What CBB Mobil does

CBB Mobil A/S is a Danish online mobile virtual network operator (MVNO) founded as a webshop in 2009 under Telenor A/S and headquartered at Frederikskaj 8, Copenhagen. The company delivers mobile voice, SMS, and data services as well as 5G fixed-wireless home internet exclusively through digital channels (cbb.dk and the Mit CBB iOS/Android app), with no physical retail footprint. It runs on the combined Telenor and Telia mobile network infrastructure — approximately 4,300 masts covering more than 99% of Denmark's population — and is led by founder, president, and CEO Michael Moesgaard Andersen.

The core commercial engine is CBB MIX, a no-binding subscription that bundles a mobile plan or 5G home internet with up to 8 third-party streaming services (Netflix, Viaplay, HBO Max, Deezer, Podimo, Mofibo, Nordisk Film+, TV2 Play). Beyond CBB MIX, CBB offers tiered postpaid mobile subscriptions (data plans from 30GB to unlimited, with EU roaming included), mobile broadband (75–300GB tiers), device sales and installment plans for Apple, Samsung, Google, Motorola, OnePlus, and Xiaomi handsets, the Lenovo Tab tablet bundle, eSIM activation, WiFi Calling, and CBB Group family-account management. International usage is addressed through CBB World, covering 49 destinations. Add-on peripherals include WiFi 6 5G routers for the home-internet product.

CBB's revenue model is predominantly subscription-recurring across mobile, 5G home internet, and CBB MIX streaming bundles, supplemented by hardware sales on devices and tablets. Pricing starts at promotional 64–139 kr./md. for the first 2–3 months before stepping up to standard rates, with no binding periods and free activation. Customer acquisition is product-led via the website and app, with social proof driven by Trustpilot (4.6/5) and repeat Loyalty Award and Wilke Kundeservice wins. In spring 2024 the Telenor and CBB Mobil organizations merged into a single structure under Telenor A/S, consolidating product development, customer experience, and market operations while preserving CBB's independent brand.

Name

CBB Mobil

Legal name

CBB Mobil A/S

Website

https://cbb.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

CBB Mobil is a Danish online-only mobile virtual network operator serving Danish consumers with mobile subscriptions, 5G home internet, and bundled streaming services (CBB MIX) over Telenor and Telia's network, distributed via cbb.dk and the Mit CBB app.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Mobile subscriptions: Recurring monthly subscription fees for mobile voice and data services. Plans include various data allowances (30GB-100GB+), EU data roaming, and optional streaming bundles. No binding periods on most plans.
2. Mobile device sales: Sale of smartphones (Apple iPhone, Samsung Galaxy, Google Pixel, Motorola) with payment options including full upfront payment or installment plans over 6-24 months.
3. Internet services: 5G fixed wireless internet for homes and businesses with unlimited data, offered as standalone or bundled with streaming services.
4. Streaming add-ons (CBB MIX): Bundled streaming services (music, video, audiobooks, podcasts) sold as add-ons to mobile or internet subscriptions, providing incremental recurring revenue per additional service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CBB Mobil is a Danish mobile virtual network operator (MVNO) that sells mobile voice and data subscriptions, 5G home internet, mobile broadband, and mobile devices to individual consumers. It operates exclusively online (no physical retail) and leverages the combined Telenor/Telia network infrastructure for nationwide 5G/4G/2G coverage. Its flagship differentiator is the CBB MIX bundling platform, which lets customers combine a mobile plan with up to eight streaming services (Netflix, Viaplay, HBO Max, Deezer, Podimo, Mofibo, Nordisk Film+, TV2 Play) on a single flexible monthly subscription.

Product overview

CBB Mobil is a Danish mobile virtual operator (MVNO) that operates under Telenor's network infrastructure, offering a portfolio of mobile plans, home internet, mobile devices, and streaming bundles. Its core offering includes postpaid mobile subscriptions (with unlimited voice/SMS and tiered data) and the CBB MIX streaming bundle (combining a mobile plan with up to 8 streaming services including Netflix, Viaplay, Deezer, Podimo, Mofibo, Nordisk Film+, TV2 Play, and HBO Max). The product line spans mobile voice/data plans, 5G home internet, mobile broadband (4G/5G), a full range of mobile phones from brands like Apple, Samsung, Google, Motorola, and OnePlus, tablets (Lenovo Tab), routers, and international roaming (CBB World covering 49 destinations). Self-service is handled through the Mit CBB app and website portal, while CBB Group enables family account management. All services run on Telenor's network, which provides nationwide 5G coverage with over 4,300 masts.

Differentiator

Problem solved

Functional benefit

Brands

• CBB MIX: A subscription service that bundles mobile plans with up to 8 streaming services including Netflix, HBO Max, Viaplay, Deezer, Podimo, Mofibo, Nordisk Film+, and TV2 Play.

