MyGreenCar Inc.

What MyGreenCar Inc. does

MyGreenCar Inc. (DBA MyGreenCar; operating entity GreenLightLabs Inc.) is a US private company, founded in 2017 and based in San Jose, California, that builds mobile and web applications using individualized vehicle physics models and real driving telemetry to help users and fleet operators evaluate fuel costs, EV range viability, and total cost of ownership. The company was developed at Lawrence Berkeley National Laboratory and maintains a library of physics models covering virtually every car on the market, including the 1,200+ new models released each year, with on-road validation claiming fuel-economy predictions within 10% accuracy versus EPA estimates that can be off by 30% or more.

The product portfolio is organized as a platform with a consumer core and an enterprise extension. The consumer product, MyGreenCar, is a freemium mobile app distributed via Google Play and the Apple App Store; users download it, drive their existing vehicle as usual, and receive personalized comparisons across conventional, hybrid, and electric models. The enterprise product, MyFleetBuy, extends the same physics-modeling core into fleet procurement analytics, EV deployment planning, and cost-of-charging-vs-fueling analysis, and bundles two sub-products: MyFleetBuy-EV (EV logistics) and FleetTrac (phone-based fleet tracking without expensive OBD hardware). The MyFleetBuy suite is positioned as a subscription, quote-based offering sold via enterprise field sales with cross-platform telematics integration, while consumer reach is product-led.

Revenue mechanics are not publicly disclosed. The consumer app follows a freemium model in app stores with no published pricing; the fleet products follow a subscription/recurring model with quote-based pricing and no published rate cards. The company has no disclosed venture or growth funding, no disclosed headcount, and no named enterprise customers in the available material, indicating an early-stage commercial posture with the fleet business representing the principal monetization path and the consumer app functioning primarily as a top-of-funnel data and brand asset.

Name

MyGreenCar Inc.

Legal name

GreenLightLabs Inc.

Website

https://mygreencar.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

MyGreenCar builds a mobile app and fleet platform that uses individualized vehicle physics models and real driving data to help consumers and fleet managers compare fuel costs and evaluate EV range and total cost of ownership.

Ownership category

akta.pro rank

Product category

Vehicle Analytics Software

akta.pro industry

PRIMARYTHADAKAF

Telematics, GPS Tracking & Connected Fleet Services

Travel & Hospitality/Car Rental & Mobility Services/Fleet Leasing & Fleet Management Services

SECONDARYTLABAJAK

EV Fleet Telematics (Battery/Charging/Range Analytics)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

Keywords

• Vehicle physics modeling
• EV range prediction
• Fuel cost comparison
• Fleet procurement analytics
• Driving data analytics

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Mobile App: Mobile app for individual consumers to virtually compare cars based on their driving patterns. Revenue model not explicitly disclosed but available through Google and Apple app stores.
2. Fleet Management Solutions (MyFleetBuy, FleetTrac): Enterprise fleet management platform offering procurement analytics, EV planning, and fleet tracking without expensive OBD hardware. Revenue model not publicly disclosed.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

MyGreenCar provides a mobile application that records a user's actual driving data and uses individualized vehicle physics models to virtually compare cars, predict true fuel economy, and assess EV range viability and charging needs. For enterprise customers, the company offers MyFleetBuy, a data-driven fleet procurement analytics and tracking platform that enables virtual comparison of vehicles for fleet duty cycles, EV deployment planning, and affordable fleet tracking without OBD hardware.

Product overview

MyGreenCar Inc. offers a platform-plus-modules architecture centered on two core products: MyGreenCar (consumer mobile app) and MyFleetBuy (enterprise fleet solution). MyGreenCar serves individual car shoppers with virtual test drive comparisons, while MyFleetBuy provides procurement analytics, EV planning, and fleet tracking capabilities through its sub-modules: MyFleetBuy-EV (EV logistics) and FleetTrac (fleet management). These products share validated vehicle physics modeling technology developed at Lawrence Berkeley National Laboratory.

