Swytch
Swytch designs and manufactures electric bike conversion kits that turn any traditional bicycle into an e-bike, serving consumer cyclists in 100+ countries via direct e-commerce and a network of over 100 bike shops.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Swytch does
Swytch Technology Ltd is a UK-based, privately held designer and manufacturer of electric bike conversion kits founded in 2017 by Oliver Montague (CEO) and Dmitro Khroma (CTO). The company's core product is a kit system that converts any traditional bicycle into an e-bike by combining a front-hub geared 250W motor wheel (built to order at the company's Norwich, UK facility) with a removable lithium-ion power pack, a cadence pedal sensor, and a motor controller. The portfolio spans two main families — the handlebar-mounted MAX kit with a patented quick-connect mount, and the frame-mounted GO kit secured by Velcro straps — each available in multiple battery capacities giving ranges between 15 and 60 miles, plus an upgrading offering (POWER PACK upgrades) that lets existing customers swap power packs without replacing motor wheels.
Swytch serves consumer cycling end-markets (urban commuters, folding-bike owners such as Brompton riders, owners of quality bikes they wish to electrify, and recreational cyclists) through a direct-to-consumer e-commerce model with global shipping to 100+ countries, complemented by an over-100-store bike shop retail channel primarily in the UK. Pricing is one-time hardware between $349 and $599 per full kit, with a layered accessory and upgrade attach covering OLED/LED displays, throttles, mounts, brake sensors, toolkits, and chargers. The company has shipped more than 100,000 kits cumulatively and is currently the self-described world's best-selling e-bike conversion kit, with one in 14 new e-bikes in the UK reported by Sky News (March 2023) to be powered by a Swytch kit.
The business is funded predominantly through retail crowdfunding (Indiegogo campaigns in 2017 and 2019) plus an Innovate UK grant, with institutional capital first appearing in a 2022 round (~£4M) led by Calyx Venture Fund, Green Angel Ventures, One Planet Capital, and SFC Capital, followed by a smaller 2024 round. Swytch operates from East London headquarters and a Norwich manufacturing site, with the majority of roles (80%) operating remote or hybrid under a 51-100 headcount structure; the company is Great Place to Work certified (2024) and GO kit is a Reddot Design Award recipient.
Swytch firmographics
Firmographics- Name
- Swytch
- Legal name
- Swytch Technology Ltd
- Website
- https://swytchbike.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Swytch designs and manufactures electric bike conversion kits that turn any traditional bicycle into an e-bike, serving consumer cyclists in 100+ countries via direct e-commerce and a network of over 100 bike shops.
- Ownership category
- akta.pro rank
Swytch industry classification
Industry- Product category
- Electric Bike Conversion Kits
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Cycling & Micromobility Products Distribution (CRAOAJAF)
Keywords
Where Swytch is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Swytch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Full Conversion Kit Sales: One-time hardware sales of complete e-bike conversion kits including motor wheel, power pack, pedal sensor, charger, and cables. Available in GO and MAX variants with multiple range options.
- Power Pack Upgrades: Upgrade kits for existing Swytch customers to upgrade to newer power pack technology while retaining their existing motor wheel and pedal sensor.
- Accessories and Spare Parts: Sale of accessories including OLED/LED displays, throttles, mounts, pedal sensors, chargers, torque arms, brake sensors, and toolkits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MAX+ (30-40 miles range) |
| One time/ perpetual license | Pay-as-you-go | MAX++ (45-60 miles range) |
| One time/ perpetual license | Pay-as-you-go | GO (15-20 miles range) |
| One time/ perpetual license | Pay-as-you-go | GO+ (30-40 miles range) |
| One time/ perpetual license | Pay-as-you-go | GO++ (45-60 miles range) |
| One time/ perpetual license | Pay-as-you-go | MAX PowerPack Upgrade |
| One time/ perpetual license | Pay-as-you-go | GO PowerPack Upgrade |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Swytch product offering
Product offeringCore offering
Swytch designs, manufactures, and sells electric bike conversion kits that allow customers to convert any traditional bicycle into an e-bike in 30-60 minutes. Each kit consists of a front-hub geared motorized wheel (250W, 40Nm torque), a removable lithium-ion power pack with multiple capacity options delivering up to 60 miles of range, a magnetic cadence pedal-assist sensor, and a charger. Kits are sold in two main families (GO with frame-mounted Velcro battery and MAX with patented quick-connect handlebar-mounted battery) and are compatible with step-over, folding, road, hybrid, mountain, and single-speed bicycles.
Product overview
Swytch is an electric bike conversion kit company offering a unified product system to convert any traditional bicycle into an e-bike. The core offering consists of two main kit families: the Swytch GO (frame-mounted battery with Velcro straps) and Swytch MAX (handlebar-mounted battery with quick-connect mount). Both kits include a motor wheel, power pack, pedal sensor, and charger. Within each family, multiple battery capacity options provide different ranges: GO/GO+/GO++ (15-60 miles) and MAX/MAX+/MAX++ (30-60 miles). The product portfolio also includes a comprehensive range of accessories including displays (OLED, LED), throttles (thumb, twist), mounts (handlebar, bottle cage, seat post, Bro Block), sensors (pedal, brake), and tools. The company sells directly to consumers globally with pre-order and in-stock options.
