Blend Media
Blend Media Limited is a London-based stock marketplace that licenses premium 360° and stereoscopic 3D video content to enterprises and creators across healthcare, education, travel, corporate marketing, and entertainment verticals.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Blend Media does
Blend Media Limited operates a stock footage marketplace (stock.blend.media) for premium 360° immersive video content, headquartered in London, UK and founded in 2015. Its core product is a categorized library featuring 8K+ and stereoscopic 3D footage spanning aerial, nature, wildlife, underwater, city, travel, healthcare, education, and meditation content, plus a curated Produced Films tier sourced from named 360° studios such as AirPano and Wild Immersion. A separate Creator Platform (app.blend.media/join/stock/creator) supplies the catalog via third-party filmmakers, with creators receiving 30% of net licensing revenue paid within 45 days of month-end. The business model is straightforward transactional licensing under two terms — Rights Managed (annual or perpetual worldwide licenses priced by usage type) and Premium Royalty-Free (one-time/perpetual licenses up to £450+) — sold through a self-serve digital marketplace with a parallel enterprise sales channel for high-value or custom deployments.
The customer base spans five verticals: Education (immersive classroom content), Healthcare & Wellness (VR therapy for anxiety, depression, PTSD, senior/palliative care), Travel & Tourism (airlines, cruiseliners, tourism boards), Corporate & Marketing (LED screens, immersive rooms, brand activations), and Location-Based Entertainment. Distribution is global via the digital marketplace and social channels (Twitter/X, Facebook, LinkedIn, Instagram), with operating geographies cited across North America, Europe, Asia, Oceania, Africa, and South America. Blend has raised approximately $3.5M in disclosed funding across a 2017 seed round and a 2017 round led by Salica and I2BF Global Ventures; the company remains privately held as Blend Media Limited with no subsequent institutional rounds, acquisitions, or leadership changes disclosed in the source data.
Blend Media firmographics
Firmographics- Name
- Blend Media
- Legal name
- Blend Media Limited
- Website
- https://blend.media
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blend Media Limited is a London-based stock marketplace that licenses premium 360° and stereoscopic 3D video content to enterprises and creators across healthcare, education, travel, corporate marketing, and entertainment verticals.
- Ownership category
- akta.pro rank
Blend Media industry classification
Industry- Product category
- 360° Stock Video Marketplace
- NAICS
- Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Clip Licensing & Stock Video (Short-form Excerpts) (MPABANAD)
- akta.pro secondary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Blend Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Blend Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Content Licensing: Revenue generated from licensing 360° video content to customers. Content is licensed under rights-managed or premium royalty-free terms for various commercial, editorial, and educational uses. Pricing varies based on usage type, term length, and licensing scope.
- Creator Revenue Share: Content providers receive 30% of Net Revenue generated from licensing of their content. Net Revenue is calculated after deducting VAT, refunds, discounts, commissions, creative/production costs, and ad-serving fees. Payments are made within 45 days of month end with a minimum threshold of $100 USD for payment processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Rights Managed licensing with usage-based pricing |
| One time/ perpetual license | Pay-as-you-go | Premium Royalty-Free licensing with one-time fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Blend Media product offering
Product offeringCore offering
Blend Media operates a digital marketplace where independent 360° video creators upload premium immersive footage (including 8K+ and stereoscopic 3D) and where brands, agencies, publishers, and organizations license that content under Rights Managed or Premium Royalty-Free terms for VR, education, healthcare, tourism, and corporate use cases. The platform also runs a creator portal that pays contributors 30% of Net Revenue from licensing of their submitted footage.
Product overview
Blend Media operates a stock video marketplace and licensing platform for premium 360° video content. The core offering is the Blend Stock 360° Video Library featuring 8K+ and stereoscopic 3D footage across diverse categories including aerials, nature, wildlife, cities, travel, and adventure. The platform serves multiple verticals including Healthcare & Wellness (VR therapy content), Education, Travel & Tourism, Corporate & Marketing, and Location-Based Entertainment. It also offers a curated collection of produced films from renowned 360° filmmakers and operates a Creator Platform enabling video creators to submit and license their content. Content is available under various licensing models including Rights Managed and Premium Royalty Free.
