Lebara
Lebara Mobile KSA is a Saudi-based mobile telecom operator offering prepaid, postpaid, eSIM, roaming, and visitor plans to individual consumers, with a nascent IoT and push-to-talk business portfolio, distributed via a digital-first self-serve model.
- Company typePrivate
- Founded2001
- HeadquartersRiyadh, Saudi Arabia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Lebara does
Lebara Mobile KSA is the Saudi Arabian operating entity of the Lebara brand, providing mobile telecommunications services to individual consumers, visitors, and small business customers in the Kingdom. Its core product is prepaid and postpaid mobile connectivity delivered through physical SIM cards, eSIM technology, and a self-serve digital stack consisting of the lebara.sa website and a dedicated iOS/Android application (LEBARA App) that handles activation, number porting (Bring Your Number), recharge, and account management.
The commercial offering is built around tiered plans — most prominently the postpaid EZE FLEX 150 at SAR 150/month with 1,000 minutes, 60 GB data, and unlimited social media — complemented by modular bundles (Yalla for local usage, Flex for international calling, standalone data packages, and roaming passes for outbound travel) plus a visitor plan category for non-residents. Ancillary revenue lines include entertainment content (Anghami music integration, ringback tones), credit and international transfer services, and a nascent business portfolio covering IoT/M2M connectivity and Nedaa push-to-talk communications.
Monetization is primarily subscription- and usage-based recurring revenue from prepaid airtime and postpaid billing, with distribution executed through a digital-first direct-to-consumer motion (web, app, eSIM) supplemented by physical retail stores and supported by social, app-store, and WhatsApp customer engagement channels. The company is privately held, with no disclosed parent, investors, headcount, or revenue in the available source data.
Lebara firmographics
Firmographics- Name
- Lebara
- Legal name
- Lebara
- Website
- https://lebara.sa
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lebara Mobile KSA is a Saudi-based mobile telecom operator offering prepaid, postpaid, eSIM, roaming, and visitor plans to individual consumers, with a nascent IoT and push-to-talk business portfolio, distributed via a digital-first self-serve model.
- Ownership category
- akta.pro rank
Lebara industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications (517)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- VoIP Access & ITSP Services (HDAIAHAD)
- akta.pro secondary industry
- Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)
Keywords
Where Lebara is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Lebara business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Mobile Service Plans (Prepaid): Prepaid mobile service plans with data, local calls, and social media bundles. Customers purchase airtime and bundles as needed with pay-as-you-go model.
- Mobile Service Plans (Postpaid): Monthly postpaid plans (EZE FLEX) with recurring billing for voice, data, and social media services.
- International Calling: International calling plans and rates for calls to destinations outside Saudi Arabia, including international pass bundles.
- Data Bundles: Standalone and add-on data packages for browsing, streaming, and connectivity.
- Roaming Services: Roaming bundles and services for customers traveling outside Saudi Arabia coverage.
- Entertainment Services: Anghami music streaming integration and other entertainment services bundled with plans.
- Business IoT Connectivity: IoT connectivity solutions for business customers including M2M communications.
- Nedaa Service (Push to Talk): Push-to-talk communication service for business/enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EZE FLEX 150 - Postpaid plan with voice, data, and social media |
| Usage-based | Monthly | Data Bundle - 60GB for 1 Month |
| Subscription | Monthly | Yalla Bundle - Local data, calls, and social apps |
| Subscription | Monthly | Flex Bundle - International and local calling with data |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Lebara product offering
Product offeringCore offering
Lebara Mobile KSA is a mobile telecommunications service provider in Saudi Arabia offering prepaid, postpaid, and visitor mobile service plans delivered through physical SIM cards and eSIM technology. The portfolio includes local voice and data bundles (Yalla, Flex, Data), international calling plans, roaming bundles, and unlimited social media access. Supporting services include the LEBARA mobile app for self-service account management, number porting (Bring Your Number), online recharge, credit transfer, and entertainment integration with Anghami music streaming.
