HOMETAINMENT

What HOMETAINMENT does

HOMETAINMENT LTD is a UK-based direct-to-consumer marketplace that connects customers with a vetted network of freelance entertainers, private chefs, mixologists, musicians, wellness practitioners, and children's party providers for at-home and office experiences. The platform lists 403+ bookable experiences across eight or more categories (private chefs across multiple cuisines, bartenders, musicians and live performances, entertainers and masterclasses, corporate experiences, children's entertainment, wellbeing services, and masterclasses), supported by 100+ vetted service providers branded as 'HOMEtainers'. Services are delivered in person at customer locations across 10+ UK regions, with London as the anchor market at the company's headquarters on Great Portland Street.

The platform operates a self-serve booking flow with 'Buy now' instant purchase for standard experiences and a quote-request channel for tailored or corporate arrangements. Revenue is generated on a transaction-fee basis: the platform takes a commission on each booking, with end-customer pricing ranging from £35 to £1,750 per guest, £150 to £1,080 per session, and £295 to £2,750 per performance, plus minimum spend requirements that vary by experience. Lead times range from immediate to approximately two weeks.

The customer base is hybrid: high-net-worth individuals and families booking private events (private dinners, birthday celebrations, weddings, hen/stag parties, children's parties) and corporate/enterprise clients (Quintessentially, TEN Lifestyle, Virgin Media, SheerLuxe, Soho Works, Mortimer House, Miss Jones Group, Christie's) using the platform for team building, client entertainment, and office wellness days. Marketing is primarily digital (website/blog) and earned media (Telegraph, Cosmopolitan, Glamour, Country and Town House, Good Housekeeping, Grazia, EU Startups, Luxuo). The company is privately held with no disclosed institutional funding, no parent company, and no public listing; basic platform technology is a standard marketplace interface with no disclosed AI/ML capability, API, or proprietary technology.

Name

HOMETAINMENT

Legal name

HOMETAINMENT LTD

Website

https://hometainment.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

HOMETAINMENT is a UK-based marketplace platform connecting customers with vetted freelance entertainers, private chefs, musicians, and wellness practitioners for bookable at-home and office experiences, serving both individual consumers and corporate clients across 10+ UK regions.

Ownership category

akta.pro rank

Product category

Experience Marketplace

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

akta.pro secondary industry

Private Chef & In-Home Dining Services (HSACAGAE)

Keywords

• At-home experiences
• Private chef services
• Entertainment booking platform
• Corporate team building
• Wellness experience marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Experience Bookings: Transaction-based revenue from booking professional experiences including private chefs, musicians, entertainers, bartenders, photographers, and wellness practitioners. Pricing varies by experience type (per session, per guest, per performance, per hour). Platform takes a commission on each transaction through its marketplace model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HOMETAINMENT is a UK marketplace platform that connects customers with a curated network of freelance professionals ("HOMEtainers") for bookable at-home and in-office experiences. The platform offers instant booking or custom quotes across 403+ experiences spanning private chefs, bartenders/mixologists, live musicians, entertainers, corporate team-building, children's entertainment, wellbeing services, and masterclasses, with services delivered turnkey including setup, service, and cleanup. Revenue is generated via transaction commissions on bookings completed through the platform.

