Bike.Rent

What Bike.Rent does

Bike.Rent (legally Bike Rental Manager) is a London-based, private company that operates a dual-product platform combining a two-sided consumer marketplace with B2B rental management SaaS for the bike rental industry. Founded in 2010, the company initially built bike.rent Manager, an all-in-one rental management solution for independent bike rental shops that includes inventory and fleet management, scheduling and tracking, maintenance and service logging, and online waivers. On top of this shop-side foundation, the company launched bike.rent, a consumer-facing marketplace that aggregates 550 bike rental shops offering 40,000+ individual bikes across 27 countries, with real-time availability search, bike-type filtering (Road, Mountain, E-bike, Hybrid, Kids, Tandem, Fatbike, Gravel), and a reservation system that locks specific bikes to prevent double-booking.

The platform serves two primary customer segments: individual consumers and tourists searching for bike rentals while traveling or for recreational use, and independent bike rental shops seeking to digitize operations and reach online demand. The consumer booking experience is offered free of charge, with prices matching direct shop rates, and revenue is generated via a freemium SaaS model in which shops can access a basic free tier of bike.rent Manager (with marketplace listing) and upgrade via a sales-led demo motion to a paid premium tier for full functionality. Customer acquisition is primarily organic via SEO, social media (Facebook, Instagram, Twitter), and a dedicated shop referral landing page; shop acquisition uses a combination of self-serve registration and Calendly-scheduled demos for premium upsell. The company is small (1-10 employees), has raised approximately $367K via Crowdcube in 2020, and shows no public revenue or ARR disclosures.

Name

Bike.Rent

Legal name

Bike Rental Manager

Website

https://bike.rent

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bike.Rent operates a two-sided bike rental marketplace and B2B SaaS platform, aggregating 550 shops and 40,000+ bikes across 27 countries to serve independent consumers/tourists seeking rentals and bike rental shops managing fleet, bookings, and waivers via its free and premium bike.rent Manager software.

Ownership category

akta.pro rank

Product category

Bike Rental Marketplace Software

NAICS

Recreational Goods Rental (532284), Consumer Goods Rental (5322)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industry

Dockless Bike Rentals (THADAGAC)

Keywords

• Bike rental marketplace
• Bike shop management
• Rental booking platform
• Bicycle reservation software
• Rental fleet software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Customer Booking: No fee charged to customers for booking bikes. Prices are the same as booking directly with the rental shop. Revenue appears to be generated indirectly through shop subscriptions to bike.rent Manager premium features.
2. bike.rent Manager Premium: Bike rental shops can use a free basic version of bike.rent Manager software with listing on the platform. Premium features likely available as paid subscription for full access to all capabilities (inventory, scheduling, maintenance, waivers).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bike.Rent operates a two-sided platform in the bike rental industry: (1) a free consumer-facing bike rental marketplace where individuals can search, compare, and reserve bicycles from multiple third-party rental shops without paying a booking fee, and (2) bike.rent Manager, a paid SaaS subscription product that enables bike rental shop owners to manage their fleet, inventory, and bookings through a dedicated management interface. The consumer marketplace is monetized via premium SaaS subscriptions sold to the listed rental shops rather than consumer fees.

Product overview

Bike.Rent operates a dual-product platform consisting of (1) bike.rent, a consumer-facing marketplace connecting renters with 550+ bike rental shops across 27 countries via a searchable database of 40,000+ bikes with real-time availability and guaranteed reservations, and (2) bike.rent Manager, a comprehensive back-end rental management solution for bike shop owners offering inventory/fleet management, scheduling, maintenance logging, and online waivers. The consumer platform and shop management software are integrated, allowing shops listed on bike.rent to use bike.rent Manager for their operations.

Differentiator

Problem solved

Functional benefit

Brands

• bike.rent Manager: All-in-one platform to simplify bike rental business, featuring inventory and fleet management, scheduling and tracking, maintenance and service logging, and online waivers

Products and services

• bike.rent Marketplace A free online marketplace where individual consumers can search for and reserve bicycles from multiple third-party bike rental shops in one place, with guaranteed reservations and no booking fees charged to the renter.
• bike.rent Manager A paid SaaS subscription product for bike rental shop owners and operators to manage their bike fleet, availability, reservations, and day-to-day rental operations through a dedicated management interface.

Quantifiable outcome

• 40,000+ bikes available across platform
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• ResNexus: ResNexus provides property and activity management software including bike rental reservation features for outdoor outfitters and resorts; a partial competitor to bike.rent Manager in the activity rental software niche.

Direct peers

• BikeBooker: BikeBooker is a bike rental booking platform connecting travelers with bike rental operators across multiple destinations, serving the same two-sided marketplace dynamic as Bike.Rent.
• Rentman: Rentman is rental management software used by rental companies including bike, event, and AV rentals; comparable to bike.rent Manager for its inventory, scheduling, and crew workflow capabilities.
• Booqable: Booqable is a rental management SaaS that supports bike rental shops with inventory, booking, and online payments — directly comparable to bike.rent Manager on the B2B software side.
• BikesBooking: BikesBooking is an online bike rental aggregator/marketplace that compares and books bike rentals from rental shops worldwide, directly comparable to Bike.Rent's consumer marketplace.

Broad incumbents

• Viator (Tripadvisor): Viator is a leading online experiences marketplace with bike rental and cycling tour inventory, representing a broader incumbent that competes for bike rental booking demand.
• GetYourGuide: GetYourGuide is a large global experiences marketplace that includes bike rentals and tours alongside many other activities, competing for the same traveler booking intent as Bike.Rent.
• Headout: Headout is an activities and experiences marketplace that lists bike rentals and tours, overlapping with Bike.Rent's consumer marketplace but at a broader, multi-category scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bikerentalman
• Facebookfacebook.com/bikedotrent
• Instagraminstagram.com/_bike.rent_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike.Rent