Pelican State Credit Union

What Pelican State Credit Union does

Pelican State Credit Union is a member-owned, not-for-profit financial cooperative headquartered in Baton Rouge, Louisiana, founded in 1956 and operating under federal charter with NCUA deposit insurance. It serves individuals, families, small-to-mid-size businesses, schools, non-profits, and youth across the state of Louisiana, delivering a full-stack banking relationship that spans consumer and commercial needs. The institution competes on cooperative economics (tax-exempt status, member-owned governance, surplus returned as favorable rates and lower fees) rather than on profitability maximization.

The credit union's product portfolio covers checking and savings accounts, certificates and IRAs, personal and debt-consolidation loans, vehicle loans, boat and RV loans, credit cards (Pelican Points, Prime, Premier), mortgages and HELOCs, business checking, savings, loans, and credit cards, employee HSAs, merchant services, customer financing, and payroll processing. The technology backbone is the MyPelican proprietary digital banking platform, which supports online and mobile account management, fund transfers, Zelle payments, loan applications and status tracking, skip-a-pay, balance transfers, card management, and dispute filing. Distribution is hybrid: physical branches throughout Louisiana, live video banking (Monday–Friday 9 AM–5 PM), the Co-op Shared Branch network for nationwide in-person access, ATMs, phone and text banking, and an online application portal. Member acquisition runs through community channels including school fundraising, classroom financial-education programs, employer workplace invitations, and organic social/digital marketing.

Revenue mechanics are typical of a credit union: primary income is net interest earned on the consumer and business loan portfolio (auto, mortgage, HELOC, boat/RV, personal, commercial), supplemented by credit card interchange, deposit and account service fees, wire-transfer and check-order fees, and unit-priced add-ons such as the $40 skip-a-pay service. The 2025 Honda CR-V promotional campaign and 0% APR balance-transfer promotion through December 31, 2026 illustrate member-acquisition and balance-growth tactics. Compliance footprint includes NCUA insurance, Equal Housing Opportunity lender status, HMDA reporting, and privacy frameworks (GDPR-aligned privacy policy, CCPA rights disclosure).

Name

Pelican State Credit Union

Legal name

Pelican State Credit Union

Website

https://pelicanstatecu.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

Pelican State Credit Union is a member-owned, federally insured credit union headquartered in Baton Rouge, Louisiana, serving individuals, families, small businesses, schools, and non-profits with consumer and business banking delivered via branches, MyPelican digital banking, and video banking.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Depository Credit Intermediation (5221)

SIC

Personal Credit Institutions (6141), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF)

Keywords

• Retail banking services
• Consumer lending
• Business banking
• Credit union services
• Mortgage and loan products

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Lending: As a credit union, the primary revenue driver is interest income earned on loans including personal loans, vehicle loans, boat/RV loans, mortgages, HELOCs, and business loans. Interest rates are shared with members through competitive pricing on credit cards (e.g., 0% APR balance transfer offers) and loan products.
2. Fee Income: Fees charged for services including $40 per loan skip-a-pay, check ordering, wire transfers, and other account services. Fee schedule is documented and disclosed on the website, effective April 22, 2026.
3. Credit Card Revenue: Revenue generated from credit card transactions, interchange fees, and balance transfer offerings including promotional 0% APR periods on Pelican Points, Prime, and Premier Visa cards through December 31, 2026.
4. Membership and Account Fees: Fees and disclosures including Membership and Account Agreement (effective Nov. 1, 2025) and Business Membership and Account Agreement, generating revenue through account-related service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels11 records

Core offering

Pelican State Credit Union is a member-owned, not-for-profit financial cooperative founded in 1956, headquartered in Baton Rouge, Louisiana. It provides consumer and business banking products including checking and savings accounts, certificates, IRAs, personal/auto/boat/RV/mortgage/HELOC loans, credit cards, and business banking services. Federally insured by NCUA, it serves members across Louisiana through branches, MyPelican digital banking, video banking, and the Co-op Shared Branch network.

