Horse Network
Horse Network is a privately held niche digital media company and wholly-owned subsidiary of Wrigley Media Group that publishes equestrian content across sports, lifestyle, and education verticals for an international community of horse enthusiasts, monetizing through advertising, sponsored content, and e-commerce.
- Company typePrivate
- Founded2012
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Horse Network does
Horse Network is a privately held, niche digital media company that operates a content publishing platform focused exclusively on the equestrian community. Founded in 2012 as Horse Collaborative and acquired in 2018 by Misdee Wrigley Miller, it now operates as a wholly-owned subsidiary of Wrigley Media Group, with its operational base in Wellington, Florida and editorial leadership based in Toronto. The platform delivers content across four primary verticals: Sports (Show Jumping, Eventing, Dressage), Voices (community essays and personal stories), Learn (horsemanship, training, and horse health education), and Shop (equestrian merchandise and books). It publishes hundreds of articles monthly and has built a multi-platform distribution footprint spanning a website, email newsletter (78k+ subscribers), Facebook (383k+ fans), Instagram, Twitter/X, YouTube, and TikTok.
The underlying technology is a standard CMS-based digital publishing platform, with the website powered by technology partner RedTag Digital. Content operations center on editorial production with original video production (including the Faultless docuseries) and contributor-written community content. The company has no disclosed AI/ML capabilities, proprietary software products, APIs, or mobile applications; it functions as a vertically-specialized content publisher rather than a technology company.
Horse Network monetizes through three streams: (1) digital advertising with publicly disclosed pricing tiers — $1,000 per 250K banner impressions, $1,500 per social share, $2,500 per custom branded article, and $2,500 per dedicated email blast; (2) sponsored content partnerships with equestrian brands and collectives such as Three Mares; and (3) small-scale e-commerce and affiliate revenue through its Shop section, which sells books and branded merchandise including Kevin Babington Foundation products. The customer base is dual-sided: a large free reader audience of equestrian enthusiasts and professionals (the product), and a fragmented base of small-to-mid advertisers and brand sponsors (the revenue source). There is no subscription paywall or consumer-facing premium product.
Horse Network firmographics
Firmographics- Name
- Horse Network
- Legal name
- HORSE NETWORK, LLC.
- Website
- https://horsenetwork.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Horse Network is a privately held niche digital media company and wholly-owned subsidiary of Wrigley Media Group that publishes equestrian content across sports, lifestyle, and education verticals for an international community of horse enthusiasts, monetizing through advertising, sponsored content, and e-commerce.
- Ownership category
- akta.pro rank
Horse Network industry classification
Industry- Product category
- Equestrian Digital Media
- NAICS
- Information (51)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
Keywords
Where Horse Network is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Horse Network business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Advertising: Digital advertising including banner ads on website, social media shares, custom branded articles, and dedicated email blasts. Multiple pricing tiers based on placement and format.
- Sponsored Content: Custom branded content articles published to horsenetwork.com and shared on social media channels, with editorial approval and brand integration.
- E-commerce/Shop: Merchandise sales including books (Kevin Babington Foundation merchandise) and affiliate product links through the Shop section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Banner advertising on horsenetwork.com website |
| Subscription | One time | Social media share on Horse Network's Facebook or Instagram |
| Subscription | One time | Custom branded article with social promotion |
| Subscription | One time | Dedicated email blast to subscriber list |
| Subscription | One time | Eblast inclusions (video, ad, graphic, social post) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Horse Network product offering
Product offeringCore offering
Horse Network is a digital publishing platform serving the equestrian community with editorial content covering show jumping, eventing, dressage, lifestyle, horsemanship education, and community stories. The platform monetizes primarily through digital advertising, sponsored/branded content articles, social media placements, and an e-commerce shop selling equestrian merchandise and books.
Product overview
Horse Network is a unified digital publishing platform for the equestrian community, delivering content through articles, videos, and multimedia across four main channels: Sports (covering Show Jumping, Eventing, and Dressage), Voices (community stories and perspectives), Learn (educational and horsemanship content), and Shop (merchandise). The platform serves as a central hub connecting horse enthusiasts, athletes, and professionals through news, lifestyle content, and community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Network Digital Publishing Platform A digital publishing platform delivering equestrian news, sports coverage, lifestyle articles, and educational content to horse enthusiasts worldwide via horsenetwork.com.
- Horse Network Shop E-commerce storefront selling equestrian merchandise, apparel, books, and specialty items such as Kevin Babington Foundation products.
- Sponsored Content and Advertising Services Custom branded articles, banner advertising, social media shares, and dedicated email blasts offered to brands seeking access to the Horse Network equestrian audience.