Products and services

• CBB MIX A subscription bundle combining a mobile plan with up to 8 streaming services (Netflix, Viaplay, HBO Max, Deezer, Podimo, Mofibo, Nordisk Film+, TV2 Play) starting from 139 kr./month for 2 months. Customers can freely mix and swap streaming services monthly with no contract commitment.
• Mobile Subscription (Mobilabonnement) Postpaid mobile plans providing unlimited calls, SMS, MMS, and tiered data allowances (e.g., 100 GB + 30 GB EU data, 200 GB + 50 GB EU data). Plans start from 139 kr./month with 5G access included, no binding period, and no fees.
• 5G Internet Home internet delivered via the 5G mobile network, offering download speeds of 17–1,000 Mbit/s and upload speeds of 5–75 Mbit/s. Priced from 129 kr./month for the first 3 months (then 299 kr./month) on a 6-month contract. Includes a WiFi 6 5G router and unlimited data.
• Mobile Broadband (Mobilt Bredbånd) Mobile broadband service using 4G/5G networks for home or on-the-go internet access. Available with data packages of 75 GB (129 kr./month), 175 GB (159 kr./month), and 300 GB (199 kr./month). Optional tablet bundles available.
• Mobile Phones (Mobiltelefoner) Retail sale of mobile phones from major brands including Apple (iPhone 17 series), Samsung (Galaxy S26/S26 Ultra/A57/A26 5G), Google (Pixel 9), Motorola (Edge 70, G77, G67, G86 Power), OnePlus, Xiaomi, and Doro. Available with or without subscription, with installment plans over 6–24 months.
• CBB World (International Roaming) International roaming service covering 49 travel destinations including EU countries, Turkey, USA, Canada, and Thailand. Customers use voice, SMS, and data abroad as they do in Denmark, with automatic notifications when approaching data limits.
• Lenovo Tab (Tablet) Lenovo Tab M10 tablet (10.1-inch FHD LCD display, Dolby Atmos speakers, octa-core processor) sold as part of a mobile broadband bundle for 399 kr. (list price 1,199 kr.) with a 6-month mobile broadband commitment.
• 5G Router WiFi 6 5G router compatible with CBB's 5G internet service. Supports download speeds up to 1,000 Mbit/s and automatically falls back to 4G when 5G is unavailable. Available for purchase or as a loan with the 5G internet subscription.

Quantifiable outcome

• 5G network speeds exceed 500 Mbit/s, compared to 17-200 Mbit/s on 4G
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Telenor A/ScoreStrategic or Co-development PartnerTelenor A/S is the parent company and data controller for CBB Mobil. CBB operates as an MVNO using Telenor's telecommunications network infrastructure, towers, and spectrum. The combined network of Telenor and Telia provides nationwide 5G and 4G coverage across Denmark.
• Telia (Network)coreTechnology or IntegrationCBB Mobil utilizes the combined network infrastructure of Telenor and Telia, providing access to over 4,300 towers across Denmark with 5G coverage for 79% of the population.
• Telia (Corporate)coreStrategic or Co-development PartnerIn spring 2024, Telenor and CBB Mobil merged their organizations, combining competencies under one unified structure focused on customer experiences, product development, and market operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tesco Mobile: UK MVNO reseller of O2's network known for bundling mobile plans with retail loyalty benefits and content perks, paralleling CBB MIX's mobile+streaming bundling concept.
• Telmore: Danish MVNO subsidiary of Telia Denmark; sells no-binding online mobile plans over Telia's network with comparable value positioning and digital-first UX. The closest domestic head-to-head against CBB on 'Små Priser' subscriptions.
• OK Mobil: Discount Danish mobile subscription brand from OK (a Coop-owned retailer); operates as an online MVNO targeting the same price-conscious Danish consumer segment as CBB.
• Call Me: Danish MVNO offering cheap mobile subscriptions online; competes directly with CBB in the no-binding, value segment of the Danish consumer mobile market.
• Lebara Group: European digital-first MVNO focused on value mobile plans with international roaming in 50+ countries, mirroring CBB's no-binding, online-led model but operating across multiple European countries.
• Mint Mobile: US-based digital-first MVNO reselling T-Mobile's network with an online-only signup and no-binding plans; structurally analogous to CBB in operating model, target segment and value proposition.

Broad incumbents

• TDC NET: Largest Danish incumbent MNO via the YouSee brand and TDC NET infrastructure; competes head-on with CBB on plans and increasingly on 5G home internet but with a full fixed-line and enterprise portfolio.
• Telia Denmark: Danish MNO whose network CBB also rides; Telia owns the Telmore MVNO sub-brand. Telia's mobile and home broadband offerings put it in direct competition with CBB at retail.
• Telenor Denmark: Owning parent of CBB Mobil; also operates its own mass-market mobile brand in Denmark using the same Telenor/Telia network, increasingly overlapping CBB's addressable market.
• YouSee: TDC's consumer brand in Denmark, offering mobile plans plus bundled streaming (TV, streaming apps) and home internet - the incumbent's response to CBB MIX and CBB's 5G fixed wireless home internet.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cbbmobil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBB Mobil