Product overview

Pelican State Credit Union operates as a traditional credit union offering a comprehensive suite of financial products and services. The core banking platform consists of personal and business checking and savings accounts, certificates and IRAs, and various loan products including personal loans, vehicle loans, boat/RV loans, mortgages, and home equity lines of credit. The digital banking experience is centered on MyPelican, which serves as the primary interface for account management, fund transfers, and card services. Credit products include the Pelican Points, Prime, and Premier credit card lines with promotional balance transfer rates. Business services encompass checking, savings, loans, credit cards, and health savings accounts. Additional member services include free credit counseling, video banking, online account opening, and community-focused school programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts Personal and business checking accounts with features including direct deposit, Zelle integration, and check ordering.
• Savings Accounts Personal and business savings accounts, including youth savings accounts (Team Pelican) and teen checking accounts for financial education.
• Kid & Teen Accounts Team Pelican Youth Savings Account and Teen Checking Account designed to teach children and teenagers financial responsibility through hands-on learning.
• Certificates & IRAs Long-term savings and investment products including 2-Year Share Certificates with guaranteed growth rates and IRAs.
• Personal & Debt Consolidation Loans Low-rate personal loans for unexpected expenses with a streamlined application process, also used for debt consolidation.
• Vehicle Loans Financing for vehicle purchases including cars and trucks for individual members.
• Boat and RV Loans Specialized financing for recreational vehicles, boats, and RVs.
• Credit Cards (Pelican Points, Prime, Premier) Credit card products including consumer and business cards with various reward structures. Pelican Points, Prime, or Premier cardholders can access 0% APR for 12 months on balance transfers through December 31, 2026.
• Mortgage & Home Equity Line of Credit (HELOC) Mortgage products including home equity lines of credit allowing members to use home equity for various financial needs.
• Business Checking & Savings Business banking accounts including checking and savings for business members.
• Business Loans & Credit Cards Small business financing including term loans, lines of credit, equipment and real estate loans, and business credit cards.
• Health Savings Accounts (HSA) Tax-advantaged health savings accounts for employees, available as an employer benefit offering through business accounts.
• Business Payment Acceptance Merchant payment acceptance services enabling businesses to accept customer payments.
• Customer Financing Financing program allowing businesses to offer customer financing solutions to their buyers.
• Employee Payroll Processing
• MyPelican Digital Banking Primary digital banking platform enabling members to manage accounts, transfer funds, make payments, activate cards, dispute transactions, skip payments, order checks, manage card PINs, and access credit card balance transfers.
• Video Banking
• Free Credit Counseling

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Co-op Shared BranchcoreChannel Partner/ Reseller/ DistributorCo-op Shared Branch partnership enables Pelican members to conduct transactions at thousands of credit union locations nationwide. This extends the credit union's physical service footprint beyond its own branch network, providing members with convenient access to banking services across the US. The partnership is promoted in the website footer and contact pages.
• MyPelican Digital Banking PlatformcoreTechnology or IntegrationMyPelican is the proprietary digital banking platform serving as the primary online and mobile banking channel for Pelican Credit Union members. It supports account management, transfers, payments, loan applications, card management, Zelle, skip-a-pay, balance transfers, and dispute filing.
• NCUA (National Credit Union Administration)coreOthersNCUA is the federal regulator of credit unions, providing federal insurance of member deposits up to $250,000. Pelican State Credit Union is federally insured by NCUA, providing depositor protection and regulatory oversight.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Chime: Digital-first consumer banking platform (FDIC-insured neobank) competing for primary-deposit relationships with feature parity to MyPelican (early direct deposit, fee-free accounts, mobile-first experience) — emerging threat to community credit unions' younger member segments.
• SoFi: National digital-first bank offering high-yield deposits, personal loans, mortgages, HELOCs, and credit cards — overlaps substantially with Pelican's product suite but operates at significantly broader scale and with a more aggressive digital acquisition model.

Broad incumbents

• Alliant Credit Union: Large national credit union offering consumer deposits, lending, and credit cards nationwide with a digital-first posture — competes for the same high-yield consumer segments Pelican targets with balance-transfer and savings products.
• PenFed Credit Union: Large national federally-insured credit union offering a comprehensive deposit, lending, and credit-card product suite including the balance-transfer type products Pelican promotes — broad incumbent in digital consumer banking.
• Navy Federal Credit Union: Largest U.S. credit union with a national footprint serving the military community; offers a comparable product suite (consumer lending, mortgages, business banking, digital channels) at much greater scale — broad incumbent competitor for member share.

Direct peers

• Louisiana Federal Credit Union: Louisiana-based community credit union serving members statewide with deposit, lending, and business banking products — comparable cooperative model, geographic footprint, and full product suite similar to Pelican.
• Campus Federal Credit Union: Louisiana-based community credit union headquartered in Baton Rouge that serves Louisiana State University and broader Baton Rouge with consumer and business banking — directly comparable to Pelican in geography, product suite, and cooperative charter.
• Neighbors Federal Credit Union: Baton Rouge-headquartered community credit union serving the Greater Baton Rouge area with consumer and business banking — competing head-to-head with Pelican for employer partnerships, school relationships, and retail members in the same local market.
• Barksdale Federal Credit Union: Louisiana-based credit union (headquartered in Shreveport) operating as a community/military-affiliated institution with full consumer, mortgage, and business banking — directly comparable in cooperative structure and Louisiana geography.
• OnPath Federal Credit Union: Louisiana-based community credit union (headquartered in Metairie, formerly ASI Federal Credit Union) serving members across the Greater New Orleans and Louisiana region with full retail and business banking — direct geographic and product-line competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/pelicanstatecu
• Facebookfacebook.com/pelicancu
• LinkedInlinkedin.com/company/pelican-state-credit-union
• Instagraminstagram.com/@pelicancu
• Xx.com/pelicanstatecu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican State Credit Union