Differentiator
Problem solved
Functional benefit
Brands
- Swytch Kit: Electric bike conversion kit product line
- Swytch MAX
- Swytch GO
- MAX+
- MAX++
- GO+
- GO++
- AIR Kit
Quantifiable outcome
- 1 in 14 new eBikes in the UK are powered by Swytch Kits (Sky News, March 2023)
- +3 more outcomes
Companies that use Swytch
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Swytch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Swytch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bike Shop Retail PartnerscoreOver 100 bike shop retailers across the country authorised to sell Swytch kits and provide installation support. These partners also stock AIR Power Packs which are no longer available on the main website.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Swytch competitors and assessment
Company assessmentDirect peers
- Cytronex: Cytronex is a UK-based maker of lightweight e-bike conversion kits (bottle-battery format). A direct UK peer targeting similar urban commuter and folding-bike use cases as Swytch.
- Tongsheng: Tongsheng makes the popular TSDZ2 mid-drive conversion kit and rear-hub motors. Direct competitor in the consumer conversion-kit market, typically sold at lower price points and through online channels like Amazon.
- Bafang: Bafang is a Chinese manufacturer of e-bike motors, batteries, and BBS-series conversion kits. A direct competitor in motor-wheel conversion kits, supplying both DIY consumers and OEM e-bike makers globally.
- Pendix: Pendix is a German manufacturer of e-bike conversion kits with a rear-hub motor and removable battery. Directly comparable as a focused, branded conversion-kit specialist selling a similar DIY-style product to European consumers.
- Superpedestrian (Copenhagen Wheel): Superpedestrian markets the Copenhagen Wheel, a rear-hub e-bike conversion system with integrated motor and battery. Direct competitor in the branded consumer conversion-kit space, focused on premium urban riders.
Emerging players
- Rubbee: Rubbee produces a clip-on friction-drive e-bike conversion unit. An emerging peer in the conversion-kit category with a different drive mechanism but comparable consumer DIY installation positioning.
- Clip (by Xipstech): Clip offers a clip-on lightweight e-bike conversion device designed for quick installation. A niche emerging competitor targeting casual riders with a removable, lower-power approach overlapping with Swytch's GO tier.
Regional players
- Brompton Bicycle: Brompton is the iconic UK folding-bike maker whose bikes are a key conversion target for Swytch (with Brompton-specific pedal sensors). Comparable as a UK-based peer sharing the same customer base; Brompton also sells its own Brompton Electric, creating overlap and partnership dynamics with Swytch.
Broad incumbents
- Bosch eBike Systems: Bosch is the dominant OEM supplier of integrated e-bike drive systems to major bike brands. Comparable as a broad incumbent in the e-bike motorization category, though Bosch focuses on factory-fitted systems rather than aftermarket conversion kits.
- Rad Power Bikes: Rad Power Bikes is one of the largest direct-to-consumer e-bike brands in North America. A broad incumbent defining the affordable OEM e-bike price points that compete with Swytch's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Swytch social profiles
Digital presenceSwytch compliance and trust
Trust signalCompliance3 records
Swytch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swytch leadership team
Management profileNumber of profiles
Profiles3 records
Swytch funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swytch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swytch
What does Swytch do?
Swytch designs, manufactures, and sells electric bike conversion kits that allow customers to convert any traditional bicycle into an e-bike in 30-60 minutes. Each kit consists of a front-hub geared motorized wheel (250W, 40Nm torque), a removable lithium-ion power pack with multiple capacity options delivering up to 60 miles of range, a magnetic cadence pedal-assist sensor, and a charger. Kits are sold in two main families (GO with frame-mounted Velcro battery and MAX with patented quick-connect handlebar-mounted battery) and are compatible with step-over, folding, road, hybrid, mountain, and single-speed bicycles.
Is Swytch a public or private company?
Swytch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swytch founded?
Swytch was founded in 2017. It employs 51 to 100 people.
Where is Swytch based?
Swytch is headquartered in London, United Kingdom, in the Europe region.
How does Swytch make money?
Three revenue lines are on record. Full Conversion Kit Sales are the primary driver. The others are power Pack Upgrades and accessories and Spare Parts.
Who are Swytch's main competitors?
Direct peers on record are Cytronex, Tongsheng, Bafang, Pendix and Superpedestrian (Copenhagen Wheel). Emerging players are Rubbee and Clip (by Xipstech). Brompton Bicycle is listed as a regional player. Broad incumbents are Bosch eBike Systems and Rad Power Bikes.
Does Swytch have an API?
No public API is recorded for Swytch.
What industry is Swytch in?
Swytch's product category is Electric Bike Conversion Kits. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.