EVAM
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
EVAM firmographics
Firmographics- Name
- EVAM
- Legal name
- Evam
- Website
- https://evam.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
EVAM industry classification
Industry- Product category
- Customer Engagement Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)
- akta.pro secondary industry
- Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE)
Keywords
Where EVAM is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
EVAM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription (evamX): SaaS-based subscription model for access to the evamX customer engagement platform. Includes core journey orchestration, real-time decisioning, and omnichannel activation capabilities. Pricing appears enterprise/quote-based.
- PartnerUp Data Monetization: Self-service platform enabling enterprises to monetize their customer data through partner ecosystem. Partners pay subscription for campaign creation and execution capabilities.
- Managed Services: Dedicated managed services team provides customized platform development and ongoing support, particularly for enterprise implementations.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
EVAM product offering
Product offeringCore offering
Evam provides the evamX platform, a unified real-time customer engagement solution that combines AI-powered decisioning, journey orchestration, and omnichannel activation across 20+ channels including push, SMS, email, in-app, web, and call center. The platform processes behavioral, transactional, and contextual data to deliver personalized customer experiences with sub-50ms decisioning latency, supported by dedicated managed services for enterprise implementations.
Product overview
Evam offers evamX, a unified real-time customer engagement platform with a modular architecture. The platform is powered by Evo AI, a built-in decision engine that provides generative AI content creation, predictive analytics, and autonomous campaign management. The core modules include Journey Designer for visual journey orchestration, NBX for AI-driven next-best-offer decisioning, Digital Engagement for multi-channel messaging, Insight Tracker for analytics, Customer Feedback for survey collection, Evam Actions for sub-50ms real-time event processing, and PartnerUp for data monetization. These modules work together within the evamX platform to enable hyper-personalized, omnichannel customer engagement across 20+ channels (mobile push, in-app, SMS, email, web banner, web push) with industry-specific solutions for Financial Services, Telecom, Retail & eCommerce, and Travel & Aviation sectors. The platform processes 50+ real-time data signals and delivers decisions in under 50 milliseconds at scale.
Differentiator
Problem solved
Functional benefit
Brands
- evamX: AI-powered real-time personalization platform for customer engagement across multiple channels.
- Evo
- Evam Actions
- PartnerUp
Products and services
- evamX Platform The core unified customer engagement platform providing end-to-end capabilities for real-time journey orchestration, omnichannel marketing, and hyper-personalization across 20+ channels with decisions in under 50 milliseconds. Designed for large enterprise customers in banking, telecom, retail, and aviation.
- Evo AI Built-in AI decision engine that listens to customer signals, learns from engagements, and acts instantly to select the next best action across every channel. Includes Evo Build AI agents, Evo Decide decisioning, and Evo Sense intelligence layer. Compatible with OpenAI and Ollama LLM providers.
- Journey Designer Visual drag-and-drop journey orchestration tool enabling marketers to design omnichannel customer journeys without IT dependency, with smart segmentation, real-time performance monitoring, and AI-assisted content creation.
- Digital Engagement Module for creating mobile and web engagements including push notifications, in-app messages, web banners, and web surveys with real-time AI-powered preview and optimization capabilities.
- NBX Decisioning AI-powered real-time decisioning engine that evaluates every available offer and selects the one that matters most to each customer at the exact moment they engage, combining business rules with AI logic.
- Insight Tracker Real-time marketing analytics and reporting module providing dynamic dashboards, funnel analysis, flow analytics, event analytics, and comprehensive customer insights to measure and optimize campaign performance.
- Customer Feedback Survey and feedback collection module supporting multiple question types (scoring, radio, emoji, star ratings, open-ended) with trackable links for real-time customer sentiment capture and journey-linked response tracking.
- Evam Actions Real-time actor-based journey orchestration engine that triggers instant actions across multiple channels in under 50 milliseconds using sense-analyze-act methodology for capturing business moments at the exact right time.
- PartnerUp Self-service data monetization platform enabling enterprises to share data assets with partners for crafting personalized, contextual campaigns without sharing customer identifiers, featuring partner subscription management and campaign approval workflows.
- Financial Services Solution Industry-specific solution for banking and financial services covering card activation, loan onboarding, deposit growth, cross-sell, and churn prevention with real-time decisioning and compliant personalization.
- Telecom Solution Industry solution for telecommunications with real-time data processing, event-driven engagement, usage alerts, top-up offers, and churn control for telecom operators.
- Retail & eCommerce Solution Industry solution for retail and eCommerce including abandoned cart recovery, product recommendations, loyalty programs, and click-to-bricks channel unification for maximizing conversion and customer lifetime value.
- Travel & Aviation Solution Industry solution for airlines and travel companies with real-time disruption care, gate change notifications, ancillary revenue upsell, and personalized travel journey orchestration.
- Evam Academy Training and certification program equipping customer teams with hands-on experience in the Evam ecosystem, covering journey design, campaign optimization, and platform capabilities.
Quantifiable outcome
- 6x increase in conversion rates
- +9 more outcomes
Companies that use EVAM
Customer profileNamed customers53 records
Segments4 records
Ideal customer profiles4 records
EVAM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature12 records
EVAM partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered regional and flagship.
- GambIT DigitalregionalEvam announced strategic partnership with GambIT Digital, a Romanian digital transformation partner. The partnership extends Evam's market presence in Romania through local digital transformation expertise and implementation capabilities.
- AsiacellflagshipAsiacell, Iraq's leading telecommunications provider with approximately 20 million subscribers, partnered with Evam to adopt the evamX platform for real-time, AI-driven customer engagement across all digital and traditional touchpoints. The collaboration aims to enable Asiacell's marketing teams to deliver hyper-personalized interactions using intelligent automation and machine learning, with the goal of deepening customer loyalty and strengthening Iraq's digital ecosystem. Both companies view this as positioning Asiacell as a regional frontrunner in AI-driven engagement technologies.
Scale indicators21 records
Recent moves6 records
Expansion highlights5 records
EVAM competitors and assessment
Company assessmentBroad incumbents
- Oracle Responsys / Infinity: Oracle Responsys and Oracle Marketing Cloud deliver cross-channel campaign orchestration with real-time decisioning for enterprise B2C marketers — a broad incumbent overlapping with EVAM in financial services and telecom verticals where Oracle has deep installed base.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Interaction Studio and Data Cloud) offers cross-channel journey orchestration and real-time personalization at scale — a broad incumbent competitor with overlapping capabilities but vastly larger portfolio and distribution.
- Adobe Experience Cloud: Adobe Experience Cloud (Adobe Campaign, Adobe RT-CDP, Journey Optimizer) is the largest incumbent in cross-channel marketing hubs and customer journey orchestration — overlapping with EVAM's capabilities as part of a much broader enterprise martech suite.
- SAS Customer Intelligence: SAS Customer Intelligence (including SAS Real-Time Decisioning) provides enterprise-grade real-time analytical decisioning for marketing and customer engagement — overlapping with EVAM's NBX and Evo AI decisioning capabilities, particularly in banking and telecom.
Direct peers
- Insider: Insider is a unified cross-channel marketing and personalization platform with AI-powered journey orchestration and a similar focus on retail, banking, and telecom verticals — directly comparable in scale, product scope, and customer base to EVAM.
- Braze: Braze is a leading customer engagement platform specializing in real-time, cross-channel marketing orchestration across email, push, SMS, in-app, and web — directly overlapping with EVAM's evamX in core product surface area, target buyer (enterprise marketing leaders), and delivery model.
- Klaviyo: Klaviyo is a B2C customer engagement platform with real-time segmentation, journey orchestration, and AI-driven personalization — comparable in functionality to EVAM though typically serving mid-market rather than EVAM's large-enterprise focus.
- Optimove: Optimove is a customer-led marketing platform combining real-time decisioning, journey orchestration, and predictive segmentation — closely matching EVAM's NBX decisioning and Evo AI predictive analytics capabilities, particularly for the gaming, banking and telecom segments.
- Iterable: Iterable is a cross-channel marketing platform built for real-time customer journey orchestration with AI-driven segmentation and personalization — closely comparable to EVAM's real-time decisioning and omnichannel activation capabilities.
Emerging players
- Tealium: Tealium is a real-time customer data platform with journey orchestration and event-stream-based audience activation — adjacent to EVAM with overlapping focus on real-time data signals and cross-channel engagement, though more infrastructure-focused than EVAM's journey-centric UX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
EVAM social profiles
Digital presenceEVAM compliance and trust
Trust signalCompliance3 records
EVAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
EVAM leadership team
Management profileNumber of profiles
Profiles2 records
EVAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EVAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EVAM
What does EVAM do?
Evam provides the evamX platform, a unified real-time customer engagement solution that combines AI-powered decisioning, journey orchestration, and omnichannel activation across 20+ channels including push, SMS, email, in-app, web, and call center. The platform processes behavioral, transactional, and contextual data to deliver personalized customer experiences with sub-50ms decisioning latency, supported by dedicated managed services for enterprise implementations.
Is EVAM a public or private company?
EVAM is a private company. It is classified as unknown and is currently operating.
When was EVAM founded?
EVAM was founded in 2015. It employs 101 to 250 people.
Where is EVAM based?
EVAM is headquartered in London, United Kingdom, in the Europe region.
How does EVAM make money?
Three revenue lines are on record. Platform Subscription (evamX) is the primary driver. The others are partnerUp Data Monetization and managed Services.
Who are EVAM's main competitors?
Broad incumbents on record are Oracle Responsys / Infinity, Salesforce Marketing Cloud, Adobe Experience Cloud and SAS Customer Intelligence. Direct peers are Insider, Braze, Klaviyo, Optimove and Iterable. Tealium is listed as an emerging player.
Does EVAM have an API?
No public API is recorded for EVAM.
What industry is EVAM in?
EVAM's product category is Customer Engagement Software. Its primary akta.pro industry code is HDAEAKAG, Business Rules & Decision Management Platforms (BRMS/DMN), with a secondary code of HDAEAHAE, Business Rules Management Systems (BRMS) & Decision Automation. Its NAICS code is 541511 and its SIC code is 7370.