Marguerite & Cie

What Marguerite & Cie does

Marguerite & Cie is a French social enterprise (SAS, ESUS-certified) headquartered in Lesconil, Brittany, that distributes free organic menstrual products through patented wall-mounted dispensers in schools, universities, municipalities, and enterprises. The company was formally incorporated in 2022 and reports a deployed footprint of 9,489 dispensers across 2,300 customer structures and approximately 20 countries, reaching an estimated 2 million beneficiaries and dispensing 45 million products free in 2023.

The core product ecosystem comprises two proprietary dispenser models — the compact Capsule (75 protections, designed by Studio Jean-Marc Gady, Gold at Stratégies du Design 2022) for workplaces and the high-capacity CLR (295 protections) for public institutions — both operating on a patented refill cartridge system that is mechanically compatible only with Natracare-certified organic pads and tampons (Plastic Free, Made Safe). Marguerite & Cie does not manufacture the underlying absorbents; its proprietary layer is the dispenser hardware (produced by French partner OTIMA), the refill architecture, and a content library supporting Sensibilisation awareness sessions. Packaging and logistics are handled through APF Entreprises ESATs and adapted enterprises, employing around 30 people with disabilities.

The business model combines hardware sale or multi-year mise à disposition rental (with a €160 HT/unit replacement fee) of dispensers with recurring revenue from mandatory Natracare recharges, supplemented by professional services revenue from awareness workshops. Go-to-market is primarily direct B2B with sales-assisted appointments (Calendly) and a simplified re-order form for existing institutional clients; segments are organized vertically across secondary and higher education, French communes, and enterprises, with hospitality as an emerging segment. Revenue, funding details beyond a single ~$1.6M round in July 2023, and detailed headcount are not publicly disclosed.

Name

Marguerite & Cie

Legal name

SAS Marguerite & Cie

Website

https://margueriteetcie.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Marguerite & Cie is a French ESUS-certified social enterprise that installs patented dispensers of certified organic Natracare menstrual products in schools, universities, municipalities, and enterprises, generating recurring revenue from hardware and refill recharges.

Ownership category

akta.pro rank

Product category

Menstrual Health Solutions

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)

Keywords

• Biodegradable menstrual products
• Organic period care
• Menstrual product dispensers
• Plastic-free period products
• Menstrual health workshops

Headquarters

HQ city

Plobannalec

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Dispenser Hardware Sales: Marguerite & Cie sells and/or rents out dispenser units (Capsule and CLR models) to organizations. Dispensers can be purchased or placed under a mise à disposition (loan/rental) arrangement, with a replacement fee of 160€ HT per unit for damages or non-return.
2. Periodic Protection Recharges (Recurring): Ongoing revenue from selling refill packs of Natracare tampons and pads to dispenser clients. Delivery frequency is agreed per order; absent specific agreement, products are delivered per order. Recharges are mandatory as dispensers are locked to Natracare products only.
3. Awareness / Sensibilisation Services: Marguerite & Cie provides on-site awareness sessions, conferences, and debates for schools, universities, local governments, and enterprises to break the menstrual taboo. These are offered as part of the broader solution set alongside hardware and consumables.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Marguerite & Cie distributes eco-designed menstrual product dispensers — the Capsule model for businesses (75-product capacity) and the CLR model for high-traffic public institutions (295-product capacity) — together with recurring refill packs of Natracare-certified organic pads and tampons, distributed exclusively through those dispensers. The company also delivers on-site menstrual health awareness workshops and individual hospitality kits. Hardware is sourced from local French manufacturers (OTIMA, Brittany), and packaging/fulfillment is performed by APF Entreprises ESAT and adapted enterprises employing people with disabilities.

Product overview

Marguerite & Cie operates as a B2B social enterprise offering a unified product ecosystem centered on free menstrual product dispensers. The core offering consists of two hardware dispensers — Capsule (compact, for businesses) and CLR (high-capacity, for public institutions) — both operating with a patented refill system and compatible exclusively with Natracare organic menstrual products (pads and tampons). The portfolio also includes Sensibilisation awareness programs, Kit Hôtel individual kits, Étuis personal cases, and Recharges refills. The products are distributed across schools, universities, communes, and enterprises in 20 countries, with all menstrual products certified Plastic Free and Made Safe by Natracare.

Differentiator

Problem solved

Functional benefit

Products and services

• Capsule A compact menstrual product dispenser for businesses and workplaces, containing 75 menstrual protections per unit. Features a patented refillable cartridge system, metal construction without petrochemistry-based plastic, and is available in coral, teal blue, olive green, and grey finishes.
• CLR A high-capacity menstrual product dispenser for public institutions, schools, colleges, and large collective facilities, containing 295 menstrual protections per unit. Designed for places with high foot traffic and includes a space for customization with organizational branding.
• Natracare Organic Pads and Tampons Organic menstrual pads and tampons supplied exclusively by Natracare and sold both as individual products and as refill packs for Marguerite & Cie dispensers. Made from 100% organic cotton, certified Plastic Free and Made Safe, without plastic from petrochemistry, chlorine, dioxins, endocrine disruptors, or toxic substances. Refill packs are prepared by workers with disabilities through the APF-Entreprises ESAT and adapted-enterprise network.
• Sensibilisation (Menstrual Health Awareness Service) On-site menstrual health awareness programs including conferences, debates, and educational workshops delivered for schools, universities, local governments, and enterprises. Designed to break the menstrual taboo, educate on menstrual health and product composition, and support inclusion policies. Offered alongside dispenser hardware and consumables as part of the broader solution set.
• Kit Hôtel Individual menstrual product kits for hotels and hospitality businesses, including compact cases adapted for guest rooms and communal toilet areas. Targets guest comfort, inclusion, and access to healthy menstrual products during travel.
• Étuis (Personal Carry Cases) Individual compact cases for personal menstrual product storage and carrying, distributed through Marguerite & Cie dispensers so users can take and carry products discreetly across educational, workplace, and hospitality settings.

