What Book My Garage does

BookMyGarage, operated by The Motorists Organisation Ltd, is a UK-focused online comparison and booking marketplace that enables individual drivers to compare and book MOT tests, car servicing, and repair work with independent garages, mobile mechanics, and OEM franchised dealers. The platform is built around a web-based comparison engine where consumers enter vehicle registration and postcode to receive instant, like-for-like pricing against standardized service schedules, supported by the BMG-Verified garage accreditation programme and a tier system (Silver, Gold, Top Tier) that recognizes reliability and service quality. The product portfolio spans MOT booking (including Pre-MOT checks and a free MOT Due Checker), full/interim/major servicing including electric vehicle servicing, and a breadth of repair categories (brakes, clutches, exhausts, DPF cleaning, wheel alignment, diagnostics) plus the recently added SMART and cosmetic repairs category. Auxiliary tools include ULEZ/LEZ and tax status checks, all designed to drive top-of-funnel traffic into the booking funnel.

The company operates a two-sided go-to-market. On the demand side it is product-led and self-serve, with consumers booking free of charge and paying garages directly; on the supply side it runs both inside sales for independent garages and a field sales motion for enterprise dealer networks and garage groups, with named partnerships in 2025 covering Bosch Car Service, HiQ, and Alliance Automotive Group, plus an affiliate channel via Compare the Market. Monetization combines marketplace commission-equivalent fees from garages with multi-year Lift (Standard Listing) subscriptions, annual Accelerate marketing packages, and a websites product — a hybrid take-rate plus SaaS model. Marketing is anchored on location-based SEO across 21+ UK cities, paid search, an educational content library, trade press coverage, and event sponsorships (Automechanika Birmingham, Goodwood Festival of Speed).

Strategically, 2025 has been a step-change year: the business passed the £100m network value milestone in July, signed three enterprise network deals in a single year, launched the BMG Verified trust programme, and extended into cosmetic repairs and EV servicing. The platform reports 28.8M+ cumulative price comparisons and a 4.8/5 Trustpilot score from 9,014+ reviews. AI capability is presently limited to consumer-service automation (chatbots, voice bots) and AI-generated review summaries, with no disclosed proprietary models or research; the company remains UK-only and founder/management owned with no external institutional capital identified in the available data.

Name

Book My Garage

Legal name

The Motorists Organisation Ltd

Website

https://bookmygarage.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

BookMyGarage (The Motorists Organisation Ltd) is a UK online marketplace where drivers compare and book MOT tests, servicing, and repairs with verified local garages, mobile mechanics, and franchised dealers, monetizing via garage subscriptions, marketing packages, and enterprise network partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Garage Subscription/Fees: TMO charges garages a fixed or variable fee for services booked via the site. Garages pay to be listed and receive bookings through the platform.
2. Accelerate Marketing Package: Premium digital marketing packages sold to garages for enhanced visibility and lead generation on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BookMyGarage operates an online comparison and instant-booking marketplace that connects UK drivers with local garages, mobile mechanics, and OEM franchised dealerships for MOT tests, car servicing (Interim, Full, Major, EV), and a range of repairs and cosmetic work. The platform is free for consumers, who pay garages directly after work is completed. Garages pay recurring subscription/listing fees and can upgrade to premium marketing packages for additional visibility and lead generation.

Product overview

BookMyGarage is a UK-based online comparison and booking platform that enables drivers to compare and book MOT tests, car servicing, and repairs with local garages, mobile mechanics, and franchised dealerships. The core platform consists of the consumer-facing comparison and booking engine, supported by the BMG-Verified garage verification programme. The product portfolio includes three primary service categories: MOT booking (including Pre-MOT checks and MOT Due Checker), Car Servicing (Full, Interim, and Major service packages, plus Electric Vehicle servicing), and Car Repairs (including specialised services like wheel alignment, DPF cleaning, brake fluid replacement, oil changes, and cosmetic/SMART repairs via mobile mechanics or physical garages). For garage partners, BookMyGarage offers the Accelerate marketing package, Standard/Lift listing, and SecretService dealer programme. The platform differentiates through BMG-Verified garage verification with Silver, Gold, and Top Tier badges, like-for-like pricing comparison, no upfront payment requirements, and 24/7 booking functionality.

Differentiator

Problem solved

Functional benefit

Brands

• SecretService: A sub-brand offering for franchised dealerships with excess availability at discounted prices.

