Greene Concepts, Inc.
Greene Concepts is a publicly traded (OTC: INKW) premium artesian spring water bottler operating a 60,000 sq ft Marion, North Carolina facility, distributing its Be Water brand through Walmart, Amazon, Camping World, and direct e-commerce, with co-packing services via the Keychain platform.
- Company typePublic
- Founded1952
- HeadquartersClovis, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Greene Concepts, Inc. does
Greene Concepts, Inc. (OTC: INKW) is a publicly traded premium bottled water company operating a 60,000-square-foot bottling facility in Marion, North Carolina. The company sources artesian spring water from a high-capacity aquifer feeding seven spring and artesian wells across 155 acres in the Blue Ridge Mountains near Pisgah National Forest, bottling its Be Water brand in BPA-free 22-gram containers using food-grade PET with up to 10% post-consumer recycled content. Its product portfolio includes the flagship Be Water premium artesian spring water positioned between high-end imported and mass-market offerings, plus the Sport Dog Top Cat premium pet hydration line launched in 2026.
The company operates three revenue streams: (1) retail and e-commerce sale of branded Be Water through Walmart (Southeast expansion), Amazon, Camping World, OneLavi.com, and its own bewaterbeyou.com storefront; (2) co-packing services accessed through Keychain's AI-powered CPG manufacturing platform network with access to 30,000+ manufacturers and 20,000+ brands; and (3) bulk spring water distribution via the Spring Water on Tap (SWOT) system co-developed with AT&T and partner Prevail Water targeting water-scarce U.S. regions. The company maintains SQF Fundamentals Intermediate food-safety certification (valid through March 2027) and BRCGS packaging standards, and holds federal trademark registration for Be Water. Customer base spans health-conscious consumers, retailers, hospitality (including Switzerland Inn), and pet owners via EPETWATER.
Greene Concepts, Inc. firmographics
Firmographics- Name
- Greene Concepts, Inc.
- Legal name
- Greene Concepts, Inc.
- Website
- https://greeneconcepts.com
- Company type
- Public
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greene Concepts is a publicly traded (OTC: INKW) premium artesian spring water bottler operating a 60,000 sq ft Marion, North Carolina facility, distributing its Be Water brand through Walmart, Amazon, Camping World, and direct e-commerce, with co-packing services via the Keychain platform.
- Ownership category
- akta.pro rank
Greene Concepts, Inc. industry classification
Industry- Product category
- Premium Bottled Water
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Spring Water Bottling (AFAFACAA), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)
Keywords
Where Greene Concepts, Inc. is headquartered
LocationHeadquarters
- HQ city
- Clovis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greene Concepts, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Premium Bottled Water Sales: Sale of Be Water premium artesian spring water through retail channels (Walmart, Amazon, Camping World) and direct-to-consumer e-commerce. One-time product purchase model with recurring retail replenishment driven by consumer demand.
- Co-Packing Services: Bottling and co-packing services offered through the 60,000-square-foot Marion, North Carolina facility. Access to Keychain's network of over 30,000 manufacturers and 20,000 brands with over $1 billion in monthly manufacturing projects expected to drive higher facility utilization and revenue growth.
- Bulk Spring Water Distribution: Partnership with Prevail Water utilizing SWOT technology system for bulk spring water distribution from North Carolina and Tennessee aquifers to water-scarce regions nationwide, targeting the $348.64 billion bottled water industry.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Greene Concepts, Inc. product offering
Product offeringCore offering
Greene Concepts manufactures and distributes premium artesian spring water under its "Be Water" brand, sourced from seven springs across 155 acres in the Blue Ridge Mountains and bottled at its 60,000 sq ft facility in Marion, North Carolina. The company also operates a pet hydration product (Sport Dog Top Cat) and provides co-packing/bottling services to third-party beverage brands along with bulk spring water distribution.