Quantifiable outcome

• 2 million beneficiaries reached across 20 countries
• +5 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• NatracarecoreStrategic or Co-development PartnerExclusive supplier of certified healthy menstrual products (tampons and pads). Natracare is the sole source for all protections distributed through Marguerite & Cie dispensers. Products are certified plastic-free, made from organic cotton and sustainable cellulose, free from chlorine, endocrine disruptors, and toxic substances. Marguerite & Cie does not sell dispensers without commitment to use Natracare products.
• APF Entreprises (ESAT et entreprise adaptée)coreImplementation/ SI/ Consulting PartnerPackaging and logistics partner. Marguerite & Cie works with two ESATs and one adapted enterprise located in Brittany and the Paris region. Workers with disabilities prepare and ship orders. Marguerite & Cie conducts on-site visits, weekly check-ins, and considers disability in product design and workload balance.
• OTIMA (La Selle-en-Luitré)coreStrategic or Co-development PartnerLocal manufacturer of Marguerite & Cie dispensers, located at La Selle-en-Luitré. OTIMA produces the dispenser hardware in partnership with Marguerite & Cie, supporting the local and eco-responsible supply chain.
• ESAT de l'Odet (APF Entreprises, Quimper)coreImplementation/ SI/ Consulting PartnerSpecialized ESAT in Quimper handling the packaging and logistics of Marguerite & Cie orders, integrating people with disabilities into the fulfillment process.
• ADS F – AGIR pour la Santé des FemmessupportingOthersMarguerite & Cie is a patron (sponsor) of ADSF-AGIR pour la Santé des Femmes, an association helping women in situations of extreme exclusion. Marguerite & Cie finances donations through part of its activity and also offers preferential rates to the public sector.
• Studio Jean-Marc GadysupportingStrategic or Co-development PartnerDesign studio that created the Capsule dispenser, applying impact-driven design methodology. The Capsule won Gold at Stratégies du Design 2022 in the écoresponsable category. The studio applied a 'design à impact' approach balancing utility, environmental impact, and durability.
• Horizon Mixité (Isabelle Joschke)supportingGTM or Marketing PartnerAssociation founded by sailor Isabelle Joschke, partnering with Marguerite & Cie around gender equality. Collaboration includes awareness and advocacy activities promoting gender equality in sports and professional environments.
• O2switchminorOthersWeb hosting provider for margueriteetcie.com. O2switch is located in Clermont-Ferrand, France, and is an ARCEP-declared telecom operator.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Procter & Gamble (Always / Tampax): Global CPG incumbent through its Always and Tampax feminine hygiene brands, with unmatched distribution and brand spend. Sets mainstream category expectations and increasingly competes on period-equity narratives at scale; presents a structural incumbent threat in any move toward open-market menstrual-product distribution.
• Natracare: UK-based global brand and Marguerite & Cie's exclusive supplier of organic, plastic-free menstrual products. As a broader incumbent, Natracare sells direct to consumers and retailers worldwide — simultaneously a critical supply dependency and a potential channel-level competitive threat.
• Essity (Bodyform / Libresse): Swedish multinational behind Bodyform and Libresse, two of Europe's largest feminine hygiene brands. Represents a deep-pocketed European incumbent with manufacturing scale; competes on shelf and increasingly in CSR positioning around period equity.

Direct peers

• Hey Girls: UK social enterprise selling organic, plastic-free period products with a buy-one-give-one model. Comparable product attributes (organic, plastic-free) and mission framing around period equity, though distribution is largely retail rather than via proprietary dispenser hardware.
• The Red Box Project: UK charity distributing free period products to schools and colleges via donation boxes and partner networks. Comparable target customers (educational institutions) and mission framing around period poverty, though operating through donations rather than a paid hardware/consumables subscription model.
• Aunt Flow: US-based social enterprise that provides free menstrual products through wall-mounted dispensers in schools, universities, and workplaces. Operates the closest parallel to Marguerite & Cie's 'dispenser + refill' B2B model, with very similar target customers and go-to-market.
• Freedom4Girls: UK charity tackling period poverty through product donation, education, and awareness campaigns in schools and community organizations. Directly comparable on the awareness-services component and public-institution focus, but operates as a charity rather than a commercial dispenser business.
• Binty: UK period-positive social enterprise offering menstrual product subscriptions to organizations and individuals. Shares the B2B subscription angle, mission-driven positioning, and workplace/school go-to-market with Marguerite & Cie.

Emerging players

• Saalt: US-based period care company offering reusable menstrual cups and related products with a sustainability focus. Adjacent in mission (reducing environmental impact of period products) and an emerging subscription-style brand in the same sustainable feminine care category.
• August: US-based period care brand offering direct-to-consumer organic menstrual products on a subscription model. An emerging DTC player in the organic/sustainable period-care category that overlaps with Marguerite & Cie's product positioning but competes via subscription rather than institutional dispensers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/margueriteetcie
• YouTubeyoutube.com/channel/UClCQX1q9c08c0VbLHXlh51w
• Facebookfacebook.com/margueriteetcompagnie
• LinkedInlinkedin.com/company/19072675/admin
• Instagraminstagram.com/margueriteetcie/?hl=fr
• TikToktiktok.com/@margueriteetcie0

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marguerite & Cie