AsiaCell

What AsiaCell does

AsiaCell Communications PJSC is Iraq's first and largest mobile telecommunications operator, founded in 1999 and headquartered in Sulaymaniyah with a major operational hub in Baghdad. The company provides 4G LTE mobile voice, SMS, and data services to more than 20 million subscribers across all 19 Iraqi governorates, supported by 9,320 tower sites and over 27,000 physical points of sale and recharge. It is a subsidiary of Qatar-based Ooredoo Group, which consolidates AsiaCell into a nine-market international telecom portfolio of 147.1 million customers.

The core product stack spans prepaid tariffs (RED, YOOZ, Free Social+, 4G Unlimited), postpaid plans (Elite with family sharing), enterprise ICT services (dedicated internet, SD-WAN, cybersecurity, cloud, IoT/M2M, data center hosting), and value-added digital services (eSIM, WiFi Calling, loyalty program Eshret Omor, the 1001 streaming bundle, and the Yalla Goal World Cup engagement platform). Revenue is generated through usage-based and subscription mobile tariffs, monthly recurring postpaid billing, managed enterprise ICT contracts, and hardware/device sales through the AsiaMall e-commerce platform.

AsiaCell has executed a concentrated digital-transformation program from late 2025 through mid-2026, deploying Cisco AI-driven Provider Connectivity Assurance, LigaData's AI Fabric and unified data platform, Druid AI multilingual conversational solutions, and Evam's evamX customer engagement platform. It also became the first telecom operator in Iraq to deploy IPv6 dual-stack (June 2026) and to host a 5G educational laboratory (April 2026), and entered Iraq's first global-scale sports sponsorship with Paris Saint-Germain (May 2026).

Name

AsiaCell

Legal name

AsiaCell Communications PJSC

Website

https://asiacell.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AsiaCell is Iraq's largest mobile telecom operator, serving over 20 million prepaid and postpaid subscribers across all 19 governorates with 4G+, enterprise ICT, and AI-powered digital services as a subsidiary of Ooredoo Group.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812), Communications Services, Nec (4899)

akta.pro primary industry

Private LTE/5G Mobile Network Operators (Campus/Industrial) (HDAIAAAE)

Keywords

• Mobile telecommunications services
• 4G LTE network services
• Enterprise ICT solutions
• Mobile data packages
• Prepaid mobile services

Headquarters

HQ city

Sulaymaniyah

HQ country

Iraq

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Voice and Data Services (Prepaid): Revenue from prepaid mobile services including voice calls, SMS, and data packages. Customers purchase airtime credits and data bundles with various denominations and validity periods. Revenue recognized as services are consumed.
2. Mobile Voice and Data Services (Postpaid): Monthly billing for postpaid mobile services including voice, data, and value-added services. Customers receive monthly invoices based on usage and subscribed packages.
3. Enterprise/B2B Telecommunications Solutions: Revenue from business solutions including dedicated internet access, SD-WAN, cybersecurity, cloud services, IoT connectivity, bulk SMS, and managed services for corporate and government customers.
4. SIM Card and Device Sales: Revenue from sale of SIM cards, eSIMs, smartphones, tablets, and connectivity devices through AsiaMall e-commerce platform and retail stores.
5. Value-Added Services and Digital Content: Revenue from premium digital services including streaming platforms (1001, Shahid VIP, TOD), gaming subscriptions, and entertainment services billed through carrier billing.
6. International Roaming Services: Revenue from international roaming packages for travelers to countries including Turkey, Qatar, Lebanon, Iran, UAE, and Maldives.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels12 records

Core offering

AsiaCell provides mobile telecommunications services across Iraq, including prepaid and postpaid voice, SMS, and 4G/4G+ data services through RED Line, YOOZ, and Asiacell Elite sub-brands. It also offers enterprise ICT solutions (dedicated internet, SD-WAN, cybersecurity, cloud, IoT/M2M, bulk SMS, managed services), digital content and entertainment services (streaming, gaming, loyalty), and devices via its AsiaMall e-commerce platform. The company operates a 4G LTE network across all 19 Iraqi governorates supported by 9,320+ tower sites and 27,000+ points of sale.