Product overview
Greene Concepts, Inc. operates as a bottling and co-packing company offering premium artesian spring water products through its Be Water brand, supplemented by specialty consumer products like pet hydration water (Sport Dog Top Cat). The company's primary product is Be Water Premium Artesian Spring Water, sourced from artesian springs beneath the Blue Ridge Mountains and bottled at its 60,000-square-foot Marion, North Carolina facility. The portfolio also includes co-packing services accessed through the Keychain manufacturing platform network. Be Water is positioned in the premium hydration segment and distributed through major retail channels including Walmart, Amazon, and Camping World.
Differentiator
Problem solved
Functional benefit
Brands
- Sport Dog Top Cat: Premium artesian spring water product designed for pets, marking Greene Concepts' expansion into the pet hydration market.
- Be Water
Products and services
- Be Water Premium Artesian Spring Water Premium bottled artesian spring water sourced from seven springs across 155 acres in the Blue Ridge Mountains, bottled at the company's 60,000 sq ft Marion, NC facility. Sold to individual consumers through Walmart, Amazon, Camping World, and the company's own website.
- Sport Dog Top Cat Pet Hydration Pet-focused hydration product line offered by Greene Concepts and distributed through the EPETWATER partnership, targeting pet owners seeking premium water for their animals.
- Co-Packing and Bottling Services Contract bottling and co-packing services provided to third-party beverage brands such as EPETWATER, leveraging Greene Concepts' 60,000 sq ft certified bottling facility and artesian water source. Designed for beverage companies that need production capacity and premium water access without owning their own plant.
- Bulk Spring Water Distribution Large-volume bulk spring water supply for commercial buyers, leveraging the company's access to seven artesian wells across 155 acres in the Blue Ridge Mountains.
Quantifiable outcome
- Over 500 customer reviews on Amazon referencing positive product taste, packaging, and quality
- +2 more outcomes
Companies that use Greene Concepts, Inc.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Greene Concepts, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Greene Concepts, Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- EPETWATERminorPet water production partnership with EPETWATER for Sport Dog Top Cat premium artesian spring water product designed for pets. Company received prepaid orders for multiple truckloads along with additional funding to support inventory planning ahead of hurricane season.
- Startup Success LabcorePartnership to strengthen Walmart execution, retail analytics, replenishment, and coordination capabilities for the Be Water product line. Collaboration intended to support the company's growth initiatives within the retail channel. No specific timeline or financial terms disclosed.
- Distinctive AssetsminorBe Water inclusion in Distinctive Assets' 'Everyone Wins' gift bags during Oscars Week, providing celebrity visibility and marketing exposure.
- KeychaincoreContract to join Keychain's AI-powered consumer packaged goods (CPG) manufacturing platform network. Gives Greene Concepts access to a network of over 30,000 manufacturers and 20,000 brands with over $1 billion in monthly manufacturing projects. Expected to drive higher facility utilization, revenue growth, and long-term scalability for Be Water premium bottled water and co-packing services.
- Prevail WatercoreAlliance and partnership to address domestic water scarcity in the U.S., focusing on delivering clean water from aquifers in North Carolina and Tennessee to water-scarce regions nationwide. Utilizes the Spring Water on Tap (SWOT) technology system. Companies aim to create substantial new income streams while reducing plastic bottle waste and targeting the $348.64 billion bottled water industry.
- AT&TcoreCo-developed Spring Water on Tap (SWOT) technology system with AT&T to manage bulk spring water distribution from sources directly to FDA-approved holding tanks at homes and businesses.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Greene Concepts, Inc. competitors and assessment
Company assessmentDirect peers
- FIJI Water: FIJI Water is a globally recognized premium bottled water brand sold in U.S. retail and hospitality channels. Comparable as a premium-priced bottled water competitor occupying similar shelf space at Walmart and other retailers Greene Concepts targets.
- Mountain Valley Spring Water: Mountain Valley is a premium spring water brand sourced from a single Arkansas spring, sold through retail and foodservice including high-end hospitality. Closely mirrors Be Water's premium positioning with single-source spring provenance.
