No-H2O

What No-H2O does

No-H2O is a waterless car wash franchise company founded in Dublin, Ireland in 2007. The company develops and licenses a proprietary waterless cleaning chemistry that enables vehicle washing and detailing without water, eliminating the need for traditional fixed-site car wash infrastructure. No-H2O pairs this chemistry with an on-demand mobile application that allows customers to schedule and manage mobile car wash and detailing services delivered to their location. Revenue is generated through a franchise model: new franchisees pay an initial franchise fee of $49,500 (with total initial investment ranging from $134,550 to $162,500) and an ongoing royalty of 8% of gross sales collected weekly. The company is headquartered in Dublin, operates a Florida subsidiary (No-H2O USA Inc), and has scaled to approximately 60 franchise locations across the United States.

The franchisor serves two customer layers: individual vehicle owners who consume the waterless car wash and detailing service, and independent franchisees who purchase the right to operate No-H2O-branded locations. The mobile app serves as the primary consumer touchpoint and franchisee operating tool. In January 2024, No-H2O acquired Vitality Extracts' consumer health division, extending its portfolio into the anti-hangover and consumer wellness supplement segment, projected to grow from $1.9 billion in 2024 to $5.4 billion by 2035. The company is led by founder Emmet O'Brien, with Lucia Scerbikova as CTO and David Gullotti as COO, and operates with a very lean team of 1-10 employees.

Name

No-H2O

Legal name

No-H2O USA Inc

Website

https://noh2o.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

No-H2O is a Dublin-based waterless car wash franchise company that licenses proprietary waterless cleaning chemistry and an on-demand mobile app to 60 franchisees operating mobile car wash services across the United States. In January 2024, it acquired Vitality Extracts' consumer health division to enter the anti-hangover supplement market.

Ownership category

akta.pro rank

Product category

Car Wash and Detailing Services

NAICS

Car Washes (811192)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro industry

PRIMARYHSAEAMAL

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial)

Home & Personal Services/Home Cleaning & Housekeeping/Pressure Washing (Exterior Surfaces)

Keywords

• Waterless car wash
• Mobile car detailing
• Car wash franchise
• Eco-friendly cleaning
• Auto care products

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Franchise Fees: Initial franchise fee of $49,500 charged to new franchisees for the right to operate a No-H2O franchise location.
2. Royalty Revenue: Ongoing royalty of 8% of gross sales collected weekly from franchisees, providing recurring revenue based on franchisee performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

No-H2O franchises a waterless car wash and detailing business model that uses a proprietary cleaning chemistry to service vehicles without water or fixed wash-bay infrastructure. Franchisees deliver on-demand mobile car wash and detailing services to end consumers using the company's branded mobile application. The company also acquired Vitality Extracts' consumer health division in January 2024, adding wellness supplement products to its portfolio.

Product overview

No-H2O operates as a waterless, app-driven car wash and detailing franchise brand, founded in Dublin, Ireland in 2007, with 60 locations across the United States. The core offering combines proprietary waterless chemistry with an on-demand mobile app model that eliminates traditional car wash infrastructure. In January 2024, the company diversified into consumer health through the acquisition of Vitality Extracts' consumer health division, expanding its portfolio beyond automotive services into wellness supplements.

Differentiator

Problem solved

Functional benefit

Products and services

• No-H2O Waterless Car Wash Franchise
• Vitality Extracts Consumer Health Division

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Vitality ExtractscoreStrategic or Co-development Partner · 1 January 2024No-H2O acquired Vitality Extracts' consumer health division in January 2024. This acquisition represents a strategic expansion beyond the core waterless car wash business into the broader consumer health and wellness sector, leveraging the anti-hangover supplement market growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Spiffy: Spiffy is an on-demand mobile car wash and detailing service with a tech-enabled booking platform. It overlaps directly with No-H2O's mobile app-driven, on-demand service model, though Spiffy is more venture-backed and corporate-operated than franchised.
• Mobile Wash: Mobile Wash is an on-demand mobile car wash app with a large national fleet of vetted washers. Like No-H2O, it delivers car wash directly to customers via an app and competes for the same convenience-driven consumer segment.
• DetailXPobs: DetailXPobs operates a waterless, eco-friendly car wash and detailing franchise model. It is the most direct comparability because both companies franchise a waterless cleaning concept delivered to customer locations using proprietary chemistry.

Emerging players

• WashBox: WashBox is a mobile car wash and detailing service using app-based scheduling. It is comparable as an emerging on-demand car wash competitor addressing the same convenience needs.
• DetailXPerts: DetailXPerts is a smaller mobile detailing franchise. It overlaps with No-H2O in on-demand mobile detailing services but has not built the same waterless chemistry positioning.

Broad incumbents

• Quick Quack Car Wash: Quick Quack is a major US car wash franchise known for its express exterior model. It is comparable as a scaled franchise competitor but does not use a waterless or mobile delivery model like No-H2O.
• Take 5 Car Wash: Take 5 Car Wash is a fast-growing express car wash franchise with several hundred locations. It is comparable as a US car wash franchise competitor but uses a fixed express tunnel model rather than waterless mobile service.
• ZIPS Car Wash: ZIPS Car Wash operates a national franchise of express car wash locations. While its delivery model differs, it competes for the same consumer demand for affordable, convenient car wash services and serves as a scale benchmark for franchise-based car wash operators.
• WOW Car Wash (formerly WashCo): WOW Car Wash is a multi-unit express car wash operator/franchisor. Like Take 5 and ZIPS, it is a broad competitor in the franchise car wash space but operates fixed locations rather than mobile waterless service.

Regional players

• MyGreenCar: MyGreenCar is an eco-friendly mobile car wash service operating in select US regions. It is comparable as a regional eco-friendly mobile car wash peer, though it serves a more limited geographic footprint than No-H2O's national franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No-H2O