E-Moving

What E-Moving does

E-Moving is a Brazilian e-bike subscription company founded in 2015 by Gabriel Arcon and Kleber Piedade, headquartered in São Paulo. The company rents pedal-assist electric bicycles to both individual consumers (Pessoa Física) and corporate clients (Pessoa Jurídica), operating on monthly recurring subscriptions with terms ranging from a weekly gig-worker plan (E-Xpress at R$99.90/week) to three-, six-, and twelve-month consumer plans priced between R$319.90 and R$389.90 per month. Its physical hardware portfolio centers on two CONTRAN-compliant pedal-assist e-bike models — Bike do Bem (350W motor, 6-speed Shimano, 5-level pedal assist, removable 7.5Ah/36V battery) and Street (21kg, 7-speed, 3-level pedal assist, up to 30km range, 3-hour full recharge, disc brakes). All plans bundle preventive and corrective in-loco maintenance (8h–17h), home delivery within the São Paulo coverage area, and theft-and-robbery protection subject to a coparticipation fee.\n\nOn the commercial side, E-Moving operates two distinct go-to-market motions: a 100% online self-serve flow for individuals via e-moving.com.br (with a 7-day refundable trial), and a dedicated consultant-led B2B motion with three branded corporate solutions — Benefício E-Moving (zero-cost employee benefit program), Compartilhamento E-Moving (shared-fleet for hotels, coworking, co-living, with optional GPS/IoT dashboard), and E-Moving 4 Work (logistics/delivery fleet). The business also sells semi-new e-bikes as a one-time hardware revenue stream. The company raised corporate investment from Multilaser in 2022 alongside approximately $2.96M from Bertha Capital (March 2022) and a prior round from Bossa Invest (February 2021), and won the Prêmio Mobilidade Estadão in 2021.\n\nGeographically, E-Moving's delivery and service operations are confined to the São Paulo metropolitan area, with no disclosed expansion to additional Brazilian cities. The team size sits in the 11–50 range, and the company has built brand visibility through a 2017 Shark Tank Brazil appearance and seven-plus years of presence in São Paulo's ciclofaixas. Revenue is not publicly disclosed.

Name

E-Moving

Legal name

E-MOVING

Website

https://e-moving.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

E-Moving is a São Paulo-based e-bike subscription company founded in 2015 that rents CONTRAN-compliant pedal-assist electric bicycles to individual consumers, delivery gig workers, and corporate clients under bundled monthly plans with included maintenance, home delivery, and theft protection.

Ownership category

akta.pro rank

Product category

E-bike subscription services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

E-Bike Rentals (THADAGAE)

Keywords

• Electric bike subscription
• E-bike rental service
• Corporate mobility solutions
• Sustainable urban transport
• Last-mile delivery fleet

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-bike Subscription (Individual): Monthly subscription model for individuals subscribing to e-bikes with plan terms of 3, 6, or 12 months. Includes bike, maintenance services, preventive maintenance, and theft protection. Revenue recognized monthly over subscription period.
2. Corporate E-bike Subscription (B2B): B2B subscription solutions for companies including Benefit E-Moving (employee benefit program with no cost to company), Sharing E-Moving (shared fleet for hotels, resorts, coworking), and E-Moving 4 Work (operational logistics). Additional services include fleet management dashboard, GPS tracking, and IoT capabilities.
3. E-Xpress Delivery Subscription: Weekly subscription plan specifically for delivery app workers. R$99.90 per week on credit card, providing e-bike for delivery operations with weekly payments.
4. Used E-bike Sales: Sale of semi-new e-bikes with up to 2 years of use and 3 months of warranty. One-time purchase revenue from customers who prefer ownership over subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

E-Moving operates an electric bike subscription platform serving both individual consumers (PF) and corporate clients (PJ) in São Paulo, Brazil. Subscriptions include the e-bike, preventive and corrective in-loco maintenance, theft and robbery protection, home delivery, and 7-day trial with full refund. For individuals, plans are 3, 6, or 12 months; for corporate clients, three tailored B2B solutions (employee benefit, shared fleet, and operational logistics) and a separate weekly E-Xpress plan for delivery gig workers are offered.

Product overview

E-Moving is an electric bike subscription platform offering a portfolio of e-bike models (Bike do Bem, Street) and service plans for both individual consumers and businesses. For individuals, it provides subscription plans (quarterly R$389.90, semi-annual R$349.90, annual R$319.90) that include maintenance, home service, and theft protection. For businesses, it offers three distinct solutions: Benefício E-Moving (employee benefit program), Compartilhamento E-Moving (bike sharing with fleet management, GPS, and optional IoT), and E-Moving 4 Work (customized logistics operations). The E-Xpress plan targets delivery gig workers with weekly payments.

