Farm Bureau Bank

What Farm Bureau Bank does

Farm Bureau Bank FSB is a federally chartered savings bank headquartered in San Antonio, Texas, founded in 1999 to provide banking products and services to Farm Bureau members under a license from the American Farm Bureau Federation. The bank operates as a service-to-member institution with three distinct segments: Personal Banking (checking, savings, money market, CDs, IRAs, HSAs, credit cards, debit cards, auto/truck/motorcycle/recreational/equipment loans, and a full home loans suite including purchase, refinance, home equity, construction, nontraditional, and residential agriculture lending), Business Banking (business checking, money market, CDs, commercial real estate financing, business auto and equipment loans, treasury management, and business cards), and FB-Org Banking — a specialized segment serving state and county Farm Bureau organizations with dedicated checking, money market, CDs, building loans, and corporate cards.

The underlying technology stack is built on Fiserv-powered core banking infrastructure, with web-based online banking, the FBBmobile iOS and Android mobile applications, digital wallet support (Apple Pay and Google Pay), and CardControls for card management. Distribution is predominantly digital with a limited physical footprint, supplemented by a "Find a Banker" locator and a formalized Farm Bureau Agent Referral Portal (sales.farmbureaubank.com) that enables agents to submit referrals and access compensation agreements. Geographic eligibility excludes seven states (IL, KS, MI, MO, NY, OH, WY), with services available to Farm Bureau members in the remaining participating states.

The bank's revenue model rests on three streams: interest income from lending (auto, credit card, personal, mortgage, equipment), net interest margin on deposits, and banking fees and service charges. Pricing is disclosed publicly and varies by product, term, and creditworthiness — for example, CDs up to 3.35% APY for 12 months, credit card APRs as low as 16.49%, and competitive auto loan rates with agricultural equipment financing. The customer base is anchored in Farm Bureau membership, segmented into individual members (primary), agricultural businesses (farms, ranches, agricultural enterprises), and Farm Bureau organizations. William Hileman serves as President & CEO, with John Poe as SVP & Chief Risk Officer and Gary Armstrong as Chief Commercial Banking Officer. The bank is FDIC insured and operates as a private company with no public equity listing.

Name

Farm Bureau Bank

Legal name

Farm Bureau Bank FSB

Website

https://farmbureaubank.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Farm Bureau Bank FSB is a federally chartered, FDIC-insured savings bank founded in 1999 that provides consumer, business, and Farm Bureau organization banking products under license from the American Farm Bureau Federation, serving agricultural members across most U.S. states via Fiserv-powered digital channels and an agent referral network.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Agricultural & Rural Development Banks (FSABAKAE)

akta.pro secondary industry

Lending & Credit Disbursements (FSAMAKAH)

Keywords

• Retail banking services
• Agricultural lending
• Consumer deposit accounts
• Credit card products
• Small business banking

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income from Lending: Primary revenue stream from interest earned on loans including auto loans, credit cards, personal loans, and other credit products. The bank extends agricultural and rural member-focused lending at competitive rates.
2. Deposit Interest and Margins: Revenue generated from the spread between interest paid on deposits (checking, savings, CDs) and interest earned on loans and investments.
3. Banking Fees and Service Charges: Fees from account maintenance, overdrafts, ATM usage, wire transfers, and other banking services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Farm Bureau Bank FSB is a federally chartered savings bank providing retail and commercial banking products to Farm Bureau members across the United States. Its core offering spans personal deposit accounts (checking, savings, money market, CDs, HSAs, IRAs), personal lending (auto, recreational, equipment), credit and debit cards, home loans, business banking (commercial real estate, business loans, treasury management), and specialized FB-Org banking services for state Farm Bureau organizations.

Product overview

Farm Bureau Bank operates as a service-to-member financial institution providing a comprehensive suite of banking products through three primary segments: Personal Banking (checking, savings, loans, credit cards, and home mortgages), Business Banking (commercial accounts, real estate financing, equipment loans, treasury management, and business cards), and FB-Org Banking (specialized accounts and loans for Farm Bureau state organizations). The bank delivers its services through a multi-channel platform encompassing Online Banking, the FBBmobile mobile app, Digital Wallet, and CardControls, alongside traditional branch-like services. Personal lending includes auto, recreational, and equipment loans, while home loans cover purchase, refinance, home equity, construction, and agricultural lending. The FB-Org segment offers unique products like FB-Org Certificates of Deposit with promotional rates (up to 3.35% APY for 12 months) and building loans exclusively for Farm Bureau organizations. The bank also provides a Disaster Relief Program for customers affected by natural disasters.

