What Amity Corporation does

Amity Corporation is a technology holding and investment company focused on AI-driven customer experience solutions. Founded in 2012 in Thailand under the name "Eko," the company restructured into a holding structure in 2023 and now operates through three core portfolio companies: Amity Group, which provides AI-powered SaaS solutions for customer and employee engagement across telecom, finance, government, and retail verticals; social.plus, an SDK/API platform enabling in-app social networks and communities that serves many of the world's leading brands and over 100 million end users; and Amity Robotics, which applies generative AI to physical spaces through end-to-end AI-powered robot delivery. The company has offices in Thailand, Singapore, the United Kingdom, and the United States, and reports 600+ colleagues serving 20,000+ businesses.

Amity's revenue model combines subscription-based enterprise SaaS (Amity Group), SDK/API licensing (social.plus), and direct enterprise sales of AI-powered robotics (Amity Robotics), with an enterprise field-sales go-to-motion targeting large customers across multiple verticals. Underlying technology includes generative AI, vertical AI model development, SDKs/APIs for social infrastructure, and multimodal AI for robotics, supported by a Singapore-based AI Research & Application Center (ARAC). The company has completed three acquisitions (Convolab in 2020, Tollring in 2024, and Egg Digital in 2025) to broaden AI capability and geographic reach, and is led by Executive Chairman and Cofounder Korawad Chearavanont together with CTO Touchapon Kraisingkorn.

Financially, Amity reports annualized revenue surpassing $100 million in 2025 — more than a tenfold increase since 2022 — with management targeting $200 million in annual revenue by 2026. The company has raised approximately $160 million in total funding, most recently a $100 million Series D in March 2026 led by Singapore's EDBI with participation from Asia Partners, SMDV, and CMLIM Capital. Amity is preparing for an IPO targeted in 2027.

Name

Amity Corporation

Legal name

Amity Corporation

Website

https://amitycorp.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Amity Corporation is a Thailand-founded technology holding company operating three AI-focused portfolio businesses: Amity Group (enterprise SaaS for customer and employee engagement), social.plus (SDKs/APIs for in-app social networks reaching 100M+ end users), and Amity Robotics (generative-AI-powered robots for physical spaces).

Ownership category

akta.pro rank

Product category

Enterprise AI Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• AI customer engagement
• Enterprise SaaS platforms
• Social SDK APIs
• AI-powered robotics
• Customer experience software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI-Powered SaaS Solutions: Subscription-based SaaS solutions for customer and employee engagement serving telecom, finance, government, and retail industries
2. SDK/API Licensing (social.plus): SDKs and APIs enabling in-app social networks and communities for app developers and brands
3. AI Services and Solutions: AI development services and vertical AI model development for enterprise clients

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Amity Corporation is a technology holding and investment company that owns and operates a portfolio of AI-powered software businesses. Its portfolio includes Amity Group (AI-powered SaaS solutions for customer and employee engagement across telecom, finance, government, and retail), social.plus (SDKs/APIs enabling in-app social networks and communities), and Amity Robotics (AI-powered robotics for physical spaces). Together these offerings serve more than 20,000 businesses and over 100 million end users globally.

Product overview

Amity Corporation operates as a technology holding company with a portfolio of AI-powered SaaS products. The portfolio includes: (1) Amity Group - core AI-powered SaaS platform for customer and employee engagement across industries; (2) social.plus - SDK/API product enabling in-app social networks and communities for mobile apps; and (3) Amity Robotics - AI-powered robotics solutions. Together, these products serve 20,000+ businesses with a team of 600+ colleagues.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 10x revenue growth since 2022
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Egg DigitalcoreStrategic or Co-development Partner · 1 January 2025Amity acquired Egg Digital in 2025 as part of its expansion and investment strategy.
• TollringcoreStrategic or Co-development Partner · 1 January 2024Amity acquired UK-based Tollring in 2024, adding communications analytics capabilities to the portfolio.
• ConvolabcoreStrategic or Co-development Partner · 1 January 2020Amity acquired Convolab in 2020 to expand AI capabilities, marking a strategic acquisition for AI technology development.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Zendesk: Zendesk is a leading customer experience and helpdesk SaaS platform serving enterprises globally — directly comparable to Amity Group's AI-powered customer engagement offering across telecom, finance, retail, and similar verticals.
• Intercom: Intercom is an AI-first customer engagement platform offering chat, support, and workflow automation. Closely comparable to Amity Group's AI-powered SaaS for customer and employee engagement.
• Freshworks: Freshworks provides SaaS customer engagement, IT service, and CRM solutions aimed at SMB and mid-market customers — comparable to Amity Group in product category and SaaS delivery model.
• Sendbird: Sendbird provides SDKs and APIs for in-app chat, voice, and video that power community features inside mobile apps — directly comparable to social.plus's SDK/API offering for in-app social networks.
• Stream (GetStream.io): Stream offers APIs and SDKs for chat, activity feeds, and social features within applications — a direct peer to social.plus in enabling in-app community and social infrastructure for developers.

Broad incumbents

• Genesys: Genesys is an established enterprise customer experience platform with contact center and AI capabilities — a broader incumbent that overlaps with Amity Group's enterprise CX SaaS across telecom, finance, and government.
• HubSpot: HubSpot is a broad CRM and customer engagement platform with AI features spanning marketing, sales, and service — a larger incumbent that overlaps with Amity Group's enterprise CX SaaS positioning.
• Salesforce: Salesforce is the dominant enterprise CRM/CX platform with Einstein AI natively embedded — a broad incumbent whose AI roadmap directly competes with Amity's AI-powered customer and employee engagement SaaS.
• ServiceNow: ServiceNow is a large enterprise AI and workflow automation platform expanding into customer and employee experience — a broad incumbent with overlapping enterprise SaaS AI capabilities.

Emerging players

• Bear Robotics: Bear Robotics builds AI-powered service robots for hospitality and other physical spaces — directly comparable to Amity Robotics' focus on end-to-end generative-AI robots for physical environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amity Corporation