Slogan

What Slogan does

Slogan Inc. (TSE Growth: 9253) is a Tokyo-headquartered, publicly listed human capital platform founded in October 2005. Its flagship Goodfind service connects top-tier Japanese university students (Waseda, Keio, ICU, Todai) with growth-stage companies through a curated model using dedicated Career Advisors (CAs) and on-platform Recruiting Partners (RPs) embedded at client companies year-round. The platform has accumulated over 150,000 alumni and onboards approximately 20,000 student members annually, forming a "Shapers" community that organically produces founders and operators who later return as corporate clients (e.g., Vivid Garden, AironWorks, Recruit's Alumy spin-out). The company was renamed/succession-completed in 2023 with Masato Nihira assuming the CEO role from founder Yutaka Ito.

The product portfolio spans three layers. The career services layer comprises Goodfind (new graduate matching), G3 (career support for talent within 3 years of employment, launched Jan 2022), FactLogic (consulting-firm-focused media), and Intern Street (long-term internship matching). The media layer centers on FastGrow, a business media targeting innovation talent, which monetizes through B2B marketing support, advertising, native articles, and co-hosted webinars. The SaaS layer consists of TeamUp (a 1on1 HR SaaS operated by subsidiary TeamUp Inc., introduced in October 2016) and Metanobi (video-based experiential learning platform, launched April 2023). Revenue streams are diversified across transaction-based placement fees, advertising/media, subscription SaaS, and freemium media formats.

Slogan has integrated generative AI as a workflow feature across the recruitment process: AI-driven transcription and summarization of career advisor consultations reportedly reduces manual work by approximately 10 business days per month and 15 minutes per session, while an AI-based company recommendation engine is said to roughly double the volume of student-company introductions and reduce pre-meeting sales preparation time by approximately 30%. The company holds a Paid Employment Placement license (13-ユ-302267) and Privacy Mark certification from JIPDEC. Corporate customers span FinTech, SaaS, HR-tech, and security verticals, with public references including Net Protections (10+ year partnership), Vivid Garden, and Lease.

Business model mechanics: HR/career services are largely success-fee / transaction-based with multi-year RP-supported contracts; TeamUp is a monthly SaaS product; FastGrow and FactLogic monetize through advertising, sponsored content, and listing fees. GTM is hybrid: RP-based direct sales to enterprise clients, PLG/self-serve onboarding for SaaS (TeamUp), and content/community-led funnels (Goodfind Magazine, Shapers Tokyo 250-person student conferences, FastGrow Conference) for student-side acquisition. The company operates from a headquarters in Minato-ku, Tokyo (SENQ Aoyama Namamugi, free-address layout since September 2021) and a Kyoto regional office (Sanjo Kawaramachi since Jan 2021), with the Osaka office closed and operations consolidated in 2021. No overseas operations have been announced, with geographic focus remaining Japan-domestic.

Name

Slogan

Legal name

スローガン株式会社 (Slogan Inc.)

Website

https://slogan.jp

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Slogan Inc. (TSE Growth: 9253) operates a multi-product human capital platform serving elite Japanese university students and growth-stage companies via Goodfind (new-grad matching), G3 (early-career talent), FastGrow (innovation media), and TeamUp/Metanobi (HR and L&D SaaS).

Ownership category

akta.pro rank

Product category

Career Services & HR Technology

NAICS

Professional and Management Development Training (61143), Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising Agencies (54181)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Membership Organizations (8600)

akta.pro primary industry

Student Success, Advising & Case Management (Retention) Platforms (EDAFAMAH)

akta.pro secondary industries

SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ), CRM, Marketing Automation & Recruitment Analytics for International Admissions (EDAIACAE)

Keywords

• New graduate recruitment services
• Early career talent platform
• HR SaaS workforce tools
• Internship matching platform
• Career media publishing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. 厳選就活プラットフォーム Goodfind（就職支援サービス）: 就職・転職支援.agentサービス。スローガンの主力事業。新卒学生向けに成長企業とのマッチングを提供し、法人クライアント企业にはリクルーティングパートナー（RP）が年間通じて採用プロジェクトに伴走する。人材紹介の成功報酬モデル
2. G3（社会人3年目までのキャリア支援サービス）: 社会人3年目までの若手優秀層向けのキャリア支援サービス。キャリア戦略構築からオファー獲得までをカバー。厳選したスタートアップ・ベンチャーを中心とした案件的紹介とキャリア相談・情報提供
3. Goodfind Career（中途採用支援サービス）: ベンチャーを目指す層向け転職エージェント。2026年4月30日提供服务終了予定。以后はG3に ресурсを集中
4. FastGrow（ビジネスメディア）: イノベーション人材向けビジネスメディア。記事広告・ネイティブアド・共同ウェビナー開催等形式で収益化している。B2Bマーケティング支援企業とのタイアップ催事赞助が主要な収益源
5. TeamUp（1on1 SaaS）: 月額制HR SaaS。1on1ミーティングと360度フィードバックのクラウドツール。組織内の対話促進と经理人与成员の信頼关系構築を支援する。グループ会社のチームアップ機が運営
6. FactLogic（外資・日系コンサル特化メディア）: 外資・日系コンサルティングファーム内定を目指す就活生向けメディア。会员限定特别選考ルート・インターン・セミナー案内等のコンテンツ提供
7. Intern Street（長期インターン紹介）: 長期インターンの仕事探しを支援するプラットフォーム。キャリアコーディネーターが精选した企业提供と事前面談服务を提供
8. メタノビ（動画×経験学習プラットフォーム）: 動画と経験学習を組み合わせた人才開発プラットフォーム。2023年4月にサービスを開始

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Slogan operates a career-services and HR-technology platform that recruits top-tier university students into growth-stage Japanese companies through its Goodfind, G3, and Intern Street programs, publishes innovation-focused media (FastGrow, FactLogic, Goodfind Magazine), and sells the TeamUp 1on1 HR SaaS and Metanobi experiential-learning platform. It uses proprietary generative AI to automate advisor consultation recording and to recommend candidate companies to students, materially reducing manual workload and lifting placement productivity.

Product overview

Slogan operates a multi-product portfolio centered on career services and media/SaaS platforms targeting the new industry ecosystem. The core career service lineup includes Goodfind (premium new graduate recruitment platform), G3 (career support for talent within 3 years of employment), and Intern Street (long-term internship matching). Supporting these are media platforms FastGrow (business media for innovators) and FactLogic (consulting-focused career media). The SaaS offerings include TeamUp (1on1 HR SaaS) and Metanobi (video-based experiential learning platform). Goodfind Magazine and Goodfind College serve as content publications supporting the career service ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Goodfind: Selected job-seeking platform for university students, providing career support services, seminars, events, and placement services
• G3
• FastGrow
• TeamUp
• FactLogic
• Intern Street
• Metanobi

Products and services

• Goodfind Premium job-hunting platform for new graduates, offering media content, seminars, events, career advisor consultations, and recruitment services. Career advisors support growth-stage companies with new graduate, mid-career, and long-term intern hiring.
• G3 (Goodfind three) Career support service for high-potential talent within their first three years of working life. Provides career strategy construction and offer-acquisition support, connecting users with selected startups, venture companies, and professional firms.
• Intern Street Long-term internship introduction service where career coordinators carefully select opportunities, provide pre-internship interviews to match individual career needs, and recommend suitable long-term internship placements.
• FastGrow Business media targeting innovation professionals aspiring to excel in new industry domains. Provides content, supports startup and venture company recruitment branding, and co-hosts events and webinars to convert readers into B2B clients.
• FactLogic Member-only job-hunting media for students targeting foreign and Japanese consulting firms. Provides firm-specific selection content, countermeasures, special selection routes, internships, and seminar information.
• TeamUp HR SaaS providing 1on1 meeting support and 360-degree feedback. Supports individual employee engagement and development through structured feedback, follow-up processes, and HR data visualization. Operated by wholly-owned subsidiary TeamUp Inc.
• Metanobi (メタノビ) Video combined with experiential learning platform for employee training and development. Service provision commenced in April 2023.

