What GoFreight does

GoFreight, legally operating as Hard Core Technology Corp., is a cloud-native, AI-powered freight forwarding SaaS platform founded in 2017 and headquartered in Los Angeles, California. The platform is purpose-built for international freight forwarders and NVOCCs, covering ocean import/export and air import/export operations through a single integrated system rather than a collection of standalone modules. Core capabilities include rate management and quoting, container and shipment tracking, customs filing (AES, ISF, AFR/JP24, e-AWB via EDI), branded customer portals, workflow automation, freight-specific billing and accounting with QuickBooks integration, and real-time reporting. An AI feature layer branded as GoNexus (Email Intake, Hub) and Action Center applies natural-language processing, document intelligence, and natural-language process automation to operational emails, shipping documents, contract rates, and task workflows. Implementation is reported at 4-8 weeks versus 6-12 months for legacy enterprise platforms.

The company serves 1,000+ freight forwarding companies with 6,000+ daily users across the United States, Mexico, Canada, China, Hong Kong, Taiwan, Singapore, Indonesia, Vietnam, Malaysia, Thailand, and Cambodia, with coverage spanning 97% of US ports. GoFreight generates revenue through per-user SaaS subscriptions with all features included, custom pricing based on team size and number of offices, and bundled implementation — no per-transaction or per-shipment surcharges on core workflows. Go-to-market combines direct enterprise sales with a product-led content and SEO program targeting customers of legacy systems such as CargoWise, Magaya, and Descartes. Total disclosed funding is approximately $27M across multiple rounds, including a $23M Series A in November 2022 led by Flex Capital and Headline, with participation from Mucker Capital, Palm Drive Capital, LFX Venture Partners, Cornerstone Ventures, and Red Building Capital. The company has earned 2025 G2 Leader, 2026 High Performer, and 2025 Easiest to Do Business With badges, alongside a 4.8/5 rating across 1,500+ reviews.

Name

GoFreight

Legal name

Hard Core Technology Corp.

Website

https://gofreight.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

GoFreight is a cloud-native, AI-powered SaaS platform that provides all-in-one freight forwarding management for international forwarders and NVOCCs, covering quoting, shipment operations, customs filing, billing, and branded customer portals across North America and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Freight Forwarding Software

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Air Courier Services (4513)

akta.pro primary industry

NDC/EDIFACT Connectivity & Airline Distribution APIs (THALAJAB)

Keywords

• Freight forwarding software
• Cloud TMS platform
• Customs compliance filing
• Ocean air freight management
• NVOCC operations platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Per-User SaaS Subscription: GoFreight generates revenue through per-user subscription pricing with all features included and implementation typically bundled into the subscription. No per-transaction or per-shipment surcharges on core workflows. Pricing is tailored to team size and number of offices. This model provides predictable recurring revenue aligned with customer headcount growth rather than transaction volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

GoFreight is an AI-powered, cloud-native all-in-one SaaS platform built specifically for international freight forwarders and NVOCCs. It unifies rate management, quoting, booking, shipment operations, container tracking, customs filing (AES, ISF, AFR/JP24, e-AWB), invoicing, accounting, CRM, workflow automation, and business analytics on a single multi-office, multi-country data layer. The platform serves over 1,000 freight forwarding companies globally via a per-user subscription with all features included.

Product overview

GoFreight is an AI-powered, cloud-based all-in-one freight forwarding software platform built specifically for freight forwarders and NVOCCs. The platform operates as a unified system (not a collection of standalone modules) where all features share a single database and workflow — from quote to book to invoice. The core Freight Forwarding Management platform serves as the foundation, with integrated modules including Customs Management (AES, ISF, AFR/JP24 filing), Rate & Quoting (AI-powered rate management), Operations & Execution (container/shipment tracking), Customer Experience (branded customer portal), Workflow & Automation (task management and triggers), Billing & Accounting (native QuickBooks-integrated finance), Reporting & Analytics (real-time dashboards), and Integrations & Ecosystem (EDI, customs systems, API). The platform also includes AI-powered features branded as GoNexus (Email Intake for email-to-shipment automation, Hub for document processing, and Action Center for task management). Specialized solutions cover Ocean Freight (import/export) and Air Freight (import/export) operations. Implementation typically takes 4 to 8 weeks, with per-user subscription pricing and features included.

Differentiator

Problem solved

Functional benefit

Products and services

• GoFreight Freight Forwarding Platform
• Customs Management
• Ocean Freight Solution
• Air Freight Solution
• Branded Customer Portal

Quantifiable outcome

• Handle 30% more shipments within 12 months without adding headcount
• +13 more outcomes

Named customers14 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature12 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aljex Software: Aljex provides freight forwarding and logistics software primarily for SMB and mid-market forwarders. It competes directly with GoFreight for similar customer segments with comparable freight forwarding ERP and operations features.
• Logitude World: Logitude World offers cloud-based freight forwarding software for SMB and mid-market forwarders, covering ocean, air, and customs operations. It is a direct peer targeting a similar customer profile with comparable SaaS delivery model.
• Forwarders Advantage: Forwarders Advantage provides accounting and operations software specifically for freight forwarders and NVOCCs. It is a direct peer with overlapping target customers (SMB to mid-market forwarders) and overlapping feature scope in operations and billing.
• CargoWise (WiseTech Global): CargoWise is the dominant global freight forwarding software platform, operated by WiseTech Global. It is GoFreight's primary direct competitor in the freight forwarding TMS space, with a large installed base among enterprise forwarders and longer 6-12 month implementation cycles that GoFreight positions against.
• Magaya: Magaya provides freight forwarding software with deep operational capabilities, particularly among SMB and mid-market forwarders. GoFreight directly competes with Magaya on UX and ease of use, and GoFreight's comparison content targets Magaya customers citing outdated UI and pricing concerns.
• Softlink Global: Softlink offers freight forwarding software (Logi-Sys, iForward) covering ocean, air, and customs operations. It is a direct peer serving freight forwarders with similar feature scope, particularly strong in the APAC and Middle East markets.

Emerging players

• Turvo: Turvo is a modern, cloud-native TMS targeting 3PLs, brokers, and shippers with a strong UX focus similar to GoFreight's positioning. It is an emerging player in adjacent TMS segments whose product philosophy and target buyer overlap partially with GoFreight's mid-market forwarder base.

Broad incumbents

• MercuryGate International: MercuryGate provides a TMS platform primarily for shippers and 3PLs but with forwarding-adjacent capabilities. It is a broad incumbent in transportation management software that overlaps with GoFreight in operational workflows but targets different primary buyer personas.
• Körber Supply Chain (formerly HighJump): Körber Supply Chain provides broad warehouse, transportation, and logistics software to enterprises globally. It is a broad incumbent that competes tangentially with GoFreight in transportation management but serves larger enterprise customers with a wider product portfolio.
• Descartes Systems Group: Descartes is a broad logistics technology incumbent offering forwarding, customs, and trade compliance software alongside its wider portfolio. It competes with GoFreight in customs filing and forwarding operations but operates as a much larger, diversified vendor across the logistics stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gofreight.system
• LinkedInlinkedin.com/company/gofreight

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoFreight