MÖ Foods

What MÖ Foods does

Mö Foods Oy is a Finnish food technology company that develops and manufactures oat-based plant-based cheese alternatives under the brand "Mö Kaurameijeri" (Mö Oat Dairy). Founded in 2017 in Lohtaja, Central Ostrobothnia by sisters Annamari Jukkola and Marjaana Vuorio, the company operates from a converted dairy facility and is positioned as Finland's first and only true oat dairy. The product portfolio includes Mö Chavre (goat cheese alternative), Mö Mozzarella, Mö Gouda, Mö Kreikkalainen (Greek/feta-style, in two variants), and the Mö Dreamy fresh spread family (Plain, Garlic, Black Pepper), all 100% plant-based and free from artificial preservatives.

The company's competitive positioning rests on proprietary oat-based cheese production technology that replicates the taste, texture, and meltability of traditional dairy cheese, combined with a zero-waste manufacturing process that generates no whey or other side streams. This process engineering, paired with founders' dairy farming heritage, underpins the brand's authenticity claim in a category where most plant-based cheeses struggle to match dairy performance. The company also runs a "Mö Visionäärit" co-developer community for consumer-driven R&D feedback, and has won multiple Finnish and international innovation awards including Vuoden elintarvike 2024.

Mö Foods generates revenue through three channels: B2C retail via Finland's two dominant grocery groups (K-ryhmä and S-ryhmä), B2B food service distribution through wholesalers Kespro, Wihuri Metro-tukku, and Aimo Valio, and early international B2C placements in Sweden (Espresso House, Happy Vegan). The company reported approximately €1 million in revenue in 2024 with 88% year-over-year retail sales growth, significantly outpacing the ~18% growth of the broader Finnish plant-based cheese category. In January 2026, Mö Foods closed a €2.4 million seed round led by Nordic Foodtech VC to scale production and license its zero-waste technology to European food producers, marking a planned expansion into B2B technology licensing as a new revenue stream.

Name

MÖ Foods

Legal name

Mö Foods Oy

Website

https://mofoods.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mö Foods is a Finnish food-tech company producing oat-based plant-based cheese alternatives from domestic Finnish oats using proprietary zero-waste production technology. Founded in 2017, it supplies Finnish grocery and food-service channels and is expanding into broader European markets.

Ownership category

akta.pro rank

Product category

Plant-Based Dairy Alternatives

NAICS

Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Plant-Based Cheese Analogues Processing (Slices, Shreds, Blocks, Meltables) (AFAHAJAC)

Keywords

• Plant-based cheese alternatives
• Oat-based dairy products
• Vegan cheese substitutes
• Dairy alternative manufacturing
• Food technology licensing

Headquarters

HQ city

Lohtaja

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2C Retail: Products sold through major Nordic retail chains including K-ryhmä and S-ryhmä grocery stores in Finland. Estimated revenue of approximately €1 million as of 2024.
2. B2B Technology Licensing: The company is preparing to license its proprietary zero-waste oat cheese technology to major European food producers, creating a new revenue stream through technology licensing.
3. Food Service / Professional: Products distributed to professional kitchens through distributors including Kespro, Wihuri Metro-tukku, and Aimo Valio. Sample ordering available for professional chefs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

MÖ Foods manufactures and sells a portfolio of 100% plant-based, oat-based cheese alternatives produced from domestic Finnish oats using proprietary zero-waste technology in a converted dairy facility in Lohtaja, Finland. The product range includes chévre-style, mozzarella-style shred, gouda-style, Greek/feta-style, and fresh cream cheese-style alternatives, sold under the Mö brand through Finnish retail chains, food service distributors, and selected Swedish outlets.

Product overview

Mö Foods is a Finnish oat-based dairy alternative company operating as an oat dairy ( Kaurameijeri ). The company produces a portfolio of plant-based cheese alternatives (vuustot) made from Finnish oats using proprietary production technology. The product line includes: Mö Chavre (goat cheese alternative), Mö Mozzarella (mozzarella-style shred), Mö Gouda (Gouda-style cheese), Mö Kreikkalainen (Greek-style cheese with Klassikko and Välimeren yrtit variants), and Mö Dreamy (fresh cheese alternative family with Maustamaton, Valkosipuli, and Mustapippuri variants). All products are 100% plant-based, vegan, and free from artificial preservatives. The company operates from a converted dairy facility in Lohtaja, Finland, and supplies major Nordic retail chains including K-ryhmä, S-ryhmä, Kespro, and Metro-tukku, as well as food service partners like Espresso House.

Differentiator

Problem solved

Functional benefit

Brands

• Mö Chavre: Oat-based alternative to goat cheese, cream-cheese style with a mild, tangy flavor.
• Mö Mozzarella
• Mö Gouda
• Mö Kreikkalainen
• Mö Dreamy
• Mö Visionäärit