Product overview

AsiaCell operates a comprehensive telecommunications portfolio serving over 20 million subscribers across Iraq's 19 governorates through a multi-brand strategy. The core offerings include 4G LTE mobile network services and postpaid/prepaid lines under the YOOZ (premium youth digital lifestyle), RED (balance-multiplier prepaid), and Elite (premium postpaid with family sharing) sub-brands. The digital ecosystem spans the Asiacell App (self-care and service management), Asiamall e-commerce platform (devices and SIM cards), 1001 streaming entertainment, AsiaVerse digital content, and the Eshret Omor loyalty rewards program. Value-added services include WiFi Calling, eSIM, Yalla Goal World Cup engagement platform, Free Social+ social media packages, and 4G+ unlimited internet. Enterprise offerings encompass ICT solutions (cybersecurity, cloud services, IoT/M2M), fixed line services (voice trunk, PBX, SD-WAN), dedicated internet, data center hosting, bulk SMS, call center services, and short code numbering. AI-powered capabilities include Druid multilingual conversational AI for customer engagement, LigaData predictive analytics for network optimization and churn prevention, Cisco AI-driven network assurance with self-healing capabilities, Evam real-time customer engagement, and Google Cloud/Gemini Enterprise productivity tools. AsiaCell also partners with 1001 (OTT streaming) for entertainment content integration.

Differentiator

Problem solved

Functional benefit

Brands

• ASAS: Loyalty and rewards program offering discounts and exclusive offers to customers
• Gamecell
• AsiaMall
• YOOZ
• Eshret Omor (عشرة عمر)
• RED Line
• Asiacell Elite
• Laila

Products and services

• RED Line Prepaid Prepaid mobile line product offering bonus balance for calls and internet, free social media usage (WhatsApp, Facebook, Instagram, Snapchat), and family sharing plans for individual subscribers in Iraq.
• YOOZ Digital Lifestyle Packages Premium youth-oriented prepaid digital lifestyle packages combining internet, voice minutes, SMS, and free social media access across Extra Data, Extra Voice, and Mix variants.
• Asiacell Elite Postpaid Platform Premium postpaid mobile platform for individuals and families offering shared voice, data, SMS across up to 5 lines, exclusive bundles, free entertainment, and platinum loyalty benefits.
• 4G LTE Network Service High-speed 4G LTE mobile internet service covering all 19 Iraqi governorates through 9,320+ tower sites, recognized by Ookla as Iraq's fastest 4G network.
• 4G+ Unlimited Internet Packages Unlimited 4G+ data packages available in daily, weekly, and monthly options for heavy internet users on AsiaCell's 4G+ network.
• Free Social+ Data Packages Data packages offering zero-rated usage of social media platforms (WhatsApp, Facebook, Snapchat, YouTube, Instagram, TikTok) without consuming bundle data allowance.
• International Roaming (Asiacell Passport) International roaming packages enabling AsiaCell subscribers to use mobile services while traveling across Turkey, Qatar, Lebanon, Iran, UAE, Maldives, and pilgrimage destinations.
• AsiaMall E-commerce Platform Own online storefront selling SIM cards, eSIMs, smartphones, tablets, routers, and connectivity devices across Iraq with delivery available.
• Asiacell Mobile Application Self-care mobile application allowing subscribers to manage their account, recharge balance, subscribe to packages, check usage, and access customer support on iOS, Android, and Huawei devices.
• Eshret Omor Loyalty Program Loyalty rewards program where subscribers earn and redeem points for shopping vouchers, services, and major prizes including Mercedes Benz cars via the Asiacell app, website, or USSD.
• 1001 Streaming Entertainment Service Free streaming subscription bundled with qualifying RED, Free Social+, 4G Unlimited Internet, YOOZ, Max Card, or Elna packages (25,000 IQD+) providing access to international licensed content including live sports.
• Digital Services Marketplace Carrier-billed digital content marketplace offering streaming (Shahid VIP, TOD, Anghami), gaming subscriptions, digital vouchers, antivirus, and lifestyle apps through direct billing.
• Enterprise ICT and Cybersecurity Solutions Cybersecurity services for enterprises including unified threat management, endpoint detection and response, penetration testing, vulnerability assessment, and network device auditing.
• Enterprise Cloud Services Cloud services for enterprises including Microsoft 365, Google Workspace and Gemini Enterprise, Huawei Cloud Storage, virtual machines, and electronic billing delivered through strategic partnerships.
• M2M and IoT Connectivity Services Machine-to-machine and IoT connectivity services including dedicated M2M connections and shared M2M data packages for enterprise IoT deployments.
• Dedicated Internet Access and SD-WAN Dedicated internet access, branch connectivity, SD-WAN, and managed WLAN services for enterprise multi-site connectivity.
• Business Fixed Telephony Services Fixed business telephony services including voice trunk, PBX management, and IPLC/GMPLS international connectivity for enterprises.
• Data Center Colocation Services Data center colocation services providing shared infrastructure for enterprise hosting requirements.
• Bulk SMS and Voice Messaging Services Bulk SMS marketing, bulk voice messaging, and message manager programs for enterprise customer communications and marketing campaigns.
• Mini Call Center and Business Self-Care Portal Hosted mini call center solution and business self-care portal for enterprises to manage telecom services and customer interactions.
• Value-Added Call Management Services Suite of call management value-added services including call forwarding, reverse charge calls, free SMS on low balance, voicemail, missed call notifications, and call/SMS blocking.
• WiFi Calling Service Voice call service enabling subscribers to make and receive calls over WiFi networks when cellular coverage is limited, enhancing connectivity in buildings and remote areas.
• eSIM Service Electronic SIM service enabling subscribers with compatible devices to activate AsiaCell services without a physical SIM card, supporting dual-SIM functionality.
• Asiaconnect Fixed Wireless Router Fixed wireless router providing home and office internet connectivity through AsiaCell's 4G+ network, sold through the AsiaMall platform.

