What Revive Retail does

Revive Retail is a Stockholm-based B2B software company that provides white-label peer-to-peer re-commerce infrastructure to e-commerce retailers. Founded in March 2023 by Karin Rehnberg (CEO) and Cathrin Fogelberg, the company targets enterprise and mid-market retailers — primarily in fashion, apparel, and outdoor segments — that want to participate in the rapidly growing second-hand market without building their own resale logistics. Named customers include Bubbleroom, Lindex, Elevenate, and Scoutshop; operations are currently limited to Sweden, and the team consists of fewer than 10 people including the two co-founders and a marketing manager.

Revive's product architecture centers on an embedded second-hand marketplace that retailers integrate directly into their existing e-commerce storefronts. The core offering comprises Revive Online (an in-storefront peer-to-peer marketplace) and Revive In-Store (a physical retail solution with QR-code-tagged products and drop-off purchasing). Built on this base are four plug-and-play modules: Revive Loyalty (re-engaging churning customers via their order histories), Revive Conversion (post-purchase resale-value insights to reduce purchase hesitation), Revive Stockout (using second-hand supply to fill primary-stock gaps), and Revive Returns (monetizing non-new returns). The operational layer combines PostNord's parcel network for shipping via QR-coded drop-offs, Rocker Pay as the payment processor with a 72-hour escrow window, and SuperTokens-based session management, with order-history integration that auto-populates seller listings with product and condition data.

Revive earns revenue through a transaction-fee model. Sellers are paid a tiered percentage of the original retail price based on item condition (A: 56%, B: 53%, C: 50%, D: 42%), and Revive retains the spread between this seller compensation and the seller's chosen list price; buyers pay a flat 50 SEK shipping fee. Pricing is partner-specific and Revive does not take ownership of inventory. The company has received $164,348 in seed funding from Antler (August 2023), was accepted into the SSE Business Labs sustainability incubator in Q1 2024, and secured undisclosed investment following its top-three finish at Draknästet in September 2024.

Name

Revive Retail

Legal name

Revive Retail AB

Website

https://reviveretail.se

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Revive Retail is a Stockholm-based B2B software company providing a white-label peer-to-peer re-commerce platform that enables e-commerce retailers to launch embedded second-hand marketplaces within their existing storefronts, using order-history integration, PostNord QR-code logistics, and payment escrow.

Ownership category

akta.pro rank

Product category

Re-commerce Platform Software

NAICS

Used Merchandise Retailers (45951)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)

Keywords

• Re-commerce platform
• Second-hand marketplace
• Circular e-commerce software
• Peer-to-peer resale
• White-label marketplace software

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace commission / transaction fee: Revive charges sellers a fixed compensation rate based on the original retail price of the product, with rates varying by item condition (A: 56%, B: 53%, C: 50%, D: 42% of original price). The company retains the difference between the selling price (set by the seller) and the compensation paid. Sellers also pay shipping costs (50 SEK) collected from buyers. Revive does not take ownership of goods.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Revive Retail operates a white-label, peer-to-peer second-hand commerce (re-commerce) platform that e-commerce retailers embed directly into their existing branded storefronts. The platform enables consumers to buy and sell pre-owned products drawn from the retailer's own product assortment, with QR-code logistics handled via PostNord and a payment escrow system managed through Rocker Pay. Retailers can add plug-and-play modules covering loyalty re-engagement, conversion support, stockout fulfillment, and returns monetization.