- Primo Brands Corporation: Primo Brands (formerly Primo Water + BlueTriton) is a leading North American pure-play water company offering bottled water and water dispenser services. Directly comparable to Greene Concepts as a premium and bulk water producer serving retail and direct delivery channels.
- Crystal Geyser Water Company: Crystal Geyser bottles spring water from U.S. mountain sources and sells nationally through mass-market and natural food retailers. Direct comparable as an American spring water bottler with similar domestic-source marketing positioning.
- Core Hydration: Core Hydration is a premium bottled water brand positioned on pH balance and electrolyte content, sold in mainstream retail including Walmart. Comparable as a premium-tier competitor in the same retail outlets as Be Water.
Broad incumbents
- Poland Spring (BlueTriton Brands): Poland Spring is one of the largest U.S. spring water brands under BlueTriton (formerly Nestle Waters NA). Comparable as a major U.S. spring water incumbent with national retail penetration and far greater scale than Greene Concepts.
- Deer Park (BlueTriton Brands): Deer Park is a regional spring water brand owned by BlueTriton Brands. Comparable as an East Coast spring water brand with established retail distribution including Walmart shelves, directly competing for the same category space as Be Water.
- Acqua Panna (Sanpellegrino Group / Nestle): Acqua Panna is a premium imported still spring water widely served in U.S. hospitality and sold through retail. Comparable as a premium-priced water brand that competes for the same end consumer willingness-to-pay that Be Water targets.
Emerging players
- Liquid Death: Liquid Death is a fast-growing premium canned water brand with a distinctive irreverent marketing positioning. Comparable as a premium bottled/canned water competitor with strong D2C and retail expansion that has raised category visibility for premium water.
- AquaHydrate: AquaHydrate is a premium bottled water brand positioned around pH-balanced alkaline water, sold in retail and online. Comparable as a smaller-scale premium water player competing for similar health-conscious consumer segments as Be Water.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Greene Concepts, Inc. social profiles
Digital presenceGreene Concepts, Inc. compliance and trust
Trust signalCompliance2 records
Greene Concepts, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greene Concepts, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Greene Concepts, Inc. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greene Concepts, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greene Concepts, Inc.
What does Greene Concepts, Inc. do?
Greene Concepts manufactures and distributes premium artesian spring water under its "Be Water" brand, sourced from seven springs across 155 acres in the Blue Ridge Mountains and bottled at its 60,000 sq ft facility in Marion, North Carolina. The company also operates a pet hydration product (Sport Dog Top Cat) and provides co-packing/bottling services to third-party beverage brands along with bulk spring water distribution.
Is Greene Concepts, Inc. a public or private company?
Greene Concepts, Inc. is a public company. It is classified as public and is currently operating.
When was Greene Concepts, Inc. founded?
Greene Concepts, Inc. was founded in 1952. It employs 1 to 10 people.
Where is Greene Concepts, Inc. based?
Greene Concepts, Inc. is headquartered in Clovis, United States, in the North America region.
How does Greene Concepts, Inc. make money?
Three revenue lines are on record. Premium Bottled Water Sales are the primary driver. The others are co-Packing Services and bulk Spring Water Distribution.
Who are Greene Concepts, Inc.'s main competitors?
Direct peers on record are FIJI Water, Mountain Valley Spring Water, Primo Brands Corporation, Crystal Geyser Water Company and Core Hydration. Broad incumbents are Poland Spring (BlueTriton Brands), Deer Park (BlueTriton Brands) and Acqua Panna (Sanpellegrino Group / Nestle). Emerging players are Liquid Death and AquaHydrate.
Does Greene Concepts, Inc. have an API?
No public API is recorded for Greene Concepts, Inc..
What industry is Greene Concepts, Inc. in?
Greene Concepts, Inc.'s product category is Premium Bottled Water. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAA, Spring Water Bottling. Its NAICS code is 312112 and its SIC code is 2086.