What Worthmore does

Worthmore (legally Worthmore ApS) is a Copenhagen-based mobile virtual network operator (MVNO) founded in 2020 that bundles a consumer mobile subscription with an embedded grassroots-philanthropy mechanism. Operating as a social enterprise, it sells a single 150 DKK/month membership to value-driven individual consumers in Denmark and the EU/EEA who want their existing phone spend to fund social-impact projects. The product is delivered self-serve through worthmore.io, where customers receive a free physical SIM or eSIM, can port their existing number, and activate service.

The core technology is an MVNO layer riding on the 5G network of 3 (Tre), its sole network partner. The company does not own network infrastructure; instead it assembles a thin application and operations stack using third-party providers: Supabase for authentication and EU-based database hosting (GDPR), Stripe for PCI DSS-compliant payment processing, Vercel for web hosting, and Resend for transactional/marketing email. The differentiated layer is the Impact Pool, a community feature where members vote on which grassroots projects to fund, with project execution documented on TikTok (@impactthroughaction), Instagram (@worthmore.io), and YouTube.

The business model is recurring subscription with fully transparent fee allocation: of each 150 DKK, 100 DKK covers SIM and network costs, 20 DKK taxes, 15 DKK the Impact Pool, and 15 DKK Worthmore's own operations — meaning the company's effective gross margin is the ~10% (15 DKK) retained per member. Go-to-market is product-led and community-led, relying on self-serve website sign-up, organic social content, and member referrals rather than paid acquisition or sales. As disclosed, the company had 106 active members contributing roughly 1,590 DKK/month to the impact pool and had funded five projects totaling 42,500 DKK (She for She, Happy Smiles, MadBoks, ReSea/CleanSea, Growing Trees Network). It is led by CEO and founder Tegan Spinner and co-founder/CTO Merveille Kabombwe, with a team of 1–10.

Name

Worthmore

Legal name

Worthmore ApS

Website

https://worthmore.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Worthmore is a Copenhagen-based MVNO and social enterprise offering a 150 DKK/month mobile membership on 3's 5G network, where 15 DKK per member funds member-voted grassroots impact projects, serving value-driven consumers in Denmark and the EU/EEA.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Mobile Membership Subscription: Monthly subscription of 150 DKK per member. The fee is allocated: 100 kr to SIM & Network costs, 20 kr to taxes, 15 kr to the Impact Pool for grassroots projects, and 15 kr to Worthmore operations. The company functions as a social enterprise where the margin is the portion allocated to operating costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Worthmore sells a 150 DKK/month membership that combines a 5G mobile subscription (200GB data, roaming in 101 countries, free calls/SMS/MMS) with a social impact component. 15 DKK per member monthly pools into grassroots projects chosen by member voting and tracked transparently. The mobile service is delivered as an MVNO reselling 3's (Tre) 5G network.

Product overview

Worthmore is a unified membership product combining a mobile subscription service with a social impact component. The core Worthmore Membership (150 kr/month) bundles the Worthmore Mobile Subscription (200GB 5G, EU roaming, unlimited calls via 3's network) with the Impact Pool (15 kr/month funding grassroots projects). Members vote on which impact projects to fund, creating a community-driven philanthropy platform layered on top of a telecommunications service.

Differentiator

Problem solved

Functional benefit

Products and services

• Worthmore Membership A 150 kr/month membership that combines a premium Scandinavian mobile subscription with a social impact component. Members receive a SIM card (physical or eSIM) with 200GB of 5G data, EU roaming, and unlimited calls, while 15 kr/month pools into grassroots impact projects chosen through member voting. Designed for individual consumers in Denmark and the EU/EEA who already pay for a phone plan.
• Worthmore Mobile Subscription Premium mobile plan powered by 3's (Tre) 5G network, delivered to individual Worthmore members. Includes 200GB data, Worry Free Roaming across 101 countries with 60 days of travel coverage at no extra cost, 75GB of data in Worry Free Roaming countries, free calls/SMS/MMS, and 20 hours of international calls from Denmark to the EU.
• Worthmore Impact Pool A monthly pool seeded with 15 kr from every Worthmore membership that funds grassroots social and environmental projects. Members vote on which projects receive funding, with full transparency on allocation. Past funded initiatives include She for She (Uganda), Happy Smiles (Peru), MadBoks (Copenhagen), ReSea/CleanSea (marine conservation), and Growing Trees Network (reforestation).

