What Youxin does

Youxin is a privately-held Chinese consumer technology company headquartered in Shenzhen, founded in 2011 by co-founder Yun Zhang. The company operates a communication platform aimed at young people and distributes entertaining products, with its web presence anchored at kilakila.cn. The company employs between 251 and 500 people and is led by CEO Zizheng Liu.

Youxin has raised approximately $101.3 million in disclosed funding across three rounds, the most significant being a $100 million late-stage round in October 2015 led by Wei Venture Capital — an investor with ties to the broader Tencent/WeChat ecosystem. Earlier capital came from HSG (Series 2, 2014) and Tamarace (Series 1, 2011). The 125x step-up in round size in 2015 indicates an aggressive scaling phase at that time.

Public data on the company's products, technology stack, monetization model, customer base, and post-2015 operating performance is extremely thin. No revenue figures, pricing details, named customers, partnerships, certifications, or product launches are disclosed in the available input. As a youth-oriented entertainment and communication platform in China, the company operates in a highly competitive segment against dominant platforms, and any investment thesis must rely primarily on the historical capital-raise profile and leadership composition rather than current operating metrics.

Name

Youxin

Website

https://uxin.com

Company type

Private

Founded year

2011

Headcount range

251–500 employees

Short description

Youxin is a Shenzhen-based, privately-held communication platform founded in 2011 that offers entertaining products targeted at young people in China, with cumulative disclosed funding of approximately $101 million led historically by Wei Venture Capital.

Ownership category

akta.pro rank

Product category

Social Audio Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Telegraph & Other Message Communications (4822)

akta.pro primary industry

Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

akta.pro secondary industry

Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery) (MPAFAIAD)

Keywords

• Voice social networking
• Youth entertainment platform
• Audio live streaming
• Interactive social media
• Mobile communication app

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Core offering

Youxin operates a digital communication platform aimed at young people, delivering entertaining products through its online property kilakila.cn. The platform enables users to engage with interactive, voice-driven entertainment and social experiences accessible via web and mobile. It functions as a youth-focused entertainment and communication service rather than a traditional third-party marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Kilakila Online Entertainment Platform Online communication and entertainment platform aimed at young people, offering entertaining interactive products and social experiences via web and mobile.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Soul: Soul is a Chinese social networking app explicitly designed for young Gen Z users with interest-based matching, voice rooms, and community features. It directly competes with Youxin's youth-focused, entertainment-led communication model and is the most comparable direct competitor in the Chinese market.
• Momo (Hello Group): Momo/Hello Group operates Chinese social platforms centered on video, voice, and location-based social discovery, with a strong focus on entertainment and live streaming. It is directly comparable to Youxin as a publicly-traded Chinese social/communication platform targeting younger users.
• Tantan: Tantan is a Chinese social discovery app for young singles, now part of Hello Group/Momo. It overlaps with Youxin's youth social/communication positioning, though with a dating-specific focus rather than general entertainment community.
• Bilibili: Bilibili is a leading Chinese youth-oriented video and community platform with strong Gen Z engagement, interest-based communities, and entertainment content. It shares Youxin's core audience and entertainment-community-driven model, with additional video distribution capabilities.

Broad incumbents

• Douyin (ByteDance): Douyin is ByteDance's Chinese short-video and social platform with massive youth engagement and increasingly integrated messaging/community features. As a broad incumbent, it competes for the same Gen Z attention and entertainment time that Youxin's platform seeks to capture.
• WeChat (Tencent): WeChat is China's dominant super-app combining messaging, social, payments, and entertainment. As a broad incumbent, it provides the baseline communication infrastructure against which Youxin's niche youth community must differentiate.
• Kuaishou: Kuaishou is one of China's largest short-video and live streaming platforms with deep penetration in lower-tier cities and youth demographics. It competes for entertainment time and social engagement among young Chinese users, overlapping with Youxin's target audience.
• QQ (Tencent): QQ remains one of China's largest youth-oriented communication platforms with rich entertainment features, group chat, voice rooms, and community tools. As a broad incumbent with the same target demographic, it represents both a competitor and a ceiling on niche platforms' growth.

Emerging players

• Zhihu: Zhihu is a Chinese Q&A and community platform with strong knowledge-and-interest-based content verticals that resonate with young users. It overlaps with Youxin in building topic-driven youth communities, though focused on text-based Q&A rather than real-time communication.
• Xiaohongshu (RED): Xiaohongshu is a Chinese lifestyle social platform with strong young female user base and interest-based community features. It competes for the same young Chinese demographic attention and lifestyle/entertainment community engagement that Youxin targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youxin