Tollring
Tollring is a UK-headquartered software developer (Micro Plus Software Ltd) that provides cloud-based unified communications analytics and Microsoft-certified call recording (Analytics 365) to service providers, resellers, and regulated-industry enterprises across 25,000+ businesses and 80+ countries.
- Company typePrivate
- Founded1993
- HeadquartersClearwater, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tollring does
Tollring (legal entity Micro Plus Software Limited, founded 1993, headquartered in Uxbridge, UK) is a software developer of unified communications analytics and call recording solutions. Its flagship product, Analytics 365, is a cloud-based platform built on Microsoft Azure that combines five modules—Call Analytics, Conversation Analytics, Call Recording, Collaboration Analytics, and Fraud Protection—delivered natively for Microsoft Teams and other UC environments. The platform uses AI to analyze voice conversations for sentiment, keywords, topics, and quality assurance, with proprietary features including CIQpilot for conversation intelligence and Auto QA for automated quality assessment. Tollring holds Microsoft Compliance Recording, Teams App, and Azure IP Co-Sell Eligible certifications, and operates under ISO 27001:2022, ISO 9001:2015, GDPR, and CCPA compliance frameworks.
The company operates a hybrid go-to-market: a global channel network of more than 900 service providers, distributors, and resellers (including flagship relationships with CallTower covering 80+ countries and Altigen Technologies for North America) sells and white-labels the platform, while direct enterprise sales target regulated industries (finance, healthcare, legal, government). Revenue is generated through recurring subscription licensing, with quote-based annual pricing and additional direct purchase through the Microsoft Marketplace. The platform serves 25,000+ businesses and monitors 8 million endpoints globally.
Tollring is a wholly-owned subsidiary of Thailand-based Amity Group (Amity AI Holdings), which acquired it under a Build-Buy-Bridge acquisition strategy and provides AI research capabilities through its Singapore-based AI Research & Application Center. In June 2026, Tollring announced a definitive agreement to acquire Code Software, a Microsoft Teams analytics provider, which would bring combined customers to over 28,000 and expand geographic presence to UK, US, EU, and ANZ regions. Other corporate milestones include three consecutive Best Call Management Solution wins at the Comms National Awards (2024), Computing Magazine AI Awards recognition, and Best AI Awards Gold recognition for parent Amity.
Tollring firmographics
Firmographics- Name
- Tollring
- Legal name
- Micro Plus Software Limited
- Website
- https://tollring.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tollring is a UK-headquartered software developer (Micro Plus Software Ltd) that provides cloud-based unified communications analytics and Microsoft-certified call recording (Analytics 365) to service providers, resellers, and regulated-industry enterprises across 25,000+ businesses and 80+ countries.
- Ownership category
- akta.pro rank
Tollring industry classification
Industry- Product category
- Unified Communications Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telephone Call Centers (56142), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Toll Violation Management, Collections & Dispute Resolution (TLAJABAG)
- akta.pro secondary industries
- Managed Services & Operations Outsourcing for Tolling/RUC Programs (TLAJABAL), Interoperability & Clearinghouse Services (Multi-Agency Toll Settlement) (TLAJABAF)
Keywords
Where Tollring is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Tollring business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: Recurring subscription revenue from Analytics 365 suite licensing, sold through channel partners and direct enterprise sales. Flexible deployment options as managed service or in customer data centre.
- Partner Reseller Revenue: Revenue generated through global network of service providers, distributors and partners who resell Tollring solutions with multi-tiered white-label options for product differentiation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Tollring product offering
Product offeringCore offering
Tollring develops and sells Analytics 365, a cloud-based unified communications analytics platform that combines call analytics, conversation analytics, call recording, collaboration analytics, and fraud protection. The platform is primarily integrated with Microsoft Teams and is delivered as a managed cloud service hosted on Microsoft Azure or deployed in customer data centres. Solutions are sold through a global network of 900+ channel partners and direct enterprise sales to regulated industries.
Product overview
Tollring offers a unified analytics platform called Analytics 365 that combines five integrated modules: Call Analytics, Conversation Analytics, Call Recording, Collaboration Analytics, and Fraud Protection. The platform is designed for unified communications environments with primary focus on Microsoft Teams, offering both a managed cloud service and on-premises deployment options. Solutions are sold through a global network of service providers, distributors, and partners (over 900 partners serving 25,000+ businesses across 20+ countries monitoring 8 million endpoints). Multi-tiered white-label options enable product differentiation. The company develops all solutions in-house and holds ISO 27001/9001 certifications. Parent company Amity provides AI Research & Application Center capabilities in Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- Analytics 365: AI-powered analytics and call recording suite for Microsoft Teams, including call analytics, conversation analytics, call recording, and collaboration analytics.
Products and services
- Analytics 365 Comprehensive unified communications analytics platform combining call analytics, conversation analytics, call recording, collaboration analytics, and fraud protection into a single integrated solution for Microsoft Teams and UC environments. Offered as managed service or in-customer data centres, available via Microsoft Marketplace.
- Call Analytics Monitors call volumes, durations, and traffic patterns across telephony environments. Identifies trends and performance issues to improve call handling and resource planning with real-time and historical business intelligence.
- Conversation Analytics Analyses the content of voice conversations using AI to detect keywords, sentiment, and recurring topics. Provides deeper insight into customer interactions and agent performance with CIQpilot for conversation intelligence and Auto QA for automated quality assurance.
- Call Recording Records and securely stores business calls for compliance, quality assurance, and investigation. Includes Microsoft-certified compliance recording for Microsoft Teams with encryption, timestamping, audit trails, and protection against unauthorized modification.
- Collaboration Analytics Measures how employees use Microsoft Teams for calling, meetings, and messaging. Understands workload, adoption, and collaboration patterns across organizations to optimize teamwork and communication effectiveness.
- Fraud Protection Detects and prevents telecom fraud before it impacts businesses. Automatically identifies suspicious calling behaviour patterns and reduces financial risk. Embeds intelligence and analytics tools into networks for hosted communications fraud detection.
Quantifiable outcome
- 25,000+ businesses rely on Tollring's cloud solutions
- +2 more outcomes
Companies that use Tollring
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Tollring technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature5 records
Tollring partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- Code SoftwarecoreTollring entered into definitive agreements to acquire Code Software, a Microsoft Teams analytics provider. The acquisition will expand Tollring's global presence across UK, US, EU and ANZ regions. Mark Armstrong, CEO of Code Software, will join Tollring as Chief Sales Officer. More than 28,000+ combined customers will benefit from strengthened portfolio.
- NUWAVEminorPartnership enhances UC visibility with Analytics 365 Call Analytics for NUWAVE's customers.
- Altigen TechnologiescoreStrategic partnership where Altigen distributes Tollring's Analytics 365 Call Recording and Call Analytics in the North American market. Targets Microsoft Teams users in financial services, healthcare, and public sector with compliance recording and AI-driven analytics. Supports Operator Connect and Direct Routing providers.
- CallTowerflagshipExpanded global partnership where CallTower delivers Tollring's Microsoft-certified compliance call recording and AI-powered conversation intelligence to customers across more than 80 countries. Builds on successful Analytics 365 Call Analytics rollout, strengthening CallTower's Microsoft Teams portfolio with unified access to advanced analytics and compliance capabilities.
- MicrosoftflagshipTollring is a member of the Microsoft ISV programme with Analytics 365 achieving Microsoft Compliance Recording certification, Teams app certification, and Azure IP Co-Sell Eligible status across the full portfolio. Solutions available via Microsoft Marketplace.
- Red CactusminorStrategic partnership to expand capabilities and drive customer engagement through combined solutions.
- JolaminorPartnership to deliver smarter call analytics and recording solutions through Jola's channel network.
- Horizon TelecomminorPartnership enhances Horizon Telecom's Microsoft Teams offering with Tollring's Analytics 365 Suite.
- AmityflagshipTollring's parent company Amity Holdings (Amity AI Holdings) formed equity alliance with Tollring to accelerate generative AI innovation. Amity raised $100M in Series D funding in March 2026. Tollring represents the Build-Buy-Bridge strategy's fifth acquisition for Amity Group.
- DstnyminorThree-year call recording deal with Dstny, a telecommunications provider.