Differentiator
Problem solved
Functional benefit
Products and services
- Blend Stock 360° Video Library A searchable, licensable stock video library of premium 360° immersive footage (including 8K+ and stereoscopic 3D) organized by category and vertical, licensed to brands, agencies, publishers, educational institutions, healthcare providers, and tourism operators under Rights Managed or Premium Royalty-Free terms.
- Produced Films Collection A curated collection of ready-to-air produced 360° films sourced from named 360° filmmakers, made available through the Blend Stock library for licensing by brands and entertainment customers.
- Creator Platform A platform service for 360° video creators to submit and license their footage through Blend's marketplace under exclusive or non-exclusive terms, earning a 30% Net Revenue share on licensing of their content.
Companies that use Blend Media
Customer profileSegments6 records
Ideal customer profiles6 records
Blend Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Blend Media partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Blend Media competitors and assessment
Company assessmentDirect peers
- Pond5: Major stock-footage and stock-video marketplace with a significant 360°/VR collection and a creator-contribution model similar to Blend's. Closest direct competitor in the licensing-marketplace structure and target customer base.
- Storyblocks: Subscription-based stock-footage and audio platform with a creator-contribution model. Competes for budget-conscious buyers of stock video, including growing 360° content, on a recurring-revenue basis.
- Artgrid: Curated stock-footage platform targeting filmmakers and brands with a subscription-based licensing model. Comparable in serving premium, narrative-driven footage buyers adjacent to Blend's producer- and brand-focused audience.
Broad incumbents
- Shutterstock: Large general stock-footage and image platform offering 360° content as part of a much broader library. Competes for the same enterprise licensing budgets as Blend but with a wider catalog and larger sales footprint.
- Getty Images: Premium global stock-footage and editorial imagery provider with an established 360°/VR content offering. Targets the same enterprise, media, and brand customers Blend serves with its Rights Managed model.
- Adobe Stock: Creative-Cloud-integrated stock-footage marketplace that distributes 360° content alongside photos and vectors. Bundled distribution through Adobe tools gives it structural distribution advantages versus Blend's standalone marketplace.
- Depositphotos: Global stock-photo and footage marketplace carrying 360° content, distributing primarily to SMB and mid-market buyers across multiple geographies — overlapping with Blend's self-serve digital marketplace motion.
Emerging players
- VeeR VR: VR-focused content distribution and creator platform with an emphasis on immersive 360° video. Targets a similar VR/immersive content audience as Blend but operates more as a creator-publishing community than an enterprise licensing marketplace.
- Wevr: Immersive and VR content studio and distribution company producing and curating high-quality 360° experiences. Comparable to Blend's 'produced films' curation strategy but focused on original production rather than a marketplace.
Others
- AirPano: World-renowned 360° aerial photography collective and a named Blend content partner. Operates both as a producer of premium 360° content and as a direct-to-consumer destination, partially overlapping Blend's catalog and audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Blend Media social profiles
Digital presenceBlend Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blend Media leadership team
Management profileNumber of profiles
Profiles1 record
Blend Media funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blend Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blend Media
What does Blend Media do?
Blend Media operates a digital marketplace where independent 360° video creators upload premium immersive footage (including 8K+ and stereoscopic 3D) and where brands, agencies, publishers, and organizations license that content under Rights Managed or Premium Royalty-Free terms for VR, education, healthcare, tourism, and corporate use cases. The platform also runs a creator portal that pays contributors 30% of Net Revenue from licensing of their submitted footage.
Is Blend Media a public or private company?
Blend Media is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blend Media founded?
Blend Media was founded in 2015. It employs 11 to 50 people.
Where is Blend Media based?
Blend Media is headquartered in London, United Kingdom, in the Europe region.
How does Blend Media make money?
Two revenue lines are on record. Content Licensing is the primary driver. The others are creator Revenue Share.
Who are Blend Media's main competitors?
Direct peers on record are Pond5, Storyblocks and Artgrid. Broad incumbents are Shutterstock, Getty Images, Adobe Stock and Depositphotos. Emerging players are VeeR VR and Wevr. AirPano is listed as an others.
Does Blend Media have an API?
No public API is recorded for Blend Media.
What industry is Blend Media in?
Blend Media's product category is 360° Stock Video Marketplace. Its primary akta.pro industry code is MPABANAD, Clip Licensing & Stock Video (Short-form Excerpts), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 512120 and its SIC code is 7822.