Quantifiable outcome

• 20 million+ subscribers served
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered flagship, core, strategic and supporting.

• Paris Saint-Germain (PSG)flagshipStrategic or Co-development Partner · 18 May 2026Landmark multi-year strategic partnership announced May 18, 2026 at Parc des Princes in Paris. AsiaCell became the first Iraqi company to enter a partnership of this scale with a global sports club. Asiacell serves as a premium partner with plans to evolve both brands in Iraq, coinciding with Iraq's national team qualifying for the World Cup. The partnership represents Iraqi business earning a place on the global stage.
• 1001 (Legal OTT Streaming Platform)coreStrategic or Co-development Partner · 11 May 2026Strategic collaboration announced May 2026 providing AsiaCell customers with complimentary access to premium entertainment content through selected hard bundles. Grants access to sports coverage including LaLiga, Premier League, UEFA Champions League, and content from Paramount+, OSN+, STARZPLAY, and Rotana. Aims to expand AsiaCell's digital ecosystem, support Iraq's creative economy, and reinforce intellectual property protection.
• Al-Nahrain UniversitystrategicStrategic or Co-development Partner · 14 April 2026Partnership to open Iraq's first 5G laboratory for educational and research purposes at Al-Nahrain University's College of Information Engineering, with support from Communications and Media Commission (CMC). The lab enables engineering and ICT students to engage with 5G networks, IoT, AI, and advanced computing, bridging academic curricula and telecommunications job market. Supports AsiaCell's digital transformation strategy and preparation for commercial 5G rollout.
• NewsSocial (Cooperative Organization)strategicStrategic or Co-development Partner · 17 February 2026Long-term strategic partnership under Iraqi government supervision to build 'Manara' national AI ecosystem beginning with 'Smart Knowledge Systems and Artificial Intelligence in Iraqi Universities' project overseen by Prime Minister's advisor for scientific and academic affairs. Represents Iraq's first coordinated national effort to integrate AI into higher education institutions.
• Druid AIcoreTechnology or Integration · 2 December 2025Partnership to launch multilingual conversational AI solutions enhancing customer and employee engagement. Supports Arabic, Kurdish, and English across digital channels. Aims to improve service quality, reduce workloads, and align with AsiaCell's digital transformation and 5G plans.
• SDS (Sales & Distribution Platform)supportingTechnology or Integration · 2 December 2025Partnership to launch a next-gen Sales & Distribution platform during MWC Doha 2025 to modernize Iraq's retail ecosystem. Platform aims to improve operational efficiency, strengthen partner performance, and enhance customer value across Iraq.
• LigaDatacoreTechnology or Integration · 29 November 2025Partnership deploying LigaData's AI Fabric and Data Platform across AsiaCell. Deployment unified previously siloed data sources and enabled GPU-accelerated predictive models improving churn prevention, marketing personalization, and network optimization. Positions AsiaCell as one of the most forward-looking telecom operators in the region.
• Google CloudcoreTechnology or Integration · 28 November 2025Partnership to deliver AI-powered productivity and collaboration solutions including Google Workspace and Gemini Enterprise to businesses and educational institutions across Iraq. Signed at MWC Doha 2025, making AsiaCell the first telecom operator in Iraq to offer Google Cloud's productivity suite. Milestone in Iraq's digital transformation enabling secure, AI-driven tools.