Product overview

Revive Retail is a tech startup offering an integrated second-hand commerce (re-commerce) platform for e-commerce retailers. The architecture consists of a core platform with two deployment modes: Revive Online (peer-to-peer second-hand marketplace integrated into e-commerce websites) and Revive In-Store (physical retail solution with QR-code management). Built on top of this core are plug-and-play modules including Revive Loyalty (re-engages churning customers), Revive Conversion (reduces purchase hesitation with post-purchase insights), Revive Stockout (ensures supply continuity), and Revive Returns (monetizes returned items). For enterprise clients, Revive Enterprise Products provide a branded second-hand shop, omnichannel in-store capabilities, returns and claims handling, and CO2 reporting. The seller-facing portal at portal.reviveretail.se enables listing management, pricing, and payouts. An optional one-year product guarantee is also available for buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Revive Online An online peer-to-peer second-hand marketplace integrated directly into e-commerce retailers' websites, enabling consumers to buy and sell pre-owned products from the retailer's own product assortment. Targets e-commerce retailers seeking to launch branded second-hand offerings.
• Revive In-Store An in-store second-hand solution enabling consumers to buy and sell pre-owned items through a physical retailer's brick-and-mortar location, with QR-code-based product management and digital payment processing. Allows customers to purchase without an account and sellers to drop off items at partner stores.
• Revive Enterprise Products A suite of enterprise-grade second-hand commerce solutions for large e-retailers, including a branded second-hand shop, in-store omnichannel capabilities, returns and claims management, and CO2 reporting for sustainability tracking.
• Revive Retail Seller Portal A web-based portal at portal.reviveretail.se where sellers manage their listings, check product prices, track sales, adjust pricing, and handle payment preferences for their second-hand items.

Quantifiable outcome

• The second-hand market grew 14% in 2024, five times faster than the broader retail market (later updated to seven times faster as of late 2024).
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Rocker (Rocker Pay)coreTechnology or Integration · 29 October 2024Revive Retail selected Rocker Pay as its payment solution provider. Rocker handles payment processing for transactions on the Revive marketplace, enabling secure escrow and payout management.
• PostNordcoreTechnology or IntegrationRevive uses PostNord's parcel network for all shipping logistics. Sellers receive a QR code and drop off packages at PostNord post offices. The seller's shipment is then routed to the buyer.
• SSE Business LabscoreStrategic or Co-development PartnerRevive Retail was accepted into the Stockholm School of Economics Business Labs incubator in Q1 2024 as part of a sustainability cohort of 10 startups. The incubator provides coaching, mentorship, and access to the SSE network.
• HUI ResearchminorStrategic or Co-development PartnerRevive co-founder Karin Rehnberg participated in a HUI Research-hosted panel at Almedalsveckan 2024 titled 'Hur får vi till cirkulära affärsmodeller som går att skala?' (How do we achieve scalable circular business models?).
• CradlenetminorStrategic or Co-development PartnerCradlenet is a network helping companies transition to circular economy. The organization released the 'Circular Economy Outlook 2024 Sverige' report and hosted events at Almedalsveckan where Revive's co-founder participated.
• Polarn O. PyretminorStrategic or Co-development PartnerRevive's co-founder Karin Rehnberg participated in a panel with Polarn O. Pyret's product and brand director at Retail talks outdoor summit, discussing circular economy and product lifecycle extension.
• Houdini SportswearminorStrategic or Co-development PartnerRevive's co-founder participated in a panel with Houdini Sportswear's regeneration lead at Retail talks outdoor summit, discussing circular business models in the outdoor industry.
• BubbleroomflagshipOEM/ Whitelabel/ Licensing PartnerBubbleroom is a fashion e-commerce retailer that integrated Revive's platform to launch its Pre-Loved collection, allowing customers to buy and sell second-hand Bubbleroom clothing. Bubbleroom increased listings by leveraging Revive's integration with order history.
• LindexflagshipOEM/ Whitelabel/ Licensing PartnerLindex launched a second-hand website in January 2025 using Revive Retail's platform, following Bubbleroom's model. The initiative is named 'Vågar testa' (Dare to try).
• ElevenatecoreOEM/ Whitelabel/ Licensing PartnerElevenate, an outdoor fashion brand, launched a second-hand service with Revive Retail in 2025 as part of its sustainability and circular fashion strategy.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reviveretail/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revive Retail