Quantifiable outcome
- 383k+ social media followers
- +2 more outcomes
Companies that use Horse Network
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Horse Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Horse Network partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, strategic and minor.
- Wrigley Media GroupcoreParent company and wholly-owned subsidiary relationship. Misdee Wrigley Miller, majority owner of Wrigley Media Group, acquired full ownership of Horse Network in winter 2018 and moved it under Wrigley Media Group as a wholly-owned subsidiary.
- Three MaresstrategicPartnership for sponsored content and book sales. Three Mares is a collective of equestrian brands that donates 100% of profits to organizations making equestrian sport more accessible, safe, and inclusive. Horse Network publishes their content including Kevin Babington Foundation stories.
- World Cup FinalsminorOfficial Media Partner for World Cup Finals equestrian event coverage
- Wrigley Media Group (Media Partner)coreOfficial Media Partner for content collaboration and distribution
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Horse Network competitors and assessment
Company assessmentDirect peers
- Practical Horseman: American equestrian publication focused on English disciplines (show jumping, dressage, eventing) with educational/training content. Competes directly with Horse Network's Learn channel and shares the amateur-to-professional rider audience.
- Horse Illustrated: US equestrian magazine and digital publisher targeting amateur riders and horse owners with sports, training and lifestyle content. Competes for the same hobbyist segment and lifestyle advertising dollars that anchor Horse Network's Voices and Learn channels.
- Horse & Hound: UK-based weekly equestrian magazine and digital publisher covering show jumping, eventing, dressage and lifestyle — the largest English-language equestrian media brand. Direct competitor in news, sports coverage and advertising targeting the same international horse enthusiast audience.
- Horse & Country TV: Streaming and digital media platform dedicated to equestrian sport coverage including live event broadcasts, documentaries and original video series. Competes for video audiences and event-media partnerships overlapping with Horse Network's YouTube and event coverage offerings.
- EQUUS Magazine: US equestrian publication covering horse health, care and horsemanship with both print and digital editions. Directly competes for the horse-health and educational reader segment that Horse Network serves through its Learn channel.
- The Chronicle of the Horse: Long-established American equestrian publication covering hunter/jumper, eventing, dressage and foxhunting with print magazine and digital platform. Directly competes for the same sports coverage audience, athlete profiles and event reporting verticals as Horse Network.
- The Plaid Horse: US-based equestrian magazine and digital publisher specializing in show jumping coverage, horse sales advertising and hunter/jumper sport content. Directly overlaps with Horse Network's Sports channel in show jumping news, athlete features and event reporting.
Regional players
- Sidelines Magazine: US-based equestrian lifestyle magazine distributed at horse shows covering equestrian sport, fashion and community. Overlaps with Horse Network on event coverage, athlete profiles and lifestyle content targeted at competitive riders.
- Your Horse Magazine: UK-based equestrian lifestyle magazine and digital publisher targeting amateur riders and horse owners. Competes for the same amateur enthusiast audience in the UK/European market that Horse Network serves with its international distribution.
Emerging players
- Noelle Floyd: Digital equestrian media brand built around video content, podcasts and creator partnerships targeting younger riders. Competes for the same audience on social platforms (Instagram, YouTube, TikTok) and overlaps in show jumping and dressage coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Horse Network social profiles
Digital presenceHorse Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horse Network leadership team
Management profileNumber of profiles
Profiles5 records
Horse Network funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horse Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horse Network
What does Horse Network do?
Horse Network is a digital publishing platform serving the equestrian community with editorial content covering show jumping, eventing, dressage, lifestyle, horsemanship education, and community stories. The platform monetizes primarily through digital advertising, sponsored/branded content articles, social media placements, and an e-commerce shop selling equestrian merchandise and books.
Is Horse Network a public or private company?
Horse Network is a private company. It is classified as corporate owned and is currently operating.
When was Horse Network founded?
Horse Network was founded in 2012. It employs 11 to 50 people.
Where is Horse Network based?
Horse Network is headquartered in Burlington, United States, in the North America region.
How does Horse Network make money?
Three revenue lines are on record. Advertising is the primary driver. The others are sponsored Content and E-commerce/Shop.
Who are Horse Network's main competitors?
Direct peers on record are Practical Horseman, Horse Illustrated, Horse & Hound, Horse & Country TV, EQUUS Magazine, The Chronicle of the Horse and The Plaid Horse. Regional players are Sidelines Magazine and Your Horse Magazine. Noelle Floyd is listed as an emerging player.
Does Horse Network have an API?
No public API is recorded for Horse Network.
What industry is Horse Network in?
Horse Network's product category is Equestrian Digital Media. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content. Its NAICS code is 51 and its SIC code is 7990.