What Elevenate does

Elevenate is a privately held, for-profit Swedish apparel company founded in 2010 that develops and sells functional clothing with a focus on alpine skiing. The company is based in Åre, one of Scandinavia's largest ski resorts, and was founded by Sara Rönngren, who serves as designer and founder. The product offering centers on technical apparel for the alpine ski segment, a niche adjacent to but narrower than broader outdoor/performance wear categories addressed by global incumbents such as Arc'teryx, Helly Hansen, or The North Face.

The company operates at a micro-enterprise scale, with 1–10 employees reported, and distributes through its own website (elevenate.com) alongside what is likely a specialty retail and ski-shop channel — though no specific distribution partners, pricing, or customer logos are disclosed in the available data. No revenue, pricing model, or GTM motion details are provided, and no public revenue disclosures exist. The business model appears to be a standard premium apparel model: design and develop technical garments, sell through DTC and select specialty wholesale, with margins driven by brand positioning rather than scale.

In September 2018, Elevenate raised approximately $1.99M in a funding round led by Swedish regional investors Almi Invest and Inlandsinnovation. No subsequent funding events, acquisitions, leadership changes, product launches, or partnerships are documented in the supplied material, and no AI/ML, technology stack, or proprietary platform capabilities are described. Ownership structure beyond the founder is not disclosed, and the company operates as an independent private entity with no parent company or subsidiaries identified.

Name

Elevenate

Website

https://elevenate.com

Company type

Private

Founded year

2010

Headcount range

1–10 employees

Short description

Elevenate is a Sweden-based, privately held apparel brand founded in 2010 that designs and sells functional clothing for the alpine skiing segment, operating from Åre and serving technical skiers through premium direct-to-consumer and specialty retail channels.

Ownership category

akta.pro rank

Product category

Outdoor Apparel - Alpine Ski Wear

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Alpine ski apparel
• Outdoor clothing
• Ski outerwear
• Functional mountain wear
• Winter sports apparel

Headquarters

HQ city

Åre

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Core offering

Elevenate is a Swedish outdoor apparel brand, based in Åre, Sweden, that develops and sells functional clothing focused on alpine skiing. Founded in 2010, the company designs performance ski wear and mountain sports apparel for individual consumers engaged in alpine and backcountry skiing.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine ski apparel line

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Norrøna: Norwegian premium outdoor/skialp brand with a strong Scandinavian design heritage. Comparable on alpine apparel focus, premium positioning, and DTC-led European distribution.
• Houdini Sportswear: Swedish outdoor and ski apparel brand with a sustainability focus and small-team operating model. Highly comparable on origin, scale ethos, and product overlap in technical layers.
• Peak Performance: Swedish-founded technical apparel brand with a heritage in alpine and ski clothing, sold across European specialty retail and DTC. Most comparable to Elevenate on geography, heritage, and category focus.
• Picture Organic Clothing: French ski- and snowboard-focused apparel brand with a sustainability positioning and small-team ethos. Closely comparable on category (technical ski/snowboard apparel) and brand values.
• Planks: Independent British ski apparel brand with a small-team, design-led model. Direct peer given shared niche (alpine skiwear) and indie specialty-retail distribution.
• Kjus: Swiss premium alpine skiwear brand operating in the same premium technical apparel segment with similar European ski-resort DNA and DTC plus specialty retail model.
• Toni Sailer Sports: Austrian heritage alpine skiwear brand with a designer-led, premium positioning in racing and piste apparel. Comparable on premium alpine skiwear niche.

Regional players

• Halti: Finnish-founded technical outdoor and ski apparel brand with strong Nordic retail presence. Comparable as a Nordic regional ski apparel specialist with similar heritage and price tier.

Broad incumbents

• Arc'teryx: Canadian-owned global leader in technical outdoor apparel with deep alpine/ski ranges. Comparable as a broad incumbent that competes for the same premium technical skiwear customer and dealer shelf space.
• Helly Hansen: Norwegian-founded global apparel and sailing/ski brand with wide distribution and broad outerwear categories. Comparable as a large incumbent competing in alpine skiwear.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/elevenate
• LinkedInlinkedin.com/company/elevenate-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevenate