MAD Foods
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
MAD Foods firmographics
Firmographics- Name
- MAD Foods
- Legal name
- MAD Foods Pte Ltd
- Website
- https://iammad.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MAD Foods industry classification
Industry- Product category
- Ready-to-drink coffee
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Ready-to-Drink (RTD) Coffee (CRADAHAF)
- akta.pro secondary industries
- RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD) (AFAHAJAF)
Keywords
Where MAD Foods is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
MAD Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- RTD Coffee Product Sales: Revenue generated from selling oat-based ready-to-drink coffee products through retail distribution channels and direct-to-consumer online sales. Products include Original, Double Double, Kaya Toast, and Mad Dinosaur flavors sold in cans.
Go-to-market motion2 records
Distribution channels8 records
Marketing channels5 records
MAD Foods product offering
Product offeringCore offering
MAD Foods produces and sells oat-based ready-to-drink coffee beverages in BPA-free aluminium cans, offering a clean-label, dairy-free RTD coffee line with no added sugar and no artificial additives. The portfolio spans classic flavors (Original, Double Double) and locally-inspired variants (Kaya Toast, Mad Dinosaur) for retail and on-the-go consumption.
Product overview
MAD Foods is a Singapore-based company founded in 2019 on a mission to redefine ready-to-drink coffee. The company offers a line of oat-based RTD coffee beverages packaged in BPA-free aluminum cans, emphasizing clean label ingredients with no added sugar and no artificial additives. The product portfolio consists of four distinct flavors: ORIGINAL (classic espresso with oat milk), DOUBLE DOUBLE (double shot with oat milk for extra strength), KAYA TOAST (Singapore-inspired coconut and pandan flavor), and MAD DINOSAUR (chocolate and malt variant). All products are shelf-stable and designed for grab-and-go convenience retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Original
Companies that use MAD Foods
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
MAD Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MAD Foods partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
MAD Foods competitors and assessment
Company assessmentEmerging players
- Plenish: Plant-based beverage and food brand with oat-based RTD offerings in select markets. Comparable on clean-label plant-based beverage positioning at a similar scale, though broader product portfolio.
Broad incumbents
- Oatly: Global oat-based beverage brand with extensive plant-milk and adjacent RTD coffee offerings. Comparable on oat-based clean-label positioning, though significantly larger scale and broader product portfolio than MAD Foods.
- Stumptown Coffee: Specialty coffee roaster with established RTD cold brew line sold in retail. Comparable on premium RTD coffee product format and retail distribution, though not plant-based.
- Rude Health: UK-based plant-based food and beverage brand with clean-label positioning. Comparable on plant-based clean-label ethos, though broader portfolio (mylks, cereals) than MAD's single-category focus.
- Califia Farms: Plant-based beverage company offering oat milks, almond milks, and RTD coffee products through retail. Comparable on plant-based, clean-label RTD coffee category, with much larger scale and broader portfolio.
- La Colombe: Specialty coffee roaster with widely distributed RTD draft latte line. Comparable on RTD canned coffee format and retail/grocery distribution footprint.
- Blue Bottle Coffee: Premium specialty coffee brand with RTD canned coffee offerings. Comparable on premium positioning and canned RTD coffee format, though much larger scale and primarily traditional dairy formulations.
Direct peers
- Mighty: Plant-based RTD coffee brand built on pea protein instead of dairy, sold in cans through retail and DTC. Comparable on shelf-stable canned RTD format, clean-label proposition, and retail/DTC omnichannel approach.
- Chameleon Cold-Brew: RTD cold-brew coffee brand with multiple flavors and retail presence. Comparable on bottled/canned RTD coffee product format, flavor-line SKU structure, and grocery/convenience retail distribution.
- Minor Figures: Plant-based, oat-based RTD coffee brand focused on barista-quality formulations for café and retail channels. Closely comparable on product format (oat-based RTD coffee), target customer (café owners + retail consumers), and clean-label positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MAD Foods social profiles
Digital presenceMAD Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAD Foods leadership team
Management profileNumber of profiles
Profiles5 records
MAD Foods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAD Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAD Foods
What does MAD Foods do?
MAD Foods produces and sells oat-based ready-to-drink coffee beverages in BPA-free aluminium cans, offering a clean-label, dairy-free RTD coffee line with no added sugar and no artificial additives. The portfolio spans classic flavors (Original, Double Double) and locally-inspired variants (Kaya Toast, Mad Dinosaur) for retail and on-the-go consumption.
Is MAD Foods a public or private company?
MAD Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAD Foods founded?
MAD Foods was founded in 2019. It employs 1 to 10 people.
Where is MAD Foods based?
MAD Foods is headquartered in Singapore, Singapore, in the Asia region.
How does MAD Foods make money?
One revenue line is on record: RTD Coffee Product Sales.
Who are MAD Foods's main competitors?
Plenish is listed as an emerging player. Broad incumbents are Oatly, Stumptown Coffee, Rude Health, Califia Farms, La Colombe and Blue Bottle Coffee. Direct peers are Mighty, Chameleon Cold-Brew and Minor Figures.
Does MAD Foods have an API?
No public API is recorded for MAD Foods.
What industry is MAD Foods in?
MAD Foods's product category is Ready-to-drink coffee. Its primary akta.pro industry code is CRADAHAF, Ready-to-Drink (RTD) Coffee, with a secondary code of AFAFABAE, RTD Coffee Production (Non-Dairy/Non-Alcoholic). Its NAICS code is 311920 and its SIC code is 2090.