Differentiator

Problem solved

Functional benefit

Brands

• FBBmobile: Mobile banking application for Farm Bureau Bank customers

Products and services

• Performance Checking Interest-earning personal checking account with online and mobile banking access via the FBBmobile app, offered to Farm Bureau members.
• Money Market Accounts (Personal) Personal savings account with competitive interest rates; the Plus Money Market option earns up to 2.50% APY.
• Certificates of Deposit (Personal) Fixed-term personal deposit accounts offering guaranteed returns, with rates varying by term length.
• Health Savings Account (HSA) Tax-advantaged personal account for medical expenses, paired with the HSA Visa Debit Card.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts including traditional and Roth IRA options for individuals.
• Auto, Truck, & Motorcycle Loans Personal financing for vehicle purchases and refinancing at competitive rates, with a streamlined application process.
• Recreational Loans Personal loans for boats, RVs, and powersports vehicles.
• Equipment & Heavy-Duty Truck Loans (Personal) Personal-use financing for equipment and heavy-duty trucks.
• Farm Bureau Member Rewards Mastercard Personal credit card with rewards program designed for Farm Bureau members, with rates as low as 16.49% APR (variable, tied to Prime Rate).
• Visa Debit Card Everyday personal debit card for purchases and ATM access linked to a Farm Bureau Bank checking account.
• Home Purchase Loans Mortgage financing for purchasing a primary residence.
• Home Refinance Loans Options to refinance existing mortgages.
• Home Equity Options Home equity lines of credit and loans that use built-up home equity.
• Construction Loans Financing for new home construction and renovation projects.
• Residential Agriculture Lending Specialized home loans for agricultural properties, tailored for Farm Bureau members.
• Nontraditional Lending Alternative mortgage options for unique borrowing situations.
• Business Checking Accounts Checking accounts tailored for small and mid-sized business banking needs.
• Business Money Market Accounts Business savings accounts with competitive interest rates.
• Business Certificates of Deposit Fixed-term business deposit accounts for earning guaranteed returns.
• Commercial Real Estate Financing Financing solutions for commercial property acquisitions and development.
• Business Auto & Equipment Loans Commercial financing for vehicles, trucks, and powersports equipment used in business operations.
• Business Heavy-Duty Truck & Equipment Loans Financing for heavy-duty trucks and business equipment.
• Treasury Management Solutions Cash management and treasury services for business operations.
• Business Credit Cards Corporate and business credit card products including the Premier Business Visa.
• Business Debit Cards Debit card solutions for business banking transactions.
• FB-Org Business Checking Accounts Specialized business checking accounts for state and county Farm Bureau organizations.
• FB-Org Certificates of Deposit Fixed-term deposit accounts for Farm Bureau organizations, with promotional rates up to 3.35% APY for 12-month terms.
• FB-Org Building Loans Loans for Farm Bureau state and county organization building projects.
• FB-Org Corporate Credit Cards Corporate credit cards issued to Farm Bureau organizations.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• American Farm Bureau FederationflagshipStrategic or Co-development PartnerFarm Bureau Bank operates under license from the American Farm Bureau Federation to use the Farm Bureau brand. This is the foundational partnership that enables the bank's existence and go-to-market strategy. The bank serves as a member benefit, with products and services offered exclusively or preferentially to Farm Bureau members. The relationship provides brand credibility and access to the Farm Bureau network.
• FiservcoreTechnology or IntegrationTechnology infrastructure provider powering the online banking platform. Fiserv provides the core banking technology that enables account management, transactions, and digital banking services for Farm Bureau Bank customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• USAA Federal Savings Bank: Federally chartered savings bank serving the military-affiliated membership community. Closely matches Farm Bureau Bank's member-gated, digital-first savings bank model with specialized customer focus and licensed brand identity.
• SchoolsFirst Federal Credit Union: Affinity-based credit union serving a defined professional membership with deposits, lending, and wealth services. Mirrors the member-gated banking model with multi-generational relationship focus.
• State Farm Bank: Affinity/member-benefit banking subsidiary of State Farm, serving policyholders with deposit, lending, and credit card products through a digital-first model. Most directly comparable peer given the parallel structure of an insurance/affiliate-owned bank serving a closed membership base.
• Connexus Credit Union: Digital-first credit union offering deposit, lending, mortgage, and member-benefit products with no traditional branch emphasis. Operates a similar digital-first, membership-based banking model.
• Farm Credit Mid-America: Farm Credit System lender providing agricultural loans, real estate financing, and rural lending across the Midwest and Mid-South. Direct competitor in serving farming operations and rural communities with comparable product mix.
• Greenstone Farm Credit Services: Farm Credit System association serving Michigan, Wisconsin, and northeastern communities with agricultural loans and financial services. Comparable in agricultural lending focus and rural member-based service model.
• AgFirst Farm Credit Bank: Bank within the Farm Credit System providing wholesale funding and ag lending expertise. Direct functional peer in agricultural credit and rural finance, though structured as a cooperative rather than a commercial savings bank.
• Compeer Financial: Farm Credit System cooperative serving agriculture and rural communities across the Upper Midwest with lending, leasing, and financial services. Overlaps with Farm Bureau Bank on ag lending and rural depositor acquisition.
• SECU (State Employees Credit Union): Large membership-affinity credit union offering personal, mortgage, and business banking to a defined membership community. Comparable in serving a closed membership base with digital-first product delivery.

Broad incumbents

• Rabobank (US ag banking): Global ag-specialized bank with US operations focused on food and agriculture lending. Broader incumbent with deeper balance sheet and global ag expertise, serving similar agricultural and agribusiness client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FarmBureauBankFSB
• LinkedInlinkedin.com/company/farm-bureau-bank
• Instagraminstagram.com/farmbureaubank/?hl=en
• Xx.com/fb_bank

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Bureau Bank