Scale indicators5 records
Recent moves8 records
Expansion highlights8 records
Tollring competitors and assessment
Company assessmentDirect peers
- CallMiner: Pure-play conversation intelligence and speech analytics platform competing head-to-head with Tollring's CIQpilot and Auto QA capabilities across customer experience and compliance use cases.
- 8x8: Cloud UCaaS and CCaaS provider with native analytics and compliance recording capabilities. Competes with Tollring for Microsoft Teams-adjacent analytics buyers, particularly via Operator Connect.
- Altigen Technologies: Microsoft Teams direct routing and UC provider distributing Tollring's Analytics 365 in North America. Closely comparable as a Microsoft-centric UC analytics and compliance recording provider targeting Operator Connect and Direct Routing partners.
Broad incumbents
- Verint Systems: Enterprise vendor of workforce engagement, call recording, and conversation analytics for contact centers. Competes with Tollring's Call Recording and Conversation Analytics modules for regulated and large-enterprise buyers.
- Genesys: Major contact-center-as-a-service and CX platform with embedded workforce engagement and analytics. Competes with Tollring at the platform layer for large enterprise and BPO deployments.
- Talkdesk: Cloud contact-center vendor offering AI-powered analytics and quality management. Overlaps with Tollring on AI-driven conversation analytics and fraud/use-case automation in enterprise CX environments.
- NICE Ltd: Large enterprise vendor of contact-center analytics, compliance recording (NICE Compliance Center), and conversation intelligence. Directly overlaps with Tollring's regulated-industry and call analytics modules, but operates at a much larger scale with a broader CX platform.
- RingCentral: Cloud communications platform with bundled analytics and quality management. Comparable to Tollring on UC analytics for SMB and mid-market, though RingCentral bundles its own native tooling.
Emerging players
- Observe.AI: AI-native conversation intelligence platform for contact centers, focused on agent coaching and quality assurance. Overlaps with Tollring's Conversation Analytics and Auto QA modules but with a stronger GenAI/LLM-native architecture.
- Gong.io: Revenue intelligence platform that analyzes sales conversations using AI. Partial overlap with Tollring's Conversation Analytics for sales-oriented voice intelligence use cases, though focused on revenue teams rather than UC compliance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Tollring social profiles
Digital presenceTollring compliance and trust
Trust signalCompliance5 records
Tollring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tollring leadership team
Management profileNumber of profiles
Profiles2 records
Tollring subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tollring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tollring M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tollring
What does Tollring do?
Tollring develops and sells Analytics 365, a cloud-based unified communications analytics platform that combines call analytics, conversation analytics, call recording, collaboration analytics, and fraud protection. The platform is primarily integrated with Microsoft Teams and is delivered as a managed cloud service hosted on Microsoft Azure or deployed in customer data centres. Solutions are sold through a global network of 900+ channel partners and direct enterprise sales to regulated industries.
Is Tollring a public or private company?
Tollring is a private company. It is classified as corporate owned and is currently operating.
When was Tollring founded?
Tollring was founded in 1993. It employs 51 to 100 people.
Where is Tollring based?
Tollring is headquartered in Clearwater, United States, in the North America region.
How does Tollring make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are partner Reseller Revenue.
Who are Tollring's main competitors?
Direct peers on record are CallMiner, 8x8 and Altigen Technologies. Broad incumbents are Verint Systems, Genesys, Talkdesk, NICE Ltd and RingCentral. Emerging players are Observe.AI and Gong.io.
Does Tollring have an API?
Yes. Tollring offers an API for developers to access and integrate its services. The API Framework Terms of Use defines fair use guidelines with up to 1,000 API calls per day per application and supports burst activity for data syncing and report generation. A free Fair Use tier offers 60 requests per minute and 1,000 requests per day. A chargeable PAYG tier is available for higher volumes (61+ requests per minute, 1,001+ per day). The API is subject to prohibited competitive use restrictions, prohibiting use to create competing transcription or analytics services.
What industry is Tollring in?
Tollring's product category is Unified Communications Analytics. Its primary akta.pro industry code is TLAJABAG, Toll Violation Management, Collections & Dispute Resolution, with a secondary code of TLAJABAL, Managed Services & Operations Outsourcing for Tolling/RUC Programs. Its NAICS code is 518210 and its SIC code is 7370.