Products and services

• Mö Chavre An oat-based cheese alternative serving as a plant-based substitute for traditional goat cheese (chévre). Soft, creamy, with a mild and slightly tangy flavor profile. Targeted at consumers and food service operators seeking a 100% vegan, dairy-free chévre alternative. Won the Finnish Food of the Year 2024 (Vuoden elintarvike 2024) award and Best No Goats Vegan Cheese of 2025.
• Mö Mozzarella An oat-based mozzarella-style shred (150g) designed for pizza, sandwiches, and casseroles. Engineered to melt well and provide a cheese-like flavor as a 100% vegan alternative to traditional mozzarella. Aimed at home cooks and professional kitchens needing a dairy-free shred with reliable meltability.
• Mö Gouda A mild and full-bodied oat-based Gouda-style cheese alternative (200g) that is sliceable for bread and suitable for warm dishes such as toasts. Offers an authentic gouda-like flavor as a 100% plant-based option for everyday and food service use.
• Mö Kreikkalainen Klassikko A plant-based Greek-style cheese alternative (200g) intended as a direct substitute for traditional feta cheese. The Klassikko variant offers the classic flavor profile and works well in cooking or eaten directly.
• Mö Kreikkalainen Välimeren yrtit An oat-based feta-style cheese alternative infused with Mediterranean herbs, offering additional aromatic complexity suited to Mediterranean-inspired dishes. The Kreikkalainen line won Best Feta Style Vegan Cheese of 2025.
• Mö Dreamy Maustamaton A fresh oat-based spread (150g) made from oat milk, serving as a plant-based alternative to cream cheese. Soft texture with versatile flavor suitable for both savory and sweet applications. The Dreamy line acts as the cream cheese alternative family within the portfolio.
• Mö Dreamy Valkosipuli A garlic-flavored variant of the Mö Dreamy fresh oat-based spread made from oat milk, providing a creamy, garlic-infused alternative to dairy cream cheese for cooking, spreading, and direct use.
• Mö Dreamy Mustapippuri A black pepper-flavored variant of the Mö Dreamy fresh oat-based spread. Contains real black pepper (1.2%) in the creamy oat base, intended as a spread or dip and as a savory alternative to dairy cream cheese.

Quantifiable outcome

• 88% year-over-year retail sales growth in 2024, outpacing the Finnish plant-based cheese market growth of approximately 18%
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KesprocoreChannel Partner/ Reseller/ DistributorKespro is a wholesale food service distributor serving professional kitchens throughout Finland. Mö Foods products are available through Kespro for professional kitchen use.
• Wihuri Metro-tukkucoreChannel Partner/ Reseller/ DistributorMetro Tukku (Wihuri) is a wholesale distribution partner for professional food service in Finland, making Mö products available to commercial kitchens.
• Aimo ValiocoreChannel Partner/ Reseller/ DistributorAimo Valio is a food service wholesale distributor in Finland. Mö Foods products are available through Aimo Valio for professional kitchen distribution.
• Espresso HouseminorChannel Partner/ Reseller/ DistributorScandinavian coffee shop chain that offers Mö products at their Swedish locations, representing international expansion through retail partnership.
• Happy VeganminorChannel Partner/ Reseller/ DistributorSwedish retailer specializing in vegan products. Mö products are available through Happy Vegan stores in Sweden.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Violife: Plant-based cheese specialist owned by Upfield, offering dairy-free slices, blocks, shreds, and spreads across European retail. Directly comparable as a category-defining plant-based cheese brand competing for the same shelf and consumer occasions as MÖ.
• Daiya Foods: North-American-headquartered plant-based cheese and pizza topping maker with retail and foodservice distribution. Directly comparable product set (shreds, blocks, cream cheese alternatives) and a similar B2C plus foodservice GTM motion.
• Miyoko's Creamery: Premium plant-based cheese and butter brand using proprietary fermentation technology to mimic dairy cheese. Comparable as an artisanal, dairy-expert-led plant-based cheese challenger with foodservice and retail presence.
• Follow Your Heart: Plant-based dairy alternatives brand including vegan cheese slices, shreds, and cream cheese. Directly comparable product mix and a long-standing presence in natural and mainstream retail channels.

Broad incumbents

• Oatly: Global oat-based dairy alternative leader (oat milk, cream, ice cream, yogurt, spread). Comparable as an oat-dairy pioneer with strong Nordic roots, retail scale, and brand-led marketing, although Oatly does not focus on cheese alternatives.
• Alpro (Danone): Large plant-based dairy portfolio (milk, yogurt, dessert, cream, plant-based alternatives) owned by Danone. Comparable as a broad incumbent in European plant-based dairy with deep retailer relationships that compete for the same shelf.
• Valio: Finland's leading dairy company and operator of Aimo (foodservice distributor that carries MÖ). Comparable as the incumbent Finnish dairy giant whose products sit alongside MÖ in the dairy aisle and whose foodservice arm influences MÖ's distribution reach.

Regional players

• Oddlygood: Nordic plant-based dairy brand (oat-based milks, yogurts, creams) by Paulig. Comparable as a regional Nordic oat-dairy competitor with retail distribution in Finland and the Nordics, overlapping with MÖ's consumer base.

Emerging players

• GreenVie: European plant-based cheese and yogurt brand with growing retail presence in multiple EU markets. Comparable as a smaller, scaling plant-based cheese specialist pursuing European expansion similar to MÖ's roadmap.

Others

• Nordic Foodtech VC: Specialist Nordic food-tech venture investor and lead investor in MÖ's €2.4M seed round. Adjacent rather than competitive, but relevant as an investor and ecosystem partner shaping MÖ's access to other food-tech collaborations and follow-on capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mokaurameijeri
• LinkedInlinkedin.com/company/m%C3%B6-foods
• Instagraminstagram.com/mokaurameijeri
• TikToktiktok.com/@mokaurameijeri

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MÖ Foods