Product overview
Lebara is a mobile telecommunications service provider offering a unified portfolio of prepaid and postpaid mobile plans for the Saudi Arabian market. The core offering comprises physical SIM cards and eSIM technology with various voice and data bundles. The product portfolio includes local bundles (Yalla), international calling plans, roaming services, and standalone data packages, complemented by the LEBARA App for account management. Business services include IoT connectivity and Push-to-Talk (Nedaa), while entertainment is delivered through partnerships like Anghami. Additional services encompass SIM activation, replacement, number portability (Bring Your Number), credit transfer, international transfer, and online recharge capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Prepaid Mobile Plans
Quantifiable outcome
- Awarded Best Customer Experience 2025 recognition
Companies that use Lebara
Customer profileSegments4 records
Ideal customer profiles4 records
Lebara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lebara partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Apple (App Store)coreiOS app distribution partnership through Apple App Store for Lebara mobile application distribution to iOS users in Saudi Arabia
- Google (Play Store)coreAndroid app distribution partnership through Google Play Store for Lebara mobile application distribution to Android users in Saudi Arabia
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Lebara competitors and assessment
Company assessmentDirect peers
- Virgin Mobile Saudi Arabia: Virgin Mobile KSA is a direct MVNO competitor operating in the same Saudi prepaid/postpaid market with a digital-first, app-led proposition targeting young consumers and value-seekers.
- Jawwy from STC: Jawwy is STC's digital-first mobile brand aimed at younger, tech-savvy Saudi consumers with self-service app onboarding and flexible plans, directly competing with Lebara's digital-first positioning.
- Salam Mobile: Salam is an MVNO in Saudi Arabia operating under integrated telecom licenses, offering prepaid and postpaid plans with a focus on competitive pricing and bundled services comparable to Lebara's value proposition.
- Friendi Mobile Saudi Arabia: Friendi Mobile is a regional MVNO active in Saudi Arabia targeting expatriate and international-calling segments with prepaid offerings, overlapping with Lebara's core positioning.
Broad incumbents
- Mobily (Etihad Etisalat): Mobily is one of Saudi Arabia's three major mobile network operators with full infrastructure ownership, postpaid/prepaid plans, and enterprise services, serving as a broad incumbent competing across all of Lebara's segments.
- stc (Saudi Telecom Company): STC is the largest incumbent mobile operator in Saudi Arabia with full network ownership, consumer and enterprise offerings, and the Jawwy digital brand, providing direct competitive pressure on Lebara across price, coverage, and content.
- Zain Saudi Arabia: Zain KSA is a major incumbent mobile operator with national network coverage, prepaid/postpaid plans, and digital services, competing head-on with Lebara in the value and digital segments.
Others
- Lebara (Group / Other Markets): The Lebara Group operates in multiple European and Middle Eastern markets with similar international-calling and prepaid propositions; while not a direct competitor in KSA, it represents the broader brand portfolio that frames Lebara KSA's strategic positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lebara social profiles
Digital presenceLebara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lebara leadership team
Management profileNumber of profiles
Lebara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lebara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lebara
What does Lebara do?
Lebara Mobile KSA is a mobile telecommunications service provider in Saudi Arabia offering prepaid, postpaid, and visitor mobile service plans delivered through physical SIM cards and eSIM technology. The portfolio includes local voice and data bundles (Yalla, Flex, Data), international calling plans, roaming bundles, and unlimited social media access. Supporting services include the LEBARA mobile app for self-service account management, number porting (Bring Your Number), online recharge, credit transfer, and entertainment integration with Anghami music streaming.
Is Lebara a public or private company?
Lebara is a private company. It is classified as unknown and is currently operating.
When was Lebara founded?
Lebara was founded in 2001. It employs 101 to 250 people.
Where is Lebara based?
Lebara is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Lebara make money?
Eight revenue lines are on record. Mobile Service Plans (Prepaid) is the primary driver. The others are mobile Service Plans (Postpaid), international Calling, data Bundles, roaming Services, entertainment Services, business IoT Connectivity and nedaa Service (Push to Talk).
Who are Lebara's main competitors?
Direct peers on record are Virgin Mobile Saudi Arabia, Jawwy from STC, Salam Mobile and Friendi Mobile Saudi Arabia. Broad incumbents are Mobily (Etihad Etisalat), stc (Saudi Telecom Company) and Zain Saudi Arabia. Lebara (Group / Other Markets) is listed as an others.
Does Lebara have an API?
No public API is recorded for Lebara.
What industry is Lebara in?
Lebara's product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIAHAD, VoIP Access & ITSP Services, with a secondary code of HDAIAEAE, Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing). Its NAICS code is 5171 and its SIC code is 4813.