• CiscocoreTechnology or Integration · 26 November 2025Partnership to deploy Cisco's AI-powered Provider Connectivity Assurance platform across Iraq's network nationwide. Initiative enables predictive network management, real-time monitoring, and self-healing capabilities for approximately 19.7 million customers across all 19 governorates. One of the first AI-based network assurance adoptions in Iraq.
• EvamcoreTechnology or Integration · 26 November 2025Partnership to adopt Evam's evamX platform for real-time, AI-driven customer engagement across all digital and traditional touchpoints. Enables marketing teams to deliver hyper-personalized interactions using intelligent automation and machine learning. Goal of deepening customer loyalty and strengthening Iraq's digital ecosystem.
• Communications and Media Commission (CMC)strategicOthersIraqi regulatory body overseeing telecommunications sector. Provided supervision and sponsorship for AsiaCell's IPv6 dual-stack deployment and 5G lab initiative.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Ooredoo Group: Qatar-based parent company and operator across nine markets (MENA, Asia). Comparable as a wireless carrier group with overlapping telecom capabilities, multi-country scale, and similar mobile/data product portfolio — provides the strategic context for AsiaCell within the group.
• MTN Group: Africa- and Middle East-focused wireless carrier group operating in similar emerging markets. Comparable as a multi-market mobile operator with comparable subscriber scale, prepaid-led revenue mix, and enterprise services expansion.
• Vodafone Group: Global telecom group with operations across multiple geographies, including partnerships in Turkey and Africa. Comparable as a wireless carrier offering mobile, enterprise, IoT, and digital services at similar scale.
• Zain Group: Kuwait-based telecom group operating in multiple MENA markets including Iraq (Zain Iraq). Comparable as a regional mobile carrier group with similar prepaid/postpaid, enterprise, and digital services offerings across emerging markets.
• STC (Saudi Telecom Company): Saudi Arabia's incumbent telecom with regional expansion. Comparable as a major MENA wireless carrier offering mobile, enterprise ICT, cloud, and digital services — and competing in adjacent markets for talent and partnerships.
• Orange Middle East & Africa: Operates mobile and fixed services in several MENA and African markets. Comparable as a global incumbent with similar enterprise ICT, digital services, and mobile money/digital ecosystem plays in emerging markets.
• Etisalat (e&): UAE-based incumbent telecom group operating wireless, fixed, and digital services across the Middle East, Africa, and Asia. Comparable as a regional incumbent with similar wireless carrier operations, enterprise ICT services, and digital content bundling.

Emerging players

• Turkcell: Turkey-based mobile operator with operations in additional emerging markets. Comparable in offering mobile data, digital services, enterprise ICT, and operating with a similar ARPU/emerging-market economics profile.

Direct peers

• Korek Telecom: Iraqi mobile network operator providing voice, data, and digital services across Iraqi governorates. Competes directly with AsiaCell and Zain Iraq for prepaid market share and is part of the same competitive triad in Iraq.
• Zain Iraq: One of AsiaCell's primary direct competitors in the Iraqi mobile market, offering prepaid/postpaid mobile, data, and enterprise services across Iraq. Operates in the same regulatory environment and competes head-to-head for the same 20M+ subscriber base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/asiacellconnect
• YouTubeyoutube.com/asiacellconnect
• Facebookfacebook.com/Asiacellconnect
• LinkedInlinkedin.com/company/asiacell
• Instagraminstagram.com/asiacellconnect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AsiaCell