Logan

Name

Logan

Legal name

MEDIA LGNS LOGANGLOBAL, S.L.U.

Website

https://logan.ai

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Programmatic media (PMP) sales: Revenue from media executed through its proprietary PMP/SSP, fully integrated with global SSPs and DSPs and activated via DEAL IDs across Connected TV, in-game, audio and other emerging channels.
2. Data as a Service (Super Small Data): Cookieless data services including self-service dashboard access, Data Consulting, raw/mapped/segmented location data, geofencing and consumer-insight products sold to brands and agencies, primarily in LATAM and Europe.
3. Rich Media & multi-channel ad production (Logan Ads): Custom interactive ad production and campaign execution across DOOH, Rich Media, Connected TV, In-App Video, Audio, WhatsApp Ads, In-Game and Push Notification inventory (100M+ reach via mobile-operator SDK).
4. Net Zero Ads carbon-offset program: Value-added sustainability offering in which Logan measures campaign CO2 emissions and contributes to high-quality carbon-removal projects on behalf of agencies and brands, bundled into media buys.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Logan is a backbone media and data company that partners with brands and agencies to help them connect with real consumers. It operates four core business units: Super Small Data (a cookieless Customer Data Platform aggregating mobility, demographic and behavioral signals from 100+ data partners), Logan Ads (a catalog of 150+ auditable multi-channel ad formats), Logan PMP (a proprietary Supply-Side Platform integrated with global DSPs via Deal IDs), and Net Zero Ads (a carbon-offset program for media campaigns). The platform reaches 100M+ unique users via direct SDK integrations with regional mobile operators and is sold directly to enterprise brands and agencies across LATAM, Spain, Portugal, Italy and the US.

Product overview

Logan is a backbone media and data company that operates a platform-plus-modules architecture organized around four core business units: Super Small Data (a cookieless Customer Data Platform that aggregates and refines mobility and behavioral data from 100+ partners), Logan Ads (a library of 150+ multi-channel creative formats), PMP (Logan's exclusive programmatic SSP service, integrated with global DSPs via Deal IDs), and Net Zero Ads (a carbon-offset program for ad campaigns). Supporting modules include the Zero Party Data survey layer, the Logan Mobile SDK for partner data ingestion, and a Brandlift measurement tool. The four units work together as a stack: Super Small Data builds the audience, Logan Ads renders it in 150+ formats, PMP distributes it programmatically, and Net Zero Ads offsets the carbon impact of the resulting impressions.

Differentiator

Problem solved

Functional benefit

Brands

• Super Small Data: Logan's Customer Data Platform that selects, processes, and refines cookie-less Big Data from online, offline, real-world, and meta-world sources.
• Logan Ads
• PMP
• Net Zero Ads

Products and services

• Super Small Data

Quantifiable outcome

• 150+ ad formats produced and audited
• +4 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• IAB Europe (Transparency and Consent Framework)coreTechnology or IntegrationLogan is registered as a TCF Vendor under IAB Europe's Transparency and Consent Framework, enabling compliant processing of consent signals in European digital advertising campaigns. <parameter name="relationship_description">Mutual
• Greenhouse Gas ProtocolcoreStrategic or Co-development PartnerThe Net Zero Ads carbon-measurement and offset program is 'Built on' the Greenhouse Gas Protocol, providing the methodological foundation for calculating digital media supply-chain emissions. <parameter name="relationship_description">Them to Us
• Presente (climate-tech operator)coreStrategic or Co-development PartnerNet Zero Ads is 'Operated by' Presente, a strategic climate-technology partner that operationalizes Logan's measurement and offset workflow with high-quality carbon-removal projects. <parameter name="relationship_description">Mutual
• Largest mobile operators in the region (unnamed)coreTechnology or IntegrationLogan's open-source SDK is integrated with the largest mobile operators in the region to provide access to 100M+ unique users for push notifications and in-app inventory; specific operator names are not disclosed in the source. <parameter name="relationship_description">Mutual
• SpotifyflagshipTechnology or IntegrationLogan's PMP and Ad specs include dedicated Spotify ad formats: Spotify Audio Ads, Spotify Display Infeed, Spotify Display Leaderboard and Spotify Video, distributed across Logan's multi-channel inventory. <parameter name="relationship_description">Mutual
• WhatsApp (Meta Platforms)flagshipTechnology or IntegrationLogan offers proprietary WhatsApp Chat and WhatsApp Engage Rich Media ad formats, branded as 'exclusive formats' on the world's most-used messaging platform. <parameter name="relationship_description">Mutual
• Spotify / Epic Games / Premium game publishers (unnamed)flagshipChannel Partner/ Reseller/ DistributorLogan resells in-game advertising inventory across 150+ premium games and is the listed channel for Spotify's programmatic audio, display and video ad placements in LATAM. <parameter name="relationship_description">Mutual

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Trade Desk: Global independent DSP and the largest buyer of PMP/SSP inventory. Sits on the demand side of Logan's PMP and shares the cookieless/identity thesis (UID 2.0); a key channel partner and competitive reference point for Logan's programmatic stack.
• LiveRamp: Data connectivity and identity platform powering cookieless audience activation (RampID, Data Collaboration Network). Comparable to Logan's Super Small Data engine and Zero Party Data layer in ambition, though LiveRamp is a much larger, publicly listed incumbent.

Direct peers

• Adform: European-headquartered independent programmatic platform with DSP, SSP and data capabilities. Highly comparable to Logan in its EMEA geographic base, cookieless targeting story, and full-stack (DSP/SSP/data) offering.
• Pubmatic: Independent programmatic SSP with supply-path-optimization and emerging-channel (CTV, audio, DOOH) inventory. Comparable to Logan as a programmatic counterpart serving the same brand/agency buyers, though at much larger global scale.
• Zeotap: Identity and data platform with strong presence in EMEA and LATAM, offering cookieless audience solutions and CDPs. Comparable to Logan's Super Small Data and LATAM/southern European coverage profile.
• Lotame: Independent data connectivity and audience platform offering cookieless data collaboration, identity resolution, and CDPs. Closely mirrors Logan's Super Small Data and Zero Party Data strategy of replacing third-party cookies with consented, first-party audience data.
• Magnite: Independent SSP focused on CTV, video and audio programmatic. Directly comparable to Logan's PMP/SSP built specifically for emerging channels (CTV, audio, retail media), with a similar 'global SSP + emerging-channel specialist' positioning.
• InMobi: Mobile-first global ad tech platform with SDK-based inventory and emerging-channel reach across CTV, audio and gaming. Closely comparable to Logan's operator-grade SDK distribution and emerging-channel PMP positioning, especially in emerging markets.
• Criteo: Global cookieless retargeting and commerce media platform. Highly comparable to Logan's pivot toward cookieless audience targeting via Super Small Data, with similar focus on emerging channels and EMEA/LATAM coverage.

Emerging players

• Verve Group: Mobile-first ad tech stack with SDK-based supply and programmatic demand. Comparable to Logan as a fellow independent, mobile/SDK-driven SSP pushing into CTV and retail media in non-US markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/logan-media
• Instagraminstagram.com/logangrouphq
• Xx.com/logangrouphq
• Facebookfacebook.com/logangrouphq

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logan