South Bronx United
South Bronx United is a Bronx-based 501(c)(3) nonprofit founded in 2009 that uses soccer to deliver academic support, college preparation, immigration legal services, and workforce development to nearly 2,000 youth and young adults annually in the South Bronx.
- Company typePrivate
- Founded2009
- HeadquartersBronx, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What South Bronx United does
South Bronx United is a 501(c)(3) nonprofit founded in 2009 in the Bronx, New York, that uses soccer as the on-ramp to a comprehensive youth development model spanning ages 2 to 24. The organization's core service is the SBU Academy — a long-term, high-commitment program for middle and high school students combining competitive soccer with academic tutoring, college preparation, social work supports, and immigration legal services — which has produced a 100% high school graduation rate and 94% college matriculation rate since 2011, with 118 bachelor's degrees earned to date among alumni. Beyond the Academy, South Bronx United operates the Recreational Soccer Program (up to 700 children per season at multiple parks), the Global Youth League (a competitive Saturday league for approximately 150 high schoolers, with explicit services for immigrant youth and unaccompanied minors), and the SBU College Access Program serving grades 10-12 at the Mott Haven Educational Campus.
Programmatic infrastructure is anchored at the SBU Clubhouse (814 River Avenue, opened 2022) and the adjacent Clubhouse Café (812 River Avenue, opened January 2024), which together function as both a community hub and a workforce development social enterprise employing young adults ages 16-24 through a Café Fellowship. Service delivery is supported by school and community-based organization partnerships (International Community High School, Lehman, KIPP, Kingsbridge Academy, ELLIS Preparatory Academy, Adlai E. Stevenson, Rooklyn International) and by a network of high-profile collaborators including the FC Barcelona Foundation, NJ/NY Gotham FC, EA SPORTS FC, LALIGA, Liverpool FC Foundation, and Common Goal.
The revenue model is donor-funded and multi-stream, combining individual donations (annual #PowerOf11 campaign running June 1-11), foundation grants (notably a transformational $2 million gift from MacKenzie Scott's Yield Giving in March 2024, plus ongoing support from Stavros Niarchos Foundation and William E. Simon Foundation), corporate partnerships (PepsiCo Team of Champions, EA SPORTS FC, LALIGA, Devoción, Harney & Sons), event fundraising (annual benefit, TCS NYC Marathon charity slots since 2017, Charity Cup tournaments), nominal program registration fees with financial hardship waivers, and social enterprise revenue from the Clubhouse Café. The 2023 Annual Benefit alone raised more than $350,000, and the organization reached nearly 2,000 youth and community members annually as of its 2025 Annual Report.
South Bronx United firmographics
Firmographics- Name
- South Bronx United
- Legal name
- South Bronx United Inc.
- Website
- https://southbronxunited.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- South Bronx United is a Bronx-based 501(c)(3) nonprofit founded in 2009 that uses soccer to deliver academic support, college preparation, immigration legal services, and workforce development to nearly 2,000 youth and young adults annually in the South Bronx.
- Ownership category
- akta.pro rank
South Bronx United industry classification
Industry- Product category
- Youth Development Services
- NAICS
- Child and Youth Services (62411), Sports and Recreation Instruction (61162)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
- akta.pro secondary industries
- College Access, Scholarships & Student Success Nonprofits (BPAGADAE), Student Mentoring & Peer Support Programs (EDAJALAL), Public Student Support & Related Services (Counseling, SEL, Health, Safety) (EDAJAAAK)
Keywords
Where South Bronx United is headquartered
LocationHeadquarters
- HQ city
- Bronx
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
South Bronx United business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Individual Donations: Individual donors contribute through the #PowerOf11 annual campaign, one-time donations, and general support. The campaign runs June 1-11 each year with matching fund opportunities.
- Foundation Grants: Major grants from foundations including MacKenzie Scott's Yield Giving ($2 million in 2024), Stavros Niarchos Foundation, William E. Simon Foundation, and others supporting specific programs and COVID-19 relief.
- Corporate Partnerships: Partnerships with corporations like PepsiCo (Team of Champions), EA SPORTS FC, LALIGA, and Devoción provide both funding and in-kind support. ABNY Foundation World Cup for All Community Grant.
- Clubhouse Café Revenue: The Clubhouse Café at 812 River Avenue operates as a social enterprise generating revenue while providing job training to young adults. Revenue supports workforce development programs.
- Event Fundraising: Annual benefit events (raised more than $350,000 in 2023), TCS NYC Marathon charity slots requiring $4,000 fundraising minimums, and Charity Cup tournaments.