Differentiator

Problem solved

Functional benefit

Brands

• MyFleetBuy: Data-driven fleet procurement and management solution for fleet managers to virtually compare cars, track vehicles, and plan EV logistics without expensive OBD hardware

Products and services

• MyGreenCar A consumer virtual test drive mobile app for individual car shoppers that records driving trips, automatically calculates fuel cost comparisons, and predicts EV range viability and charging needs using rigorously validated vehicle physics models personalized to the user's unique driving patterns (hills, traffic, braking, acceleration).
• MyFleetBuy An enterprise data-driven fleet procurement analytics platform for fleet managers that virtually compares any car for fleet duty cycles, forecasts costs/fueling/ROI for vehicle purchasing, and provides EV planning and affordable fleet tracking without requiring expensive OBD hardware.
• MyFleetBuy-EV An EV-focused sub-product within MyFleetBuy that provides range confidence forecasting, charging needs assessment, cost comparison of charging versus fueling, and deployment planning to minimize EV fleet operational costs for fleet operators transitioning to electric vehicles.
• FleetTrac A low-cost fleet tracking and management solution providing live and historical vehicle tracking, driver and route management, and dispatch coordination, designed to be affordable by eliminating the need for expensive OBD hardware.

Quantifiable outcome

• Predicts true fuel economy within 10% accuracy vs EPA estimates that can be off by 30% or more

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lawrence Berkeley National LaboratorycoreStrategic or Co-development PartnerMyGreenCar was developed at Lawrence Berkeley National Laboratory, home to thirteen Nobel prizes. The Lab's motto 'Bringing Science Solutions to the World' is the mantra for the MyGreenCar team. The team is inspired by Arthur Rosenfeld, a distinguished scientist from Berkeley Lab who helped bring about California's energy efficiency revolution. Berkeley Lab continues as a partner.
• GreenLightLabs Inc.coreTechnology or IntegrationGreenLightLabs Inc. currently supports MyGreenCar and is mentioned as the copyright holder on the company website. The company appears to be the operating entity for the product.
• California Energy CommissionminorStrategic or Co-development PartnerCalifornia Energy Commission is listed as a partner for MyFleetBuy, the fleet version of the product.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Geotab: Geotab is a leading fleet telematics platform providing GPS tracking, driver behavior data, and fleet analytics—directly comparable to MyFleetBuy's FleetTrac and duty-cycle analytics capabilities, though anchored to OBD hardware.
• Motive: Motive (formerly KeepTruckin) provides AI-powered fleet tracking, driver management, and equipment monitoring—directly comparable to FleetTrac's tracking and duty-cycle analytics, with deeper enterprise distribution.
• Fleetio: Fleetio is a fleet management and maintenance software platform serving mid-market and enterprise fleets with vehicle tracking, maintenance, and procurement workflows—closely overlapping with MyFleetBuy's procurement analytics and fleet management positioning.
• Webfleet (Bridgestone): Webfleet, Bridgestone's fleet telematics business, provides GPS tracking, vehicle data, and fleet optimization across European and global fleets—a directly comparable fleet telematics platform with broader geographic reach.
• TrueCar: TrueCar is a digital automotive marketplace providing price transparency and dealer connections—comparable to MyGreenCar's consumer car-shopping and cost-comparison value proposition, though without physics-based personalization.
• Edmunds: Edmunds is a consumer car-shopping platform offering vehicle comparison, pricing, and reviews—directly comparable to MyGreenCar's consumer app for personalized car comparison and cost-of-ownership analysis.

Broad incumbents

• Samsara: Samsara is a broad IoT and fleet management incumbent offering telematics, video-based safety, and asset tracking across enterprise fleets. It competes with MyFleetBuy's fleet tracking and management modules at the enterprise level with much greater scale and capital.
• Verizon Connect: Verizon Connect is a broad incumbent offering fleet telematics, GPS tracking, and fleet management software at enterprise scale. It overlaps with MyFleetBuy's tracking and analytics modules and benefits from Verizon's channel and installed base.
• Kelley Blue Book (Cox Automotive): Kelley Blue Book is a broad incumbent in vehicle valuation and consumer car-shopping guidance with deep automotive media reach—adjacent to MyGreenCar's consumer comparison app but lacking physics-based personalization.

Emerging players

• Recurrent: Recurrent provides EV-specific range, battery health, and comparison data for individual consumers and fleet operators—directly comparable to MyGreenCar's EV range viability predictions and a likely emerging competitor as EV adoption accelerates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=DpoWEBipUtI
• Xx.com/mygreencar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyGreenCar Inc.