Differentiator

Problem solved

Functional benefit

Brands

• Benefício E-Moving: Corporate benefit program offering e-bikes to employees with no cost to the company.
• Compartilhamento E-Moving
• E-Moving 4 Work
• E-Xpress

Products and services

• E-Moving Subscription Service Core e-bike subscription service offering quarterly (R$389.90/month), semi-annual (R$349.90/month), and annual (R$319.90/month) plans for individual consumers in São Paulo. Each subscription includes the e-bike, preventive and corrective in-loco maintenance (8h-17h), theft and qualified robbery protection with coparticipation, 7-day trial with refund, and home delivery within coverage area. 30% penalty applies on remaining installments for early cancellation.
• Bike do Bem Electric bike model with 120kg maximum supported weight, 350W motor, 6-speed Shimano transmission, 5-level pedal assist, removable 7.5Ah/36V battery with key lock, LED front lighting, digital display, and standard accessories (battery, charger, lock, lights, bell). CONTRAN-compliant pedal-assist configuration.
• Street Electric bike model weighing 21kg with up to 30km battery range, 25 km/h maximum speed per CONTRAN regulations, 3-level pedal assist, 7-speed transmission, disc brakes, and bivolt removable battery that recharges 0-80% in 2h and 0-100% in 3h on or off the bike via standard 110V/220V outlets. 120kg maximum supported weight.
• E-Xpress Weekly subscription plan designed for freelance delivery gig workers using apps such as iFood and Rappi. Priced at R$99.90 per week on credit card, providing an e-bike for the chosen plan period with comfort, agility, and safety for daily delivery operations.
• Benefício E-Moving Corporate employee benefit program in which companies offer employees e-bike access at no cost to the company via an E-Moving subsidy. Includes monthly subscription with personal bike for the contracted period and all E-Moving services (maintenance, review, theft protection). No minimum quantity and no loyalty requirements for the company.
• Compartilhamento E-Moving Shared e-bike solution for companies, hotels, resorts, coworking spaces, and co-living facilities. Includes shared e-bikes, maintenance services, and theft protection for a fixed monthly rate. Optional add-ons: brand customization, fleet management dashboard with GPS, and IoT app integration.
• E-Moving 4 Work Customized e-bike solution for business logistics and delivery operations. Includes individual or shared electric bikes, fleet control, and improved operational KPIs, tailored to business needs (e.g., corporate delivery fleets for Rappi, ZeDelivery, Rodonaves).
• Semi-new E-bike Sales One-time purchase of semi-new (up to 2 years of use) E-Moving e-bikes with 3 months of warranty for customers who prefer ownership over subscription. Available through E-Moving customer service.

Quantifiable outcome

• 20-30 km battery range on single charge
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tembici: Brazil's largest bike-sharing operator with strong presence in São Paulo and other Brazilian cities. Directly comparable as a micromobility subscription/usage service targeting commuters and corporates in the same geography.
• Bike Itaú: Brazilian bike-sharing program sponsored by Itaú bank with significant São Paulo presence. Comparable as a subsidized urban bike-sharing service targeting the same commuter and corporate user base.
• Grow Mobility (formerly Grin): Brazilian e-scooter sharing operator (merged with Yellow bikes). Directly competes in São Paulo micromobility with similar electric two-wheeler subscription/usage economics and enterprise partnerships.

Broad incumbents

• Lime: Global micromobility leader offering e-bike and e-scooter rentals across multiple markets. A broad incumbent with comparable subscription/usage e-bike mechanics, though operating at global scale rather than a single Brazilian city.
• Tier Mobility: European shared micromobility operator with e-bike and e-scooter fleet. Comparable on e-bike subscription operations and enterprise/B2G partnerships, though operating at multi-city European scale.

Emerging players

• Voi Technology: European e-scooter/e-bike operator that has also piloted subscription models. Comparable on subscription micromobility mechanics and B2B partnerships, though primarily Europe-focused.
• Bounce Infinity: India-based electric two-wheeler subscription/rental platform. Comparable on subscription-first e-two-wheeler model targeting gig delivery workers, though operating in a different geography.
• Zoomo: Specialist in e-bike subscription for delivery couriers and gig workers in multiple markets. Closely comparable to E-Moving's E-Xpress and Compartilhamento offerings targeting last-mile logistics fleets.
• Hellobike: Chinese bike-sharing platform that has expanded into shared e-bikes and enterprise mobility services. Comparable on subscription micromobility and B2B fleet solutions, though primarily Asia-focused.

Others

• Beryl: UK-based micromobility operator and platform provider offering bike-share schemes and B2B partnerships with cities/employers. Adjacent comparable on subscription micromobility and B2B/government mobility benefit programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/emovingbr
• LinkedInlinkedin.com/company/e-moving-mobilidade-urbana

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Moving