- Program Registration Fees: Modest registration fees for soccer programs with financial assistance available. Global Youth League annual fee is $85 per year with partial or full waivers for financial hardship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Global Youth League - Standard Registration |
| Subscription | Annual | NYC Marathon Charity Runner Minimum Pledge |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
South Bronx United product offering
Product offeringCore offering
South Bronx United is a nonprofit youth development organization that delivers soccer-based programming integrated with academic support, college preparation, mentoring, workforce development, and immigration legal services for youth ages 2-24 in the South Bronx. Its core offerings include the SBU Academy (highest-commitment program combining competitive soccer with academics and college prep), the Recreational Soccer Program (up to 700 children per season, ages 4-15), and the Global Youth League (a competitive high school league serving roughly 150 students). Supporting services include the SBU College Access Program, Workforce Development through the youth-run Clubhouse Café, Immigration Legal Services, social work supports, and annual fundraising campaigns.
Product overview
South Bronx United is a nonprofit youth development organization that operates multiple interconnected programs using soccer as a vehicle for social change. The core offerings include the SBU Academy (highest commitment program combining soccer with academics and college prep), Recreational Soccer Program (open to children ages 4-15), and Global Youth League (high school competitive league with 150+ participants). These are supported by complementary services: SBU College Access Program for college preparation, Workforce Development Program through the Clubhouse Café social enterprise, Immigration Legal Services, and social work supports. The organization runs annual fundraising campaigns (#PowerOf11), podcast content, charity marathon participation, and the SBU Charity Cup tournament. The SBU Clubhouse serves as the physical hub for operations, while the Clubhouse Café provides job training through a youth-run coffee shop partnership with Devoción.
Differentiator
Problem solved
Functional benefit
Brands
- SBU Academy: The organization's highest commitment youth development program for middle and high school participants, achieving 100% high school graduation rate and 94% college matriculation rate.
- Clubhouse Café
- SBU Clubhouse
- Global Youth League
- Recreational Soccer Program
- #PowerOf11
Products and services
- SBU Academy South Bronx United's highest-commitment youth development program for middle and high school students ages 11-19, combining competitive soccer with academic support, college preparation, mentoring, and social-emotional learning. Achieves 100% high school graduation rate and 94% college matriculation rate among participants.
- Recreational Soccer Program Soccer program open to all children ages 4-15 regardless of experience level. Offers Fall, Spring, and Summer seasons with Saturday sessions at Macombs Dam Park, Mullaly Park, or Patterson Park, serving up to 700 children per season.
- Global Youth League (GYL) Saturday soccer league serving approximately 150 high school students with access to immigration screenings and social work supports. Open to Bronx and northern Manhattan teens, particularly immigrant youth and unaccompanied minors. Includes SBU College Access Program workshops.
- SBU College Access Program College preparation program for grades 10-12 providing workshops, individual counseling, and soccer-integrated sessions held at Mott Haven Educational Campus with Monday/Wednesday and Tuesday/Thursday evening sessions. Partners with Liverpool FC Foundation for the Global Works Program in the fall semester.
- Clubhouse Café Youth-run social enterprise coffee shop at 812 River Avenue, one block from Yankee Stadium, providing real-world job training and workforce development fellowship opportunities for young adults ages 16-24. Partners with Devoción coffee roaster and Harney & Sons tea, open weekdays and weekends.
- Workforce Development Program (Café Fellowship) Job skills training program for young adults ages 16-24 operated through the Clubhouse Café Fellowship. Provides weekly workshops and on-the-job training in food service, hospitality, coaching, and mentoring to help fellows gain employment or pursue higher education.
- Immigration Legal Services Legal services for immigrant youth and families including immigration screenings, legal permanent residency assistance, and citizenship support. Staffed by DOJ-accredited representatives and embedded in Global Youth League programming.
- TCS NYC Marathon Charity Partner Program Charity running partnership with the TCS New York City Marathon since 2017. Provides 5-7 guaranteed marathon entries annually to runners who commit to a $4,000 fundraising minimum. Runners receive custom SBU jersey, fundraising support, and access to an SBU reception.
- SBU Charity Cup Annual 5v5 adult soccer tournament held at Macombs Dam Park under Yankee Stadium featuring Competitive, Casual, and Coed Divisions. Teams must fundraise at least $800 to enter and receive tournament jerseys, trophies, and awards.
Quantifiable outcome
- 100% high school graduation rate for SBU Academy participants since 2011
- +4 more outcomes
Companies that use South Bronx United
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
South Bronx United technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
South Bronx United partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- EA SPORTS FC (FC FUTURES)coreIn partnership with EA SPORTS FC (FC FUTURES), LALIGA, and love.fútbol, South Bronx United joined the unveiling of a newly constructed community soccer pitch at P.S./M.S. 31 The William Lloyd Garrison School. The initiative pairs the new facility with a multi-year academic and football development program.
- LALIGAcoreLALIGA partnered with EA SPORTS FC and South Bronx United to unveil a new community soccer pitch at a Bronx school. Part of broader initiative to empower local youth through soccer development.
- love.fútbolcorelove.fútbol partnered with EA SPORTS FC, LALIGA, and South Bronx United to build a new community soccer pitch in the South Bronx, supporting youth development through sport.
- NJ/NY Gotham FCcoreSouth Bronx United is an inaugural partner in Gotham FC's Keep Her in the Game initiative, addressing the disproportionate rates at which adolescent girls opt out of sports. The program aims to reach 1,000 girls in year one with goal of 10,000 by end of 2027, with emphasis on BIPOC girls. SBU also partners with Gotham FC for Common Goal's Play Proud initiative.
- FC Barcelona FoundationcoreFC Barcelona Foundation is partnering with South Bronx United to expand recreational and character development programming for children in the South Bronx. This is the first project run by the US Barça Foundation. The Foundation is supporting the extension of SBU's summer camp and a new after-school program for girls focusing on empowerment and social-emotional growth. FC Barcelona President Joan Laporta visited the SBU Clubhouse in August 2024.
- DevocióncoreLocal NYC Colombian coffee roaster providing substantial support including infrastructure, product, and barista training for both full-time staff and youth in the Clubhouse Café workforce development program. Certified B-Corp dedicated to supporting local communities.
- Harney & SonssupportingFamily-led fine tea brand with international reputation providing tea products for the Clubhouse Café. Flagship shop in SoHo.
- Liverpool FC FoundationcorePartnership for the Global Works Program in the fall semester, supporting SBU's College Access Program for grades 10-12. Part of SBU's comprehensive college preparation initiatives.
- Common GoalcoreSBU participates in Common Goal's initiatives including World Football Giving Day and Play Proud Initiative with Gotham FC. Common Goal promotes football as a tool for social change globally.
- International Community High SchoolsupportingPartner high school for the Global Youth League soccer program and college access services.
- Lehman High SchoolsupportingPartner high school for the Global Youth League soccer program.
- KIPP Charter SchoolsupportingPartner school for soccer field access at Mott Haven Educational Campus location.
- Laureus USAcoreSBU is supported by Laureus USA as a Laureus Sport for Good Award winner. Laureus supports sport-based youth development organizations.
- Girls LeadershipsupportingNonprofit partner in Gotham FC's Keep Her in the Game initiative. Co-designs solutions with marginalized girls for leadership programming.
- Charter Oak AdvisorysupportingSocial impact advisory firm that designed and implemented Gotham FC's comprehensive social impact strategy, including Keep Her in the Game initiative with SBU.
Scale indicators11 records
Recent moves9 records
Expansion highlights5 records
South Bronx United competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
South Bronx United social profiles
Digital presenceSouth Bronx United financial estimates
Financial estimateRevenue estimate
Valuation estimate
South Bronx United leadership team
Management profileNumber of profiles
Profiles14 records
South Bronx United funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
South Bronx United M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about South Bronx United
What does South Bronx United do?
South Bronx United is a nonprofit youth development organization that delivers soccer-based programming integrated with academic support, college preparation, mentoring, workforce development, and immigration legal services for youth ages 2-24 in the South Bronx. Its core offerings include the SBU Academy (highest-commitment program combining competitive soccer with academics and college prep), the Recreational Soccer Program (up to 700 children per season, ages 4-15), and the Global Youth League (a competitive high school league serving roughly 150 students). Supporting services include the SBU College Access Program, Workforce Development through the youth-run Clubhouse Café, Immigration Legal Services, social work supports, and annual fundraising campaigns.
Is South Bronx United a public or private company?
South Bronx United is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was South Bronx United founded?
South Bronx United was founded in 2009. It employs 11 to 50 people.
Where is South Bronx United based?
South Bronx United is headquartered in Bronx, United States, in the North America region.
How does South Bronx United make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are foundation Grants, corporate Partnerships, clubhouse Café Revenue, event Fundraising and program Registration Fees.
Does South Bronx United have an API?
No public API is recorded for South Bronx United.
What industry is South Bronx United in?
South Bronx United's product category is Youth Development Services. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of BPAGADAE, College Access, Scholarships & Student Success Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.