Product overview

HOMETAINMENT is a UK-based marketplace platform for booking premium at-home experiences. The platform connects customers with service providers ('HOMEtainers') offering private chefs, bartenders, musicians, entertainers, corporate team-building activities, children's entertainment, wellbeing services, and masterclasses. The core offering consists of experience-based services delivered at customers' homes or offices, with the platform facilitating bookings and managing the service providers. The product portfolio includes diverse experience categories such as Private Chefs (spanning multiple cuisines), Bartenders & Mixologists, Musicians (singers, DJs, bands, opera performers), Entertainers (magicians, mind readers, circus acts), Corporate Experiences, Children's Entertainment, Wellbeing Services, and Masterclasses. Each category contains specific named experiences like Chef Arnaud's Italian Dinner, Singing Waiters Show, Nerf Battles, Luxury Home Photoshoots, and Wild Foraging experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Chefs Experience Restaurant-quality dishes prepared in the customer's own kitchen by professional private chefs, with cuisine options including American, BBQ, British, French, Italian, Japanese, and more; includes setup, service, and cleanup. Targeted at hosts of private dinners, dinner parties, and corporate dining events.
• Bartenders & Mixologists Professional bartenders and mixologists offering cocktail masterclasses, wine tasting, and premium bar service delivered at homes, offices, and venues. Targeted at private party hosts, corporate hospitality buyers, and celebration planners.
• Musicians & Live Performances Live musical performers including singers, DJs, jazz bands, string quartets, opera singers, music duos, and other acts booked for events and gatherings. Targeted at private event hosts, wedding planners, and corporate event organizers.
• Entertainers & Masterclasses Entertainment services including magicians, mind readers, hypnotists, circus acts, art workshops, photography, floristry, and tarot readings, plus interactive skill-based masterclasses. Targeted at private party hosts, corporate team-building buyers, and celebration planners.
• Corporate Experiences Team-building activities, office entertainment, client dinners, and corporate wellness experiences for businesses, sourced through a quote-based corporate channel. Targeted at corporate HR, People, Events, Marketing, and Office/Facilities buyers.
• Children's Entertainment Kids' party services including themed parties, magic shows, science experiments, circus acts, and interactive entertainment such as Nerf battles, chocolate-making, treasure hunts, and creative workshops. Targeted at parents and families hosting children's birthdays and family events.
• Wellbeing Services Wellness experiences including reiki, sound healing, breathwork, yoga, nutrition consultations, and spa services delivered on-site. Targeted at individual wellness clients and corporate wellness day buyers.
• Masterclasses Interactive group learning sessions including cooking classes, art workshops, calligraphy, and skill-based learning experiences hosted at customer locations. Targeted at private groups, hen/stag parties, and corporate team-building buyers.
• Chef Arnaud's Italian Dinner Specific luxurious Italian dinner experience featuring dishes such as Beef Tartare with Cured Egg Yolk, Lobster Ravioli, and Tiramisu, prepared in the customer's home. Targeted at private dining hosts.
• Nerf Battles High-energy team-building Nerf gun battles with strategy missions, suitable for office team fun, corporate events, and children's parties. Targeted at corporate team-building buyers and family/children's party hosts.
• Luxury Home Photoshoot Professional portrait photography session in the customer's home, with styling consultation and high-resolution image delivery. Targeted at individual clients and brands seeking premium at-home imagery.
• Wild Foraging & Pasta Making Guided foraging experience at Hackney Marshes combined with a pasta-making workshop using seasonal wild herbs and fungi. Targeted at private groups seeking distinctive culinary/entertainment experiences.
• Singing Waiters Show Opera singers disguised as waiters perform a surprise show featuring opera, Rat Pack, and crossover classics. Targeted at hosts of weddings, milestone celebrations, and corporate events.
• Sharky & George Kids Parties Award-winning children's party entertainment providing themed parties, treasure hunts, science experiments, and creative workshops (Nerf battles, circus acts, chocolate-making). Targeted at parents and corporate family-event organizers.
• Mind Reader Daniel Comedy hypnosis and mentalism entertainment with mind reading, audience participation, and interactive shows. Targeted at corporate event organizers and private party hosts.
• Event & Portrait Photography Professional event photography services covering live music events, private functions, parties, and artistic portrait sessions. Targeted at event hosts, brands, and individuals.
• Poet Tevin Live bespoke poetry performances, brand storytelling, and creative writing workshops for luxury events and gatherings. Targeted at luxury event hosts and brand experiential buyers.

Quantifiable outcome

• 403+ experiences available across 8+ service categories
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sharky and GeorgecoreOthersSharky and George are listed as both a trusted brand/client and a featured HOMEtainer (entertainment provider) on the platform. They offer children's entertainment experiences including Nerf battles, circus acts, chocolate-making, and themed parties. They have 54 reviews on the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cozymeal: US-based marketplace for private chefs, cooking classes, and culinary experiences at customers' homes. Same asset-light marketplace model aggregating independent culinary professionals, with comparable pricing tiers and category breadth around food and beverage experiences.
• ClassBento: UK-based marketplace for booking workshops, masterclasses, and experiences (cooking, craft, wellness). Directly comparable to HOMETAINMENT's masterclasses and entertainment categories, serving both consumers and corporate team-building with vetted independent instructors.
• Take a Chef: Global marketplace platform connecting customers with vetted private chefs for in-home dining experiences. Highly comparable business model: marketplace take-rate, vetted supplier network, per-guest pricing, and direct-to-consumer booking with HQ presence in UK/Europe.

Broad incumbents

• Fever: Large-scale global experiences and events marketplace operating across entertainment, food, and lifestyle categories. Comparable marketplace infrastructure and category breadth (live entertainment, dining, immersive experiences), though primarily venue-based rather than in-home.
• Airbnb Experiences: Global experiences marketplace from Airbnb offering bookable in-person activities including cooking, entertainment, and wellness. While broader in scope (not exclusively in-home) and far larger, it represents the dominant marketplace competitor for booking freelance entertainers and chefs through a single platform.
• Headout: Global marketplace for in-person experiences including tours, events, and entertainment. Operates a similar aggregation-and-discovery marketplace model with vetted suppliers, though focused on attractions and live events rather than in-home delivery.
• Quintessentially: Established global luxury concierge serving ultra-high-net-worth clients with lifestyle experiences, dining, and entertainment. Both a HOMETAINMENT customer and a competitive force — overlaps directly on premium at-home entertainment and private chef booking for affluent segments.
• TEN Lifestyle Group: Publicly listed London-headquartered concierge and lifestyle management company providing premium experiences and entertainment to corporate and HNW clients. Listed as a HOMETAINMENT customer while also operating in overlapping at-home experience territory for enterprises.

Emerging players

• Kidadl: UK-based platform for booking children's activities, parties, and family experiences. Comparable category overlap with HOMETAINMENT's children's entertainment segment (Sharky & George parties, themed events), though focused on a narrower family demographic.

Others

• Eventbrite: Publicly listed event ticketing and booking platform enabling experience providers to list and monetize events. While focused on ticketed events rather than in-home delivery, it represents the broader platform-layer adjacency for monetizing freelance entertainment supply.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hometainment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOMETAINMENT