AirPano
AirPano is a Moscow-based visual content company that creates high-resolution 360° aerial photos, videos, and virtual tours for global licensing to technology firms (Google, Microsoft, Samsung, Adobe, Facebook), media publishers, tourism boards, and individual consumers via its website, iOS apps, and AppleTV.
- Company typePrivate
- Founded2012
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What AirPano does
AirPano is a Moscow-headquartered visual content company, operated through AirPano LLC, that creates high-resolution 360° aerial photography and videography for global distribution. Founded in 2006 as a not-for-profit project, the company captures panoramic imagery using drones and helicopters equipped with proprietary gyro-stabilized camera suspension systems, producing 360° photo-panoramas up to 35,000x17,500 pixels, gigapixel panoramas up to 103,000 pixels on the longest side, and 360° videos up to 16K resolution. Its content library spans more than 536 panoramas, 285 videos, and 15,440 standard photos covering destinations from Antarctica to the Arctic, and is compatible with major VR headsets (Google Cardboard, Samsung Gear VR, Oculus Rift, Sony Morpheus).
The company's core offerings include 360° Photos, 360° Videos, 360° Gigapanoramas, 360° Timelapses, interactive HTML5-based Virtual Tours, and a stock content library for licensing. Enterprise customers span Google, Microsoft, Adobe, Facebook, Samsung, LG, and Nokia for content licensing, while consumer-facing products include the AirPano Travel Book iOS app (top-rated in 84 countries and listed by Apple among the best apps of 2014), the CityBook app, an AppleTV application, and a growing catalog of VR Relaxation videos.
AirPano's revenue model is multi-stream: licensing of panoramic photos and videos at EUR-denominated per-asset prices (€250-€2,200 per panorama; €40-€300 per second of video with minimum order values); bespoke custom content creation services; mobile application sales and in-app revenue; and enterprise services such as exhibition installations, touch-screen applications, and binocular installations developed in cooperation with Polden Studio. Distribution is primarily digital and global — through the airpano.com e-commerce site, Apple App Store, AppleTV, YouTube embedding, and direct B2B licensing relationships — supported by an active social media and newsletter funnel. The company operates with a small team (1-10 employees) and discloses no external funding.
AirPano firmographics
Firmographics- Name
- AirPano
- Legal name
- AirPano LLC
- Website
- https://airpano.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AirPano is a Moscow-based visual content company that creates high-resolution 360° aerial photos, videos, and virtual tours for global licensing to technology firms (Google, Microsoft, Samsung, Adobe, Facebook), media publishers, tourism boards, and individual consumers via its website, iOS apps, and AppleTV.
- Ownership category
- akta.pro rank
Where AirPano is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
AirPano business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Licensed Content Sales: Sale of panoramic image and video licenses in various resolutions for commercial and non-commercial use. Pricing based on image size and license type (nonexclusive single usage vs. unlimited usage). Additional fees for commercial usage and extended license terms.
- Custom 360° Content Creation: Bespoke creation of 360° photos, videos, gigapixel panoramas, and virtual tours for clients. Professional post-processing and corrections included.
- Mobile Applications: iOS applications including AirPano Travel Book and CityBook. Revenue from app sales and in-app content.
- Stock Photography/Videography: Extensive stock library of 15,000+ photos and 285+ 360° videos available for licensing. Nearly 10 years of worldwide travel photography content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plain image files (non-360 or cropped from 360 panorama) |
| Unit Pricing | Pay-as-you-go | Full 360x180 panorama files |
| Unit Pricing | Pay-as-you-go | 360° video content |
| Unit Pricing | Pay-as-you-go | Plain HD video |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
AirPano product offering
Product offeringCore offering
AirPano produces and licenses high-resolution 360° aerial photography, videography, and interactive virtual tours captured via gyro-stabilized drone and helicopter platforms, distributed globally through its own website, mobile apps, and direct enterprise licensing. The company also delivers bespoke content creation, VR-experience installations, and exhibition-grade panoramic cinemas/video-walls for events, museums, and brand partners.
Product overview
AirPano is a 360° aerial photography and virtual tour company offering a comprehensive suite of visual content products and services. The core portfolio includes 360° Photo and 360° Video creation (with resolutions up to 8K video and 35,000x17,500 pixel photos), 360° Gigapanorama (1-3 gigapixel resolution), and 360° Timelapse (up to 12K). The company provides Virtual Tours as interactive HTML5-based experiences with embedded multimedia elements. Content licensing is available through Stock Photos (including ultra-high resolution up to 103,000 pixel images) and Stock 360° Videos. Consumer-facing products include AirPano Travel Book (iOS) and AppleTV applications, plus VR Relaxation video content. Enterprise offerings encompass Exhibition Installations (panoramic cinemas/video-walls), Touch Screen Applications, VR Headset Support (Google Cardboard, Oculus Rift, Samsung Gear VR, Sony Morpheus), and Binocular Installations through partnership with Polden Studio.