Quantifiable outcome

• 42,500 kr donated to grassroots causes across 5 projects
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• 3 (Three)coreTechnology or Integration3 is Worthmore's network partner providing the underlying 5G mobile infrastructure. Worthmore operates as an MVNO using 3's network to deliver mobile subscriptions to members. The partnership provides 5G connectivity with 200GB data, roaming in 101 countries, and EU coverage.
• StripecoreTechnology or IntegrationStripe handles payment processing for membership fees. PCI DSS compliant payment processor. Worthmore does not store full card numbers - all payment data handled securely by Stripe.
• SupabasecoreTechnology or IntegrationProvides authentication and database hosting for Worthmore's systems. EU-based infrastructure ensures GDPR compliance for data storage.
• MadBoksminorStrategic or Co-development PartnerCopenhagen-based food rescue organization. Worthmore helped save over 2,000kg of food and fed hundreds of families through partnership with MadBoks volunteers. Funded 10,000 kr.
• She for SheminorStrategic or Co-development PartnerUganda-based initiative supporting girls with menstrual health products. Worthmore funded 10,000 kr to support 50 girls stay in school.
• Happy SmilesminorStrategic or Co-development PartnerRural Peru dental care project. 25 children received emergency dental care - many seeing a dentist for the first time. Worthmore funded 10,000 kr.
• ReSea / CleanSeaminorStrategic or Co-development PartnerMarine conservation initiative. Worthmore funded 5,000 kr.
• Growing Trees NetworkminorStrategic or Co-development PartnerReforestation/environmental initiative. Worthmore funded 7,500 kr.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Telmore: Danish MVNO operating on Telia's network offering subscription-style mobile plans to value-conscious consumers. Direct competitor for the same Danish subscriber base that Worthmore targets, with a similar horizontal positioning (simple plans, transparent pricing).
• CBB Mobil: Danish MVNO offering streamlined subscription mobile plans to cost-conscious Danish consumers. Directly comparable business model (MVNO subscription, Denmark-focused) and competes for the same horizontal Danish subscriber segment Worthmore addresses.
• Oister: Danish MVNO with simple subscription plans targeting value-driven consumers. Operates with the same Denmark-only horizontal positioning and competes head-to-head with Worthmore for the same subscriber pool that has historically bought mobile service on price and simplicity.
• The Phone Co-op: UK consumer cooperative offering mobile and broadband services with an explicit ethical/values-driven positioning to member-customers. Closest analog to Worthmore's community-led, member-governed model in another European market, sharing both the cooperative-style framing and the subscription mobile offering.
• Lebara: International MVNO focused on specific consumer communities with low-cost international calling and SIM bundles. Comparable on MVNO business model and value-driven positioning toward a defined community segment, though less centered on charitable giving.

Broad incumbents

• Lycamobile: Large international MVNO serving diverse consumer communities with prepaid and subscription mobile plans across many European markets. Comparable MVNO business model and community-driven subscriber acquisition, but at much greater scale and without the embedded charitable-impact mechanism Worthmore uses.
• Mint Mobile: Major US MVNO offering subscription-style mobile plans marketed directly to consumers with a lean, vertical-aligned brand. Comparable MVNO go-to-market and subscription-first model, but at far greater scale and without the social-impact component central to Worthmore.
• Plusnet Mobile: UK MVNO subsidiary of BT offering low-cost subscription mobile plans to value-oriented broadband customers. Directly comparable MVNO business model serving a value-driven consumer segment, though without Worthmore's community-impact layer.

Emerging players

• 1pMobile: UK low-cost MVNO with a transparency/value-driven pricing model and a charitable giving component per signup. Comparable subscription-MVNO model with an embedded social-impact layer, overlapping with Worthmore's positioning on price transparency and member-directed value creation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@worthmore
• Instagraminstagram.com/worthmore.io
• TikToktiktok.com/@impactthroughaction
• Xx.com/makeitworthmore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worthmore