Simplex Health

What Simplex Health does

Simplex Health is a Pennsylvania-based, privately held medical nutrition therapy (MNT) provider founded in 2014 by David Rambo after he personally reversed his own type 2 diabetes using functional-medicine dietary protocols. The company treats insulin resistance as the root cause of chronic disease and serves three core customer segments: self-insured corporate employers seeking to reduce high-cost diabetes and chronic-disease claims, healthcare systems and specialty practices that refer patients into Simplex's clinical programs, and individual patients with type 2 diabetes, obesity, metabolic syndrome, and gestational diabetes. Reported clinical outcomes include a 43% diabetes remission rate among enrolled patients versus 0.23% for standard care, an average A1c reduction of 1.9 points, average weight loss of 10.8 lbs, and 88% of gestational diabetes patients avoiding glucose-lowering medications.

The core product portfolio consists of three structured protocols—Continuous Glucose Monitoring (CGM) Coaching (90 days, $545), Simplex 15 Fast-Track (30 days, $565), and the Insulin Optimization Protocol (120 days, $1,565)—supplemented by annual memberships (6X6 at $40/month, 10X10 at $70/month), a la carte dietitian and health coaching sessions, and specialized programs for gestational diabetes and prenatal wellness (FitNatal, 12 Week Functional Fit). Delivery is telehealth-first, with approximately 90% of appointments conducted virtually via a HIPAA-secure patient portal and iOS/Android mobile app that integrate Zoom video, food and activity logging, intake forms, document upload, and asynchronous dietitian chat; in-person service is limited to the greater Philadelphia area.

Revenue is generated through three streams: insurance-reimbursed MNT delivered in-network with Aetna, Blue Cross Blue Shield, United Healthcare, Humana, Medicare, and Independence Blue Cross; self-pay program and membership fees; and B2B corporate wellness contracts. Distribution is hybrid, combining enterprise referral partnerships with 10+ healthcare systems (including EMR integration and chart-note sharing) and direct-to-employer sales, complemented by direct-to-consumer scheduling through the patient portal and a call center (877-842-2425). Leadership includes David Rambo (CEO and Founder), Dr. Avrahom Gurwitz (Chief Medical Officer, also Chair of Pediatrics at Redeemer Health), and Alexandra Hayden (Chief of Staff), with Dr. Robert Lustig (Emeritus Professor of Pediatrics in Endocrinology at UCSF) serving as Physician Advisor. Funding history is modest and primarily local: rounds in 2018 and 2020 totaling approximately $1.3M, and a $3,000,000 raise reported as in progress in August 2021 via the Philadelphia Business Journal.

Name

Simplex Health

Legal name

Simplex Health

Website

https://simplexhealth.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Simplex Health delivers telehealth-first medical nutrition therapy targeting insulin resistance to reverse chronic disease, including type 2 diabetes, obesity, and gestational diabetes. It serves individual patients, healthcare systems, and corporate employers through registered dietitians, health coaches, and proprietary clinical protocols.

Ownership category

akta.pro rank

Product category

Medical Nutrition Therapy (Chronic Disease Management)

NAICS

Offices of Physicians (6211), Home Health Care Services (62161)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

Diabetes (General) (HLAKADAA), Type 2 Diabetes Care (HLAKADAC), Endocrinology & Diabetes Telemedicine Platforms (HLALAGAD), Diabetes Education & Insulin Management (Home-Based) (HSABACAJ)

Keywords

• Medical nutrition therapy
• Diabetes reversal programs
• Telehealth dietetics
• Chronic disease management
• Insulin resistance treatment

Headquarters

HQ city

Ambler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance-Reimbursed Medical Nutrition Therapy: Services covered by major commercial insurance providers including Aetna, Amerihealth, Blue Cross Blue Shield, Humana, Independence Blue Cross, Medicare, United Healthcare, and others. Medical nutrition therapy and diabetes self-management training are standard covered benefits.
2. Self-Pay/Cash Programs: Annual membership programs (6X6 at $40/month, 10X10 at $70/month) and a la carte appointments for patients without insurance coverage or preferring self-pay. Also includes specialized programs like CGM Coaching ($545), Simplex 15 ($565), and Insulin Optimization Protocol ($1565).
3. Corporate Wellness/Employer Partnerships: B2B partnerships with employers providing therapeutic solutions for employees driving high healthcare costs, targeting type 2 diabetes and chronic disease reversal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Simplex Health delivers medically supervised Medical Nutrition Therapy (MNT) programs targeting insulin resistance to prevent and reverse chronic disease, primarily type 2 diabetes, obesity, metabolic syndrome, and gestational diabetes. The company sells three structured programs — Continuous Glucose Monitoring Coaching (90 days, $545), Simplex 15 Fast-Track (30 days, $565), and the Insulin Optimization Protocol (120 days, $1,565) — delivered via telehealth by registered dietitians and health coaches and supported by a HIPAA-secure patient portal and mobile app. Services are covered by major commercial insurance and Medicare, with annual membership (6×6 at $40/month, 10×10 at $70/month) and a la carte self-pay options for uninsured patients.

Product overview

Simplex Health is a functional medicine nutrition group offering medically supervised Medical Nutrition Therapy (MNT) programs focused on treating insulin resistance and reversing chronic diseases such as type 2 diabetes, obesity, and gestational diabetes. The core product portfolio includes three structured programs—Continuous Glucose Monitoring (CGM) Coaching (90 days, $545), Simplex 15 Fast-Track Program (30 days, $565), and Insulin Optimization Protocol (120 days, $1565)—complemented by annual membership packages (6 X 6 and 10 X 10) and a la carte appointment options. The company operates through a HIPAA-secure Simplex Health Patient Portal (web and mobile app) that enables virtual appointments via Zoom, meal and activity tracking, and dietitian communication. Specialized offerings include a Gestational Diabetes Program, FitNatal prenatal movement program, and 12 Week Functional Fit coaching subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Continuous Glucose Monitoring (CGM) Coaching A 90-day structured Medical Nutrition Therapy program ($545) for individuals with blood-sugar dysregulation that provides a Continuous Glucose Monitor, one 45-minute virtual dietitian assessment, three 30-minute dietitian follow-ups, and six virtual health-coach follow-ups, with insurance coverage under major commercial plans and Medicare where applicable.
• Simplex 15 Fast-Track Program A 30-day intensive Medical Nutrition Therapy program ($565) that includes one virtual dietitian assessment, one dietitian follow-up, and ten virtual health-coach follow-ups, designed as an accelerated entry point for adults seeking rapid onboarding into the Simplex Health protocol.
• Insulin Optimization Protocol (IOP) A 120-day comprehensive Medical Nutrition Therapy program ($1,565) targeting insulin resistance reversal through tailored dietary and lifestyle interventions, including five virtual dietitian appointments and ten virtual health-coach appointments; reported to drive the company's headline 43% diabetes remission rate.
• Gestational Diabetes Program A specialized Medical Nutrition Therapy program for pregnant women diagnosed with gestational diabetes, offering glucometer training, a 60-minute initial nutrition assessment, and follow-up dietitian sessions aimed at helping 88% of enrolled patients avoid glucose-lowering medication during pregnancy.
• 6 X 6 Annual Membership An annual subscription membership ($40/month billed annually) that includes six dietitian sessions and six health-coach sessions usable within 12 months, available to any referred patient regardless of specific program enrollment.
• 10 X 10 Annual Membership An annual subscription membership ($70/month billed annually) that includes ten dietitian sessions and ten health-coach sessions usable within 12 months, available to any referred patient.
• Simplex Health Patient Portal & Mobile App A HIPAA-secure web patient portal (with iOS and Android mobile apps) that powers Simplex Health's telehealth delivery — scheduling, intake forms, Zoom-based virtual appointments, meal and activity tracking, document upload, and secure messaging with dietitians between sessions.
• A la Carte Dietitian & Coaching Appointments Per-visit and visit-pack dietitian and health-coaching appointments priced individually ($50–$105 per session) for patients who prefer self-pay or who do not enroll in a structured program or annual membership.

Quantifiable outcome

• 43% diabetes remission rate among enrolled diabetics (vs. 0.23% standard care)
• +10 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered key advisor, advisor, core and minor.

• Dr. Robert Lustigkey advisorStrategic or Co-development PartnerSimplex Health Physician Advisor. Emeritus Professor of Pediatrics, Division of Endocrinology at UCSF. Provides strategic guidance on metabolic health and sugar metabolism research. Widely recognized expert on insulin resistance and chronic disease.
• Mike LaignadvisorStrategic or Co-development PartnerCEO of Holy Redeemer Health System serving as advisor to Simplex Health.
• Stewart LevyadvisorStrategic or Co-development PartnerCEO & Founder of HealthWell Corp. serving as advisor to Simplex Health.
• James HawkinsonadvisorStrategic or Co-development PartnerOwner of Strategic Ministry Integration serving as advisor to Simplex Health.
• Healthcare Systems (10+)coreStrategic or Co-development PartnerFormal partnerships with over 10 healthcare systems referring patients to Simplex Health. Includes EMR integration, chart note sharing, staff training, marketing support, and quarterly outcome reports. Services complement conventional treatment for chronic disease.
• Axia Women's HealthcoreStrategic or Co-development PartnerHigh-risk pregnancy partner. Axia Women's Health patients meeting high-risk criteria (including Gestational Diabetes) receive 2 complimentary visits if Simplex does not accept their insurance.
• PMA Medical SpecialistscoreStrategic or Co-development PartnerHealthcare practice partner reporting significant A1C reductions in referred patients. Quotes include 'Wow! These are better numbers than medication…incredible.' and 'Simplex has a model that works.'
• Redeemer HealthcoreStrategic or Co-development PartnerHealthcare system partner. Dr. Avrahom Gurwitz serves as Chair of Dept Pediatrics, Division Chief of General/Emergency Pediatrics, and Medical Director of Pediatric UrgiCare at Redeemer Health.
• Simplex WellnessminorChannel Partner/ Reseller/ DistributorAffiliated company offering health coaching and nutrition counseling as well as comprehensive fitness and wellness solutions for recreation facilities, corporations, and commercial buildings.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Livongo (Teladoc Health): Now part of Teladoc Health, Livongo historically offered a broad chronic condition management platform including diabetes. Functions as a broad incumbent offering chronic care, including coaching and connected devices, competing with Simplex at the employer and health plan level.

Emerging players

• Wellory: Virtual nutrition coaching marketplace connecting consumers with registered dietitians for weight management and chronic disease support. Overlaps with Simplex's dietitian-led MNT model, especially in the direct-to-consumer self-pay segment.
• Zoe: Personalized nutrition platform combining at-home gut microbiome and blood fat testing with individualized dietary recommendations. Competes with Simplex for consumers seeking evidence-based, premium nutrition interventions for metabolic health.
• Levels Health: Consumer metabolic health platform built around CGM-based insights and behavioral coaching. Adjacent to Simplex's CGM Coaching program, with overlap in the proactive, non-diabetic consumer segment that is also a growth target for Simplex.

Direct peers

• Omada Health: Digital chronic disease prevention and management platform (diabetes, hypertension, prediabetes) combining coaching, connected devices, and behavior change. Directly competes with Simplex for employer and health plan contracts in the diabetes reversal space.
• Virta Health: Telehealth-delivered type 2 diabetes reversal program combining medical nutrition therapy, CGM, and physician oversight, sold to employers and health plans. Closest direct competitor to Simplex's care model and target market, operating at venture-backed national scale.
• Vida Health: Virtual chronic care platform offering coaching, nutrition therapy, and mental health for diabetes, weight loss, and cardiometabolic conditions. Competes with Simplex for employer contracts and uses a similar coach + dietitian + technology delivery model.
• Noom: Consumer and employer-facing behavior change platform for weight management combining coaching, nutrition tracking, and curriculum. Competes with Simplex in the self-pay and employer weight management category, with a much larger consumer brand footprint.
• Found: Virtual weight management program pairing members with clinicians and health coaches, often paired with medication, focused on long-term metabolic outcomes. Competes with Simplex's weight management and diabetes prevention offerings via telehealth.

Others

• MyFitnessPal: Large-scale consumer nutrition tracking app with a premium subscription tier. Adjacent to Simplex's patient-facing food logging and habit-tracking capabilities, but operates as a self-serve tool rather than a clinical MNT service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/simplex_health
• Facebookfacebook.com/simplexhealthcorp
• LinkedInlinkedin.com/company/simplex-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplex Health