Differentiator
Problem solved
Functional benefit
Brands
- AirPano Travel Book: iOS application for virtual travel experiences, recognized as one of the best apps of 2014 by Apple
Products and services
- 360° Photo High-quality 360° photo-panoramas with up to 35,000x17,500 pixels resolution in equidistant projection, covering the full 360x180 degree sphere without black spots at nadir or zenith, with professional post-processing and corrections. Available as licensed content for commercial and non-commercial use.
- 360° Video High-quality stabilized 360° video available in 4K, 8K, 12K, and 16K resolution at 48 or 24 frames per second, with professional post-processing and virtual reality headset support. Sold per second of footage with minimum order thresholds and licensing tiers.
- 360° Gigapanorama
Companies that use AirPano
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
AirPano technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
AirPano partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, moderate and minor.
- GooglemajorMajor technology company that uses AirPano panoramic content. Google utilizes AirPano imagery for various platforms and services.
- MicrosoftmajorTechnology company partner using AirPano panoramic content for various Microsoft platforms and services.
- AdobemajorCreative software company partner utilizing AirPano panoramic content for Adobe products and services.
- FacebookmajorSocial media and technology company partner using AirPano panoramic content on Facebook platforms.
- LGmoderateConsumer electronics manufacturer partner utilizing AirPano panoramic content for LG devices and platforms.
- SamsungmajorMajor technology company and VR hardware partner. AirPano content is compatible with Samsung Gear VR and Samsung devices. One of AirPano's applications was developed for Samsung Gear VR.
- NokiamoderateTechnology company partner using AirPano panoramic content.
- Polden StudiominorStudio partner for binocular usage installation of panoramic content at events, exhibitions, and museums.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
AirPano competitors and assessment
Company assessmentOthers
- DJI: Dominant consumer and commercial drone manufacturer. Comparable as the upstream hardware ecosystem that AirPano relies on; relevant context for understanding capture-cost trends and competitive drone-enabled content supply.
- Insta360: Leading consumer and prosumer 360° camera hardware brand. Relevant as an enabler and adjacent participant — its cameras drive both supply of competing content and demand for the kind of panoramic footage AirPano produces.
Direct peers
- Kuula: Cloud-hosted 360° virtual tour platform with a stock library and creator tools. Closely comparable in serving the same virtual-tour and 360° photo use cases that AirPano monetizes through licensing and custom creation.
- Roundme: 360° photo upload and virtual-tour hosting platform with global contributor content. Comparable in distribution and monetization model (panoramic content licensing and tour hosting) to AirPano's stock library and tour product.
- Matterport: Provider of 3D virtual tours and spatial capture for real estate, hospitality, and exhibitions. Overlaps with AirPano's virtual-tour offering and exhibition/tourism customer segments, though focused on interior spaces rather than aerial panoramas.
- 360 Cities: A user-submitted and professional 360° panorama hosting platform. Overlaps directly with AirPano's stock panoramic content model and target buyer (media, travel, and education buyers seeking immersive imagery).
Broad incumbents
- EagleView: Aerial imagery and analytics provider for insurance, construction, and government. Comparable as an established aerial content business serving enterprise and government buyers with a large proprietary image asset base.
- Nearmap: Provider of high-resolution aerial imagery and 3D content for enterprise and government. Comparable in aerial-capture production and licensing model, though differentiated by mapping-grade outputs rather than editorial panoramic content.
- Shutterstock: Global stock photography and video marketplace with editorial and commercial licensing. Comparable as a broad incumbent with overlapping licensing economics for buyers who choose stock panoramas and travel footage.
- Getty Images: Largest commercial stock-imagery and video library. Comparable as a wide-portfolio incumbent that competes for the same editorial, publishing, and enterprise content-buying budgets AirPano targets with its stock photos and videos.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AirPano social profiles
Digital presenceAirPano financial estimates
Financial estimateRevenue estimate
Valuation estimate
AirPano leadership team
Management profileNumber of profiles
Profiles3 records
AirPano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AirPano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AirPano
What does AirPano do?
AirPano produces and licenses high-resolution 360° aerial photography, videography, and interactive virtual tours captured via gyro-stabilized drone and helicopter platforms, distributed globally through its own website, mobile apps, and direct enterprise licensing. The company also delivers bespoke content creation, VR-experience installations, and exhibition-grade panoramic cinemas/video-walls for events, museums, and brand partners.
Is AirPano a public or private company?
AirPano is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AirPano founded?
AirPano was founded in 2012. It employs 1 to 10 people.
Where is AirPano based?
AirPano is headquartered in Moscow, Russia, in the Europe region.
How does AirPano make money?
Four revenue lines are on record. Licensed Content Sales are the primary driver. The others are custom 360° Content Creation, mobile Applications and stock Photography/Videography.
Who are AirPano's main competitors?
Others on record are DJI and Insta360. Direct peers are Kuula, Roundme, Matterport and 360 Cities. Broad incumbents are EagleView, Nearmap, Shutterstock and Getty Images.
Does AirPano have an API?
No public API is recorded for AirPano.