Products and services

• MOT Booking Comparison and instant online booking service for UK MOT (Ministry of Transport) tests. Drivers enter their vehicle registration and postcode, compare prices from verified local garages, and book a slot with no upfront payment, paying the garage directly after the test.
• Car Servicing Comparison and booking service for vehicle servicing including Interim, Full, and Major Service packages (plus specialist Electric Car Service), priced against standardized service schedules for like-for-like comparison across UK garages.
• Car Repairs Comparison and booking service for general car repairs and maintenance including brake repair, clutch replacement, exhaust repair, cambelt repair, shock absorber repair, and other mechanical fixes from local UK garages.
• Mobile Mechanics Booking service for mobile mechanics who travel to the customer's location to complete repairs and servicing, offering greater flexibility and convenience than traditional garage visits. Some mobile mechanics may require upfront payment or card details.
• SMART and Cosmetic Repairs Booking and online estimation service for bodywork damage repairs including minor scratch and dent repairs, alloy wheel refurbishment, and cosmetic bodywork work from participating UK garages.
• Wheel Alignment Booking service for front and 4-wheel alignment from local UK garages, with price comparison across multiple providers.
• Oil Change Booking service for oil and filter changes at local UK garages with instant price comparison.
• DPF Cleaning Booking service for Diesel Particulate Filter cleaning from UK garages with price comparison.
• Brake Fluid Replacement Booking service for brake fluid change and replacement from local UK garages with price comparison.
• Air Conditioning Service Booking service for air conditioning regas and repair from local UK garages with price comparison.
• Diagnostic Check Booking service for vehicle diagnostic testing using dealer-level or industry-standard diagnostic systems, with price comparison across UK garages.
• Electric Car Service Specialist EV servicing comparison and booking from UK garages with electric vehicle expertise.
• Accelerate Marketing Package Premium annual subscription offering for independent garages that bundles enhanced listing visibility, digital marketing tools, and lead-generation features on the BookMyGarage platform.
• Lift Package (Standard Listing) Multi-year subscription listing package that gives independent UK garages a basic presence on the BookMyGarage platform and access to consumer bookings.
• SecretService Sub-brand programme for OEM franchised dealers with excess workshop availability, enabling them to offer discounted MOT and service pricing through the BookMyGarage marketplace.
• Garage Websites Annual website-building and hosting service offered to independent garages as an add-on to their BookMyGarage subscription package.

Quantifiable outcome

• 28,876,963 price comparisons completed by UK drivers
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Alliance AutomotivecoreChannel Partner/ Reseller/ Distributor · 1 September 2025Partnership with UK's largest garage network programme. Alliance Automotive (AAG) partners with BookMyGarage to offer exclusive discounts for new clients and expand digital booking capabilities across their network.
• AAG (Alliance Automotive Group)coreChannel Partner/ Reseller/ Distributor · 1 September 2025AAG partners with BookMyGarage on discounts for new clients, leveraging BookMyGarage's platform to attract new customers to AAG's extensive garage network across the UK.
• HiQcoreStrategic or Co-development Partner · 1 July 2025Partnership announced July 2025 connecting HiQ's network of franchised tyre and autocare centres with BookMyGarage's consumer booking platform, enabling HiQ locations to receive online bookings through the comparison site.
• Bosch Car ServicecoreStrategic or Co-development Partner · 1 July 2025Partnership with Bosch Car Service network announced 2025, integrating Bosch's network of authorized car service centres onto the BookMyGarage comparison and booking platform.
• CommaminorGTM or Marketing Partner · 1 July 2025Partnership with Comma motor oil and automotive chemicals brand, integrating marketing and promotional activities for mutual customer benefit.
• Compare the MarketminorGTM or Marketing Partner · 1 March 2025Partnership announced March 2025 enabling Compare the Market customers to access BookMyGarage services through the comparison website's automotive category.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• RepairPal: US-based automotive repair marketplace providing fair-price estimates, certified shops, and online booking. Comparable marketplace structure and consumer trust mechanic, but operates in North America.
• AutoGuru: Australian automotive services marketplace for booking mechanics, servicing, and repairs. Same marketplace model as BookMyGarage but geographically exclusive to Australia, making it a regional rather than direct competitor.
• YourMechanic: US-based on-demand mobile mechanic marketplace offering servicing and repairs at the customer's location. Overlaps with BookMyGarage's mobile mechanics offering but operates in the US market.

Direct peers

• ClickMechanic: UK online marketplace for booking car repairs, servicing, and MOTs with both fixed-price quotes and mobile mechanics. BookMyGarage's closest direct competitor in the consumer-funded booking experience.
• WhoCanFixMyCar: UK-based online marketplace connecting drivers with local garages for MOT, servicing, and repairs. Direct competitor with the same two-sided marketplace model, garage verification, and consumer-led price comparison mechanic.
• Fixter: UK-based car maintenance aggregator offering online booking for MOTs, services, and repairs with doorstep collection/delivery. Comparable in target customer and UK-only marketplace focus, but with a logistics-led value proposition.

Broad incumbents

• Halfords: UK retailer and service provider offering MOTs, servicing, and repairs across its national autocentre network. A broad incumbent in the UK automotive aftermarket service category.
• Auto Trader: UK's largest automotive marketplace, primarily for vehicle buying/selling but expanding into ancillary services. A broad incumbent with vastly larger consumer traffic that could extend into servicing marketplaces.
• The AA: UK motoring organisation offering breakdown cover, MOTs, servicing, and repairs through its network of approved garages. A broad incumbent with strong consumer brand and trust in the UK automotive services category.
• Kwik Fit: UK's largest automotive service chain with over 600 centres offering MOTs, tyres, servicing, and repairs. A broad incumbent that competes for the same end-customer but via owned physical centres rather than a marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bookmygarage-com
• Xx.com/book_my_garage
• Facebookfacebook.com/Bookmygarage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Book My Garage