What Zeotap does

Zeotap is a Berlin-headquartered Customer Data Platform (CDP) company founded in 2014 that provides enterprise brands with infrastructure for unifying, resolving, and activating first-party customer data across marketing and advertising channels. Its core platform offers identity resolution, audience segmentation, and integrations with major ad platforms including Amazon DSP, enabling brands to consolidate customer profiles and execute targeted campaigns without third-party data dependencies. The company's AI/ML layer includes a Predictive Audiences feature for real-time segmentation of high-value cohorts, supported by a dedicated analytics organization led by a Chief Analytics Officer and a Director of Data Science and ML Engineering.

Zeotap operates a SaaS subscription model targeting large enterprise customers, with engineering operations in Bengaluru, India supporting its Berlin headquarters. The company is privately held with 101-250 employees and has raised approximately $90 million in total funding across multiple rounds, including an $11 million Series C extension led by Liberty Global Ventures in September 2021 and a $25 million growth round in November 2024 from Salica and SignalFire. In January 2024, Jens Schulte-Bockum (former Vodafone Germany CEO and MTN Group COO) joined as a strategic shareholder, adding senior telecom executive credibility to the company's enterprise distribution.

In September 2025, Zeotap divested its third-party data business (Zeotap-Data) to Roqad, narrowing the company's focus exclusively to its first-party CDP. Pricing is not publicly disclosed, consistent with enterprise contract norms. The company has stated intent to expand further into APAC and US markets post-divestiture, signaling a geographic growth pivot rather than portfolio retrenchment.

Name

Zeotap

Legal name

Zeotap

Website

https://zeotap.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Zeotap is a Berlin-based Customer Data Platform founded in 2014 that provides enterprise brands with privacy-compliant first-party data unification, identity resolution, and AI-driven predictive audience segmentation. It operates a SaaS model with engineering in Bengaluru and serves large advertisers across Europe, APAC, and the US.

Ownership category

akta.pro rank

Product category

Customer Data Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

• Customer Data Platform
• Identity Resolution Software
• Audience Segmentation Platform
• Predictive Analytics Software
• First-Party Data Onboarding

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Customer Data Platform Subscription and Licensing: Zeotap generates revenue through licensing its customer data platform to enterprise brands. The platform provides personalised and compliant customer experiences, functioning as a SaaS solution where brands subscribe for access to CDP features including data management, audience segmentation, and analytics.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Zeotap sells a Customer Data Platform (CDP) that unifies first-party customer data, resolves identities across sources, and enables audience segmentation and activation for enterprise marketing teams. The platform is built around privacy-first, GDPR-conscious data onboarding and includes AI-driven predictive audience capabilities. It is sold primarily as a SaaS subscription to brands, agencies, and publishers.

Product overview

Zeotap is a customer data platform (CDP) provider headquartered in Berlin with operations in Bengaluru. The company offers a unified platform focused on personalized and compliant customer experiences for brands. The core offering consists of the Zeotap CDP platform, supplemented by the Predictive Audiences feature that leverages AI-powered predictive analytics for audience segmentation. In September 2025, Zeotap divested its third-party data division (Zeotap-Data) to Roqad to focus on its core CDP business.

Differentiator

Problem solved

Functional benefit

Products and services

• Zeotap Customer Data Platform (CDP) Enterprise SaaS Customer Data Platform that unifies first-party customer data, resolves identities across channels, and enables audience segmentation and activation for marketing and data teams at consumer brands, agencies, and publishers, with built-in GDPR-conscious and cookieless capabilities.

Quantifiable outcome

• Global CDP market projected to reach $10.3 billion by 2026, growing at a CAGR of 25.4% from 2021 — indicating significant addressable market opportunity for privacy-focused CDP providers like Zeotap.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• RoqadmajorTechnology or Integration · 2 September 2025Roqad acquired Zeotap-Data, the third-party data division of Zeotap, to expand its identity resolution business and strengthen its position in the ad tech industry, particularly within Amazon DSP in Europe. The deal allows Roqad to access Zeotap-Data's scaled third-party audiences and integrations with major ad platforms. The two companies plan to expand into APAC and the US.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Segment (Twilio): One of the most-recognized standalone CDPs, offering customer data pipelines, identity resolution, and audience activation for mid-market and enterprise. Direct competitor to Zeotap's core CDP, with a comparable SaaS model and a similar developer-centric positioning.
• Tealium: Long-standing enterprise CDP and tag management vendor focused on real-time data orchestration and integrations. Closely comparable to Zeotap in serving large enterprises needing compliant customer data unification.
• mParticle: Enterprise CDP focused on mobile-first and multi-channel customer data collection, identity resolution, and activation. Direct competitor serving enterprise brands with similar compliance and real-time use cases as Zeotap.
• Treasure Data: Enterprise CDP offering customer data unification, AI-driven analytics, and audience activation, with strong presence in EMEA and APAC. Highly comparable to Zeotap on global enterprise customer base and AI-enabled features.
• ActionIQ: Enterprise CDP with composable architecture and strong analytics and audience-building capabilities, targeting large B2C brands. Comparable to Zeotap in serving enterprise customers needing flexible data activation layers.
• Lytics: Privacy-focused CDP with machine-learning-based audience orchestration and a strong presence in cookieless identity. Direct overlap with Zeotap's privacy-first, AI-augmented CDP positioning.
• BlueConic: CDP vendor specializing in first-party data unification, audience segmentation, and lifecycle activation for enterprise B2C brands. Comparable to Zeotap on serving compliance-driven European enterprise customers.

Broad incumbents

• Salesforce (Data Cloud / CDP): Broad enterprise CRM and marketing cloud incumbent offering CDP-like capabilities as part of a much larger platform. Comparable as a competing CDP choice for the same enterprise buyer, though Zeotap competes on specialization rather than suite breadth.
• Adobe Experience Platform (Real-Time CDP): Adobe's enterprise CDP, deeply integrated with Adobe Analytics, Audience Manager, and Journey Optimizer. Competes with Zeotap for large enterprise customers who want CDPs bundled with broader marketing and analytics suites.

Emerging players

• Optimove: Customer data and engagement platform focused on relationship marketing and loyalty-led use cases for brands. Overlaps with Zeotap on CDP-style data unification but with a stronger emphasis on retention and orchestration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds12 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeotap