What releva.nz does

releva.nz (legal entity: releva GmbH) is a Berlin-based, privately held company building an AI-powered marketing automation platform aimed at small and medium-sized e-commerce retailers. Its core product, the releva.nz Marketing App, is delivered as a plugin for major shop systems (Shopify, Shopware, WooCommerce, Magento, PrestaShop, Gambio, JTL) and combines five campaign types — retargeting, branding/whitelisting, hyperlocal, native, and video retargeting — into a single AI-managed autopilot. Underlying technology is a proprietary data management platform that performs real-time bidding, placement, and creative optimization across 30+ ad networks reaching 70,000+ websites, with self-reported cumulative platform metrics of 2.2 billion ads delivered and 13.24 million clicks.

The company monetizes via a three-tier SaaS-plus-spend model: a Starter tier at €0/month with 30% commission on ad spend, Business at €49/month with no commission, and Expert at €89/month adding international campaign management, advanced product-level analytics, and white-labeling. All plans include a 30-day free trial with €30 of gifted ad budget. Distribution is primarily product-led growth via self-serve sign-up, with an inside-sales and HubSpot-driven support layer for higher-tier conversions, plus an API/integration ecosystem anchored on the March 2023 dash.bar partnership and cross-promotion with magnalister, Ranking Coach, Usercentrics, and an IT-law partner. Geographic focus is explicitly DACH (Germany, Austria, Switzerland) with no claimed global footprint.

Strategically, the company is operating as a bootstrapped, founder-controlled SMB (1–10 employees, sole disclosed funding round ~$95K in April 2019, no institutional investors). It has emphasized product-surface expansion (five campaign types across 2022–2024), publisher reach (85%+ DACH ad inventory coverage claim), and an emerging API/ecosystem strategy rather than capital-intensive headcount or geographic scaling.

Name

releva.nz

Legal name

releva GmbH

Website

https://releva.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

releva.nz is a Berlin-based AI marketing automation platform that runs retargeting, branding, native, video, and hyperlocal ad campaigns via shop-system plugins for small and medium e-commerce retailers in DACH markets.

Ownership category

akta.pro rank

Product category

E-commerce Marketing Automation

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• AI marketing automation
• E-commerce retargeting
• Programmatic advertising
• Shop system plugin
• Campaign optimization

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Subscription Fees (Monthly Base Fee): Monthly subscription fee based on the selected plan (Starter €0, Business €49, Expert €89). The Starter plan waives the monthly fee but charges commission on ad spend.
2. Advertising Budget Management: Customers pay for media budget (advertising spend on ad networks/publishers) which is managed and invoiced by releva.nz. The Starter plan charges 30% commission on the ad budget used; Business and Expert plans have no commission on ad spend.
3. Performance-based Commission (Starter Plan): The Starter plan charges 30% commission on the advertising budget used plus media budget plus VAT. Higher-tier plans (Business, Expert) remove this commission, charging only the base fee plus media costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

releva.nz is an AI-powered marketing automation platform delivered as a plugin for e-commerce shop systems. It functions as a fully automated advertising agency that runs retargeting, branding, hyperlocal, native, and video advertising campaigns across more than 30 ad networks and 70,000+ websites. The platform uses deep learning to continuously optimize campaign delivery in real time, requiring only a daily budget setting from the web shop operator.

Product overview

releva.nz is a unified AI-powered e-commerce marketing platform delivered as a plugin integrated into multiple shop systems. The core offering is the releva.nz Marketing App, which combines retargeting campaigns (the primary feature), branding campaigns with whitelisting, local/hyperlocal campaigns, video retargeting, and native ads into a single automated platform. Users access the platform through three pricing tiers: Starter (commission-based), Business (€49/month), and Expert (€89/month with advanced features). The platform integrates natively with major shop systems including Shopify, Shopware, WooCommerce, Magento, PrestaShop, Gambio, and JTL, and connects via API to external tools like dash.bar for analytics monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• releva.nz Marketing App
• Native Ads
• Video Retargeting
• Hyperlocal Marketing
• Branding Campaigns with Whitelisting
• Retargeting Campaigns
• releva.nz API Interface

Quantifiable outcome

• 2.2 billion ads delivered
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• dash.barcoreTechnology or Integration · 7 March 2023dash.bar is the first integration partner for releva.nz's newly created API interface. The partnership enables releva.nz customers to track remarketing campaign metrics directly on their smartphones via the dash.bar app, including live shop monitoring, anomaly detection, and push notifications. Releva.nz customers receive an exclusive 20% discount on the dash.bar PRO annual subscription.
• Ranking Coach (SEO Tool)minorGTM or Marketing PartnerRecommended as a complementary SEO tool for web shop optimization. Releva.nz customers receive discounted pricing through a partnership arrangement.
• Usercentrics (Consent Management)minorGTM or Marketing PartnerRecommended as a complementary consent management platform for GDPR-compliant use of analytics and marketing tools. Releva.nz customers receive discounted pricing through a partnership arrangement.
• IT Law Firm (IT-Recht Kanzlei)minorGTM or Marketing PartnerRecommended as a complementary legal compliance service for imprint, data protection, and cancellation policy texts. Releva.nz customers receive discounted pricing through a partnership arrangement.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Meta Ads: Dominant paid social and retargeting platform used by releva.nz customers alongside its own tooling. Comparable as a destination for retargeting spend and as an integrated ad-tech suite competing for the same SMB budget.
• Outbrain: Native advertising network with large publisher footprint comparable to releva.nz's premium-site whitelisting and native-ad placements. Relevant as both a competing channel and a potential partner/displacement.
• Google Ads (Display & Performance Max): Largest incumbent in performance and display advertising, including retargeting via Google Ads Remarketing. Represents the primary alternative and competitor that releva.nz positions itself against, particularly for SMB DACH e-commerce.
• Taboola: Native advertising and content-discovery platform operating at scale across premium publishers. Overlaps with releva.nz's native-ads feature module and its premium-publisher whitelisting capability.

Direct peers

• Criteo: Global leader in retargeting and performance display advertising for e-commerce. Directly comparable to releva.nz on core retargeting use case and performance-driven, AI-optimized campaign delivery for online retailers.
• AdRoll: Multi-channel retargeting and prospecting platform built for SMB and mid-market e-commerce. Directly overlaps with releva.nz on self-serve, AI-driven retargeting, branding, and product-led campaigns.
• RTB House: Deep-learning-powered retargeting provider serving global e-commerce brands. Closely comparable technology stack (deep learning for retargeting) and customer base of online retailers running performance display campaigns.

Regional players

• Channable: Dutch-headquartered feed marketing and PPC automation platform for e-commerce, with strong DACH and Benelux presence. Comparable as an EU-rooted, SMB-focused martech that automates campaign management across ad platforms.
• trbo: Personalization and onsite-retargeting platform for European e-commerce retailers. Adjacent peer targeting the same DACH and EU SMB e-commerce segment with AI-driven, automated marketing workflows.

Emerging players

• Retargetly: Programmatic retargeting and audience platform focused on Latin America and emerging markets. Comparable as an AI-driven retargeting specialist targeting mid-tier e-commerce customers via display and native.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/relevanz-902979033179371
• LinkedInde.linkedin.com/company/relevagmbh
• Xx.com/releva_nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about releva.nz