Quantifiable outcome

• 生成AI導入により、月間で約10営業日分の工数を削減（1面談あたり約15分の自動化）
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• チームアップ株式会社coreOthers2016年10月にグループ会社として設立。1on1支援ツール『TeamUp』を运营しており、スローガンの社内でも深く活用されている（TeamUpを使用した1on1のログ共有文化が全社的に根付いている）。スローガンは有料职业紹介事業の许認可（13-ユ-302267）を保有する
• GVA律师事务所minorOthersスローガンの顾问弁護士事务所としてGVA Law Officeを選定している。コーポレートガバナンス・法的課題に经常性的に対応
• 中央日本土地建物株式会社（SENQ青山並木通り）minorOthers2021年9月、東京本社がSENQ青山並木通り（中央日本土地建物株式会社运营のシェアオフィス）に入居。执務面积缩小とフリーアドレス化を 实现した
• TORiX株式会社（高橋浩一）coreImplementation/ SI/ Consulting Partner高橋浩一氏（TORiX代表、『無敗営業』著者）はスローガンの「営業戦略顧問」に2020年から就任。2013年から длит合作伙伴関係でが良 Castillo的なアプローチでスローガンの组织・営業课题に伴走。7年以上にわたり経営课题に深く入り込んでいる
• ゼロトゥワン株式会社（荻原国啓）coreImplementation/ SI/ Consulting Partnerピースマインド創業者の荻原国啓代表が2018年以降、スローガンの経営课题・组织课题解决を広くサポート。全社的な组织 архитектура课题に 长く伴走しており、マネージャー层向けの研修や代表との月次对话等を実施
• ジャフコ グループ株式会社minorOthersジャフコのコーポレートサイトの「组织構築支援パートナー」栏にスローガンアドバイザリーが紹介されている。IPO支援・成长企业への组织构筑支援パートナーとしての位置づけ
• シェアオフィスSENQ青山並木通りminorOthers中央日本土地建物株式会社运营のシェアオフィス。スローガンは2021年9月此処に入居し、ニューノーマルな働き方の实现に向けて执務面积を缩小・フリーアドレス化した
• Coral CapitalminorGTM or Marketing PartnerFastGrowがCoral Capital主办のスタートアップキャリアイベント『Startup Aquarium』にメディア赞助として协賛。约30社のスタートアップと1,000名超の参加者が出席する场にFastGrowチームがブース出演・Elevator Pitchに登场した

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• en Japan: en Japan (4849) is one of Japan's largest HR services companies operating multiple job boards (en Haken, en Agent, en Mid) and HR media. Direct overlap in mid-career recruitment services similar to G3, with broader mid-market penetration and more established brand.
• One Career: One Career operates a job-hunting platform specializing in consulting, finance, and trading company careers — directly comparable to Sloagan's FactLogic for consulting-focused career content, with similar target audience of elite university students.
• Wantedly: Wantedly (3993) operates a career/recruitment platform in Japan connecting individuals with companies based on mission and values fit. Most directly comparable to Sloagan in terms of startup-focused recruitment, content-driven employer branding, and target audience of mission-driven young professionals.
• Leverages Holdings: Leverages (244A) operates multiple HR-related platforms including Leverages Career (job placement), Leverages Internship, and HR/media businesses. Strong overlap with Sloagan in internship and new-graduate recruitment services targeting growth companies.
• i-plug: i-plug (4177) operates "OfferBox," a new-graduate recruitment platform using referral-based matching. Comparable to Sloagan's Goodfind in targeting students before official hiring season, with similar social/referral-driven engagement model.
• HRBrain: HRBrain operates HR SaaS products for performance evaluation, employee engagement, and 1on1 meeting management — directly comparable to Sloagan's TeamUp product. Similar Japanese mid-market customer base and HR-tech positioning.

Broad incumbents

• BizReach: BizReach (6080) operates a high-end mid-career recruitment platform (BizReach) and HR media (HRMOS, Visual Studio). Comparable to Sloagan's G3 in target segment (high-potential career talent) and emerging overlap in HR SaaS through TeamUp vs. HRMOS.
• LinkedIn (Microsoft): LinkedIn is the dominant global professional network increasingly active in Japan. Indirect competitor to Sloagan's career services and FastGrow business media, with materially larger data assets and AI capabilities that pose long-term competitive pressure.
• Recruit Holdings: Recruit Holdings (6098) dominates the Japanese HR market through Rikunabi (new grad), Indeed, and various other platforms. Massive scale incumbent across the same job-placement category; Sloagan competes only in the niche segment (elite students + growth companies).

Emerging players

• Mirai Works: Mirai Works operates "weXpats" and career consulting services for highly-skilled foreign professionals in Japan. Comparable in its international career focus and community-driven model, though serving a different talent segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sloganinc
• Facebookfacebook.com/sloganinc
• LinkedInlinkedin.com/company/slogan-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slogan