 min), and customer-specific KPI/Agent development (2x per year). Additional support at €850/day.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Noreja develops and sells a cloud-based Generative Process Intelligence SaaS platform that combines AI-powered process mining with knowledge graph technology. The platform connects directly to relational database tables (ServiceNow, PostgreSQL, Oracle, REST APIs) without requiring traditional event-log extraction, then enables multidimensional process analysis through Dashboard, Analyzer, Minerva (AI process analyst), Builder, and Workbench modules. It is sold to medium-sized businesses and larger enterprises in the DACH region on a tiered subscription basis.

Product overview

Noreja offers a cloud-based Generative Process Intelligence platform that combines AI-powered process mining with knowledge graph technology. The core platform consists of five integrated modules: Dashboard (for KPI visualization), Analyzer (for detailed process examination), Minerva (AI-powered process analyst), Builder (for data connection without event logs), and Workbench (integrated Jupyter Notebook for custom analysis). The platform is available in three pricing tiers (Core, Pro, Excellence) differentiated by data capacity, AI features, and support level. An optional add-on, Minerva Frontier Agents, provides autonomous AI agents for continuous process monitoring and optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Minerva: AI-powered process analyst assistant that combines process data with contextual knowledge to identify root causes and provide actionable recommendations.
• Minerva Frontier Agents

Products and services

• Noreja Process Intelligence Platform Cloud-based Generative Process Intelligence platform combining knowledge graphs with AI agents. Integrates Dashboard (KPI visualization), Analyzer (interactive process exploration), Minerva (AI-powered process analyst with context awareness), Builder (direct-to-database data connection without event-log extraction), and Workbench (Jupyter Notebook integration). Built for medium-sized businesses and larger enterprises in Manufacturing, Banking, Insurance, and Supply Chain.

Quantifiable outcome

• 25% of hidden cost drivers discovered in Core tier, 39% in Pro tier, 44% in Excellence tier
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Miragon GmbHcoreTechnology or IntegrationTechnology and implementation partner. Boutique consulting firm for process management, Process Mining and automation from Augsburg. Supports companies of all sizes in digitization, discovering inefficiencies, and building modern process competencies. Helps customers optimally use Process Mining and increase their process maturity.
• BOC Products & Services AGcoreTechnology or IntegrationTechnology partner. Leading provider of enterprise modeling software for process optimization and digital transformation. Offers flexible, integrable solutions for BPM, Enterprise Architecture and GRC through ADONIS, ADOIT and ADOGRC products. Over 1,500 customers worldwide trust their user-friendly, innovative tools.
• Changeenablers Ltd.coreImplementation/ SI/ Consulting PartnerConsulting partner. Boutique consulting firm focused on Business Process Management and Analytics. Primarily uses Process Mining to identify causes of process inefficiencies, implement solutions, and monitor process health long-term.
• Waits GmbHcoreImplementation/ SI/ Consulting PartnerConsulting partner. Software and process consulting company developing efficient, secure, and sustainable solutions since 1999. Experienced team supports customers in DACH region in all phases of IT projects. As Fulfiller, Waits not only provides consulting but also actively participates in operations.
• Nexigo GmbHcoreImplementation/ SI/ Consulting PartnerConsulting partner. Experienced German consulting company with over 20 years of focus on digital process transformation. Supports analysis, design, and implementation of complex requirements with expertise in Oxaion and Odoo. Team focuses on close collaboration and delivers sustainable, flexible solutions beyond pure implementation.
• Vienesse ConsultingminorImplementation/ SI/ Consulting PartnerConsulting partner. Emerging Vienna-based consulting that accompanies customers through data and process-oriented digital transformation. With focus on data culture, transparency, and trust, enables companies to optimally use modern tools. Together, change measures and process adjustments are defined to transform insights into business value.
• Aptean Austria GmbHcoreImplementation/ SI/ Consulting PartnerIndustry partner (formerly Ramsauer & Stürmer). Major player in Austrian software and consulting market since 1984. Offers modern ERP systems with modules for accounting, HR, purchasing, warehouse, and order management. Each customer receives individual consulting at the interface of business and IT along the entire ERP journey.
• Wirtschaftsuniversität Wien (WU Wien)coreStrategic or Co-development PartnerAcademic partner. Europe's largest business university with over 23,000 students, ranked among world's top 1% with EQUIS, AACSB, and AMBA accreditation. Noreja is a spin-off from the Institute for Data, Process and Knowledge Management focusing on BPM, Knowledge Management, Decision Support, and Semantic Web.
• Humboldt-Universität zu BerlinminorStrategic or Co-development PartnerAcademic partner. Humboldt-Innovation connects science, business, and society through services in applied research, startup promotion, and events. As a subsidiary of Humboldt University, it makes research and innovation accessible. Noreja is listed as a Humboldt startup and benefits from this strong scientific network.
• BRANDL TALOSminorOthersLegal partner through 'Nährboden' startup program. One of Austria's leading law firms supporting startups with expertise in financing, market entry, M&A, venture capital, partner search, and successful exits. Provides Noreja with legal and business advisory support.
• PwC Österreich GmbHminorGTM or Marketing PartnerIncubator partner. PwC Scale Program connects startups, corporates, and investors. Noreja is part of the B2B Tech cohort. Participation enables presentation of vision and technologies to larger audience while benefiting from PwC's expertise.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/Noreja_
• LinkedInlinkedin.com/company/noreja

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noreja